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Advertising Overview
What is SlideShare
The World’s Largest professional content Sharing network
• Upload and share information • More than PPT: Videos, Docs & PDFs as well
• Embed into blogs and sites • Share on Facebook, Twitter & Linkedin
for owerPoint
Majority of traffic comes via Search • These searches often lead to SlideShare presentations
SlideShare Traffic
Traffic has doubled every year since launch
Source: comScore, March 2012
Executives & Decision Makers
SlideShare has high composition of C-level
Executives and IT Decision Makers
Decision Makers Index
Management (VP, Director, Manager) 120
Online publishing/sites 241
Education/Training 133
Authorize Business Purchases 114
Source: comScore, March 2012
SMB
SlideShare has high composition of Small and
Medium Business Owners
Small/Medium Businesses Index
Micro Business (1-24 employees) Owners 138
Small Business (1-49 employees) Owners 140
Small Business (1-99 employees) Owners 138
Self-employed 125
• Display Ads
• Home Page Sponsorship
• Custom Content Unit
• Branded Channels
Advertising Opportunities
Display Ads
728x90
160x600
728x90
Home Page Sponsorship
300x250
Top
Presentation
Custom Content Unit
Custom-designed unit integrates with SlideShare • Combines SlideShare content & brand message
• Units have had high CTR
• SlideShare creates unit • Only need brand logo, messaging
Channels
1. Branding 2. Communication 3. Engagement 4. Lead Generation
Companies create Channels/Networks to house their content on SlideShare Use them for:
Cisco LATAM
Cisco Data Center
Cisco IBSG
Cisco SP 360
SlideShare Network: Cisco
Networks can house content from different parts of organization
Generate Sales Leads
• Unlimited leads • Customizable form • Geo-targeted • Lead API
• Salesforce, Eloqua, Marketo
Align other social media
Tie in: • LinkedIn • Twitter • Facebook • Company Blog
Analytics
Gain and track social media engagement
Advertising Partners
SlideShare & LinkedIn
On Home Page
On Profile Page
Summary
• Broad reach—10MM+ monthly uniques • Strong user engagement • Attractive business/tech-leader audience • Broad reach & targeted, customizable ad
opportunities
Thanks For more information, please contact:
Tony Stucker
Director of Advertising Sales
650.796.0321
