Net-Pet: Digital network for pet services

@NetPetworld Netpetworld

Team Members

Alseny Ba: Founder and Managing Director

Alseny is a graduate student from The City College of New York (CCNY) with a Masters in Management Information Systems (MIS) and a bachelor in Computer Engineering. He worked in the retail industry in New York for years. As an IT professional, he works in Software Development, Quality Assurance and Project Management. His recent works are on ecommerce, mobile applications and social networking.

CariCallender: Co-founder of NetPet

Carisa is a graduate from CUNY Graduate Center in Labor Studies. She works as a HR and PR professional. She will provide the marketing strategy and will advise on the customer needs as a pet owner herself confronted with the addressed problems.

The Problems

Difficulties in locating services: (pet stores, vets, parks, grooming, set up

dates, acceptable places for pets (restaurants and hotels, beaches))

Lack of interactive online community

Dispersion of valuable information in non-related places

Need for the use of advanced technologies

Provide accommodations for people traveling without their pets

No help in locating lost pet in neighbor

No help with adoption problems among pet owners

No help in identifying available public services

Solution What if all the solutions were on the tip of your fingers?

Net-Pet profileFeatures

Pet-saloon Pet-parties

Veterinarian Pet-parks

Pet-profiles Pet-stores

Net-Pet ApplicationFeatures

Health/Wellnes

s

Shopping

Beauty/Care Lodging

Bakery Transportation

Parks Dates

Market Size The market size in New York City is 488,000 people. We estimate that we can reach

about 10% of this market within the first year. The cost of acquisition will be $500 in

advertising cost, and time spent within social networks.

We plan to reach our target market by social media, word of mouth, and guerilla

marketing. To start building a network of pet owners, Net-Pet will launch its blog prior

to the creation of the community and application.

We will identify influencers within social networks, and provide information handouts

in locations where our target market is residing. They live in New York City, are college

educated, and between 20-54 years old.

For 2013, it estimated that $55.53 billion will be spent on our pets in the U.S.

Estimated Breakdown:

Food $21.26 billion

Supplies/OTC Medicine $13.21 billion

Vet Care $14.21 billion

Live animal purchases $2.31 billion

Pet Services: grooming & boarding $4.54 billion

Competition

NetPet’s competition consists of other pet websites that provide information,

communities, or web shops, health blogs, and pet applications. Net-Pet’s

main application competitor: others

Features Net-Pet Others

Online Community X X

Location Based Application X

Social Network Sharing X X

Service Visibility X

Shops, Blogs X

Prospective Customers

Pet owners and services

They consist of our target market.

Companies through Affiliate Programs

Advertisers

We want the different pet services that we will work with, as well as, companies that

represent the same values as Net-Pet, to advertise on our community.

Business Model

Transaction fee

Affiliate programs with companies such as: Amazon, which offer 4%- 8.5% commission;

Arise & Shine, which offer 20% commission; and SunfoodSuperfoods which offer 8%-13%

commission.

Advertising-based

Advertising space on our community. We will charge a Cost Per Mille rate of $5 for each

monthly advertisement.

Unit-based

Sales of application via Android and Apple’s App Store. The application will be sold for

free, until a premium version is developed for $0.99. The services on the app will be

displayed based on the Google model of advertising.

Financial ProjectionNetPet Quarter I Quarter II Quarter III Quarter IV Year End

Revenue

Affiliate programs 1000 1000 3200 3200 8400

Advertising 150 350 950 1800 3250

Applications Sales 600 2400 3600 4950 11550

Total Revenue 1750 3750 7750 9950 23200

Expenses

Start up Cost 15000 0 0 0 15000

Salary 0 0 0 0 0

Community Hosting 600 0 0 0 600

Maintenance of

applications

300 300 300 300 1200

Advertising 500 500 500 500 2000

Total Expenses 16400 800 800 800 18800

Net Income -14650 2950 6950 9150 4400

Basis for Projection Please change the numbers to reflect more reasonable picture of our projections

Affiliate Programs

Q 1: 5% of 10,000 new visitors make a purchase of $50 at 10% commission

Q 2: 5% of 10,000 new visitors make a purchase of $50 at 10% commission

Q 3: 5% of 25,000 new/previous visitors make a purchase of $50 at 10% commission

Q 4: 5% of 25,000 new/previous visitors make a purchase of $50 at 10% commission

Advertising:

Q 1: 6,000 unique visitors/month * $5CPM * 2 advertisements

Q 2: 16,000 unique visitors/month * $5CPM * 2 advertisements

Q 3: 30,000 unique visitors/month * $5CPM * 3 advertisements

Q 4: 45,000 unique visitors/month * $5CPM * 3 advertisements

Application Sales

Q 1: 1,000 applications * $0.99 * 70%

Q 2: 3,000 applications * $0.99 * 70%

Q 3: 5,000 applications * $0.99 * 70%

Financial Request

NetPet will need $15,000 to get the business started. Our founding team will invest

$8,000, the remaining $7,000 will be acquired through friends and family, and

NetPet will be launched through the support of the SmartPitch Challenge.

UI Designer $3,000

Coder $3,000

Researchers $1,500

App Developers $2,500

Marketing $3,000

Working Capital $2,000

Total $15,000

Thank you and Q&A