Slide of entrepeneur biz plan

8/7/2019 Slide of entrepeneur biz plan

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Business Plan

OfPak-Islamic Microfinance Bank Ltd


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Presented By:

MUHAMMAD UMAR ME-01083-054FARMAN ALI ME-01083-049


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The Bank Profile: The Pak-Islamic microfinance bank ltd provide micro financing products to poor

peoples and low income groups to full fill their personal needs.

Initiatively setup will started in Lahore.

These micro finance products can support home based industry, individuals andsmall scale SMEs.

Management team:

Farman Ali (CEO) Muhammad umar (Finance Manager )

Muhammad Adeel Shahzad (Marketing Manager ) Adil Maqsood ( HR Manager ) Rizwan Saleem ( IT Manager )

All partners invest 2 billion rupees each, they work in which bank according to hisexpertise's.


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Pak-Islamic Micro Finance Bank Ltd

Vision

Pak-Islamic Microfinance Bank Ltd vision is to bePakistans leading Islamic Microfinance bank serving all to

build a prosperous, equitable and poverty-free Pakistan.

Mission

Pak-Islamic Microfinance Bank Ltd will become the

provider of choice by offering a full range of Islamicmicrofinance services to small entrepreneurs andindividuals, especially women, to equitably expandeconomic opportunities and to maximize value for allstakeholders.


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Products:

Pak-Islamic microfinance bank provide the thesefacilities to the customers.

Ijarah Micro financing

Murhaba Micro financing

Musharka Micro financing

Mudarba Micro financing

Takaful Micro financing


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Ijarah Micro financing:

Ijarah Micro financing is providing Ijarah facility on small scaleand short time period. Like Moter bikes, small setups machinery,

genitors,

Range: 10000 to 150000

Tenure: 1 year to 2 year

Murhaba Micro financing:

Murhaba Micro financing is providing Murhaba facility on smallscale and short time period. Like providing financing facility to

the farmers for seeds and yuria, prestersized etc

Range: 10000 to 150000

Tenure: 1 year to 1 & year


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Musharka Micro financing:

Musharka Micro financing is providing Musharka facility on small scale and short timeperiod. Like providing financing facility to renovate your own houses.

Range: 50000 to 500000

Tenure: 3 years

Mudarba Micro financing:

Mudarba Micro financing is providing Mudarda facility on small scale and short timeperiod. Like providing financing facility to support the initially started setups.

Range: 10000 to 200000

Tenure: 1 year to 2 year

Takaful Micro financing:

Takaful Micro financing is providing takaful facility providing insurance of assets.Like

motorbike or small setup machinery insurance etc.


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Guiding Principles of Pak-Islamic Microfinance Bank Ltd

Provide a great work environment and treat each other withrespect and dignity.

Embrace diversity as an essential component in the way we do

business.

Provide you the microfinance products according to shariahslaw.

Develop enthusiastically satisfied customers all the time.

Contribute positively to communities and the environment.

Recognize that profitability is essential to our future success.


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Operational Goals Providing the Islamic microfinance banking products to the customer target the

lower income group.

Gain the new customers and retain the old ones by providing them the best Islamicmicro finance products and services.

Setting the good example of quality work.

To make the culture of the company strong by setting the clear vision of the companyand spreading it to all levels of employees.

Providing a good working environment to associates.

To perform excellent work.

To provide Islamic micro finance products to the customers According to Shariah.

Charging reasonable profit rate of the Islamic microfinance product as compared tothe competitors.

To provide training & development to improve the quality of employees.


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Strategic Goal

Focusing the customer always.

Build Pak-Islamic microfinance bank ltd image as a proactive, customerfriendly and operationally sustainable with indigenous Islamic microfinanceproduct development.

Using the best useful media for advertising.( electronic, print and billboards)

Providing Islamic micro finance product to customer & receiving feedbackabout the product.

Achieving the low cost by heavy sales.

Building a better relationship with the customer by giving them the valueservicing.


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Industry Analysis The Bargaining Power of the

Buyers

The Bargaining Power ofSuppliers

The Threat from Potential newentrants into the Market

The Degree of Competition inthe Market

The Threat from Substitutes inthe Market


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Target Market:Target Customer:We are targeting customers of following categories are:Lower income, middle income groups, poor individuals.

Target Age Group:

We are targeting customers according to age:Age (22 to 55)

Target Class:

We are targeting customers according to class:

Lower Income

Middle

Target through Products:

We target all lower and middle income Muslims community to these microfinance products.


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Marketing Objectives:

Product Development and Market Penetration Strategy-introducing new Islamic microfinance products with the newBank in the current market- achieve a steady increase in marketshare through these two strategies.

Involve other companies in advertisement.

Snatching customers from other competitors throughadvertisement and providing quality services.

Spread the business over a period of time and continuouslyintroducing new and modified Islamic microfinance products inthe market.


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Market Trends:

Demographic Trends

Economic Trends

Behavioral Trends

PEST Analysis:

Political forces

Economic forces

Socio-cultural Environment

Technological Environment


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SWOT AnalysisInternal Factors:

Strengths

Weakness

External Factors:

Opportunities

Threats


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Strengths First Microfinance bank in Pakistan

High Growth rate

Islamic value

Shariahs product

Management Work experience

Well behavior staff

Low Profit Rate

Our specialist marketing expertise

Offered Comprehensive range of Islamic microfinance banking Products.

Management team.


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Weakness:

Low Profit Margin Lack of promotion and advertisement Weak image of online banking. Lack of relation building with community. Heavy Taxes Opportunities:

Growing demand of Islamic financial products and services

Increase of online banking. Growing middle income customer market. Increase of new branches network. A developing market such as the Internet A new international market.


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Threats:

Terrorism

Social crises

Economic uncertainty in global market.

War

Aggressive Competition strategy among the main banks

High taxes

Safety issues of online banking.

Fear on the credibility of Islamic banking ethicalcompliance and monitoring system.


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Marketing Mix: Price

Product

Place

Promotions


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CompetitorsDirect competitor:

In this market there is no direct competitor in Pak-Islamic Microfinance Bankin this market.

Indirect competitors:

There are few indirect competitors of Pak-Islamic microfinance bank in thismarket.

Kashaf microfinance bank

Tameer microfinance bank


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Profit Plan:

Generate the maximum profit by maximizing the sales inthe target market by efficient and effective distributionBanking branch network and advertisement on high scale.

Equal distribution of profit in business.

Provided Islamic Microfinance products to the customers.

Introduced new microfinance in the market and generateheavy profit from it.

Profit Rate is low compare to market.

Profit rate of microfinance product is fixed.


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Management Structure:

Our management Structure is designed as our bankrequirement.

The entire mangers play the important Role for thepromotion of our bank.

They Actually work on what their customers want fromthem.

We categorized our management in some levels. Which arementioned under :

Top Line ManagersMiddle Managers

Line Managers

Documents

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