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Frankenbooks: Understanding the eBook Opportunity
Stephen Abram, MLS, FSLAConsultant, Dysart & Jones
SLA Solos and METROFeb. 26, 2013
Is this graphic correct? What’s wrong?
Questions for Today:
1. What is REALLY happening with eBooks?2. Where is all this change taking us?3. Does the eBook have a different value? 4. Today’s session is about frameworks. For
details see the webliography at the end or online.
5. What is the role for special librarians in our info-future?
eBook Penetration: Specialized Libs?
2010 2011 20120
10
20
30
40
50
60
70
80
90
100
School Public Academic
Source: Library Journal Survey of Ebook Penetration – 2010-2012
Is the book in your head?
eBook Benefits
Credit: Polanka
What makes an e-book better or worse from the user’s, reader’s or librarian’s POV?
The Physical Act of Reading
Think harder about book components and workflow!
Is it really expensive or just a matter of ROI and value?
Have Journal Prices Really Increased Much in the Digital Age? (Scholarly Kitchen blog) http://bit.ly/11b3hP2
Good Questions
•What if prices of the predominant journal form have actually been falling?
•What if we’ve been measuring the wrong things, or measuring insufficiently?
•And what if the growth in expenses are not the result of price increases but a result of the growth in science?”
The Real Digital Story•Print subscription prices are a misleading and
inaccurate method for tracking library serials spending
•“. . . libraries’ spending on periodicals has increased three-fold while their collections have tripled in size . . . Spending three times as much to get three times as much tells a very different story from the “price increases” story. . . .”
•Published article output and research spending has grown 3.o% to 4% per year since 1990
Whose needs are met by e-books and e-libraries?
Deer in headlamps slide here.
There is no guarantee that the e-book scenario will play out to include libraries
What is an EXPERIENCE?
What is a library experience?
What differentiates a library experience from a transaction?
What differentiates special libraries from Google/Bing?
The Evolutionof Answers
Why do people ask questions?
Is your library experience conceptually organized around people, answers and programs?Or collections, technology and buildings?
Why do people ask questions?
Who, What, When, Where How & Why Data – Information – Knowledge - Behavior To Learn or to Know To solve a problem To Acquire Information, Clarify, Tune To Decide, to Choose, to Delay To Interview, Delve, Interact, Progress To Entertain or Socialize To Reduce Fear To Help, Aid, Cure, Be a Friend To Win A Bet
READING EXERCISE
Why do people read?
What is the workflow context for reading in special libraries?
Why do people read?1. To learn2. To engage in hearing other’s opinions (to agree or disagree or
understand)3. To develop more knowledge about myself and develop as a whole
person4. To be entertained and laugh, to engage and interact5. To address boredom and the inexorable progress of time6. To research and keep up-to-date7. To participate well in civil society (everything from news to voting)8. To be informed (and maybe smarter)9. To understand others (individually and culturally)10. To escape our day-to-day lives11. To stimulate the imagination and be inspired or spiritual12. To write and communicate better through reading others13. To teach14. To have something to talk about15. To connect with like-minded people
Books
Fiction
Non-Fiction
Encyclopedia
Framing tools
Reference
Quick, source, credit, proof …
Directories
Workflow in targets, mailings, etc.
Dictionaries
Textbooks
Scholarly
Quality, proofs, positioning …
E-Learning MOOCs
How would you reinvent the book?
Mobility
Understanding the different form factors and target user environments
What are thegood and badthings aboute-books?
GOOG
Harper Collins OverDrive Kindle Library e-books Advertising Malicious Links Vanity Press vs. self publishing
Skirmishes but Big Ones App Store Rules Porn – e.g. Sports Illustrated No Criticism rule Politicians’ apps Satire Pulitzer Prize winner Books as an app require approval Potential restraint of trade Who chooses? Censorship . . .?
What does all this mean? The Article level universe The Chapter and Paragraph Universe Complete integration of books and serials Integrated with Visuals – graphics and charts Integrated with ‘video’ Integrated with Sound and Speech Integrated with social web Integrated with interaction and not just
interactivity, workflow… How would you enhance a book?
Device Issues
Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . .
Mobility
InterdisciplinaryCross-disciplinaryIntegrated
Grocery Stores
Grocery Stores
Grocery Stores
Cookbooks, Chefs . . .
Meals
Technology Context• Cloud (SaaS, PaaS, IaaS)• Laptops and Tablets• Mobility / Smartphones• Bandwidth (Wired, WiFi, Whitespace)• Learning Management Systems• Streaming video and audio vs. download• HTML5 and Apps – the battle• Advertising auction models and ‘product’• New(ish) Players (Amazon, Apple, G, B&N,
Uni’s, states/provinces/nations)
Book e-Challenges• Format Agnosticism• Browsers: IE, Chrome, Firefox, Safari• Devices: Macintosh, PC Desktops & Laptops• Mobile: Laptops, Tablets (iPad, Fire, etc.)• Mobile: Smartphones (iPhone, Blackberry, Android,
Windows, etc.)• Container: PDF, ePub, .mobi, Kindle, etc.• Learning Management System: Blackboard / WebCT,
D2L, Moodle, Sakai, MOOC, etc. • Purchasing (Amazon, B&N, Chegg, CengageBrain,
Apple Store, University Textbook Store, direct, aggregator, etc.)
Pricing Models• Buy the print copy• Buy the exact electronic copy of the print • Buy both (bundling)• Rent the print or e-copy for a specified period• Create custom coursepacks in print or e-copy• Buy at the course level included in fee• Buy at the institution / enterprise level• Buy at the state/province level• Espresso Book Machines• Pay-per-use, micro-payments, ‘Square’ and
phones
Sample Evaluation Matrix
Chart courtesy of University of California Irvine Libraries
We are in an evolving space with e-books(just like articles in the last century).
• Don’t fossilize your positions too soon• Remain open to innovation and
experimentation• Keep librarian values as a touchstone• Focus on the end-user & enterprise needs
What is the priority?
Price, Cost, Value, ROIManaging or Mandating the Adoption CurveLearning and ProgressSocietal Impact = 17%, 40%, 70%?IMPACTS of Value to the Enterprise ROI, ROE, Productivity and efficiency and effectiveness
This era will see a Fundamental Reimagining the Book
For the present there will be those who resist and the resisters will be the majority.
eBooks
Access
DRM
Budgets
Accessibility
FormatsLibraries
PublishersArchiving
PatronDriven
Aggregators
Consortia
LicensingDownloads
Platforms
Devices
ILL
Via Polanka
Keeping Up Blogs
• No Shelf Required – www.noshelfrequired.com • LJ/SLJ ebook blog– www.thedigitalshift.com • ALA eContent blog-
http://americanlibrariesmagazine.org/e-content • ALA TechSource blog - www.alatechsource.org/blog • Teleread – www.teleread.org • INFOdocket– www.infodocket.com • eBooknewser - www.mediabistro.com/ebooknewser/ • The Digital Reader - www.the-digital-reader.com/ • Go-to-hellman - go-to-hellman.blogspot.com
Must Reads
84
Resources
• Sue Polanka’s presentation on eBooks for ALA:• Purchasing eBooks for Your Library• http://www.slideshare.net/ALATechSource/2013-ala-purchasi
ng?ref=http://lonewolflibrarian.wordpress.com/2013/02/14/purchasing-e-books-for-libraries-02-14-13/
• Sue Polanka’s ALA LTR book:• The No Shelf Required Guide to eBook Purchasing• Ellyssa Kroski’s presentation on eBooks:• Evaluating e-Book Offerings• http://
www.slideshare.net/ellyssa/evaluating-ebook-offerings?utm_source=slideshow&utm_medium=ssemail&utm_campaign=download_notification
• JISC Compare eBook Platforms• http://adat.crl.edu/ebooks • Wellesley College eBook Vendor Evaluation matrix• http://
spreadsheets.google.com/ccc?key=pCQ6JLSQYx1F4gVAKNBUedg
Suggestions for readings
• E-Book Media and Communications Toolkit▫ http://www.ala.org/transforminglibraries/ebooktoolkit
• Ebook Business Models: A Scorecard for Public Libraries▫ ALA Digital Content & Libraries Working Group▫ www.districtdispatch.org/wp-content/uploads/2013/01/Ebook_Scorecar
d.pdf
• Library Services in the Digital Age▫ Pew Internet▫ http://libraries.pewinternet.org/2013/01/22/library-services/
• Library Patrons and Ebook Usage▫ Library Journal Patron Profiles, v1 n1 (fee-based report)
• A primer on eBooks for libraries just starting with downloadable media▫ Polanka, Sue, in Library Journal http://bit.ly/Iz9jwE
Via Polanka
Stephen Abram, MLS, FSLAVP strategic partnerships and markets
Cengage Learning (Gale)Cel: 416-669-4855
[email protected]@gmail.com
Stephen’s Lighthouse Bloghttp://stephenslighthouse.com
Facebook, Google+, LinkedIn, Plaxo : Stephen Abram
FourSquare, Pinterest: Stephen AbramTwitter, Quora, Yelp, etc.: sabram
SlideShare: StephenAbram1
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