Skyline House Unit Owners' Association (SHUOA) Survey · 2015. 9. 21. · 2 children 1% Q16: If you are a current resident at Skyline House, how many children under the age of 18

© Jill Baker Insights 2015

Skyline House Unit Owners' Association (SHUOA) SurveySeptember 10, 2015


• PPOC subcommittee met with marketing research analyst several times in May, 2015 to discuss survey goals and formulate/review questions.

• Survey scope was limited to interior amenities only

• PPOC recommended to the Board to move forward with the survey; Board approved.

• Paper survey sent to all unit owners with the option to complete the survey online or by paper

• Responses received July 1 – August 3, 2015

• In conjunction with the survey, the subcommittee visited a number of similar associations, such as Skyline Plaza, Skyline Square, Rotonda, and Lakeside. The subcommittee also looked at other condo web sites to see what kinds of amenities are being offered.

Skyline House Unit Owners' Association (SHUOA) Survey: Methodology


Total Responses: 172Response Rate: 31%

121 paper survey responses (70%)51 online responses (30%)

Skyline House Unit Owners' Association (SHUOA) Survey: Responses


Respondent Demographics


Nearly all survey respondents are current residents of Skyline House

Answered: 168 Skipped: 4

Q14: As an owner, are you: (please select ONE RESPONSE only)


93% of resident-owner respondents have 1 or 2 adult s in the household, with more than ½ having just a single adult


1 adult57%

2 adults36%

3 adults5%

4 or more2%

Q15: If you are a current resident at Skyline House, how many adults 18 or older (including you) live in your unit?


Just 4% of resident-owner respondents have children under 18 in the household


No kids96%

1 child3%

2 children1%

Q16: If you are a current resident at Skyline House, how many children under the age of 18 live in your unit?

Given the limited responses among resident-owners with children, survey results cannot be considered representative of this group.

However, it is possible that SH households with children are primarily renters, in which case the survey results are applicable to SH owners overall.


Around ⅓ of respondents have owned their units for under 10 years and another ⅓ have owned for 20 years or more


17%

15%

21%

6% 6%

8%

18%

9%

0%

5%

10%

15%

20%

25%

Under 5 years 5 - 9 years 10 - 14 years 15 - 19 years 20 - 24 years 25 to 29 years 30+ years (no response)

Q17: How long have you owned your unit at Skyline House?


¾ of respondents are 55 or older, with fewer than 5 % of responses coming from those under 35


Q18: What is your age? (Note: if more than one homeowner, please enter the age of the person completing the survey)

Given minimal responses among resident-owners under the age of 45, survey results cannot be considered representative of this group


87% of respondents say that English is their primar y language in the home, while 8% speak English and at least one other language. Just 5% of respond ents say that English is not a primary language in the homeAnswered: 162 Skipped: 10

Q19: What is/are the primary language(s) spoken in your home?

English only, 87%

English + another language, 8%

Non-English only, 5%


Survey Responses


The fitness center is by far the most frequently us ed amenity, with nearly ½ of all survey respondents (and more than 7 in 10 of those who use at least one amenity) using the fitness center. The library is the next most fr equently used amenity, with ¼ of respondents saying they use it. Answered: 114 Skipped: 58 % of all respondents

47%

25%

12%

12%

10%

7%

5%

% of those who use at least one amenity

66% of survey respondents use at least one amenity

Q1: Which of the following amenities in Skyline House do you/your family currently use? (please select all that apply)

Note: all responses are self-reported, which may result in higher-than-actual reported usage.

Younger respondents (under 55) appear more likely to use the fitness center (60% vs. 44%), while older respondents appear more likely to use the library (28% vs. 14%), though the differences are not statistically significant


Nearly ¼ of respondents use the fitness center at l east once a week, with another 12% using it 1 – 3 times per month. 16% of respondents use the library at least once a month.

Q2: For the amenities that you selected in Question 1, how often do you/your family use each one? (please select ONE RESPONSE for each row)

14%

9%

3%

7%

6%

5%

7%

4%

3%

3%

1%

3%

5%

55% 75%

Fitness Center Library

3 or more times/week 1-2 times/week 2-3 times/month

Around once a month 4 - 9 times/year 2 - 3 times/year

Once a year or less N/A (amenity not currently used)

Note: respondent counts too small to report frequency of use for other amenities


Q3: If money were no object/setting aside any cost issues, which of the following amenities are of interest to you (even if you might not personally use them)? (please select all that apply)

Answered: 153 Skipped: 19 % of all respondents

59%

43%

38%

37%

35%

28%

26%

20%

15%

5%

% of those who selected at least one amenity

89% of survey respondents selected at least one amenity

6 in 10 respondents want the fitness room expanded/ updated and nearly ½ want an aerobics/yoga/exercise room. Other amenities of hig h interest include Wi-fi in common areas, a relocated fitness room, and a café/lounge

5%

16%

23%

29%

32%

40%

42%

43%

48%

67%

Locker facilities

Business center/conference facility

Expanded hours for library

General activity/multi-use room

Group exercise classes

Café lounge

Relocated fitness room

Wi-fi in common areas

Aerobics/yoga/exercise room

Expanded/upgraded fitness room


Q3: If money were no object/setting aside any cost issues, which of the following amenities are of interest to you (even if you might not personally use them)? (please select all that apply)

% of all respondents

under 55

% of all respondents 55 and over

Aerobics/yoga/exercise room 57% 39%

Business center/conference facility 21% 13%

Café lounge 52% 31%

Expanded hours for library 14% 23%

Expanded/upgraded fitness room 88% 50%

General activity/multi-use room 31% 25%

Group exercise classes 31% 28%

Locker facilities 2% 5%

Relocated fitness room 62% 31%

Wi-fi in common areas (such as the lobby, meeting rooms, etc.) 45% 37%

Younger respondents were more interested in nearly all amenities, with especially strong interest in a n expanded/upgraded fitness room, a relocated fitness room, and a café/lounge

Highlighted values are statistically different by age


Even with costs considered, about ½ of respondents want an expanded/upgraded fitness room, and about ¼ each want Wi-fi, a relocated fitness room, and an aerobics/yoga/exercise room


48%

27%

26%

25%

22%

20%

19%

16%

11%

2%

% of those who selected at least one amenity

When cost implications were considered, 84% of survey respondents selected at least one amenity

Q4: Now, keeping in mind that there will be cost implications, which of the following amenities are of interest to you (even if you might not personally use them)? (please select all that apply)

3%

13%

19%

22%

23%

26%

30%

30%

32%

57%

Locker facilities





Café lounge






⅓ of respondents say that an expanded/upgraded fitne ss room is the most important amenity and 13% named Wi-fi. All other responses were selected by fewer than 10% of respondents. 18% of respondents did not select anyt hing, suggesting that when costs are considered, they don ’t want upgrades


33%

13%

9%

8%

6%

5%

4%

3%

1%

0%

% of those who selected an amenity

82% of respondents selected an amenity as most important

Q5: Of the item(s) you selected in Question 4, which one is the most important to you? (please select ONE RESPONSE only)

0%

1%

4%

5%

6%

7%

10%

11%

16%

40%

Locker facilities




Café lounge







Nearly ⅔ of respondents said that if the fitness room were expanded/upgraded, they would use it much more (44% ) or somewhat more (20%) than they currently do. 28% of respondents said that they don’t use the fitness ro om and will not use it, even if it is expanded/upgraded, with older respondents much more likely to select this respon se


Q6: If the existing fitness room were expanded/upgraded, would you use it: (please select ONE RESPONSE only)

44%

20%

8%

0%

0%

28%

Much more than you currently use it

Somewhat more than you currently use it

About the same as you currently use it

Somewhat less than you currently use it

Much less than you currently use it

N/A - do not currently use it and will not use it

% of all respondents

under 55

% of all respondents 55 and over

67% 35%

19% 21%

7% 9%

0% 0%

0% 0%

7% 35%

Highlighted values are statistically different by age


Nearly 6 in 10 respondents want the fitness room to be enlarged and almost ½ want more equipment and/or better equipment.


58%

46%

42%

26%

22%

16%

% of those who selected at least one response

88% of respondents selected at least one response

None of the above = 30% if non-responses are included

Q7: What upgrades to the fitness room, if any, would you like to see? (please select all that apply)

Suggestions for upgrades:• Better ventilation (most often

named)• Remove rugs/install mats• Glass window for safety• No separate hours for men &

women/non-restricted hours• Fob entry/less cumbersome

access• Trainer or classes on equipment

use• 3 TVs to use with personal

headphones• More weights• Relocate (currently, it’s isolated)• Separate area for yoga/aerobics

classes/stretching• Keep clean and sanitary• Add a second exit


6 in 10 respondents would like the sauna and steam room eliminated and the space used to enlarge the fitness room. Nearly ¼ would like the sauna and ste am room kept, with most of those respondents also wanting the fitness room enlarged


Q8: One way to expand the fitness room would be to give up the existing steam room and sauna. Which would you prefer? (please select ONE RESPONSE only)

Eliminate the sauna and steam room and enlarge the fitness room

61%

Keep the existing sauna and steam room and don't

enlarge the fitness room5%

Keep the existing sauna and steam room, and try to find another way

to enlarge the fitness room

18%

Doesn't matter to me

16%


Nearly 9 in 10 respondents would like to see the Ea st Party Room fixed, with the highest number choosing turning it into a general activity/multi-u se room. 1 in 5 respondents want to keep it as a pa rty room, and ¼ named another usage


Q9: The East building party room is currently unusable due to damage. Would you prefer: (please select ONE RESPONSE only)

Fix the East Party Room and keep it as a party

room, 21%

Fix the East Party Room and

turn it into a general

activity/multi-use room, 43%

Don't fix the East Party Room,

11%

Fix the East Party Room and

turn it into something else

(please describe), 24%

Suggestions for use:• Fitness room (most often

named)• Relaxation room• Café/lounge• Business center/office facility• Group exercise class room• Arts & crafts room• TV/movie room• Tables for card playing• Play room for kids• Combination library, TV, general

activity room• Combination business center +

gym• Revenue source: fully-licensed

child care, computer training center, language school


More than ¾ of respondents said they would be satis fied with a single party room and a single billiard s room (rather than one in each building) to make roo m for new amenities


Q10: To make room for new amenities, we may need to repurpose/change existing space. Would you be satisfied with having only one party room and one billiards room, rather than one in each building?

© Jill Baker Insights 2015Q11: Currently, residents are able to check out books from the library at no cost. Would you also be interested in checking out CDs or DVDs from the library at no cost?


40% of respondents said that they’d be interested i n checking out CDs or DVDs from the library, with another 26% saying that they might be interested


Around ½ of respondents say that they don’t use the library and wouldn’t use it even if hours were expanded. Among the remaining respondents, 30% said that they would use it either much more or somewhat more than they’re using it now


Q12: If the library were available more hours per week, would you use it: (please select ONE RESPONSE only)

10%

20%

16%

0%

2%

53%

Much more than you currentlyuse it

Somewhat more than youcurrently use it

About the same as youcurrently use it

Somewhat less than youcurrently use it

Much less than you currentlyuse it

N/A - do not currently use itand will not use it


4 in 10 respondents are not interested in a general activity room. Among those who are interested, having an informal gathering place for adults is th e most commonly chosen option, with almost twice as many people naming that as naming a place for sm all children or teenagers


Q13: Which of the following uses for a general activity room would be of interest to you? (please select all that apply)

Suggestions for use:• Café/lounge• All activities listed, one each

day of the week• Art classes, music

rehearsals/practice/classes• Ping-pong tables• Place for lectures/formal

presentations• Game night, bingo or casino,

movie night, wine tasting, culinary events, yoga classes, other classes

• Happy hours• Adult-only usage (or adults-only

in evenings)• Board meeting room• Charge-per-use• Partition into 2 or 3 areas so

multiple use would be easier


Other Comments from Respondents –Themes

• Costs/condo fees (most common theme)• Access to amenities (e.g. more hours, fob entry, no separate hours by gender)• Amenities for kids vs. adults (some want no amenities for kids, some want focus on kids)• Wi-fi• Fitness room upgrades• Uses for general activity room• Bike room

Themes outside of the scope of this survey• Pool• Parking• Outdoor areas (rooftop, patio, playground, etc.)• Metro shuttle• Building maintenance/lobby/common areas• Ways to raise revenue (including retail shops, charging for access to amenities)• Staff/management


Next Steps - Summary

• Full set of findings to be published on website (www.shuoa.org); residents will be notified when available

• Develop action plan via formulation of sub-committee (Board, PPOC, FMC, Residents, Management)

• Town hall meeting on action plan• Recommendations to Board• Board discussion and approval• Integration into Operational and Reserve budgets

Documents

Skyline House Unit Owners' Association (SHUOA) Survey · 2015. 9. 21. · 2 children 1% Q16: If you are a current resident at Skyline House, how many children under the age of 18