Skyfall is an enigmatic spy thriller and is also a sequel to the predecessor James's Bond films.

The film's target audience would certainly attract 18-40 year old males and anyone who is interested in the genre of action/adventure. As this film is a sequel to many other bond films, the audience who would watch this would likely have grown up liking the other films.

The exposition of the trailer revealed to us that the protagonist James Bond is dead. This immediately informs the audience that the trailer is in disequilibrium right from the beginning.

The mise en scene constructs the narrative of the film in the trailer by featuring traditional iconography related to bond films, for example guns, smart suits, cars and women already tell the audience what the film will portray. Furthermore no voiceover can be heard implying the convention that action films are self- explanatory and don't need assistance in telling the story.

The music in the trailer punctuates the narrative in the sense there was a drone at the start of the trailer where the audience were told bond was dead. Conversely, this is in stark contrast to the rest of the trailer in that amplified crescendos can be heard exciting the audience. As well as the music score, the famous theme tune of bond signals a familiar sound to the audience connoting that the audience will know what they're in for.

The trailer is edited dramatically in that it consists of fast paced action sequences. This shows that the narrative therefore will consist of quick transitions and limited slow cuts to emphasise character study.

Finally although the film does not have a unique selling point, it is a well known franchise and therefore does not need it. The trailer does not tell the audience the actors names or the directors names as the bond name is bigger than the director and actors themselves.