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© Copyright 2014 by Lifelike SA – Tutti i diritti sono riservati – Materiale confidenziale di proprietà di Lifelike SA
IMPROVING THE HUMAN FACTOR FOR THE PERFORMANCE EXCELLENCE
SKILLGYM SIMULATORS
INTERNATIONAL
2 pagina
© Copyright 2014 by Lifelike SA – Tutti i diritti sono riservati – Materiale confidenziale di proprietà di Lifelike SA
Introducing Lifelike
With over 10 years of experience in the field of mulMmedia soluMon for training, Lifelike SA is a swiss-‐based private-‐owned company focused on the development of mulMmedia simulaMons. Lifelike is acMvely cooperaMng with internaMonal universiMes and daily works side by side with its clients, over 20 mulMnaMonal companies in Europe and Middle East, belonging to different industries such as: Finance, Pharma, Healthcare, Retail and Telecom. A total of 12 FTE people work in Lifelike covering the following specialMes: training methodologies, graphic and mulMmedia design, soVware and advanced technologies development, markeMng and sales. Lifelike also cooperates with a network of professionals as regards training methodologies and scienMfic content wriMng, for the development of its simulaMon in the different subjects dealt with.
Lifelike develops highly immersive simulaMons based on arMficial intelligence and interacMve cinema and branded as “Skillgym”. We believe that the total and complete emoMonal engagement of the user is necessary to obtain any training results. Our simulaMons improve people’s automaMc behaviors because they allow the user to gather experience from conMnuous dynamic feedbacks in a highly realisMc, unpredictable and dynamic simulaMon environment. ScienMfic researche conducted by presMgious uiniversiMes around the world confirm the effecMveness of our approach and of our “ingredients”. The very high usage redempMon by over 100 thousands users spread around the world tesMfy the quality of our soluMons.
Who we are The concept of our solu=ons
2
3 pagina
© Copyright 2014 by Lifelike SA – Tutti i diritti sono riservati – Materiale confidenziale di proprietà di Lifelike SA
The Human Factor Value
CRUCIAL SUCCESS FACTOR
PERFORMANCE
External factors
(MARKET)
Internal factors
(ORGANIZATION)
PEOPLE BEHAVIORS
RESULTS
Product, Price, MarkeMng, Brand,
LocaMon, OrganizaMon ...
CompeMtors, RegulaMons, Economics ...
Prerequisites
Sell, moMvate, delegate, solve problems, Innovate, customer retenMon...
The performance of the organizaMon grows when people improvement includes these aspects
A good management of these factors just
allows you to « stay on the market »
Today, the most effecMve method to boost business results is through training of people’s negoMaMng skills:
4 pagina
© Copyright 2014 by Lifelike SA – Tutti i diritti sono riservati – Materiale confidenziale di proprietà di Lifelike SA
ATHLETES CONSTANT TRAINING
BUSINESS PEOPLE
MATCH
BUSINESS
Training the Human Factor
Like athletes, also business people need to improve their behaviors (an thus performance) via a progressive and constant training pracMce.
In order to opMmize people’s performance, boosMng their knowledge is not enough. A constant training of their behaviors is absolutely required.
5 pagina
© Copyright 2014 by Lifelike SA – Tutti i diritti sono riservati – Materiale confidenziale di proprietà di Lifelike SA
Behaviors & A-tudes
Knowledge
Hard to understand, anMcipate and change
Behavioral simula.ons (Based on Ar7ficial Intelligence and Interac7ve Cinema)
On-‐line SERIOUS
GAMES and other roleplay
10%
90%
94%
1%
WHAT DO YOU NEED TO IMPROVE HUMAN PERFORMANCE
5%
Classroom training and “tradi7onal” e-‐Learning
Very easy to transfer
Training needs and available soluMons
SOLUTIONS AVAILABLE ON THE MARKET
6 pagina
© Copyright 2014 by Lifelike SA – Tutti i diritti sono riservati – Materiale confidenziale di proprietà di Lifelike SA
Why using a simulaMon?
Our brain does not store data, instead it learns by EXPERIENCES in the form of STORIES. Repetead experiences become (new) HABITS.
6 Source: Knowles, M. S. (1968). Andragogy, not pedagogy. Adult Leadership
Teach to others
Read
See
Listen + see
Talk - Write
DO
Trainers
Simulators, Role Play
Interactive e-learning
Audio, video
PowerPoint
email, manuals
% learning effectiveness of different teaching approaches
EXPERIENCING is the best way to learn
+ Effectiveness
7 pagina
© Copyright 2014 by Lifelike SA – Tutti i diritti sono riservati – Materiale confidenziale di proprietà di Lifelike SA
Skillgym
SIMULATORS DASHBOARD
A unique tool that brings the user fully inside a life-‐like world in order to measure, train and maintain the best performance-‐oriented behaviors over
Mme
The natural companion of SimulaMons: comprehensive analyMcs to monitor in real Mme the most important performance-‐
related KPIs of people
8 pagina
© Copyright 2014 by Lifelike SA – Tutti i diritti sono riservati – Materiale confidenziale di proprietà di Lifelike SA
Check these videos on youtube
Healthcare simulaMons (4 min)
Corporate simulaMons (6 min)
9 pagina
© Copyright 2014 by Lifelike SA – Tutti i diritti sono riservati – Materiale confidenziale di proprietà di Lifelike SA
Skillgym ObjecMves
1 MEASURE
PERFORMANCE
2 BOOST
PERFORMANCE
3 MAINTAIN PERFORMANCE
It is crucial to be able to measure what you need to
improve. Moreover, a reliable assessment of the team’s
overall potenMal is the key to set-‐up effecMve strategies inside the organizaMon.
TradiMonal training alone is not able to change established
behaviors. It must be integrated and supported by a constant training conducted in life-‐like
business scenarios where powerful feedbacks drive users to bemer
behaviors.
Performance usually drops over Mme. This is why it is mandatory to leverage monitoring programs
in order to periodically train performance and keep people’s
results at their best.
10 pagina
© Copyright 2014 by Lifelike SA – Tutti i diritti sono riservati – Materiale confidenziale di proprietà di Lifelike SA
1. Choose a client 2. Simulate the interview
3. Self evaluate
4. Listen to the feedback 5. Think about it
6. Try again
How the training happens
Skillgym is a powerful tool for behaviors assessment and training. It is designed to work on people’s negoMaMng skills, boosMng their performance during problem solving, and negoMaMng acMviMes.
Each simulator engages users with realisMc experiences (based on InteracMve Cinema and powered by ArMficial Intelligence) where a “trial and error” approach with contextualized feedbacks allows them to experiment the consequences of their behaviors
11 pagina
© Copyright 2014 by Lifelike SA – Tutti i diritti sono riservati – Materiale confidenziale di proprietà di Lifelike SA
Our Unique Selling ProposiMon
InteracMve Cinema
• Real Mme interacMon with real actors showing their body language
• PersonificaMon of target profiles with greater emoMonal involvement
ArMficial Intelligence
• 16 millions possible combina=ons: the simulaMon dynamically reacts to any choice of the user, by adapMng its own behavior
• TRIAL & ERROR: the user is free to try and make mistakes, with an enormous advantage in terms of experience-‐led learning.
12 pagina
© Copyright 2014 by Lifelike SA – Tutti i diritti sono riservati – Materiale confidenziale di proprietà di Lifelike SA
InteracMve Cinema
TradiMonal simulaMon approach Skillgym
§ Only verbal communicaMon § RaMonal involvement § Metaphoric approach
§ Body language § EmoMonal involvement (like cinema) § Real Mme interacMon
vs
Most of communicaMon does not happen by speaking
This approach does not really involve emoMonally and most of communicaMon channels are
simply cut.
It’s like being into the movie: realMme and emoMon fully
involve the user
13 pagina
© Copyright 2014 by Lifelike SA – Tutti i diritti sono riservati – Materiale confidenziale di proprietà di Lifelike SA
The character interacts in real Mme thanks to the Ai
engine algorithms
Th euser interacts with the simulaMon by selecMng what to say among
different opMons (many languages available)
Real Mme video: realisMc and emoMonal simulaMon
The answer of the character is not pre-‐determined. It depends
on how the meeMng is developing.
The character is full video, real Mme.
InteracMve Cinema = no puppets, no avatar
14 pagina
© Copyright 2014 by Lifelike SA – Tutti i diritti sono riservati – Materiale confidenziale di proprietà di Lifelike SA
ArMficial intelligence
TradiMonal Branching SimulaMons Skillgym ArMficial Intelligence
§ Limited scenarios (normally not more than 50) § Predictable outcomes § Sta=c reac=ons of the characters (it will
always answer the same way)
§ 16 millions possible scenarios § Total unpredictability § Dynamic reac=ons
vs
Life is not predictable. And people’s approach does not change simply because you “know” how to make it change.
It does not prepare to the challenges of real life: once the user understand the branching
(very soon), the training is over.
ArMficial intelligence makes the situaMon truly realisMc and the user can improve his approach by dynamically and insMcMvely reacMng to the situaMon and learning from the feedback
15 pagina
© Copyright 2014 by Lifelike SA – Tutti i diritti sono riservati – Materiale confidenziale di proprietà di Lifelike SA
Every “nuance” makes a difference Theory suggests the best path to get to the result (assuming that our counterpart will react accordingly). Reality shows that it’s not always the case: the reacMon of our counterpart to our acMons is most oVen coherent but hardly predictable in advance. Each Skillgym simulaMon is built arount a SPHERA including:
• 800-‐1500 spheres (what the character does/says) • 1000-‐2000 pipes (what the user can do/say)
Spheres and pipes connect to each other in 16 millions different ways, always coherently but sMll always different (the “nuances”). Each Mme the user generates one connecMon between a pipe and a sphere a new situaMon will generate, maybe similar to one already tried, but sMll different. (just like in DNA: you change one limle connecMon and the new baby will have eyes of a different color) 12 different algorithms manage the balancing of connecMons.
16 pagina
© Copyright 2014 by Lifelike SA – Tutti i diritti sono riservati – Materiale confidenziale di proprietà di Lifelike SA
What happened before the meeMng
What has just happened
What happens now
ExpectaMon of what can happen next
RelaMonal targeMng
EmoMonal peaks
Unpredictable occurrencies during the meeMng
Implicit needs of the character
Psychometric model type of the character
MeeMng’s Mme management and interacMon reacMvity
Implicit beliefs of the user
Character’s hesitaMons (fuzzy model)
The destination answer dinamically moves while the user tries to reach it, so it’s not always the case that you get where you expected to
BLUE: algorithms governing the environment of the simulation
GREEN: algorithms reacting to the decisions of the user
RED: Algorithms governing the reactions of the character
Twelve A.I. algorithms inside the Sphera Engine
This is what the character say
This is what the user says
17 pagina
© Copyright 2014 by Lifelike SA – Tutti i diritti sono riservati – Materiale confidenziale di proprietà di Lifelike SA
Comparison with direct compeMtors
Main worldwide direct competitors Lifelike SkillSoft NexLearn PDI HBP
Spherical Interaction Engine (Artificial Intelligence: 16 millions stories) ü
Branching tree approach (predictable: tens of stories) ü ü ü ü
Real time video action ü Video ü ü ü ü
Cartoons ü Realistic Environment ü ü
Not realistic Environment ü ü ü Advanced metrics of Consensus ü
Scorecard Actions/Effects ü Olistic Feedback ü
Didascalic Feedback ü ü ü ü Endorsed Contents ü ü ü ü
Production tools ü ü
Artificial Intelligence
Real time video
Effective feedback
We differenciate by:
18 pagina
© Copyright 2014 by Lifelike SA – Tutti i diritti sono riservati – Materiale confidenziale di proprietà di Lifelike SA
The unique approach of Skillgym
Tradi=onal approach Skillgym approach
• It is all about training and passive knowledge transfer
• It is focused on performance and on its impact on business results
• It “tells you how to do it” • It “makes you able to do it”
• It helps companies’ training processes by providing “one-‐shot” pedagogical support
• It supports also front-‐line managers by providing KPIs of performance which help organizaMons to strategically plan decisions
• It is not able to conMnuously support people with performance-‐maintenance programs over Mme
• It is designed around medium-‐long term support, provided by a specific and constant training acMvity
• It lacks of reliable tools for measurement of people’s real behaviors
• It is based on analyMcal dashboards which objecMvely measure people’s natural behaviors
• It is not able to provide a reliable ROI measurement
• It comes with specific dashboards designed to give total control over the ROI
19 pagina
© Copyright 2014 by Lifelike SA – Tutti i diritti sono riservati – Materiale confidenziale di proprietà di Lifelike SA
• Control: stakeholders always have direct access to training process and results, for ROI opMmizaMon and real-‐Mme fine-‐tuning of the whole training process
• Effec=veness: this new conMnuous training approach is focused on the human factor, which is crucial to effecMvely improve everyday business performance
• Engagement: users are more engaged because of interacMve content -‐ they are not forced to learn, vice versa they are happier than with tradiMonal training and gain trust toward the company
• Costs: direct access to online simulators with no travel & classroom costs and reduced training Mming
Benefits of Skillgym
20 pagina
© Copyright 2014 by Lifelike SA – Tutti i diritti sono riservati – Materiale confidenziale di proprietà di Lifelike SA
CompeMMve posiMoning of Skillgym
SOFT SKILLS (ComportamenM)
HARD SKILLS (conoscenze)
SoluMons on the market for the conMnuaMve improvement of behaviors
EFFECTIVENESS
SCALAB
ILITY
+
+ -‐
-‐
ConMnuous Role playing
One-‐to-‐one Coaching
Classroom training
Books
TradiMonal eLearning
Branching serious game
Indirect compeMtors
Direct compeMtors
Seminars
21 pagina
© Copyright 2014 by Lifelike SA – Tutti i diritti sono riservati – Materiale confidenziale di proprietà di Lifelike SA
Track record
FINANCE + 15%
AVERAGE INDIVIDUAL
PERFORMANCE INCREASE
as measured by our clients
(Quarter following the train
ing session)
TELCO + 12%
PHARMA + 12%
HEALTHCARE + 16%
One scienMfic research carried out in 2014 by the presMgious University of Switzerland (USI) shows that training through Lifelike SimulaMons brings 3x long term behavioral improvements compared to tradiMonal training (including serious games).
22 pagina
© Copyright 2014 by Lifelike SA – Tutti i diritti sono riservati – Materiale confidenziale di proprietà di Lifelike SA
Market scenario
EDUCATION BUSINESS UNEMPLOYMENT
MATCHING
ORIENTEERING +
TALENT FINDING
BEHAVIOURAL IMPROVEMENT
VIRTUAL PATIENTS +
SIMULATIONS PREJOB SKILLING
SERIOUS GAMES
KNOWLEDGE TRANSFER CONTENT TRANSFER
TECHNICAL EXPERIENCE LEARNING
PREDICTABLE BRANCHIN
G TREES
(Serious Gam
es)
ARTIFICIAL
INTELLIGEN
CE
(Learning Simulators)
COMPE
TITO
RS
23 pagina
© Copyright 2014 by Lifelike SA – Tutti i diritti sono riservati – Materiale confidenziale di proprietà di Lifelike SA
Main references
24 pagina
© Copyright 2014 by Lifelike SA – Tutti i diritti sono riservati – Materiale confidenziale di proprietà di Lifelike SA
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