The Company

The Skagen Denmark collections reflect owners Charlotte and Henrik Jorst’screative Danish spirit with clean, elegant designs,skillful craftsmanship and technical perfection. The Jorst’s have a hand in designing each piece of the Skagen Denmark collection.

Skagen Designs strives to create a global community of enthusiasts with our commitment to designing an impressive and unique yet attainable product while offering outstanding service to our customers and consumers.

- Charlotte & Henrik Jorst, Owners

Our Mission

In 1989, Henrik and Charlotte Jorst came to

the United States from their native Denmark to

follow a dream: that of owning and running

their own business, to introduce the

Danish lifestyle and philosophy into the lives of

many. Skagen Designs was founded by these

two natives of Copenhagen on the principle

that beautifully designed high-quality objects

can be created at reasonable prices.

Today, Skagen Designs is an international

company with corporate headquarters in Reno,

Nevada, USA, and regional offices in Denmark, Hong Kong, Germany and U.K. The

company’s flagship store is located in the inspirational town of Skagen, Denmark. The

company operates concept stores in Denmark, Japan, Taiwan and Hong Kong and more

stores will open across the globe in the near future.

The company offers contemporary, Danish design accessories from timepieces, to jewelry,

sunglasses and clocks

1989 1999 1993

1995 1997 Charlotte moves to New

York from her native Denmark to join Henrik Jorst who was working for Carlsberg Beer; After a Danish colleague sends them a few sample watches to sell, the Jorsts embark on their dream of starting their own business. They marry in May.

Skagen Designs is named to the Inc. 500 as one of the fastest growing small businesses in the United States.After running the business

out of their home in Long Island, the Jorsts decide to relocate themselves and the business to Lake Tahoe, Nevada.

Bloomingdales becomes the first major department store to pick up the Skagen Denmark line, and shortly thereafter, other top department stores followed suit with much success.

European distribution of Skagen Denmark begins.

T H E H I S T O R Y O F

CHARLOTTE JORSTAs a wife and mother of two (teenage) daughters, Charlotte perfectly balances her fam-ily life with her success. And, as a champion equestrian, she manages to pursue and excel at one of her greatest passions. Today, we so often hear of women “doing it all” and Charlotte Jorst is indeed one of these women.

“I don’t believe in big breaks,” Charlotte explains. “I get up everyday and try to do my best. It is hard work, yes, but it’s what makes 99.9% of people successful and, at the end of the day, is ultimately the most rewarding kind of success there is.” Charlotte’s Danish roots instilled her with a love of nature that seamlessly links all aspects of her life together. Outside of the office, Charlotte embraces her love of everything outdoors, including regular competition at the highest levels (short of the Olympic team) of horse dressage, in addition to owning and running Skagen Stables, a small horse farm located in Reno.

Charlotte’s motto for living life perfectly sums up her ability to do so much: “There is no reason not to try everything that interests you. Be patient, start at the beginning, remain positive and solve problems as they come.”

2007 2009

2000 2005

2010-11 Skagen Designs launches the world’s first–ever Skagen Denmark Flagship Store in Skagen, Denmark, as well as a concept store in Tokyo, Japan. The Skagen Denmark Black Label Collection is launched as well as the contemporary line of stainless steel jewellery.

Skagen Designs celebrates its 20th Anniversary!

Skagen Designs wins the prestigious Blue Chip Enterprise Award given by the U.S. Chamber of Commerce and Mass Mutual Financial Group to companies that have overcome significant obstacles to succeed in business.

Skagen Designs opens New York City Showroom on 5th Avenue. The Danish designed, 2,700 sq ft showroom is a reflection of the artistic and picturesque resort town of Skagen, Denmark.Skagen opens the supply chain office in Hong Kong

Several Skagen Denmark stores open in the United States and Hong Kong.

233 – Signature style, awarded “red dot” design award in 2010

HENRIK JORST“While overseeing the design of all of our Skagen products, I find inspiration from many different arenas, continually pushing the brand to the next level, keeping our image current and yet maintaining our true identity.”

A highly competitive tennis player, Henrik now acts as a member of The International Tennis Club of Denmark and continues to represent Denmark in international matches. Off the court and on the greens, Henrik also pursues his passion for golf. In addition, Henrik is an avid collector of classic cars. With 21 cars currently in his collection, including rare Jaguars, a Porsche, a Ferrari “Dino” and two Cadillacs, Henrik’s fascination with mechanics, from timepieces to cars, is apparent.

Henrik’s ability to excel when faced with challenge, whether in his professional or personal life, is grounded in his distinctly Danish philosophy: “Keep it simple. Seek out what you love and doggedly pursue your passions.”

S K A G E N D E S I G N S

2001 Skagen Exhibits for the first time at Basel World

White Label - Contemporary Classics

After twenty years in the accessories design world, many have said the Skagen Denmark Watch Collections have reached a pinnacle of contemporary culture all their own. Loyal Skagen Denmark consumers across the globe enjoy the watch collections that epitomize the elements of Danish design, with graceful style, slim and sleek lines, subtle, inspiring colors, and ageless pieces that last year after year. Designers at Skagen continue to work on the collections that reflect the Danish lifestyle and elements of modern design and all that has come to life in the Skagen Denmark products throughout the years.

Black Label - Timeless Luxury, Swiss Movement

JewelleryThe Skagen Denmark Jewelry Collection features elegant, sophisticated Danish design with clean lines and organic details, the trademark of all Skagen® products. Designed to captivate the eye and enlighten the spirit, each piece from the Skagen® jewelry line glimmers in polished silver stainless steel, some featuring hues of gold, brown, rose gold or dusky grey. Organic elements from the landscapes of Denmark inspired the creation of this collection, from the necklaces to bracelets to earrings and rings.

The evolution of design in the Skagen Denmark watch collections has come to its pinnacle with the Black Label Collection. This collection presents revolutionary, modern designs for the design connoisseurs: design without frontiers. While the inspiration expands its borders and looks for beauty, abstract and unusual shapes everywhere it meets the eye, the design elements portray a minimalist sensibility that is synonymous with the Skagen Denmark brand. The Black Label collection is the realization of decades of design and experience.

SunglassesUnique. Ultra-Light. Comfort. Contemporary design takes shape in the unique, comfortable styles of the Skagen Denmark Sunglass Collection. From ultra-light titanium to classic stainless steel to fashionable acetates, there is a pair of Skagen sunglasses for everyone. Lenses can be anti-reflective or polarized, and UVA/UVB protective. Match Skagen Denmark sunglasses with a piece from our Watch or Jewelry Collections to make a stylish, lasting impression.

The Skagen Denmark Clock Collection features contemporary designs and superior craftsmanship, epitomizing the personality traits of our style: classic, organic, elegant, and sleek. Our brand proposition and design philosophy have remained valid for over 20 years and is true in our Clock Collection. Elegant and classic, these clocks portray a minimalist sensibility and efficient function that will always continue as hallmarks of the Skagen Denmark brand.

Clocks

facebook.com/skagendenmark www.youtube.com/user/SkagenDesigns twitter.com/skagendenmark

Design Ure Smykker

Design Ure Smykker

SHAPE

ALT for Damerne

Style

The interest of media and the trade and hundreds of thousands of consumers is peaked each year through our marketing initiatives. Successful outreach through targeted press initiatives, trade and consumer advertizing online and offline and product placements have resulted in millions of brand impressions. The Skagen Denmark Collections are featured in international, national, regional magazines and catalogs as well as online via social marketing initiatives, reaching hundreds of thousands of consumers each year. Glance at these pages to see for yourself a small selection of these outstanding initiatives.

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International FootprintSkagen Denmark products are available globally in the world’s best department stores and specialty retailers. Please take a look at worldwide map to see a snapshot.

Nordstrom, USA Bloomingdales, USA — Macy’s, USA — Dillards, USA — The Bay, Canada — Liverpool, Mexico

Takashimaya, Japan — Tik-Tak, Japan — LOFT, Japan —David Jones, Australia — BJX, Australia — The Esplanade, Singapore — Tangs, Singapore — Just in Vogue, India — Shoppers Stop, India — Pantaloon, India —

Hyundai Department Store, Korea — Time Studio, Phillippines — Chronos, Phillippines

PLAZA, Denmark—Salling, Denmark —Karstadt, Germany· — Kaufhof, Germany — Christ, Germany — House of Fraser, U.K. — Goldsmith, U.K. — John Lewis, U.K. — Bijenkorf, Netherlands — Hour Choice, UAE

Singapore

Mexico

New York

Australia

Phillippines

Germany

DenmarkUK

India

Canada

AMERICAS

EMEA

APAC

Skagen Denmark Stores2007 – The first Skagen Denmark flagship stores opens in the inspirational northern coastal town of Skagen, Denmark.

2008 – Skagen Denmark concept stores open in Copenhagen, Denmark - Osaka, Japan and Taipei, Taiwan.

2009 - Skagen Denmark concept store opens in Nagoya, Japan and an outlet store opens in Illinois, US.

2010 - Skagen Denmark concept stores opens in Hong Kong and outlet stores open in Florida, and California, US.

More Skagen Denmark concept stores are scheduled to open in other countries around the world.

Skagen, Denmark

Copenhagen, Denmark

Taipei, Taiwan Hong Kong, ChinaOsaka, Japan

Phillippines

Skagen AmericasSkagen Designs, Ltd.640 Maestro Drive Suite 100Reno, NV 89511 USAtoll free 877.SKAGEN.1direct 775.850.5500fax 775.850.5530email designs@skagen.comweb www.skagen.com

Skagen Asia PacificSkagen Designs, Ltd.1205-7 12/F - Billion Plaza8 Cheung Yue Street - Cheung Sha Wan Kowloon - Hong Kongdirect +852 3568.8588fax +852 3568.0877email service@skagendesigns.hkweb www.apac.skagen.com

Skagen Europe, Middle East, AfricaSkagen Designs A/SRoskildevej 122620 Albertslund - Denmarkdirect +45 45883460fax +45 45885690email sales@skagendesigns.dkweb www.emea.skagen.com

Skagen Designs GmbHRommerskirchener Str. 21D-50259 Pulheim Germanydirect • +49 (0) 2238 475 500fax • +49 (0) 2238 475 539

Skagen Designs UKTS2 Pinewood Business ParkColeshill RoadSolihull West MidlandsB37 7HG - UKToll free • 0808 2023682fax • +44 0121 7798179skagendesigns.co.uk

Skagen Americas + 1.800.791.6784 · T + 1.775.850.5500 · F + 1.775.850.5530 · E sales@skagendesigns.com Skagen Europe, Middle East, Africa T + 45.4588.3460 · F + 45.4588.5690 · E sales@skagendesigns.dk Skagen Asia Pacific T + 852.3568.8769 · F + 852.3568.0877 · E service@skagendesigns.hk

© 2011 Skagen Designs, Ltd. All rights reserved

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