Site Map...Market Profile 14623, Rochester, New York Prepared by Esri Ring Bands: 0-1, 1-5, 5-15 mile radii Latitude: 43.07012 Longitude: -77.62850 0 - 1 mile 1 - 5 mile 5 - 15 mile

Site Map14623, Rochester, New York 2 Prepared by Esri14623, Rochester, New York Latitude: 43.07009Ring Bands: 0-85 mile radii Longitude: -77.62851

October 19, 2017

©2017 Esri Page 1 of 1

Custom Map

Source: ©2017 Esri

October 18, 2017


Dominant Tapestry Map14623, Rochester, New York 2 Prepared by Esri14623, Rochester, New York Latitude: 43.07009Ring Bands: 0-1, 1-5, 5-15 mile radii Longitude: -77.62851

Source: Esri

October 18, 2017


Dominant Tapestry Map14623, Rochester, New York 2 Prepared by Esri14623, Rochester, New York Latitude: 43.07009Ring Bands: 0-1, 1-5, 5-15 mile radii Longitude: -77.62851

Tapestry Segmentation

Tapestry Segmentation represents the latest generation of market segmentation systems that began over 30 years ago. The 68-segment Tapestry Segmentation system classifies U.S. neighborhoods based on their socioeconomic and demographic composition. Each segment is identified by its two-digit Segment Code. Match the two-digit segment labels on the map to the list below. Click each segment below for a detailed description. Segment 1A (Top Tier) Segment 8C (Bright Young Professionals)Segment 1B (Professional Pride) Segment 8D (Downtown Melting Pot)Segment 1C (Boomburbs) Segment 8E (Front Porches)Segment 1D (Savvy Suburbanites) Segment 8F (Old and Newcomers)Segment 1E (Exurbanites) Segment 8G (Hardscrabble Road)Segment 2A (Urban Chic) Segment 9A (Silver & Gold)Segment 2B (Pleasantville) Segment 9B (Golden Years)Segment 2C (Pacific Heights) Segment 9C (The Elders)Segment 2D (Enterprising Professionals) Segment 9D (Senior Escapes)Segment 3A (Laptops and Lattes) Segment 9E (Retirement Communities)Segment 3B (Metro Renters) Segment 9F (Social Security Set)Segment 3C (Trendsetters) Segment 10A (Southern Satellites)Segment 4A (Soccer Moms) Segment 10B (Rooted Rural)Segment 4B (Home Improvement) Segment 10C (Diners & Miners)Segment 4C (Middleburg) Segment 10D (Down the Road)Segment 5A (Comfortable Empty Nesters) Segment 10E (Rural Bypasses)Segment 5B (In Style) Segment 11A (City Strivers)Segment 5C (Parks and Rec) Segment 11B (Young and Restless)Segment 5D (Rustbelt Traditions) Segment 11C (Metro Fusion)Segment 5E (Midlife Constants) Segment 11D (Set to Impress)Segment 6A (Green Acres) Segment 11E (City Commons)Segment 6B (Salt of the Earth) Segment 12A (Family Foundations)Segment 6C (The Great Outdoors) Segment 12B (Traditional Living)Segment 6D (Prairie Living) Segment 12C (Small Town Simplicity)Segment 6E (Rural Resort Dwellers) Segment 12D (Modest Income Homes)Segment 6F (Heartland Communities) Segment 13A (International Marketplace)Segment 7A (Up and Coming Families) Segment 13B (Las Casas)Segment 7B (Urban Villages) Segment 13C (NeWest Residents)Segment 7C (American Dreamers) Segment 13D (Fresh Ambitions)Segment 7D (Barrios Urbanos) Segment 13E (High Rise Renters)Segment 7E (Valley Growers) Segment 14A (Military Proximity)Segment 7F (Southwestern Families) Segment 14B (College Towns)Segment 8A (City Lights) Segment 14C (Dorms to Diplomas)Segment 8B (Emerald City) Segment 15 (Unclassified)

Source: Esri

October 18, 2017


http://downloads.esri.com/esri_content_doc/dbl/us/tapestry/segment1.pdf




































































Executive Summary14623, Rochester, New York 2 Prepared by Esri14623, Rochester, New York Latitude: 43.07009Ring Bands: 0-85 mile radii Longitude: -77.62851

0 - 85 milePopulation

2000 Population 3,511,1442010 Population 3,499,4962017 Population 3,526,3482022 Population 3,537,8312000-2010 Annual Rate -0.03%2010-2017 Annual Rate 0.11%2017-2022 Annual Rate 0.07%2017 Male Population 48.9%2017 Female Population 51.1%2017 Median Age 40.8

In the identified area, the current year population is 3,526,348. In 2010, the Census count in the area was 3,499,496. The rate of change since 2010 was 0.11% annually. The five-year projection for the population in the area is 3,537,831 representing a change of 0.07% annually from 2017 to 2022. Currently, the population is 48.9% male and 51.1% female.

Median Age

The median age in this area is 40.8, compared to U.S. median age of 38.2.Race and Ethnicity

2017 White Alone 81.9%2017 Black Alone 10.0%2017 American Indian/Alaska Native Alone 0.6%2017 Asian Alone 3.1%2017 Pacific Islander Alone 0.0%2017 Other Race 1.7%2017 Two or More Races 2.6%2017 Hispanic Origin (Any Race) 5.4%

Persons of Hispanic origin represent 5.4% of the population in the identified area compared to 18.1% of the U.S. population. Persons of Hispanic Origin may be of any race. The Diversity Index, which measures the probability that two people from the same area will be from different race/ethnic groups, is 38.7 in the identified area, compared to 64.0 for the U.S. as a whole.

Households2000 Households 1,366,0672010 Households 1,410,9572017 Total Households 1,425,6832022 Total Households 1,432,0742000-2010 Annual Rate 0.32%2010-2017 Annual Rate 0.14%2017-2022 Annual Rate 0.09%2017 Average Household Size 2.38

The household count in this area has changed from 1,410,957 in 2010 to 1,425,683 in the current year, a change of 0.14% annually. The five-year projection of households is 1,432,074, a change of 0.09% annually from the current year total. Average household size is currently 2.38, compared to 2.38 in the year 2010. The number of families in the current year is 871,920 in the specified area.

Data Note: Income is expressed in current dollarsSource: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2017 and 2022. Esri converted Census 2000 data into 2010 geography.

October 19, 2017


Executive Summary14623, Rochester, New York 2 Prepared by Esri14623, Rochester, New York Latitude: 43.07009Ring Bands: 0-85 mile radii Longitude: -77.62851

0 - 85 mileMedian Household Income

2017 Median Household Income $52,4562022 Median Household Income $54,5492017-2022 Annual Rate 0.79%

Average Household Income

2017 Average Household Income $72,1612022 Average Household Income $80,9472017-2022 Annual Rate 2.32%

Per Capita Income2017 Per Capita Income $29,8852022 Per Capita Income $33,4762017-2022 Annual Rate 2.30%

Households by IncomeCurrent median household income is $52,456 in the area, compared to $56,124 for all U.S. households. Median household income is projected to be $54,549 in five years, compared to $62,316 for all U.S. households

Current average household income is $72,161 in this area, compared to $80,675 for all U.S. households. Average household income is projected to be $80,947 in five years, compared to $91,585 for all U.S. households

Current per capita income is $29,885 in the area, compared to the U.S. per capita income of $30,820. The per capita income is projected to be $33,476 in five years, compared to $34,828 for all U.S. households Housing

2000 Total Housing Units 1,504,1602000 Owner Occupied Housing Units 920,7572000 Renter Occupied Housing Units 445,3102000 Vacant Housing Units 138,093




Currently, 58.7% of the 1,591,094 housing units in the area are owner occupied; 30.9%, renter occupied; and 10.4% are vacant. Currently, in the U.S., 55.6% of the housing units in the area are owner occupied; 33.1% are renter occupied; and 11.3% are vacant. In 2010, there were 1,562,709 housing units in the area - 60.4% owner occupied, 29.9% renter occupied, and 9.7% vacant. The annual rate of change in housing units since 2010 is 0.80%. Median home value in the area is $131,948, compared to a median home value of $207,344 for the U.S. In five years, median value is projected to change by 2.45% annually to $148,959.

Data Note: Income is expressed in current dollarsSource: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2017 and 2022. Esri converted Census 2000 data into 2010 geography.

October 19, 2017


Market Profile14623, Rochester, New York Prepared by EsriRing Bands: 0-1, 1-5, 5-15 mile radii Latitude: 43.07012

Longitude: -77.62850

0 - 1 mile 1 - 5 mile 5 - 15 milePopulation Summary

2000 Total Population 3,702 102,012 611,9942010 Total Population 3,610 106,261 619,1172017 Total Population 3,869 108,612 628,822

2017 Group Quarters 8 11,343 12,5002022 Total Population 3,996 110,309 635,330

2017-2022 Annual Rate 0.65% 0.31% 0.21%2017 Total Daytime Population 8,596 156,130 625,318

Workers 6,910 97,376 296,494Residents 1,686 58,754 328,824

Household Summary2000 Households 1,380 37,271 242,820

2000 Average Household Size 2.67 2.41 2.472010 Households 1,419 39,880 254,729



2022 Average Household Size 2.49 2.37 2.372017-2022 Annual Rate 0.77% 0.37% 0.25%

2010 Families 845 22,687 157,7002010 Average Family Size 3.21 3.00 3.01

2017 Families 907 22,908 158,6922017 Average Family Size 3.18 3.01 3.02

2022 Families 939 23,171 159,7562022 Average Family Size 3.17 3.01 3.022017-2022 Annual Rate 0.70% 0.23% 0.13%

Housing Unit Summary2000 Housing Units 1,398 39,460 258,243

Owner Occupied Housing Units 66.6% 56.1% 61.9%Renter Occupied Housing Units 32.1% 38.4% 32.1%Vacant Housing Units 1.3% 5.5% 6.0%

2010 Housing Units 1,463 42,538 272,086Owner Occupied Housing Units 65.4% 55.2% 60.8%Renter Occupied Housing Units 31.6% 38.6% 32.8%Vacant Housing Units 3.0% 6.2% 6.4%



Median Household Income2017 $52,152 $55,312 $54,6042022 $53,213 $58,149 $57,305

Median Home Value2017 $122,189 $147,983 $145,4362022 $131,337 $169,993 $167,082

Per Capita Income2017 $26,557 $32,095 $32,4272022 $29,437 $35,678 $36,367

Median Age2010 39.3 32.6 39.62017 40.4 33.6 40.82022 41.2 34.5 41.4

Data Note: Household population includes persons not residing in group quarters. Average Household Size is the household population divided by total households. Persons in families include the householder and persons related to the householder by birth, marriage, or adoption. Per Capita Income represents the income received by all persons aged 15 years and over divided by the total population.Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2017 and 2022 Esri converted Census 2000 data into 2010 geography.

October 16, 2017




0 - 1 mile 1 - 5 mile 5 - 15 mile2017 Households by Income

Household Income Base 1,540 40,970 259,756<$15,000 7.7% 13.3% 13.0%$15,000 - $24,999 11.4% 9.1% 10.2%$25,000 - $34,999 11.4% 9.6% 9.9%$35,000 - $49,999 16.5% 12.9% 12.6%$50,000 - $74,999 23.1% 17.7% 17.2%$75,000 - $99,999 14.8% 12.7% 12.2%$100,000 - $149,999 12.4% 13.6% 14.3%$150,000 - $199,999 1.4% 5.4% 5.7%$200,000+ 1.4% 5.6% 4.9%

Average Household Income $63,193 $80,641 $77,1782022 Households by Income

Household Income Base 1,600 41,740 262,966<$15,000 8.3% 13.9% 13.6%$15,000 - $24,999 11.3% 8.9% 10.0%$25,000 - $34,999 11.3% 9.2% 9.5%$35,000 - $49,999 15.4% 11.8% 11.5%$50,000 - $74,999 19.6% 15.2% 14.7%$75,000 - $99,999 14.6% 12.3% 11.7%$100,000 - $149,999 15.4% 15.6% 16.3%$150,000 - $199,999 2.1% 6.7% 7.0%$200,000+ 1.9% 6.5% 5.9%

Average Household Income $69,976 $89,942 $86,5602017 Owner Occupied Housing Units by Value

Total 1,010 23,372 165,154<$50,000 2.5% 3.3% 4.9%$50,000 - $99,999 18.2% 17.7% 19.0%$100,000 - $149,999 66.0% 30.2% 28.8%$150,000 - $199,999 8.4% 21.7% 21.3%$200,000 - $249,999 1.0% 8.4% 9.9%$250,000 - $299,999 0.2% 5.5% 6.0%$300,000 - $399,999 0.0% 6.3% 5.3%$400,000 - $499,999 1.9% 2.6% 1.9%$500,000 - $749,999 0.7% 2.7% 1.7%$750,000 - $999,999 0.7% 1.0% 0.8%$1,000,000 + 0.4% 0.6% 0.5%

Average Home Value $138,144 $190,915 $178,5032022 Owner Occupied Housing Units by Value

Total 1,049 23,588 166,236<$50,000 2.5% 3.0% 4.4%$50,000 - $99,999 13.1% 14.7% 15.8%$100,000 - $149,999 54.9% 24.8% 23.6%$150,000 - $199,999 8.9% 18.7% 18.2%$200,000 - $249,999 1.3% 7.9% 9.1%$250,000 - $299,999 4.8% 6.2% 6.2%$300,000 - $399,999 9.1% 11.7% 11.3%$400,000 - $499,999 2.2% 4.6% 4.6%$500,000 - $749,999 0.8% 5.1% 3.9%$750,000 - $999,999 1.9% 2.2% 1.9%$1,000,000 + 0.6% 1.0% 0.9%

Average Home Value $181,011 $236,356 $224,859

Data Note: Income represents the preceding year, expressed in current dollars. Household income includes wage and salary earnings, interest dividends, net rents, pensions, SSI and welfare payments, child support, and alimony. Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2017 and 2022 Esri converted Census 2000 data into 2010 geography.

October 16, 2017




0 - 1 mile 1 - 5 mile 5 - 15 mile2010 Population by Age

Total 3,611 106,260 619,1190 - 4 5.2% 5.2% 6.0%5 - 9 5.2% 5.2% 6.3%10 - 14 5.4% 5.3% 6.7%15 - 24 15.0% 23.8% 13.5%25 - 34 14.2% 13.2% 12.1%35 - 44 11.7% 11.1% 12.8%45 - 54 14.6% 12.7% 15.6%55 - 64 13.0% 10.4% 12.7%65 - 74 9.6% 6.0% 7.2%75 - 84 4.6% 4.3% 4.7%85 + 1.4% 2.6% 2.3%

18 + 80.4% 80.6% 76.6%2017 Population by Age

Total 3,868 108,612 628,8220 - 4 4.9% 4.8% 5.5%5 - 9 4.9% 4.9% 5.8%10 - 14 5.0% 5.0% 6.1%15 - 24 11.2% 22.5% 12.9%25 - 34 16.8% 14.6% 13.0%35 - 44 12.5% 10.3% 11.6%45 - 54 12.4% 11.3% 13.6%55 - 64 13.5% 11.5% 14.2%65 - 74 10.9% 7.9% 9.8%75 - 84 6.1% 4.3% 4.8%85 + 1.9% 2.8% 2.6%

18 + 82.4% 82.2% 78.8%2022 Population by Age

Total 3,996 110,309 635,3290 - 4 5.0% 4.9% 5.5%5 - 9 4.9% 4.7% 5.6%10 - 14 5.0% 4.8% 6.0%15 - 24 10.3% 21.5% 12.0%25 - 34 15.6% 14.8% 13.3%35 - 44 14.1% 10.9% 12.0%45 - 54 11.3% 10.3% 12.1%55 - 64 13.0% 11.4% 13.9%65 - 74 11.5% 8.9% 11.3%75 - 84 7.1% 5.0% 5.9%85 + 2.2% 2.7% 2.5%

18 + 82.1% 82.6% 79.4%2010 Population by Sex

Males 1,811 52,684 297,062Females 1,799 53,577 322,055

2017 Population by SexMales 1,942 54,104 302,452Females 1,927 54,508 326,369

2022 Population by SexMales 2,001 55,055 306,306Females 1,994 55,254 329,024

Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2017 and 2022 Esri converted Census 2000 data into 2010 geography.

October 16, 2017




0 - 1 mile 1 - 5 mile 5 - 15 mile2010 Population by Race/Ethnicity

Total 3,609 106,261 619,118White Alone 78.7% 66.7% 77.3%Black Alone 10.1% 20.1% 14.7%American Indian Alone 0.3% 0.2% 0.3%Asian Alone 7.1% 9.0% 2.3%Pacific Islander Alone 0.0% 0.0% 0.0%Some Other Race Alone 1.1% 1.1% 2.8%Two or More Races 2.8% 2.9% 2.5%

Hispanic Origin 4.8% 4.1% 7.9%Diversity Index 42.4 54.5 47.0

2017 Population by Race/EthnicityTotal 3,869 108,612 628,820

White Alone 75.4% 63.6% 75.4%Black Alone 11.2% 20.9% 15.0%American Indian Alone 0.3% 0.2% 0.3%Asian Alone 8.1% 10.4% 2.7%Pacific Islander Alone 0.0% 0.0% 0.0%Some Other Race Alone 1.4% 1.4% 3.4%Two or More Races 3.5% 3.5% 3.0%


2022 Population by Race/EthnicityTotal 3,995 110,309 635,330

White Alone 72.8% 61.3% 74.0%Black Alone 12.1% 21.5% 15.3%American Indian Alone 0.3% 0.3% 0.4%Asian Alone 9.0% 11.4% 3.0%Pacific Islander Alone 0.0% 0.0% 0.0%Some Other Race Alone 1.7% 1.6% 3.8%Two or More Races 4.1% 3.9% 3.4%


2010 Population by Relationship and Household TypeTotal 3,610 106,261 619,117

In Households 99.8% 89.4% 98.0%In Family Households 77.1% 65.7% 78.7%

Householder 24.9% 21.3% 25.5%Spouse 18.2% 15.0% 17.9%Child 28.2% 25.2% 30.5%Other relative 3.9% 2.6% 2.8%Nonrelative 2.0% 1.6% 2.1%

In Nonfamily Households 22.6% 23.6% 19.3%In Group Quarters 0.2% 10.6% 2.0%

Institutionalized Population 0.0% 2.5% 0.7%Noninstitutionalized Population 0.2% 8.2% 1.3%

Data Note: Persons of Hispanic Origin may be of any race. The Diversity Index measures the probability that two people from the same area will be from different race/ethnic groups.Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2017 and 2022 Esri converted Census 2000 data into 2010 geography.

October 16, 2017




0 - 1 mile 1 - 5 mile 5 - 15 mile2017 Population 25+ by Educational AttainmentTotal 2,863 68,215 437,826

Less than 9th Grade 2.0% 2.7% 3.2%9th - 12th Grade, No Diploma 8.1% 6.0% 6.3%High School Graduate 27.7% 16.5% 20.8%GED/Alternative Credential 2.4% 3.3% 4.2%Some College, No Degree 21.4% 15.6% 16.7%Associate Degree 13.9% 10.2% 11.9%Bachelor's Degree 14.0% 23.4% 21.1%Graduate/Professional Degree 10.5% 22.2% 15.8%

2017 Population 15+ by Marital StatusTotal 3,296 92,671 518,767

Never Married 37.5% 46.9% 36.7%Married 41.1% 39.7% 46.8%Widowed 4.9% 5.1% 6.0%Divorced 16.6% 8.3% 10.5%

2017 Civilian Population 16+ in Labor Force Civilian Employed 94.6% 94.5% 94.8% Civilian Unemployed (Unemployment Rate) 5.4% 5.5% 5.2%2017 Employed Population 16+ by IndustryTotal 2,227 50,738 304,684 Agriculture/Mining 0.0% 0.2% 0.3% Construction 8.7% 2.7% 4.2% Manufacturing 6.7% 8.6% 11.6% Wholesale Trade 2.0% 1.8% 2.5% Retail Trade 19.6% 8.6% 10.6% Transportation/Utilities 6.5% 2.8% 3.5% Information 2.9% 2.2% 2.2% Finance/Insurance/Real Estate 2.7% 5.0% 5.7% Services 47.5% 65.3% 56.5% Public Administration 3.5% 2.8% 2.8%2017 Employed Population 16+ by OccupationTotal 2,228 50,735 304,684 White Collar 55.7% 70.7% 66.4% Management/Business/Financial 12.7% 13.1% 15.6% Professional 18.0% 36.3% 27.5% Sales 11.2% 8.3% 10.0% Administrative Support 13.8% 13.0% 13.3% Services 18.4% 18.0% 18.1% Blue Collar 26.0% 11.3% 15.5% Farming/Forestry/Fishing 0.0% 0.1% 0.1% Construction/Extraction 5.5% 1.8% 3.0% Installation/Maintenance/Repair 6.4% 1.9% 2.2% Production 7.0% 3.7% 5.8% Transportation/Material Moving 7.0% 3.8% 4.4%2010 Population By Urban/ Rural Status

Total Population 3,610 106,261 619,117Population Inside Urbanized Area 100.0% 97.1% 90.8%Population Inside Urbanized Cluster 0.0% 0.0% 2.0%Rural Population 0.0% 2.9% 7.2%

Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2017 and 2022 Esri converted Census 2000 data into 2010 geography.

October 16, 2017




0 - 1 mile 1 - 5 mile 5 - 15 mile2010 Households by Type

Total 1,419 39,881 254,728Households with 1 Person 30.9% 30.2% 30.8%Households with 2+ People 69.1% 69.8% 69.2%

Family Households 59.5% 56.9% 61.9%Husband-wife Families 43.8% 40.1% 43.4%

With Related Children 17.3% 17.5% 18.0%Other Family (No Spouse Present) 15.7% 16.8% 18.5%

Other Family with Male Householder 4.7% 3.7% 4.1%With Related Children 2.2% 2.0% 2.3%

Other Family with Female Householder 11.1% 13.1% 14.3%With Related Children 6.2% 8.8% 9.9%

Nonfamily Households 9.5% 12.9% 7.3%

All Households with Children 26.1% 28.6% 30.5%

Multigenerational Households 4.3% 3.0% 2.9%Unmarried Partner Households 6.2% 6.8% 7.4%

Male-female 5.6% 5.8% 6.6%Same-sex 0.6% 0.9% 0.8%

2010 Households by SizeTotal 1,420 39,879 254,729

1 Person Household 30.9% 30.2% 30.8%2 Person Household 34.6% 33.1% 33.3%3 Person Household 14.4% 16.1% 15.3%4 Person Household 11.9% 13.3% 12.6%5 Person Household 5.4% 4.9% 5.3%6 Person Household 2.0% 1.6% 1.8%7 + Person Household 0.9% 0.9% 1.0%

2010 Households by Tenure and Mortgage StatusTotal 1,419 39,880 254,729

Owner Occupied 67.4% 58.9% 65.0%Owned with a Mortgage/Loan 48.1% 43.0% 46.7%Owned Free and Clear 19.3% 15.9% 18.3%

Renter Occupied 32.6% 41.1% 35.0%2010 Housing Units By Urban/ Rural Status

Total Housing Units 1,463 42,538 272,086Housing Units Inside Urbanized Area 100.0% 97.0% 91.5%Housing Units Inside Urbanized Cluster 0.0% 0.0% 2.0%Rural Housing Units 0.0% 3.0% 6.5%

Data Note: Households with children include any households with people under age 18, related or not. Multigenerational households are families with 3 or more parent-child relationships. Unmarried partner households are usually classified as nonfamily households unless there is another member of the household related to the householder. Multigenerational and unmarried partner households are reported only to the tract level. Esri estimated block group data, which is used to estimate polygons or non-standard geography.Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2017 and 2022 Esri converted Census 2000 data into 2010 geography.

October 16, 2017




0 - 1 mile 1 - 5 mile 5 - 15 mileTop 3 Tapestry Segments

1. Rustbelt Traditions (5D) College Towns (14B)Comfortable Empty Nesters (5A)2. Old and Newcomers (8F) Emerald City (8B) Rustbelt Traditions (5D)

3. Midlife Constants (5E) Rustbelt Traditions (5D) Midlife Constants (5E)

2017 Consumer Spending Apparel & Services: Total $ $2,575,790 $89,567,035 $534,866,973

Average Spent $1,672.59 $2,186.16 $2,059.11Spending Potential Index 77 101 95

Education: Total $ $1,716,855 $66,900,570 $373,148,635Average Spent $1,114.84 $1,632.92 $1,436.54Spending Potential Index 77 112 99

Entertainment/Recreation: Total $ $3,796,369 $127,411,726 $774,484,673Average Spent $2,465.17 $3,109.88 $2,981.59Spending Potential Index 79 100 96

Food at Home: Total $ $6,196,449 $208,751,560 $1,263,374,467Average Spent $4,023.67 $5,095.23 $4,863.70Spending Potential Index 80 101 97

Food Away from Home: Total $ $4,043,338 $139,511,236 $830,665,779Average Spent $2,625.54 $3,405.20 $3,197.87Spending Potential Index 79 102 96

Health Care: Total $ $6,957,769 $222,067,246 $1,390,499,155Average Spent $4,518.03 $5,420.24 $5,353.10Spending Potential Index 81 97 96

HH Furnishings & Equipment: Total $ $2,390,368 $80,130,430 $484,384,489Average Spent $1,552.19 $1,955.83 $1,864.77Spending Potential Index 80 101 96

Personal Care Products & Services: Total $ $972,034 $32,722,278 $198,759,195Average Spent $631.19 $798.69 $765.18Spending Potential Index 79 100 96

Shelter: Total $ $19,520,936 $682,754,665 $4,070,736,279Average Spent $12,675.93 $16,664.75 $15,671.38Spending Potential Index 78 103 97

Support Payments/Cash Contributions/Gifts in Kind: Total $ $2,865,820 $93,766,800 $581,108,671Average Spent $1,860.92 $2,288.67 $2,237.13Spending Potential Index 79 98 96

Travel: Total $ $2,451,056 $82,893,105 $507,986,781Average Spent $1,591.59 $2,023.26 $1,955.63Spending Potential Index 77 98 94

Vehicle Maintenance & Repairs: Total $ $1,319,711 $43,924,683 $267,100,635Average Spent $856.96 $1,072.12 $1,028.28Spending Potential Index 80 100 96

Data Note: Consumer spending shows the amount spent on a variety of goods and services by households that reside in the area. Expenditures are shown by broad budget categories that are not mutually exclusive. Consumer spending does not equal business revenue. Total and Average Amount Spent Per Household represent annual figures. The Spending Potential Index represents the amount spent in the area relative to a national average of 100.Source: Consumer Spending data are derived from the 2013 and 2014 Consumer Expenditure Surveys, Bureau of Labor Statistics. Esri.Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2017 and 2022 Esri converted Census 2000 data into 2010 geography.

October 16, 2017


Documents

Site Map...Market Profile 14623, Rochester, New York Prepared by Esri Ring Bands: 0-1, 1-5, 5-15 mile radii Latitude: 43.07012 Longitude: -77.62850 0 - 1 mile 1 - 5 mile 5 - 15 mile