Site Map - Greater Des Moines Partnership...Site Map Market District Prepared by Greater Des Moines Partnership 205 SE 6th St, Des Moines, Iowa, 50309 Latitude: 41.58523 Drive Time:

Site MapMarket District Prepared by Greater Des Moines Partnership205 SE 6th St, Des Moines, Iowa, 50309 Latitude: 41.58523Drive Time: 30, 60 minute radii Longitude: -93.60806

July 18, 2019

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Executive SummaryMarket District Prepared by Greater Des Moines Partnership205 SE 6th St, Des Moines, Iowa, 50309 Latitude: 41.58523Drive Time: 30, 60 minute radii Longitude: -93.60806

30 minutes 60 minutesPopulation

2000 Population 429,332 702,6282010 Population 514,291 803,1402019 Population 616,723 927,4182024 Population 672,757 994,6342000-2010 Annual Rate 1.82% 1.35%2010-2019 Annual Rate 1.98% 1.57%2019-2024 Annual Rate 1.75% 1.41%2019 Male Population 49.0% 49.6%2019 Female Population 51.0% 50.4%2019 Median Age 36.3 36.4

In the identified area, the current year population is 927,418. In 2010, the Census count in the area was 803,140. The rate of change since 2010 was 1.57% annually. The five-year projection for the population in the area is 994,634 representing a change of 1.41% annually from 2019 to 2024. Currently, the population is 49.6% male and 50.4% female.

Median Age

The median age in this area is 36.3, compared to U.S. median age of 38.5.Race and Ethnicity

2019 White Alone 82.7% 84.9%2019 Black Alone 6.3% 4.9%2019 American Indian/Alaska Native Alone 0.3% 0.3%2019 Asian Alone 5.0% 4.6%2019 Pacific Islander Alone 0.1% 0.1%2019 Other Race 2.9% 2.7%2019 Two or More Races 2.8% 2.5%2019 Hispanic Origin (Any Race) 7.8% 7.6%

Persons of Hispanic origin represent 7.6% of the population in the identified area compared to 18.6% of the U.S. population. Persons of Hispanic Origin may be of any race. The Diversity Index, which measures the probability that two people from the same area will be from different race/ethnic groups, is 37.7 in the identified area, compared to 64.8 for the U.S. as a whole.

Households2019 Wealth Index 101 962000 Households 169,472 273,6402010 Households 201,693 314,4292019 Total Households 239,610 359,7712024 Total Households 260,692 385,3082000-2010 Annual Rate 1.76% 1.40%2010-2019 Annual Rate 1.88% 1.47%2019-2024 Annual Rate 1.70% 1.38%2019 Average Household Size 2.53 2.49

The household count in this area has changed from 314,429 in 2010 to 359,771 in the current year, a change of 1.47% annually. The five-year projection of households is 385,308, a change of 1.38% annually from the current year total. Average household size is currently 2.49, compared to 2.47 in the year 2010. The number of families in the current year is 228,101 in the specified area.

Data Note: Income is expressed in current dollars. Housing Affordability Index and Percent of Income for Mortgage calculations are only available for areas with 50 or more owner-occupied housing units. Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2019 and 2024. Esri converted Census 2000 data into 2010 geography.

July 18, 2019


Executive SummaryMarket District Prepared by Greater Des Moines Partnership205 SE 6th St, Des Moines, Iowa, 50309 Latitude: 41.58523Drive Time: 30, 60 minute radii Longitude: -93.60806

30 minutes 60 minutesMortgage Income

2019 Percent of Income for Mortgage 13.3% 13.6%Median Household Income

2019 Median Household Income $70,751 $66,5732024 Median Household Income $80,370 $77,0622019-2024 Annual Rate 2.58% 2.97%

Average Household Income

2019 Average Household Income $91,813 $87,3182024 Average Household Income $104,864 $100,1012019-2024 Annual Rate 2.69% 2.77%

Per Capita Income2019 Per Capita Income $35,749 $33,9942024 Per Capita Income $40,705 $38,8902019-2024 Annual Rate 2.63% 2.73%

Households by IncomeCurrent median household income is $66,573 in the area, compared to $60,548 for all U.S. households. Median household income is projected to be $77,062 in five years, compared to $69,180 for all U.S. households

Current average household income is $87,318 in this area, compared to $87,398 for all U.S. households. Average household income is projected to be $100,101 in five years, compared to $99,638 for all U.S. households

Current per capita income is $33,994 in the area, compared to the U.S. per capita income of $33,028. The per capita income is projected to be $38,890 in five years, compared to $36,530 for all U.S. households Housing

2019 Housing Affordability Index 153 1522000 Total Housing Units 177,799 288,019

2000 Owner Occupied Housing Units 118,661 191,6022000 Renter Occupied Housing Units 50,811 82,0382000 Vacant Housing Units 8,327 14,379

2010 Total Housing Units 215,927 337,9192010 Owner Occupied Housing Units 142,550 219,8102010 Renter Occupied Housing Units 59,143 94,6192010 Vacant Housing Units 14,234 23,490



Currently, 62.9% of the 387,397 housing units in the area are owner occupied; 30.0%, renter occupied; and 7.1% are vacant. Currently, in the U.S., 56.4% of the housing units in the area are owner occupied; 32.4% are renter occupied; and 11.2% are vacant. In 2010, there were 337,919 housing units in the area - 65.0% owner occupied, 28.0% renter occupied, and 7.0% vacant. The annual rate of change in housing units since 2010 is 6.26%. Median home value in the area is $184,559, compared to a median home value of $234,154 for the U.S. In five years, median value is projected to change by 3.10% annually to $215,002.

Data Note: Income is expressed in current dollars. Housing Affordability Index and Percent of Income for Mortgage calculations are only available for areas with 50 or more owner-occupied housing units. Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2019 and 2024. Esri converted Census 2000 data into 2010 geography.

July 18, 2019


Market ProfileMarket District Prepared by Greater Des Moines Partnership205 SE 6th St, Des Moines, Iowa, 50309 Latitude: 41.58523Drive Time: 30, 60 minute radii Longitude: -93.60806

30 minutes 60 minutesPopulation Summary

2000 Total Population 429,332 702,6282010 Total Population 514,291 803,1402019 Total Population 616,723 927,418

2019 Group Quarters 11,325 30,4092024 Total Population 672,757 994,634

2019-2024 Annual Rate 1.75% 1.41%2019 Total Daytime Population 645,710 939,266

Workers 363,572 505,196Residents 282,138 434,070

Household Summary2000 Households 169,472 273,640

2000 Average Household Size 2.47 2.462010 Households 201,693 314,429



2024 Average Household Size 2.54 2.502019-2024 Annual Rate 1.70% 1.38%

2010 Families 130,762 202,3632010 Average Family Size 3.08 3.03

2019 Families 153,085 228,1012019 Average Family Size 3.13 3.07

2024 Families 165,810 243,1902024 Average Family Size 3.14 3.092019-2024 Annual Rate 1.61% 1.29%

Housing Unit Summary2000 Housing Units 177,799 288,019

Owner Occupied Housing Units 66.7% 66.5%Renter Occupied Housing Units 28.6% 28.5%Vacant Housing Units 4.7% 5.0%

2010 Housing Units 215,927 337,919Owner Occupied Housing Units 66.0% 65.0%Renter Occupied Housing Units 27.4% 28.0%Vacant Housing Units 6.6% 7.0%



Median Household Income2019 $70,751 $66,5732024 $80,370 $77,062

Median Home Value2019 $192,329 $184,5592024 $223,446 $215,002

Per Capita Income2019 $35,749 $33,9942024 $40,705 $38,890

Median Age2010 34.6 34.92019 36.3 36.42024 36.6 36.8

Data Note: Household population includes persons not residing in group quarters. Average Household Size is the household population divided by total households. Persons in families include the householder and persons related to the householder by birth, marriage, or adoption. Per Capita Income represents the income received by all persons aged 15 years and over divided by the total population.Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2019 and 2024 Esri converted Census 2000 data into 2010 geography.

July 18, 2019



30 minutes 60 minutes2019 Households by Income

Household Income Base 239,610 359,771<$15,000 6.2% 7.2%$15,000 - $24,999 7.7% 8.5%$25,000 - $34,999 7.7% 8.2%$35,000 - $49,999 12.3% 12.3%$50,000 - $74,999 18.4% 18.7%$75,000 - $99,999 14.9% 14.6%$100,000 - $149,999 17.9% 17.3%$150,000 - $199,999 8.1% 7.3%$200,000+ 6.8% 5.9%

Average Household Income $91,813 $87,3182024 Households by Income

Household Income Base 260,692 385,308<$15,000 4.7% 5.6%$15,000 - $24,999 6.7% 7.4%$25,000 - $34,999 6.3% 6.7%$35,000 - $49,999 11.4% 11.4%$50,000 - $74,999 17.0% 17.4%$75,000 - $99,999 14.6% 14.6%$100,000 - $149,999 20.6% 20.2%$150,000 - $199,999 10.8% 9.8%$200,000+ 7.9% 7.0%

Average Household Income $104,864 $100,1012019 Owner Occupied Housing Units by Value

Total 163,166 243,628<$50,000 3.5% 4.3%$50,000 - $99,999 9.9% 12.4%$100,000 - $149,999 19.1% 19.7%$150,000 - $199,999 20.7% 19.7%$200,000 - $249,999 14.9% 14.0%$250,000 - $299,999 10.3% 9.7%$300,000 - $399,999 12.1% 11.4%$400,000 - $499,999 4.6% 4.3%$500,000 - $749,999 3.5% 3.2%$750,000 - $999,999 0.9% 0.8%$1,000,000 - $1,499,999 0.3% 0.4%$1,500,000 - $1,999,999 0.0% 0.1%$2,000,000 + 0.1% 0.1%

Average Home Value $230,667 $222,1882024 Owner Occupied Housing Units by Value

Total 180,758 265,178<$50,000 2.5% 3.0%$50,000 - $99,999 7.7% 9.2%$100,000 - $149,999 15.1% 15.9%$150,000 - $199,999 17.9% 17.7%$200,000 - $249,999 14.6% 14.2%$250,000 - $299,999 12.1% 11.6%$300,000 - $399,999 16.7% 15.8%$400,000 - $499,999 6.6% 6.3%$500,000 - $749,999 5.0% 4.6%$750,000 - $999,999 1.2% 1.1%$1,000,000 - $1,499,999 0.4% 0.5%$1,500,000 - $1,999,999 0.1% 0.1%$2,000,000 + 0.2% 0.2%

Average Home Value $262,971 $255,000

Data Note: Income represents the preceding year, expressed in current dollars. Household income includes wage and salary earnings, interest dividends, net rents, pensions, SSI and welfare payments, child support, and alimony. Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2019 and 2024 Esri converted Census 2000 data into 2010 geography.

July 18, 2019



30 minutes 60 minutes2010 Population by Age

Total 514,290 803,1400 - 4 7.7% 7.1%5 - 9 7.4% 6.9%10 - 14 7.0% 6.7%15 - 24 12.9% 15.0%25 - 34 15.6% 14.3%35 - 44 14.1% 13.1%45 - 54 13.9% 13.8%55 - 64 10.8% 11.1%65 - 74 5.7% 6.2%75 - 84 3.5% 3.9%85 + 1.5% 1.8%

18 + 74.0% 75.3%2019 Population by Age

Total 616,723 927,4180 - 4 7.0% 6.5%5 - 9 7.1% 6.6%10 - 14 7.1% 6.6%15 - 24 12.7% 14.7%25 - 34 14.1% 13.6%35 - 44 14.4% 13.2%45 - 54 12.4% 12.0%55 - 64 11.7% 12.1%65 - 74 8.1% 8.5%75 - 84 3.8% 4.2%85 + 1.7% 1.9%

18 + 75.0% 76.5%2024 Population by Age

Total 672,757 994,6340 - 4 7.1% 6.6%5 - 9 7.0% 6.5%10 - 14 7.0% 6.6%15 - 24 12.5% 14.4%25 - 34 14.1% 13.5%35 - 44 14.6% 13.4%45 - 54 11.8% 11.4%55 - 64 11.0% 11.3%65 - 74 8.7% 9.4%75 - 84 4.6% 5.0%85 + 1.7% 1.9%

18 + 75.1% 76.5%2010 Population by Sex

Males 251,622 397,713Females 262,669 405,427

2019 Population by SexMales 302,211 460,254Females 314,512 467,164

2024 Population by SexMales 329,734 493,539Females 343,024 501,095

Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2019 and 2024 Esri converted Census 2000 data into 2010 geography.

July 18, 2019



30 minutes 60 minutes2010 Population by Race/Ethnicity

Total 514,290 803,140White Alone 86.3% 88.6%Black Alone 5.2% 3.9%American Indian Alone 0.3% 0.3%Asian Alone 3.3% 3.0%Pacific Islander Alone 0.1% 0.1%Some Other Race Alone 2.5% 2.2%Two or More Races 2.2% 2.0%

Hispanic Origin 6.7% 6.2%Diversity Index 34.5 30.3

2019 Population by Race/EthnicityTotal 616,723 927,418

White Alone 82.7% 84.9%Black Alone 6.3% 4.9%American Indian Alone 0.3% 0.3%Asian Alone 5.0% 4.6%Pacific Islander Alone 0.1% 0.1%Some Other Race Alone 2.9% 2.7%Two or More Races 2.8% 2.5%


2024 Population by Race/EthnicityTotal 672,759 994,635

White Alone 80.5% 82.8%Black Alone 6.9% 5.4%American Indian Alone 0.3% 0.3%Asian Alone 6.0% 5.6%Pacific Islander Alone 0.1% 0.1%Some Other Race Alone 3.1% 2.9%Two or More Races 3.1% 2.9%


2010 Population by Relationship and Household TypeTotal 514,291 803,140

In Households 97.8% 96.6%In Family Households 80.3% 78.4%

Householder 25.4% 25.2%Spouse 19.6% 19.8%Child 30.6% 29.1%Other relative 2.6% 2.3%Nonrelative 2.1% 2.0%

In Nonfamily Households 17.5% 18.2%In Group Quarters 2.2% 3.4%

Institutionalized Population 1.0% 1.2%Noninstitutionalized Population 1.2% 2.1%

Data Note: Persons of Hispanic Origin may be of any race. The Diversity Index measures the probability that two people from the same area will be from different race/ethnic groups.Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2019 and 2024 Esri converted Census 2000 data into 2010 geography.

July 18, 2019



30 minutes 60 minutes2019 Population 25+ by Educational AttainmentTotal 407,606 607,598

Less than 9th Grade 2.9% 2.9%9th - 12th Grade, No Diploma 4.2% 4.1%High School Graduate 19.3% 21.5%GED/Alternative Credential 3.6% 3.6%Some College, No Degree 20.2% 20.2%Associate Degree 10.3% 10.6%Bachelor's Degree 27.1% 24.9%Graduate/Professional Degree 12.3% 12.1%

2019 Population 15+ by Marital StatusTotal 485,891 743,890

Never Married 31.2% 32.2%Married 52.2% 52.0%Widowed 4.6% 4.8%Divorced 12.0% 11.0%

2019 Civilian Population 16+ in Labor Force Civilian Employed 96.9% 96.9% Civilian Unemployed (Unemployment Rate) 3.1% 3.1%2019 Employed Population 16+ by IndustryTotal 339,390 499,388 Agriculture/Mining 1.1% 1.9% Construction 6.7% 6.8% Manufacturing 8.5% 10.4% Wholesale Trade 2.7% 2.7% Retail Trade 11.5% 11.3% Transportation/Utilities 4.4% 4.5% Information 1.6% 1.6% Finance/Insurance/Real Estate 16.5% 13.3% Services 42.8% 43.5% Public Administration 4.1% 3.9%2019 Employed Population 16+ by OccupationTotal 339,388 499,389 White Collar 66.2% 63.4% Management/Business/Financial 18.0% 16.5% Professional 22.0% 22.0% Sales 11.6% 10.6% Administrative Support 14.6% 14.3% Services 16.0% 16.2% Blue Collar 17.8% 20.4% Farming/Forestry/Fishing 0.6% 1.0% Construction/Extraction 4.8% 4.8% Installation/Maintenance/Repair 2.9% 3.1% Production 4.7% 5.8% Transportation/Material Moving 4.9% 5.6%2010 Population By Urban/ Rural Status

Total Population 514,291 803,140Population Inside Urbanized Area 87.4% 63.6%Population Inside Urbanized Cluster 4.3% 16.9%Rural Population 8.3% 19.5%

Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2019 and 2024 Esri converted Census 2000 data into 2010 geography.

July 18, 2019



30 minutes 60 minutes2010 Households by Type

Total 201,694 314,429Households with 1 Person 27.4% 27.4%Households with 2+ People 72.6% 72.6%

Family Households 64.8% 64.4%Husband-wife Families 49.9% 50.6%

With Related Children 23.9% 22.9%Other Family (No Spouse Present) 14.9% 13.7%

Other Family with Male Householder 4.2% 4.1%With Related Children 2.7% 2.6%

Other Family with Female Householder 10.7% 9.7%With Related Children 7.5% 6.8%

Nonfamily Households 7.8% 8.2%

All Households with Children 34.5% 32.7%

Multigenerational Households 2.5% 2.2%Unmarried Partner Households 7.3% 6.9%

Male-female 6.5% 6.2%Same-sex 0.7% 0.6%

2010 Households by SizeTotal 201,693 314,428

1 Person Household 27.4% 27.4%2 Person Household 33.8% 35.1%3 Person Household 15.5% 15.0%4 Person Household 13.8% 13.3%5 Person Household 6.2% 5.9%6 Person Household 2.1% 2.1%7 + Person Household 1.2% 1.1%

2010 Households by Tenure and Mortgage StatusTotal 201,693 314,429

Owner Occupied 70.7% 69.9%Owned with a Mortgage/Loan 54.8% 51.4%Owned Free and Clear 15.9% 18.5%

Renter Occupied 29.3% 30.1%2010 Housing Units By Urban/ Rural Status

Total Housing Units 215,927 337,919Housing Units Inside Urbanized Area 88.3% 63.7%Housing Units Inside Urbanized Cluster 4.0% 17.3%Rural Housing Units 7.6% 19.0%

Data Note: Households with children include any households with people under age 18, related or not. Multigenerational households are families with 3 or more parent-child relationships. Unmarried partner households are usually classified as nonfamily households unless there is another member of the household related to the householder. Multigenerational and unmarried partner households are reported only to the tract level. Esri estimated block group data, which is used to estimate polygons or non-standard geography.Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2019 and 2024 Esri converted Census 2000 data into 2010 geography.

July 18, 2019



30 minutes 60 minutesTop 3 Tapestry Segments1. Rustbelt Traditions (5D) Rustbelt Traditions (5D)2. Soccer Moms (4A) Soccer Moms (4A)3. Boomburbs (1C) Middleburg (4C)

2019 Consumer Spending Apparel & Services: Total $ $546,427,668 $772,086,707

Average Spent $2,280.49 $2,146.05Spending Potential Index 106 100

Education: Total $ $391,397,108 $553,997,975Average Spent $1,633.48 $1,539.86Spending Potential Index 103 97

Entertainment/Recreation: Total $ $817,240,640 $1,185,307,778Average Spent $3,410.71 $3,294.62Spending Potential Index 104 101

Food at Home: Total $ $1,298,493,950 $1,875,301,991Average Spent $5,419.20 $5,212.49Spending Potential Index 105 101

Food Away from Home: Total $ $942,208,540 $1,341,119,137Average Spent $3,932.26 $3,727.70Spending Potential Index 107 101

Health Care: Total $ $1,485,121,622 $2,187,571,983Average Spent $6,198.08 $6,080.46Spending Potential Index 104 102

HH Furnishings & Equipment: Total $ $548,626,471 $782,093,075Average Spent $2,289.66 $2,173.86Spending Potential Index 107 102

Personal Care Products & Services: Total $ $230,757,959 $326,596,441Average Spent $963.06 $907.79Spending Potential Index 109 102

Shelter: Total $ $4,636,640,146 $6,565,040,267Average Spent $19,350.78 $18,247.83Spending Potential Index 105 99

Support Payments/Cash Contributions/Gifts in Kind: Total $ $622,466,514 $895,620,092Average Spent $2,597.83 $2,489.42Spending Potential Index 105 100

Travel: Total $ $562,393,601 $796,467,867Average Spent $2,347.12 $2,213.82Spending Potential Index 105 99

Vehicle Maintenance & Repairs: Total $ $294,720,960 $426,782,158Average Spent $1,230.00 $1,186.26Spending Potential Index 108 104

Data Note: Consumer spending shows the amount spent on a variety of goods and services by households that reside in the area. Expenditures are shown by broad budget categories that are not mutually exclusive. Consumer spending does not equal business revenue. Total and Average Amount Spent Per Household represent annual figures. The Spending Potential Index represents the amount spent in the area relative to a national average of 100.Source: Consumer Spending data are derived from the 2016 and 2017 Consumer Expenditure Surveys, Bureau of Labor Statistics. Esri.Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2019 and 2024 Esri converted Census 2000 data into 2010 geography.

July 18, 2019


Business SummaryMarket District Prepared by Greater Des Moines Partnership205 SE 6th St, Des Moines, Iowa, 50309 Latitude: 41.58523Drive Time: 30, 60 minute radii Longitude: -93.60806

Data for all businesses in area 30 minutes 60 minutesTotal Businesses: 21,115 31,926Total Employees: 362,791 507,793Total Residential Population: 616,723 927,418Employee/Residential Population Ratio (per 100 Residents) 59 55

Businesses Employees Businesses Employeesby SIC Codes Number Percent Number Percent Number Percent Number PercentAgriculture & Mining 437 2.1% 2,996 0.8% 938 2.9% 5,729 1.1%Construction 1,333 6.3% 14,520 4.0% 2,096 6.6% 20,181 4.0%Manufacturing 597 2.8% 20,088 5.5% 983 3.1% 36,057 7.1%Transportation 479 2.3% 9,227 2.5% 855 2.7% 12,276 2.4%Communication 188 0.9% 2,503 0.7% 289 0.9% 3,240 0.6%Utility 63 0.3% 1,331 0.4% 113 0.4% 2,221 0.4%Wholesale Trade 749 3.5% 14,590 4.0% 1,114 3.5% 20,892 4.1%

Retail Trade Summary 4,046 19.2% 70,991 19.6% 5,993 18.8% 101,371 20.0%Home Improvement 248 1.2% 4,506 1.2% 418 1.3% 10,930 2.2%General Merchandise Stores 130 0.6% 6,537 1.8% 203 0.6% 9,387 1.8%Food Stores 479 2.3% 12,137 3.3% 734 2.3% 17,379 3.4%Auto Dealers, Gas Stations, Auto Aftermarket 406 1.9% 7,372 2.0% 672 2.1% 9,967 2.0%Apparel & Accessory Stores 306 1.4% 3,010 0.8% 389 1.2% 3,509 0.7%Furniture & Home Furnishings 272 1.3% 2,720 0.7% 383 1.2% 3,290 0.6%Eating & Drinking Places 1,273 6.0% 22,373 6.2% 1,812 5.7% 31,525 6.2%Miscellaneous Retail 932 4.4% 12,337 3.4% 1,382 4.3% 15,384 3.0%

Finance, Insurance, Real Estate Summary 2,480 11.7% 62,491 17.2% 3,466 10.9% 67,983 13.4%Banks, Savings & Lending Institutions 410 1.9% 9,640 2.7% 609 1.9% 11,639 2.3%Securities Brokers 423 2.0% 14,928 4.1% 556 1.7% 15,302 3.0%Insurance Carriers & Agents 616 2.9% 16,958 4.7% 875 2.7% 18,238 3.6%Real Estate, Holding, Other Investment Offices 1,031 4.9% 20,965 5.8% 1,426 4.5% 22,803 4.5%

Services Summary 8,445 40.0% 136,011 37.5% 12,556 39.3% 200,816 39.5%Hotels & Lodging 178 0.8% 4,381 1.2% 310 1.0% 6,049 1.2%Automotive Services 535 2.5% 4,985 1.4% 859 2.7% 6,253 1.2%Motion Pictures & Amusements 626 3.0% 8,438 2.3% 955 3.0% 11,686 2.3%Health Services 1,365 6.5% 42,971 11.8% 1,857 5.8% 56,915 11.2%Legal Services 413 2.0% 3,133 0.9% 524 1.6% 3,697 0.7%Education Institutions & Libraries 456 2.2% 17,413 4.8% 817 2.6% 33,478 6.6%Other Services 4,872 23.1% 54,690 15.1% 7,233 22.7% 82,739 16.3%

Government 729 3.5% 26,081 7.2% 1,354 4.2% 34,757 6.8%

Unclassified Establishments 1,570 7.4% 1,960 0.5% 2,169 6.8% 2,269 0.4%

Totals 21,115 100.0% 362,791 100.0% 31,926 100.0% 507,793 100.0%

Source: Copyright 2019 Infogroup, Inc. All rights reserved. Esri Total Residential Population forecasts for 2019.Date Note: Data on the Business Summary report is calculated using Esri’s Data allocation method which uses census block groups to allocate business summary data to custom areas.

July 18, 2019


http://doc.arcgis.com/en/esri-demographics/reference/data-allocation-method.htm

Business SummaryMarket District Prepared by Greater Des Moines Partnership205 SE 6th St, Des Moines, Iowa, 50309 Latitude: 41.58523Drive Time: 30, 60 minute radii Longitude: -93.60806

Businesses Employees Businesses Employeesby NAICS Codes Number Percent Number Percent Number Percent Number PercentAgriculture, Forestry, Fishing & Hunting 113 0.5% 623 0.2% 408 1.3% 2,137 0.4%Mining 13 0.1% 116 0.0% 23 0.1% 267 0.1%Utilities 22 0.1% 511 0.1% 44 0.1% 1,032 0.2%Construction 1,462 6.9% 16,083 4.4% 2,267 7.1% 21,950 4.3%Manufacturing 620 2.9% 17,468 4.8% 1,015 3.2% 33,111 6.5%Wholesale Trade 734 3.5% 14,487 4.0% 1,092 3.4% 20,691 4.1%Retail Trade 2,676 12.7% 47,833 13.2% 4,035 12.6% 68,776 13.5%

Motor Vehicle & Parts Dealers 368 1.7% 7,016 1.9% 581 1.8% 9,159 1.8%Furniture & Home Furnishings Stores 134 0.6% 1,251 0.3% 188 0.6% 1,527 0.3%Electronics & Appliance Stores 81 0.4% 1,109 0.3% 116 0.4% 1,345 0.3%Bldg Material & Garden Equipment & Supplies Dealers 241 1.1% 4,486 1.2% 409 1.3% 10,906 2.1%Food & Beverage Stores 418 2.0% 11,866 3.3% 648 2.0% 16,935 3.3%Health & Personal Care Stores 263 1.2% 3,396 0.9% 379 1.2% 4,465 0.9%Gasoline Stations 38 0.2% 355 0.1% 91 0.3% 809 0.2%Clothing & Clothing Accessories Stores 363 1.7% 3,376 0.9% 463 1.5% 3,940 0.8%Sport Goods, Hobby, Book, & Music Stores 162 0.8% 2,026 0.6% 249 0.8% 2,505 0.5%General Merchandise Stores 130 0.6% 6,537 1.8% 203 0.6% 9,387 1.8%Miscellaneous Store Retailers 372 1.8% 3,186 0.9% 576 1.8% 4,017 0.8%Nonstore Retailers 106 0.5% 3,228 0.9% 132 0.4% 3,783 0.7%

Transportation & Warehousing 377 1.8% 8,305 2.3% 682 2.1% 11,153 2.2%Information 454 2.2% 8,444 2.3% 712 2.2% 10,919 2.2%Finance & Insurance 1,507 7.1% 42,062 11.6% 2,104 6.6% 45,735 9.0%

Central Bank/Credit Intermediation & Related Activities 411 1.9% 9,622 2.7% 614 1.9% 11,634 2.3%Securities, Commodity Contracts & Other Financial Investments & Other Related Activities

474 2.2% 15,116 4.2% 609 1.9% 15,496 3.1%Insurance Carriers & Related Activities; Funds, Trusts & Other Financial Vehicles

622 2.9% 17,324 4.8% 881 2.8% 18,604 3.7%Real Estate, Rental & Leasing 1,158 5.5% 10,031 2.8% 1,635 5.1% 11,894 2.3%Professional, Scientific & Tech Services 1,872 8.9% 20,034 5.5% 2,577 8.1% 26,816 5.3%

Legal Services 440 2.1% 3,322 0.9% 567 1.8% 3,952 0.8%Management of Companies & Enterprises 60 0.3% 12,916 3.6% 80 0.3% 13,029 2.6%Administrative & Support & Waste Management & Remediation Services

710 3.4% 9,561 2.6% 1,002 3.1% 13,831 2.7%Educational Services 538 2.5% 17,303 4.8% 881 2.8% 32,944 6.5%Health Care & Social Assistance 1,918 9.1% 56,416 15.6% 2,707 8.5% 76,550 15.1%Arts, Entertainment & Recreation 452 2.1% 8,178 2.3% 749 2.3% 11,405 2.2%Accommodation & Food Services 1,479 7.0% 27,012 7.4% 2,155 6.7% 37,851 7.5%

Accommodation 178 0.8% 4,381 1.2% 310 1.0% 6,049 1.2%Food Services & Drinking Places 1,301 6.2% 22,631 6.2% 1,844 5.8% 31,802 6.3%

Other Services (except Public Administration) 2,651 12.6% 17,341 4.8% 4,232 13.3% 30,635 6.0%Automotive Repair & Maintenance 417 2.0% 2,491 0.7% 694 2.2% 3,557 0.7%

Public Administration 731 3.5% 26,115 7.2% 1,359 4.3% 34,806 6.9%

Unclassified Establishments 1,568 7.4% 1,953 0.5% 2,167 6.8% 2,262 0.4%

Total 21,115 100.0% 362,791 100.0% 31,926 100.0% 507,793 100.0%Source: Copyright 2019 Infogroup, Inc. All rights reserved. Esri Total Residential Population forecasts for 2019.Date Note: Data on the Business Summary report is calculated using Esri’s Data allocation method which uses census block groups to allocate business summary data to custom areas.

July 18, 2019


http://doc.arcgis.com/en/esri-demographics/reference/data-allocation-method.htm

Traffic Count Map - Close UpMarket District Prepared by Greater Des Moines Partnership205 SE 6th St, Des Moines, Iowa, 50309 Latitude: 41.58523Drive Time: 30, 60 minute radii Longitude: -93.60806

Source: ©2019 Kalibrate Technologies (Q1 2019).

July 18, 2019


Traffic Count ProfileMarket District Prepared by Greater Des Moines Partnership205 SE 6th St, Des Moines, Iowa, 50309 Latitude: 41.58523Drive Time: 30, 60 minute radii Longitude: -93.60806

Distance: Street: Closest Cross-street: Year of Count: Count:

0.13 E 6th St E Court Ave (0.05 miles N) 2000 9,700

0.13 E 7th St E Court Ave (0.06 miles N) 1992 2,480

0.14 SE 6th St Raccoon St (0.01 miles N) 2016 9,000

0.17 Raccoon St SE 5th St (0.04 miles E) 1993 310

0.18 E Court Ave E 6th St (0.03 miles W) 2012 6,600


0.18 SE 4th St Raccoon St (0.03 miles S) 1993 2,886

0.18 E Allen St SE 6th St (0.03 miles W) 2016 5,500

0.18 E Allen St SE 6th St (0.02 miles E) 2016 7,200

0.19 E 4th St SE 4th St (0.04 miles S) 2016 2,190

0.20 SE 4th St Raccoon St (0.01 miles N) 2016 2,460

0.20 E Martin Luther King Jr Pkwy SE 4th St (0.04 miles W) 2016 8,000


0.21 E 6th St E Court Ave (0.04 miles S) 2004 11,300



0.23 SE 6th St Scott Ave (0.03 miles S) 2016 8,500

0.25 E Martin Luther King Jr Pkwy SE 4th St (0.04 miles E) 2016 8,900

0.26 E Court Ave E 3rd St (0.03 miles W) 2016 5,200

0.26 E Walnut St E 6th St (0.03 miles W) 2008 2,790

0.26 Scott Ave SE 6th St (0.03 miles E) 2000 6,600

0.26 Scott Ave SE 7th St (0.03 miles E) 1996 4,530



0.27 (0.0 miles ) 2000 1,630

0.27 SE 4th St SE 3rd St (0.0 miles N) 2016 1,430


0.28 Scott Ave SE 7th St (0.04 miles W) 2012 2,020


0.30 E 6th St E Locust St (0.04 miles N) 2000 12,200

Data Note:The Traffic Profile displays up to 30 of the closest available traffic counts within the largest radius around your site. The years of the counts in the database range from 2019 to 1963. Over 25% of the counts were taken between 2010 and 2019 and over 77% of the counts were taken between 2000 and 2019. Traffic counts are identified by the street on which they were recorded, along with the distance and direction to the closest cross-street. Distances displayed as 0.00 miles (due to rounding), are closest to the site. A traffic count is defined as the two-way Average Daily Traffic (ADT) that passes that location.Source: ©2019 Kalibrate Technologies (Q1 2019).

July 18, 2019


Documents

Site Map - Greater Des Moines Partnership...Site Map Market District Prepared by Greater Des Moines Partnership 205 SE 6th St, Des Moines, Iowa, 50309 Latitude: 41.58523 Drive Time: