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    Site Hub

    Lokesh Verma, Product Management Director

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    Oracle Confidential 2

    The following is intended to outline our general

    product direction. It is intended for information

    purposes only, and may not be incorporated into any

    contract. It is not a commitment to deliver any

    material, code, or functionality, and should not berelied upon in making purchasing decisions.

    The development, release, and timing of any

    features or functionality described for Oracles

    products remains at the sole discretion of Oracle.

    Safe Harbor

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    Oracle Confidential 3

    Agenda

    Day 1

    Business Issues, Site Hub Benefits and Target Industries

    Functional Overview

    Implementation / Integration Considerations

    FAQ / Q & A

    Demo

    Case Study

    Day 2

    Review Case

    Whats coming next

    Partner Update

    Important Resources

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    Oracle Confidential 4

    Pains and Use CasesSome examples

    Can your trucks

    deliver your

    merchandise toyour stores

    without being

    fined?

    Can you install

    new kitchen

    equipment inexisting locations

    with the required

    power

    requirements?

    Are you putting

    your customers at

    risk by notknowing from

    which farm

    suppliers you get

    your produce?

    http://images.google.com/imgres?imgurl=http://lh3.ggpht.com/_BNcIboPE_0A/SBJRBAoQdGI/AAAAAAAACqE/78A6r5-qqk0/100_2879.JPG&imgrefurl=http://picasaweb.google.com/lh/photo/k_F9d2dojU7SEe42nlXxDQ&h=1066&w=1600&sz=17&hl=en&start=2&usg=__8bS6wF9XcbSCkNh656cUr89ni7c=&tbnid=LdBGG-lXQkDBzM:&tbnh=100&tbnw=150&prev=/images%3Fq%3DTomato%2BFarms%26gbv%3D2%26hl%3Denhttp://images.google.com/imgres?imgurl=http://www.fbmbakingmachines.com/images/Cervap-Compact-Face-inox.jpg&imgrefurl=http://www.fbmbakingmachines.com/&h=400&w=294&sz=19&hl=en&start=2&usg=___MNX4m5CkWMHQ_bBxD1AAgv2bRw=&tbnid=2SnFUDa297fceM:&tbnh=124&tbnw=91&prev=/images%3Fq%3DCommercial%2BOven%2Bequipment%26gbv%3D2%26hl%3Denhttp://images.google.com/imgres?imgurl=http://www.scssoft.com/convoy/18_wheels_convoy_shot.jpg&imgrefurl=http://www.softforall.com/Games/Action/18_Wheels_of_Steel_Convoy04010112.htm&h=480&w=640&sz=56&hl=en&start=36&usg=__nsyC5ksfsg-N8TA90yC1wA7YvnY=&tbnid=lUkf5vjEN6NEyM:&tbnh=103&tbnw=137&prev=/images%3Fq%3Dtruck%2Bin%2Bcities%26start%3D20%26gbv%3D2%26ndsp%3D20%26hl%3Den%26sa%3DN
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    Oracle Confidential 5

    Inconsistent Site Information

    Site Information continuously Evolving Bad Site Data Quality, difficult to keep

    under control

    Inaccurate Site selection and market &

    product placement Problems in identifying new revenue

    opportunities, minimizing contractual andfinancial risk in Real EstateManagement

    High Inventory and Logistics costs dueto inaccurate localization strategies

    Cost and Project Over-runs Misdirected Service

    Delays in site/store buildings/openings

    Increased Data Quality and Integrationcost

    As Companies Become GlobalManaging sites becomes more difficult over time

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    Oracle Confidential 6

    What Our Prospects are Saying

    Site Information is ALWAYS in many disparatesystems

    Existing Store Master(s) are TYPICALLY custom

    Old

    Inflexible

    Integration and Flexibility are larger issues than

    Data Quality

    Lots of spreadsheets and rekeying across

    departments

    Dates and Status MOST important (Construction,

    Leases, etc.)

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    The Oracle Site Hub EffectBusiness Benefits to the implementing Organizations

    Consolidate/Federate Site information into one place Cleanse/Enrich Site data centrally

    Share Site data as a single point of truth as a service

    Consolidated Complete Accurate 360 view of all sites supporting key

    decisions and business processes

    Complete site lifecycle management from prospection, analysis,

    selection, administration, assets, logistics and facilities management

    Site data administration and integration costs reductions Increased agility and efficiency

    BetterCustomer Service

    Maintenance Costs Reduction

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    Target IndustriesOrganizations with many sites or locations

    Retail Corporate Real Estate

    Telecommunications

    Public Sector

    Post Offices

    Financials Retail Banking

    Hospitality

    Utility Companies Travel & Transportation

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    Agenda

    Day 1

    Business Issues, Site Hub Benefits and Target Industries

    Functional Overview

    Implementation / Integration Considerations

    FAQ / Q & A

    Demo

    Case Study

    Day 2

    Review Case

    Whats coming next

    Partner Update

    Important Resources

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    Oracle Master Data Management

    Solutions

    The most complete MDM solution in the market today

    BudgetingBudgeting

    Data Governance

    Oracle Fusion Middleware

    AnalyticalMDM AppsAnalyticalMDM Apps

    Operational MDM AppsOperational MDM AppsOperational

    Systems

    Analytical

    Systems

    C u s

    t o m

    e r

    C u s

    t o m

    e r

    S u p p l i e r

    S u p p l i e r

    OracleProduct Hub

    OracleProduct Hub

    F i n

    a n c

    i a l

    F i n

    a n c

    i a l

    Oracle / HyperionData Relationship

    Management

    Oracle / HyperionData Relationship

    Management

    OracleCustomer Hub

    OracleCustomer Hub

    EBSEBS

    SiebelSiebel

    SAPSAP

    Custom AppsCustom Apps

    ExternalApps

    ExternalApps

    DWDW

    BI &DatamartsBI &Datamarts

    PlanningPlanning

    FinancialConsolidation

    FinancialConsolidation

    P r o

    d u c

    t

    P r o

    d u c

    t

    A n a

    l y t i

    c a

    l

    A n a

    l y t i

    c a

    l

    Application Integration Architecture

    OracleSite HubOracle

    Site Hub

    S i t e

    S i t e

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    Oracle Site Hub Solution

    LeverageLeverage

    CleanseCleanse

    Sh

    ar

    e

    Sh

    ar

    e

    Conso

    lid

    at

    e

    Conso

    lid

    at

    e

    MasterSiteData

    MasterSiteData

    EAMEAM

    EBSEBS

    SCMSCM

    ProjectProject

    OtherOther

    UsersUsers

    PlanningPlanning

    PropertyProperty

    ProcurementProcurement

    Custom AppsCustom Apps

    BIBI

    Share with Applications & UsersConsolidate from Disparate Sources

    Cleanse to Improve Accuracy

    Leverage for Site Lifecycle ManagementMaster Trusted Site Data

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    Aggregatedata in acentralizeddata model

    Manually /

    Bulk / ExcelLoad

    High VolumeBatch & RealtimeIntegration

    Consolidate Govern

    Integration with

    Google Maps

    EBS Appls

    Data Profiling

    Maintain history

    & audit trail

    Security

    Sites

    Locations

    Trade Areas

    Clusters

    Hierarchies

    Classification

    Attributes

    Related DataEntities

    Master Share

    As a singlepoint of truth

    360o view ofSites

    Web Services

    BusinessEvents

    Cleanse

    Geo-coding

    StructuredSearch

    DataValidation

    Normalize,and enrichmaster data

    DQM

    Store

    Lifecycle

    Management

    Oracle Site Hub Solution

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    Site Hub: Business Process FlowsThe Authoritative Source for all Sites

    *Utilize OWB/ODI

    Analytics

    Site Hub

    Master SiteRecords

    CentralizedData Storage

    IntegrationServices

    Data QualityManagement*

    Store Lifecycle Management

    SiteSelection

    ConstructionManagement

    StoreProcurement

    LeaseAdmin.

    FacilitiesManagement

    Merchandising, Supply Chain, ChannelsMerchandise

    PlanningMerchandise

    Operations

    WarehouseManagement

    Transportation CRM

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    What kinds of Information?Capturing site attributes of interest

    Store

    Status (Prospective, Open, Close)

    Dates: New Construction, Remodel, LeaseFormat, Size, Age,

    Locale Country, Weather,

    Contacts Property Manager, Store Manager,

    Competitor Distance from, # Parking Spaces, Size,

    Hierarchies: Relationships

    Clusters: Geographic Area

    Trade Areas: Demographics & Psychographics

    Documents Drawings, Site Submittal Package, Stored in Huband/or linked to a Document Repository,

    Addresses Ship to, Ship from, Bill to, Receiving,

    Suppliers Plant, Distribution Center, Grower,

    http://www.reefed.edu.au/__data/assets/image/0011/17021/clouds.jpg
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    Oracle Confidential 15

    The Oracle Site Hub SolutionA competitive weapon for site driven business

    Unique Sites Hub Product Architecture based on Open Standards

    Predefined, state-of-the art and flexible(over time) data model

    Out-of-the-box configurable End User andData Steward GUI

    Web services, integration with Google Maps Full spectrum of site lifecycle management

    functionalities: building & maintenance,leasing management, facilitiesmanagement, Assets management

    Out of box integration with 3 Oracle

    applications (Enterprise AssetManagement, Inventory & PropertyManagement) & with Oracle TradingCommunity Architecture

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    Oracle Confidential 16

    Key Capabilities

    Site Attachments &Associations

    Site Search

    Inventory, EAM, &

    Property ManagerExtensible Attributes

    Integration to GoogleMaps

    Hierarchies & Clusters

    Excel Import-ExportTrade Area Groups

    Web ServicesSite Comparisons

    TemplatesTCA Architecture

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    Oracle Confidential 17

    Site SearchUtilize a parametric search using site attributes

    Simple and Advanced Search

    Easy search with site identification information

    User defined searches on site attributes No need for custom UIs

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    Oracle Confidential 18

    Extensible AttributesCreate & track unlimited number of site attributes

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    Oracle Confidential 19

    Google MapsUtilize Google Maps to visualize sites & site-related

    data

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    Oracle Confidential 20

    Site Hub: Leveraging Excel

    Cl if it i t Hi hi & Cl t

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    Oracle Confidential 21

    Classify sites into Hierarchies & ClustersProvide relationship management between sites

    Build hierarchical structure for sites

    Sites may exist in multiple hierarchies Group sites with one or more characteristics into clusters for

    driving business functions

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    Oracle Confidential 22

    Site Hub: Integration with Enterprise Asset

    Management

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    Oracle Confidential 23

    Site Hub: Integration with Property Manager

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    Oracle Confidential 24

    Assort sites into Trade Area GroupsAssociate related sites based on trading areas

    Trade Area Group with up to five (5) Trade Areas in Admin Role

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    Oracle Confidential 25

    Site ComparisonsCompare sites side-by-side

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    Oracle Confidential 26

    Agenda

    Day 1

    Business Issues, Site Hub Benefits and Target Industries

    Functional Overview

    Implementation / Integration Considerations

    FAQ / Q & A

    Demo

    Case Study

    Day 2

    Review Case

    Whats coming next

    Partner Update

    Important Resources

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    Oracle Confidential 27

    Site Hub Deployment Options

    Option #1 Site Hub and EBS are in One GlobalInstance

    Option #2 E-Business Suite as a Spoke to Site Hub

    Option #3 Site Hub only

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    Oracle Confidential 28

    External AppsExternal Apps

    SiebelSiebel

    LegacyLegacy

    SAPSAP

    MM

    II

    DD

    DD

    LL

    EE

    WW

    AA

    RREE

    Site Hub Deployment Options

    Option #1 Site Hub and EBS are in One Global Instance

    OracleOracleE-Business SuiteE-Business Suite

    with embeddedwith embedded

    Site HubSite Hub

    R12.1

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    Oracle Confidential 29

    PROs and CONs

    Option #1 Site Hub and EBS are in One Global Instance

    PROs Site Hub provides various integrations:

    Integration with EAM, Property Manager and Inventory

    Leverages Trading Community Architecture (CDH)

    Future Site Hub integration with EBS applications

    Single source of truth for the global database

    CONs

    Patches/Upgrades on EBS may impact Site Hub.

    System must be sized accordingly to handle multiple work

    processes (paths)

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    Oracle Confidential 30

    External AppsExternal Apps

    SiebelSiebel

    LegacyLegacy

    SAPSAP

    MM

    II

    DD

    DD

    LL

    EE

    WW

    AA

    RREE

    Site Hub Deployment Options

    Option #2 E-Business Suite as a Spoke to Site Hub

    OracleOracle

    Site HubSite Hub

    OracleOracle

    E-BusinessE-Business

    SuiteSuite

    R12.1

    R11.x or

    R12.0 or

    R12.1

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    Oracle Confidential 31

    PROs and CONs

    Option #2 E-Business Suite as a Spoke to Site Hub

    PROs No constraints on Site Hub setup coming from the EBS

    implementation.

    Maximum freedom to define the master as needed.

    Allows implementing organizations to migrate to the singleinstance model at their own pace, while still taking advantage ofa single source of site and customer reality.

    Patches/Upgrades on Site Hub will not impact on eBS, and viceversa.

    CONs The Site Hub setup is a separate/additional implementation.

    Additional integration development and maintenance isrequired.

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    Oracle Confidential 32

    External AppsExternal Apps

    SiebelSiebel

    LegacyLegacy

    SAPSAP

    MM

    II

    DD

    DD

    LL

    EE

    WW

    AA

    RREE

    Site Hub Deployment Options

    Option #3 Site Hub Only

    OracleOracle

    Site HubSite Hub

    R12.1

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    Oracle Confidential 33

    PROs and CONsOption #3 Site Hub Only

    PROs Pure site data management solution, which can be the basis

    for a new SOA compliant Enterprise Application Architecture

    Allows implementing organizations to begin realizing the value ofE-Business Suite functionality, even before they have the E-Business Suite up and running

    Allows implementing organizations to plug in pieces of the E-Business Suite at their own pace, or keep legacy systems livingon if migrating to the E-Business Suite is not an option

    Provides an easy migration path to single global instance vision

    CONs Spoke systems continue to live on

    Continued costs (IT and personnel) associated with maintainingdisparate systems, with different technologies and platforms

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    Oracle Confidential 34

    Agenda

    Day 1

    Business Issues, Site Hub Benefits and Target Industries

    Functional Overview

    Implementation / Integration Considerations

    FAQ / Q & A

    Demo

    Case Study

    Day 2

    Review Case

    Whats coming next

    Partner Update

    Important Resources

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    Oracle Confidential 35

    Frequently Asked Questions

    How does Site Hub integrate with rest of EBS?

    What applications share/use the Site Data?

    How does it integrate with other Hubs (CDH/PIM)?

    Integration with 3rd party applications?

    I use a non-Google application for geo-coding and map viewing. How can I use it with Site Hub?

    I have a custom address validation tool. How do I use it in conjunction with Site Hub?

    Can I integrate Site Hub with Stellant / AutoVue?

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    Oracle Confidential 36

    Agenda

    Day 1

    Business Issues, Site Hub Benefits and Target Industries

    Functional Overview

    Implementation / Integration Considerations

    FAQ / Q & A

    Demo

    Case Study

    Day 2

    Review Case

    Whats coming next

    Partner Update

    Important Resources

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    Oracle Confidential 37

    Agenda

    Day 1

    Business Issues, Site Hub Benefits and Target Industries

    Functional Overview

    Implementation / Integration Considerations

    FAQ / Q & A

    Demo

    Case Study

    Day 2

    Review Case

    Whats coming next

    Partner Update

    Important Resources

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    Oracle Confidential 38

    Case Study Model A Large National Postal Services company is going through restructuring. The Govt. has decided to

    privatize the sector and this company needs to compete with the private vendors. Today, theyprovide mail delivery to private residents and by law, they are required to serve the complete privateresident market. They also serve the mail delivery for corporate market, which may become optional

    in the future. They serve about 6 million homes in the country. In addition, they can deliver junk oradvertisement mails to only those households who approve it. Mail is delivered via 277 distributioncenters. Each distribution center typically handles about 50 routes. Each distribution center hasabout 15 to 20 mail delivery persons who handle 3 to 4 routes. A route typically covers one zipcode, but can go across zip codes. A mail man stops at about 200 mail stops (in a single route)and delivers mails to one or many mail boxes per mail stop. Today, the relation between mail box,mail stop, and route is the same for the whole week (or even months), but going forward, this co.would like the ability to define the routes differently based on the day of the week e.g. on Saturday,they would only like to serve fewer customer who pay a premium for it or they would like to servethe residential market only 3 days of the week. They also use a route optimization system that

    optimizes the routes every quarter. They would like to model the mail boxes/stops/routes in thesystem; they also want to model the residents in the system and create associations. Theseassociations should change when a resident moves or goes on vacation.

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    Agenda

    Day 1

    Business Issues, Site Hub Benefits and Target Industries

    Functional Overview

    Implementation / Integration Considerations

    FAQ / Q & A

    Demo

    Case Study

    Day 2

    Review Case

    Whats coming next

    Partner Update

    Important Resources

    Posten Norge: Value Chain

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    Oracle Confidential 40Oracle Confidential Internal use only

    Posten Norge: Value Chain

    Letter and Parcel goods flow must be integrated, industrialized and precise.

    Highly complex operation with daily collections at 35,000 locations and

    delivery to 1.9 million locations

    Specified deadlines must be reached regardless of volume.

    Inbound

    logistics

    Inward

    SortingOutbound transportation

    Outward

    sortingTransportation Sequencing Distribution

    SH plays here

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    Oracle Confidential 41Oracle Confidential Internal use only

    Posten Pareto Project

    Scope

    Complete register for Mailboxes,Stops and Routes within Norway

    Map around 6 million sites, linkingall mail recipients to them

    Objectives Optimize routes and postal delivery

    logistics

    Reduce Postal Delivery Time/Costs Reduce administrative costs and

    comply with regulations

    Increasing efficiency and overallagility

    Reduce IT Costs

    Control and Improve Data Quality in

    a complex IT Environment

    Posten Norge Entities

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    Oracle Confidential Oracle Confidential Internal use only

    Posten Norge EntitiesMapping to Site Hub (and CDH)

    Pareto Entity CDH/SH Entity Comments

    Route Hierarchy (SH) Collection of Stops.

    Stop Site (SH) Collection of mail boxes. Stops are part of 1 or moreroutes.

    Mailbox Site (SH) Use of Purpose to model its structure. Mail boxes,stops, and Routes have different sets of attributes

    Address Location (CDH and SH) Associated to Post Offices, Stops, and Mailboxes.

    Mail Recipient Party (CDH) Related to Address (and therefore to Postcode,District and Post Office) and to Mailbox.

    Posten Norge Entities

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    Oracle Confidential 43Oracle Confidential Internal use only

    Posten Norge Entities

    Route

    Mailbox

    Stop N ... M

    N

    ...M

    Room

    1 ... N

    RoomRoomBP

    N ... M

    Customer Hub (CDH)

    Site Hub (SH)

    AddressMail Recipient N M

    Party Site1 ... N

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    Oracle Confidential 44Oracle Confidential Internal use only

    Posten Norge EntitiesRoutes and Stops modeling with hierarchies

    S1S1

    S2S2

    S3S3

    S4S4

    BreakpointBreakpoint

    MBX 1MBX 1

    MBX 2MBX 2

    Mail Recipient 2Mail Recipient 2

    Mail Recipient 1Mail Recipient 1

    RouteRoute#1#1

    Mail Recipient 3Mail Recipient 3

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    Oracle Confidential 45Oracle Confidential Internal use only

    The Deal

    Products: Customer Hub (CDH), Site Hub

    (SH) Deal value: 1,525K USD

    Deal closed: Feb 2009

    Competitors: Custom Built Solution basedon .Net

    Why Oracle: Trusted Provider and Advisor, and strong local

    relationship with Posten

    Strong sales account management

    Strong support provided both by Site HubDevelopment and by the EMEA MDM SC Team,plus local knowledge and resources from Oracle

    Consulting Product completeness, flexibility and fit to PostenRequirements

    Strong commitment from Development to partnerwith Posten on this project - SIP

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    Oracle Confidential 46

    Agenda

    Day 1

    Business Issues, Site Hub Benefits and Target Industries

    Functional Overview

    Implementation / Integration Considerations

    FAQ / Q & A

    Demo

    Case Study

    Day 2

    Review Case

    Whats coming next

    Partner Update

    Important Resources

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    Whats coming Next

    Focus on Key Areas

    Retail

    Corporate Real Estate

    Public Sector

    Telco

    Site Hub V2

    Partner Solution

    Site Optimization

    Site Selection & Market Planning

    Site Hub V2

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    Site Hub V2

    12.1.2 Advanced Hierarchy Management with UDA support

    Web 2.0 UI with drag and drophttp://www-apps.us.oracle.com:1100/~jijiao/MyHierarchy/MyHierarchyUI.html#

    Comprehensive set of Web services

    Bulk Import Interface

    Support for user entered geo codes

    Automatic Site Numbering

    12.1.3

    Roles Based Security

    Date Effectivity for attributes/hierarchy

    Integrated Workplace Management Enhanced integration with projects, EAM, and

    Property Manager Change Management / Workflow / Approvals

    Integration with Document Management

    DQM

    48

    http://www-apps.us.oracle.com:1100/~jijiao/MyHierarchy/MyHierarchyUI.htmlhttp://www-apps.us.oracle.com:1100/~jijiao/MyHierarchy/MyHierarchyUI.html
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    Agenda

    Day 1

    Business Issues, Site Hub Benefits and Target Industries Functional Overview

    Implementation / Integration Considerations

    FAQ / Q & A

    Demo

    Case Study

    Day 2

    Review Case

    Whats coming next

    Partner Update

    Important Resources

    Partner Update

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    Oracle Confidential 50

    Partner Update

    Tango Management Consulting

    Based in US, formed by Bearing Points Real Estate Solution team Recommended by our Retail Sales Reps

    Co-development Partnership

    Preferred Implementation Partnership

    May partner with them for Site Selection and Market Planning

    Modules Johnston & Mclamb

    Site Optimization Solution on top of Site Hub

    http://analysis.johnstonmclamb.com/sitehub_training/#

    50

    http://analysis.johnstonmclamb.com/sitehub_training/http://analysis.johnstonmclamb.com/sitehub_training/
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    Agenda

    Day 1

    Business Issues, Site Hub Benefits and Target Industries Functional Overview

    Implementation / Integration Considerations

    FAQ / Q & A

    Demo

    Case Study

    Day 2

    Review Case

    Whats coming next

    Partner Update

    Important Resources

    Important Resources

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    Oracle Confidential 52

    Important Resources

    People

    Product Management: Lokesh Verma

    AGSS Solution Architect: Nitin Katare

    Site Hub Trainings R12.1 Readiness Training

    User Guide

    Site Hub Home Page

    Site Hub Professional Community Page

    Site Hub Mail list [email protected]

    52

    Q ti & A

    http://ouweb.us.oracle.com/ebus/r12_1_mdm.htmlhttp://download.oracle.com/docs/cd/B53825_02/current/acrobat/121rrsug.ziphttps://kix.oraclecorp.com/KIX/display.php?articleId=141819http://my.oracle.com/portal/page/myo/North%20America%20Sales%20and%20Consulting%20Website/NAKAComms/NAApps/GXTEMPLATE3COLNOTABS1964201828313040/Site%20Hubhttp://my.oracle.com/portal/page/myo/North%20America%20Sales%20and%20Consulting%20Website/NAKAComms/NAApps/GXTEMPLATE3COLNOTABS1964201828313040/Site%20Hubhttps://kix.oraclecorp.com/KIX/display.php?articleId=141819http://download.oracle.com/docs/cd/B53825_02/current/acrobat/121rrsug.ziphttp://ouweb.us.oracle.com/ebus/r12_1_mdm.html
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    Questions & Answers

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