SISU E-TEAM WORKSHOP1 An Overview of E-Commerce Objectives: To understand what E-commerce is; To make case studies

SISU E-TEAM WORKSHOP 1

An Overview of E-CommerceAn Overview of E-Commerce

Objectives:Objectives:

To understand what E-commerce is;To understand what E-commerce is;

To make case studies. To make case studies.


Questions forQuestions for homework checking: homework checking:

1. What is the Internet? 1. What is the Internet?

2. What is WWW?2. What is WWW?


1. What is the Internet?1. What is the Internet?

The Internet:The Internet:

The Internet is an open world-wide The Internet is an open world-wide communication network, linking countless communication network, linking countless computer networks through a mixture of private computer networks through a mixture of private and public telephone lines. and public telephone lines.


2. What is WWW?2. What is WWW?

WWW:WWW:

WWW is the short form of the World Wide Web. WWW is the short form of the World Wide Web. It is a collection of linked documents, or pages, It is a collection of linked documents, or pages, that span the Internet. that span the Internet.


What is E-commerce?What is E-commerce?

In a narrow sense (or verbal meaning): In a narrow sense (or verbal meaning):

Electronic commerce is defined as the use of electrElectronic commerce is defined as the use of electronic transmission mediums (telecommunications) onic transmission mediums (telecommunications) to engage in the exchange, including buying and seto engage in the exchange, including buying and selling, of products and services requiring transportlling, of products and services requiring transportation, either physically or digitally, from location tation, either physically or digitally, from location to location. o location.


What is E-commerce?What is E-commerce?

Case study: Case study: www.pg.com.www.pg.com.cncn

In a broad sense:In a broad sense:E-commerce can also be defined as any kind of businesE-commerce can also be defined as any kind of business-related activity—transaction of tangible goods or ints-related activity—transaction of tangible goods or intangible goods taking place over a computer network. angible goods taking place over a computer network. At the same time, it provides internal and external effiAt the same time, it provides internal and external efficiencies for firms, their partners and suppliers, and cuciencies for firms, their partners and suppliers, and customers. Meanwhile, it creates value by managing infostomers. Meanwhile, it creates value by managing information and developing customer relationships that exrmation and developing customer relationships that extend beyond a simple, cut-and-dried transaction. tend beyond a simple, cut-and-dried transaction.


CaseCase Study: E-commerce in ChinaStudy: E-commerce in China

E-commerce is not a new concept;E-commerce is not a new concept;

E-commerce has a great potential in China;E-commerce has a great potential in China;

E-commerce is in action.E-commerce is in action.


E-commerce is not a new concept.E-commerce is not a new concept.

• In the late 20th century:In the late 20th century:• ATM (Digital Cash, Electronic Funds Transfer)ATM (Digital Cash, Electronic Funds Transfer)• Kiosk Kiosk

– Automat/dispenser Automat/dispenser


E-commerce has a great potential in E-commerce has a great potential in China.China.

•


E-commerce is in Action (Two Cases )E-commerce is in Action (Two Cases )

• E-Counter – P&G in ChinaE-Counter – P&G in China• E-Business—an integrating solution for Bishan’s E-Business—an integrating solution for Bishan’s

“Western Town of Shoes”“Western Town of Shoes”


P&G E-counterP&G E-counter

• A brief introduction to the e-service at the Olay coA brief introduction to the e-service at the Olay counter:unter:

– CRMCRM– ERPERP

(source:(source: 宝洁电子柜台蓄势移动商务，宝洁电子柜台蓄势移动商务， 2121 世纪经济报世纪经济报道，道， 2001 2001 年年 1212 月月 1717 日）日）


The Largest Online Shoe Storefront—The Largest Online Shoe Storefront—Bi Shan Shoe TownBi Shan Shoe Town

• Overview of the E-Business Infrastructure of the BiOverview of the E-Business Infrastructure of the Bishan Shoe Town Onlineshan Shoe Town Online

• Problems E-Business Solution Can Help to SolveProblems E-Business Solution Can Help to Solve– Unauthorized Supplier Unauthorized Supplier （（ raw materials: glue, leraw materials: glue, le

ather…)ather…)– Platform for communication with existing and poPlatform for communication with existing and po

tential business partners and customers tential business partners and customers – Solutions: Solutions: http://xbxd.swcims.com/index.jsphttp://xbxd.swcims.com/index.jsp(Source: (Source: 西部鞋都网络踏步西部鞋都网络踏步 , , 重庆商报，重庆商报， 2002 2002

年年 11 月月 11 日版）日版）


Companies are storming onto the Companies are storming onto the InternetInternet

Please name two international companies that are Please name two international companies that are running online storefronts.running online storefronts.

For instance:For instance:

www.jnj.comwww.jnj.com

www.disney.comwww.disney.com


Companies are storming onto the Companies are storming onto the InternetInternet

Please name two Chinese companies that are sellinPlease name two Chinese companies that are selling products on the Internet. g products on the Internet.

For instance: For instance:

www.haier.comwww.haier.com

www.www.cqcygnetcqcygnet.com/index_.com/index_cncn..htmhtm


SummarySummary

• E-Commerce has a broad meaning and is not new.E-Commerce has a broad meaning and is not new.• it is flourishing universally and changing every it is flourishing universally and changing every

aspect in the Chinese people’s life.aspect in the Chinese people’s life.• The Chinese Business people should be aware of the The Chinese Business people should be aware of the

universal trend and get ready for transformation.universal trend and get ready for transformation.• Due to the trend, businesses and industries should Due to the trend, businesses and industries should

restructure, realign, and compete in response to the restructure, realign, and compete in response to the technological advances of E-Commerce.technological advances of E-Commerce.


HomeworkHomework

• Study the listed four websites and make research oStudy the listed four websites and make research on what E-commerce functions they are displaying. n what E-commerce functions they are displaying.

www.www.jnjjnj.com.com

www.www.disneydisney.com.com

www.www.haierhaier.com.com

www.www.cqcygnetcqcygnet.com/index_.com/index_cncn..htmhtm

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SISU E-TEAM WORKSHOP1 An Overview of E-Commerce Objectives: To understand what E-commerce is; To make case studies