2014-2015Media Kit

Sista’s KeeperI AM my Sista’s Keeper

About the MagazineSista’s Keeper is a bi-monthly magazine for African-American teenage girls age 12-19.

Established in September 2012, the primary message is to promote sisterhood and fellowship between young black women through the concept “I AM my Sista’s Keeper”. Also, Sista’s Keeper strives to encourage self-esteem & inspire them to follow their dreams!

There is a stereotype that women don’t support other women, especially African-American women. The purpose of Sista’s Keeper is to provide positive content for black teen girls age 12-19 that will inspire them and promote self-esteem and working together as young black women.

The type of content featured in the magazine includes service pieces, feature stories, and other fun content for the target audience. The goal is to make the readers comfortable submitting questions to the magazine and turning to us for advice.

We have also had high-profi le teen stars on the cover of our issues: Gabrielle Douglas (September 2012), Keke Palmer (November 2012), The McClain Sisters (January 2013), Coco Jones (March 2013), the OMG Girlz (July 2013), Chloe and Halle (September 2013), Zendaya (November 2013), Cymphonique (January 2014), & Rachel Crow (March 2014).

Editorial Content

There are fi ve (5) sections in the front of the book:

• Beauty• Entertainment• Fashion• Health• Relationships

The four (4) departments are:

• Furaha (Swahili for “Joy”)- personal interest/happiness stories

• Jando (Swahili for “Initiation”)- stories about new experiences

• Maua (Swahili for “Blossom”) - coming of age stories

• Ndege (Swahili for “Flight”) – stories about transitions

Since our premiere issue in September 2012, we have had more than 60,000 views of our website, http://www.sistaskeepermagazine.com. Also, we have had more than 11,000 views of our fi rst six issues on the site, Issuu.com.

Web/Social Media Presence

381 “likes” (as of 06/18/14); 2,300+ weekly total reach (number of people viewing our posts

1,496 followers (as of 06/18/14); followers include Keke Palmer, Coco Jones, Chloe & Halle & Zendaya)

825 followers (as of 06/18/14);display daily positive and inspirational images and messages

$250 $125

$125

$100

Sista’s Keeper is looking for companies whose target audience includes black teen girls. Products that interest them include hair, makeup, clothing, shoes, and jewelry/accessories. We offer a discount for advertisers who purchase ads in consequetive issues:

Advertising Rates

Contact us for ad deadlines & other special rates.

5% discount for 2 consecutive issues10% discount for 3 consecutive issues15% discount for 4 consecutive issues20% discount for 5 consecutive issues25% discount for 6 consecutive issues

Some of the things that they spend their money on include:

• Clothing (83%)• Food and drink (78%)

• Jewelry and accessories (67%)

African-American girls also has an infl uence on what their parents buy,

as the majority asks them to buy clothes (94%) and shoes (89%),

among otherthings.

Buying Power in Beauty

• 44% spend more than $50 on hair styling/accessories

• 55% of the target audience buys or wears makeup-Lipstick/lip-gloss (85%); Eye shadow/eyeliner (62%);

Mascara (54%)• 86% say that they use facial wash/cleanser

• 50% use a doctor-prescribed medicine or acnetreatment

• 47% percent of African-American girls receive anallowance or have a job

• 53% percent who spend $10 or more each week

Online (clickable ad; 1 month): $100

$50

Sista’s Keeper Magazine“I AM my Sista’s Keeper”

Contact InformationP.O. Box 5716

Concord, NC 28027

(704) 338-2564info@sistaskeepermagazine.com

Visit our website: www.sistaskeepermagazine.com