SIP

“Survey of feasibility report for I.T.C Education at Cuttack,khurda,Puri & Mayubhanja”

Rajeeb Lochan Sahoo

Declaration

I do hereby declare that the Project report

entitled “Survey of feasibility report for I.T.C

Education at Cuttack,khorda,Puri &

Mayurbhanja Districts” submitted by me in

partial fulfillment for the degree of Master of

business Administration under Biju Pattnaik

University of technology is an original piece of work

done by me and has not published elsewhere or

submitted for any other degree in full or part.

Rajeeb lochan Sahoo

Company Guide Certificate

CERTIFICATE OF THE INSTITUTE GUIDE

Acknowledgement

I owe my deep sense of gratitude to our Director Dr. J.K. Misra for

granting permission to undergo for a practical Marketing Training

Programme in I.M.R.B company.

I would like to express my sincere thanks and gratitude to my internal

guides, Biswarup Singh Faculty in Marketing for their inspiring advice and

most valuable suggestions and keen involvement at every stage of my work. I

am also thankful to our Training cum Placement officer, Mr. Raj Kumar

Dash.

I extend my special thanks to Mr. Asutosh Choudhury(Field mgr.) &

Mrs.Unmita Jena (E.I.C) and other employees of I.M.R.B who have given me

their support and views which carrying out my Project.

Rajeeb Lochan Sahoo

Contents

Chapter: Pages

Chapter –1: Introduction 4-6

1.1 Objective of the Research 7

1.2 Research Methodology 8

Chapter –2: Company profile 9-17

Chapter –3: Theoretical Aspect 18-26

Chapter – 4: Data Analysis 27-40

Chapter – 5: Findings 41

Chapter –6: Suggestions 42

Chapter –7: Limitations 43

Chapter- 8: Conclusion 44

Bibliography

Annexure

Questionnaire

CHAPTER - 1

Chapter - 1

About IMRB International

Established in 1971, IMRB International is a pioneer in market research. IMRB is

a member of the Kantar Group, part of the WPP company. Kantar is one of the world’s

largest consumer insight networks. IMRB's footprint extends across 26 offices in 14

countries – Algeria, Australia, Bangladesh, Egypt, Hong Kong, India, Japan, Malaysia,

Netherland, Saudi Arabia, Sri Lanka, South Korea, UAE and United Kingdom.

With over 1200 full time staff, IMRB provides high quality conceptualisation,

strategic thinking, execution and interpretation skills. IMRB International is the only

research company in India that offers such a wide range of research based services to its

clients. IMRB International's specialised areas includes consumer market research both

quantitative and qualitative, industrial market research, business to business market

research, social and rural market research, media research, retail research, and consumer

panels.

Abacus Field

Abacus Field handles the field operations for all the business divisions in IMRB.

Abacus Field has a network of 15 regional offices spread across the country that gives

IMRB the capability to run pan India research projects smoothly & effectively.  An

example of the magnitude of Abacus Field operations can be gauged from the following:

On any given day 5000 freelancer interviewers are in the Field all over India

Working on over 8000 projects annually

Conducting over 4 million interviews annually

Additionally, a 262 seater Tele Calling Centre conducts over 100,000 interviews

per month

Abacus Field is consistently striving to exceed client expectations, through high quality work, integrity, innovativeness and building a culture which promotes professional and personal growth opportunities.

Our Milestones & Strengths

Our Milestones

India’s first TV rating system India’s first Radio Audience Measurement system India’s first IT and Internet studies endorsed by industry associations India’s first and largest Household Panel Instrumental in setting up of Market Research Society of India (MRSI) in 1988 Creation of Social Economic Classification (SEC) system, by Ashutosh Sinha from the

Marketing Sciences Group, & used by all MR companies in India Path breaking book on employee loyalty “The Tao of Loyalty” by Ajit Rao of CSMM

(Customer Satisfaction Measurement & Management) Agency of the year award, instituted in 2006 at MRSI, for two consecutive years , 2006

& 2007 Presenting cutting edge research for several years at international forums including

ESOMAR and won awards

 Our Strengths

Senior most researchers in the industry Specialists with industry/sector knowledge International toolkit in specialized businesses Strategic Marketing Consultancy Largest field network for custom research Array of Syndicated databases Industry tracking & environmental scan Multi-country research capability

About IMRB International: Footprints

Introduction About the Study : -

I was assigned for survey about ITC education ,it only approved by N.C.V.T and it is

both engineering and non engineering. It was conducting by social & rural research

institute of IMRB international.

The PROJECT

After discussing in detail with the Field manager and with other staffs of the marketing

department, the problem definition has been fixed. Hence the problem of this project is

“Survey of feasibility report for I.T.C Education at

Cuttack,khorda,Puri & Mayurbhanja districts”.

Objective of the study :-

To access the quality of I.T.C education by providing information. To provide operational & administrative information about the Institute. To create market linkage of the centre. To study the profile of Head of the Institute & Placement officer,

Instructor, institute’s Allumni,Employer.

Scope Of the Study : -

To access the quality of I.T.C education by providing information to IMRB.

Area : Cuttack,Bhubaneswar,Puri,Mayurbhanj. Sample Size : 405.

Methodology: -

The methodology of the research contains mainly two parts. One part relates

to the procedures of data collection, Instruments and techniques used in

data collection and the second part refers to analysis of data on the basis of

defined objectives, which contains techniques used in data analysis.

DATA Sources : -

Primary source :- The views collected from the respondents through an opinion poll conducted through the questionnaire and personal inter-view.

Secondary source :-The researcher used and reffered different Books,magazine,newspapers,journals,websites,and technique of I.M.R.B.

Sampling technique:-

Dispropotioned stratified randam sampling techniques are used for the company data collection from customers.

Stastical analysis:-

I have used Stastical techniques for analyzing and interpreting the collected data by pie chart and percentage methods.

Sampling criter i a for the survey :-

The following sampling criteria were agreed upon and applied whenever possible.

For the industrial training institutes: small and large training institutes (by enrolments); both, public ITIs and proprietary ITCs to be covered; those offering engineering and non-engineering trades; those assisted through the World Bank (WB) project

institutions located in industrially advanced and backward areas;

Target Respodents:-

Head of the Institute & Placement officer Passout students of the institute (Allumni) Instructer of the institute Employers of the institute

SAMPLING PLAN :-

District Dist. code

ITC code

Name of ITC Address

khurda 01 07 Novel industrial training centre (NICT) 3/B,sector-a.zone-b,mancheswar indst. Estate,khurda-751010

Khurda 01 14 Bharat mata ITC AT/PO balipatna,bhubaneswar, ,khurda

Khurda 01 22 Nousis ITC Plot no.MMV sector-A,zone-B,mancheswar indst.estate ,khurda-751010

Khurda 01 30 Biswakarma indst. Training centre 543,baramunda .khurda-751003

Khurda 01 37 Bhubaneswar TV ITC Plot no.22-33sec-A,zone-b,khurda

Khurda 01 03 Centurion ITC At-Plot no.136&137,CIT campus jatani.khurda

Khurda 01 09 Kalinga institute of industrial technology Irc village,nayapali,khurda-751015

Khurda 01 07 Neheru seva sangh ITC Banapur,Khurda-752031

Puri 02 02 Shree ganesh ITC AT/PO/PS-astrang .puri-752129

Puri 02 04 Dhamapada ITC AT/PO/PS-kakatpur, puri-752108

Puri 02 06 Panchashka ITC AT-rice mill campus.gate bazaar ,sakhigopal,puri-752014

Puri 02 08 Khetramohan ITC PO-pipili, puri-752104

Puri 02 02 Puri institute of tech. Sailasni nibas.kharakhai thakurani.puri

Puri 02 04 ITC-Dayavihar Dayavihar.kanas.puri-752017

Puri 02 01 Sri ram ITC AT/PO-sakhigopal..puri-752014

Cuttack 03 06 Khetrabasi technical institute ITC Fakirpada.cuttack-0

Cuttack 03 30 Dhaneswar rath inst.of engg & mgt.studies Kotsahi..tangi..cuttack

Cuttack 03 02 Champanath inst. Of tech ITC Champeswar.PO-cuttack-754037

Cuttack 03 07 Industrial training inst. 156.new indst.estate..ctc-

754021

Cuttack 03 04 Basundhara edu. ITC Gatiout patna,biribati,,cuttack -753100

Cuttack 03 Adinath ITC Balikuda,gopalpur.ctc

Cuttack 03 Ganapati ITC Jagatpur..cuttack

Cuttack 03 Samrat ITC Mundamala

Mayurbhanj 04 04 Maa saraswati college of professional edu.ITC AT/PO-sukruli..mayurbhanj-757039

Mayurbhanj 04 10 Baisinga ITC Mahuri .mayurbhanj-757028

Mayurbhanj 04 16 Vikas ITC AT/PO-godadeulia..mayurbhanj-756082

Mayurbhanj 04 21 Karanjia ITC AT-karadia.po-rasamtola.via-karanjia..mayurbhanj-757037

Mayurbhanj 04 27 Shreekhetra ITC At-udapla college.mayurbhanj-757041

Mayurbhanj 04 07 Rimtch ITC At/PO-purnaghati.ps-rairangpur,mayurbhanj-757043

Mayurbhanj 04 14 Udayanath ITC At/Po-kostha,,mayurbhanj-757084

Limitations During the Research Study : -

The study was conducted in Four districts only.

Paucity of time : As thirty places had to be studied which, were scattered

geographically took more time. Again heavy rain at the time of interview

also added to this problem.

Non-response errors due to lack of interest : This type of errors occur if some

members of a sample were not contacted and hence their responses were not

included in the study; or if some of the members contacted provide an

incomplete or no responses to the survey instrument. The primary reasons

for this error occurring include the unwillingness of respondents to

participate in the study and the inability of the interviewer to contact the

respondents. This can also happen due to the conservative nature of the

women members and lack of time due to busy in their work.

Inaccuracy in response : This is because of tendency to give responses

taking into consideration of social acceptability.

Possibility of interviewer’s error : This error occurs while interfering with or

fail to follow the exact procedure while collecting data. Also error arises

from improper recording the respondent’s answers.

Limited financial resources to make our study covering best level of significance.

We were not able to measure the responses of all social classes because of limited resources.

CHAPTER - 2

Chapter – 2

About the Company : -

About IMRB International: International Links

Our LineageIMRB International is a division of Hindustan Thompson Associates (HTA) in India. IMRB is a member of the Kantar Group, one of the world largest research, information, inside and consultancy network and part of the WPP Group.

WPP is one of the world's largest communications services groups, employing 110,000 people in own and associate companies, working in over 2,000 offices in 106 countries. WPP comprises leading companies in:

Advertising Media Investment Management Information, Insight & Consultancy Public Relations and Public Affairs Branding & Identity Healthcare Communications Direct, Promotion & Relationship Marketing Specialist Communications

Within WPP, clients have access to companies of all the necessary marketing and communications skills. This offers clients a comprehensive and, when appropriate, integrated range of communications services.

Kantar GroupKantar is one of the world largest research, information inside and consulting networks and part of the WPP Group. Kantar helps clients make better business decisions through a deeper understanding of their markets, their brands and their customers. Kantar brings together a diverse group of outstanding inforamtion, insight and conuslting companies about 20 business operating in 70 countries worldwide. Each of these business is an expert in its field and can work either individualy or together to help clients address business issues in a holistic and strategic way.

Walker Information Global Network (WIGN)Walker is a consulting firm specializing in customer strategy. Helping business for more then 65 years, Walker's diverse team of consultants provides tailored, compreshensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer loyalty and related customer strategies, including innovation approaches to segmenting, valuing, obtaining serving, and retaining customers, Walker works with some of the world's most influential businesses as well as emerging organizations of all sizes.

The walker global network, work with CSMM, a specialist unit of IMRB International, to provide a unique combination of local knowledge and global reach - all aimed at manging stakeholding relationship and improving business performance.

Associates and Affiliate companiesIMRB International has acted as a catalyst in the development of market research infrastructure in neighboring countries. We work with associate companies in Sri Lanka (Lanka Market Research Bureau) and in the Middle East (Arab Market Research Bureau), and through affiliates in Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Egypt, Tunisia, Nepal, Pakistan, Bangladesh and Myanmar.

Yankee GroupYankee Group is the expert in navigating the global connectivity revolution. For more than 35 years, Yankee Group's strategic vision, research and analysis, quantified market intelligence and credible advice have been guiding innovation and empowering our clients to make critical business decisions. Headquartered in Boston, Yankee Group has a presence throughout North America, Europe, the Middle East, Africa, Latin America and Asia-Pacific. Yankee Group has partnered with IMRB to be their exclusive representative for India. This strategic partnership between IMRB International and Yankee Group will bring in an international perspective in the fields of telecommunications & wireless/mobile, consumer, media and entertainment and IT hardware, software and services.

IMRB International's Divisions

IMRB International has been offering for over 35 years, both general as well as specialist research services to clients in India and overseas. IMRB International operates out of its five full service offices in Mumbai, Delhi, Kolkata, Chennai and Bangalore and is supported by 15 other regional centers for collection of survey information.

IMRB International had eight specialist units:-

Probe Qualitative Research (PQR) Media & Panel Group CSMM: Partners in Managing Stakeholding Relationships BIRD: Research Consultancy for B2B and Technology Markets eTech Group@ IMRB Social and Rural Research Institute (SRI) IMRB MindTech Systems: Software development house Abacus Market Analytics: Data Processing House of the World

IMRB International's Divisions: PQR :-Probe Qualitative Research (PQR) was established in 1979, in the belief that qualitative research demands expertise and training inputs of an exceptional kind. From its inception PQR has been associated with leading international qualitative research organisations. It is the largest and fastest growing qualitative research organisation in the country.

PQR provides research which is analytical and actionable, seeking to resolve particular client problems and questions and providing future direction. It also provides high quality insight and multi-disciplinary exploration of consumer motivation and behaviour through a strong base of multilingual research executives and moderators.

PQR : Our Studies

Some typical studies conducted by PQR :

Brand Positioning Development New Product Development Research Creative Development Research

Brand Name, Logo, Pack Label Research Company Image

PQR : Research Tools

Focus groups, triangular interviews, extended groups, depth interviews, observation research, paired interviews and ethnographic research. Projective and enabling, the genarally used techniques are :

Collage Psychodrama Psychodrawing Synectics Obituary Analogies and Personification World View Word Associations NLP

PQR's models and processes : NLP - Neuro Linguistic Programming : information through the five senses is neurologically processed; language is used to classify, order and express these sensory experiences and patterns of behaviour are used and re-used to achieve a particular result.

TA - Transactional Analysis - 3 basic states of mind - Parent : beliefs, values, judgements. Adult : Material, logical thinking. Child : Emotions, desires, loves hates.

Semiotics - study of the signs and symbols of a given culture. Decoded at three levels :

the sign itself and the way it conveys meaning the code or referential system in which the sign is organised and within which the process of

signification takes place the cultural system or systems of knowledge within which the codes operate

Semiotic research is used by PQR to decode :

advertising and what it means to consumers differences in brand personality symbolic behaviour or communication ways of strengthening brand values and equity.

IMRB International's Divisions: Media & Panel Group:-

Incorporated in 1992, Media & Panel Group handles syndicated services like Household Panel, TRP System, NRS and customized media research projects.The group revenues come from four different businesses viz. Syndicated consumer panels, Media Research, Retail Research & Software.

The consumer panels available with MPG are as under:

Household Purchase Panel – Market Pulse Individual Purchase Panel – impulse Children’s Panel Upscale Panel – MarketPulse Elite.

MPG is home to the largest dedicated media research unit in the country & part of Kantar Media Research (KMR), offering customized & syndicated studies across Print, Television, Radio, and

Out of Home categories. It has to its credit Target Group Index (TGI), a global survey from KMR involving 60 countries and is India’s only single source survey.

MindTech Systems is the unit within MPG which supports the in-house software needs, licenses its proprietary software and client sponsored developmental projects.

The Retail division aims to be an integrated retail research based consultancy by leveraging the IMRB’s expertise in understanding consumers and consumer behavior.

In the days ahead, MPG aspires to develop retail expertise for IMRB. Also, the unit wishes to launch specialist panels which aim to fill in the gaps in marketers’ understanding of their target consumers and new syndicated services like Geo Demographic Profiling, WalletMonitor 2 & Pantry Check. It also aims to develop research approaches for measuring emerging media like Word of Mouth, Mobile media.

MPG currently operates out of Mumbai, Delhi, Bangalore & Chennai.

Media Panel Group : Our Studies

Press Research The Media & Panel Research Group has been associated with the National Readership Surveys since 1978. It is currently conducting the seventh round of NRS (NRS 1997) with a coverage of 437 towns and a sample size of 1,32,000 households and over 1,06,000 adults (15+ years). This is one of the largest readership surveys in the world.

The Group also undertakes customised studies to draw reader profiles, new product development and positioning studies. The group has also pioneered the continuous tracking system to capture reader opinions and image associations of publications. This system provides the publishers and their editorial and marketing teams continuous feedback on the brand health status as well as readers' reactions to the different elements of the product mix.

Television Research This specialist unit of IMRB International offers the entire spectrum of services related to Television research. It undertakes large scale Establishment Surveys to assess the reach of TV as a medium, and access to Cable & Satellite TV as well as evaluating the reach of different Cable & Satellite channels. The Group also offers its services to various networks for developing Channel Concept, Personality and Packaging, evaluating distribution channels as well as assessing new product concepts (such as Pay N. Direct-To-Home telecasts, etc.).

The Group also conducts extensive work in the area of Television software pre-testing using both Qualitative and Quantitative research techniques. It has also developed its own proprietary online stimulus capture system - IMRB International Trace, which it employs to assess the appeal and viewers reactions to the test software.

In addition, the TRP System reports on the daily viewership of individuals aged 8 years and above residing in TV owning homes in the nine key metropolitan cities of India. This diary based system reports on the Quarter Hour ratings for both Cable & Satellite TV channels as well as the state owned terrestrial network. Currently, IMRB International is in the process of phasing out this diary system by gradually launching its PeopleMeter based TRP PeopleMeter System. The TRP PeopleMeter System is currently operational in four major metros and is being extended to report on viewership at an All India level with a sample of 5,500 metered homes.

TRP Constant Watch SystemThe country's only electronic TV audit system currently monitors the advertising and programming appearing on 10 key channels. This system records the precise start and end times for each programme and the commercials appearing on these channels. The commercial information is further classified by product category, brand and variant, execution and main message. Similarly, the programming information is also supplemented by programme genre, language of programme and main/repeat telecast.

A special software is also offered to the users to analyse the audit information as well as for

integration of the monitoring database with viewership information.

IMRB International also offers Commercial Telecast confirmation service along with Ad Catalogues and Share of Voice Analysis.

Radio Research IMRB International is the lead agency for the BBC in the region to conduct its radio listenership and programming research. The Group also offers its services for conducting establishment surveys, listenership habits and audience profile studies and software pre-testing studies in the field of radio research.

Media Ad Hoc Research Media & Panel Research Group also conducts monitoring studies to validate cinema advertising, outdoor hoardings and wall paintings. It also offers services for outdoor site selection, opinion polls for advertising salience, ratings for countdown shows, advertising excellence awards, viewership of CCTV on tube stations, etc.

MarketPulse - IMRB International's Household Purchase Panels IMRB International operates its Household Panels in ten metropolitan cities of India. This service, in operation since 1981, monitors the household purchases of over 30 consumer products. This Diary based continuous Panel has housewives as respondents who provide information on their purchases of both branded products as well as commodities. With the continuous database built up over last 15 years, MarketPulse offers rich insights on the consumer behaviour and provides opportunity to track the changes in purchase habits and brand. Therefore MarketPulse for its large base of users, is today a key decision support system.

In addition to its syndicated Urban Household Panels. IMRB International also operates a customised Rural Panel for one of the largest FMCG conglomerates in India.

Customised Software Development Developing and providing state of the art user software systems is one of the major strengths of the Media & Panel Research Group. It has developed several sophisticated software packages for media planning, optimisation as well as special analyses of the MarketPulse database.

Press Evaluation Model (PEM) is offered to media planners for press scheduling and evaluation. This WINDOWS based package works on the NRS database and allows users to analyse the readership data in conjunction with the product usage information captured in the study. Apart from providing reach and frequency estimates for a press schedule, it has several features like Press Sensitivity Index, Top 50 publications, Optimisation, Impact (of the size and type of insertion), Cost Updation, etc., making it a planner's comprehensive tool kit for planning for press campaigns.

For its TRP database, users have access to a wide array of user software from IMRB International. These include IMRB International VIDEOSCOPE, TRP Evaluation Model , TRP Share of Voice, TRP - Frequency Model, TRP Constant Watch, TRP PeopleMeter VIDEOSCOPE, etc. The IMRB International VIDEOSCOPE has a suite of analyses modules geared towards understanding and tracking viewing behaviour as well as planning and evaluating performance of TV schedules. It also incorporates TV Audit database from the TRP Constant Watch System, thereby providing the users capability of tracking advertising spends, strategies as well as doing competitive environmental scans.

IMRB International also markets BMRB International's TV Optimisation package - Super Midas in the region.

Pulse Plus offers deeper insights into the MarketPulse database. This software allows the users to analyse the Household Panel database across segments, time points and categories. IMRB International Synergy is another software made available to marketers to correlate media exposure with the product purchase behaviour.

IMRB International has also exported similar software packages for both Media and Consumer Panel databases in the neighbouring countries such as Sri Lanka, Bangladesh, Saudi Arabia,

Pakistan, etc. It also undertakes customised software development assignments for its Clients based in India as well as across the region.

Media Panel Group : Our Categories

Television Audience Measurement System (TRP) National Readership Surveys (NRS) Consumer Purchase Panels (MarketPulse) Radio Listenership Surveys Television Advertising Audit (TRP Constant Watch) Media Ad Hoc Research Establishment Surveys Radio Software Pretesting New Product Development, Editorial and Positioning Studies, etc.

IMRB International's Divisions: CSMM :- Customer Satisfaction Management & Measurement (CSMM) is an independent, specialist unit of IMRB International and the exclusive member of the Walker Information Global Network (WIGN) in the Indian subcontinent.

As a specialist unit of IMRB International, CSMM provides the widest field coverage with five full service offices and 13 field offices in Delhi, Calcutta, Mumbai, Chennai, Bangalore, Hyderabad, Cochin, Pune, Patna, Ahmedabad, Guwahati, Bhubaneswar and Lucknow. CSMM services clients in India and neighbouring countries (Sri Lanka, Bangladesh, Pakistan and Nepal) and this diverse network has made CSMM the leading provider of stakeholder products and services in South Asia.

As the exclusive member of the Walker Information Global Network (WIGN) in South Asia, CSMM uses the proprietary tools developed by Walker Information, the recognized pioneers in Stakeholder Measurement and Management with over 30 years experience. The network offers the world's most thoroughly tested and proven system and also provides appropriate benchmarks through the WIGN Normative DatabaseTM.

CSMM provides a range of consulting products and services to manage external customer satisfaction and employee commitment to integrate stakeholder measurement and management efforts into the company's decision-making process at all levels.

Working with over 80 clients from diverse sectors, including financial services, hotels, telecommunications, retailing, consumer products, automotive and engineering/industrial goods, CSMM provides strategic information services to enhance customer loyalty amongst both end customers and trade channel customers as well as to build employee commitment.

CSMM offers a team of highly trained and experienced consultants with multi-disciplinary backgrounds. To assist you in your Stakeholder Management practices, our consultants have experience in conducting multi-country and regional programmes for leading Indian and multinational companies, across various sectors and are equipped to give you professional and accurate assistance for your strategic decisions, including deployment and integration assistance.

CSMM : Our Studies

The various studies done by CSMM are :

Customer Relationship Assessment (CRA) :was built using Walker Information's vast experience in market research and customer satisfaction. Creating, maintaining and enhancing customer relationships is essential to sustain business success. CRA goes beyond customer satisfaction, beyond quality management, and focuses on customer commitment and loyalty to your organization

Customer Transaction Assessment (CTA) :The CTA is designed to measure customer perceptions of your performance on specific transactions. Interactions with customers can be measured and analyzed to improve customer experience and increase their loyalty to you and your products and services.

Lost Customers Assessment (LCA) : The LCA addresses the costly effects on value creation and long-term profitability of customer turnover and discontinued customer relationship. It identifies the root causes of customer attrition and develops profiles of the current customers at risk and former customers who may be recoverable.

Employee Relationship Report (ERR) : The ERR is a tool that provides a fast, affordable way to measure the level of employee commitment and identify factors affecting commitment. The ERR is not only an "employee satisfaction" survey, it provides you with information on how to reduce turnover, implement programs that have the greatest impact on employee commitment and satisfaction. It provides benchmarks for measuring ongoing improvement efforts and activities.

Reputation & Stakeholder Assessment (RSA) : The RSA is the most comprehensive tool available for measuring and managing corporate reputation. What makes the RSA unique is that it offers an in-depth and complete picture of a company's reputation.

The RSA tells you: o How important stakeholders feel about your company o How your company is performing in these areas o What matters most to respective constituent groups o What your priorities should be to maximize impact and resources

Corporate reputation is a company's greatest intangible asset and it can be either a great benefit or a frustrating liability. Although organizations cannot control all aspects of their reputation, companies have a large role in determining how others perceive them.

Supplier Relationship Report (SRR) : The SRR is an in-depth survey that effectively measures supplier relationships. The SRR will show your business what matters most to your employees and how your company is performing-basically an assessment of what kind of company you are to do business with.The SRR shows you:

o What percentage of your suppliers are truly loyal o How committed are individual suppliers o Which factors have the greatest influence on supplier commitment o How your supplier relationship compare to their other customers o What your strategic improvement priorities should be

You depend on your suppliers to provide you goods and services so you can concentrate on your business; however, you cannot serve your customers if your supply chain breaks. The SRR helps you strengthen your supplier relationships by managing them more effectively.

IMRB International's Divisions: BIRD :- BIRD: Research-based Consultancy for B2B and Technology markets is a Research based consultancy arm – B2B and technology markets. Operating out of four locations in India, viz., Mumbai, New Delhi, Bangalore and Chennai, BIRD has been advising clients from India and across the globe since the last 35 years.

BIRD has made significant contributions by adding value to marketing decision making at both corporate and business unit levels through actionable insights and ground-breaking research. It offers services as:

Macro/meso level (popularly described as “ thebig picture”) such as understanding the competitive market place, industry trends, regulatory environment, or entering new markets.

Micro level such as brand/product positioning, customer segmentation, channel perception, market sizing, pricing and distribution strategy, new product development etc

The ability to look at business from a broader perspective, at the same time honing on to the narrower performance improvement standpoints is a BIRD strength and stems from the following:

BIRD : Verticals Researched

Oil and Gas Higher-end telecommunication services and products for business use including products and

services for integrated networking of voice and data Products and services that enhance productivity and efficiency of offices such as copiers,

computers, printers, etc. The steel sector both for measuring quality of service as well as recommending an appropriate

product mix in the emerging private enterprise scenario Chemicals and Petrochemicals Core sectors such as power, coal, etc. Electrical Equipment Machinery-heavy and light

BIRD : Our Studies

Types of Techniques used by BIRD :

Potential Estimation Studies e-Governance Concept Tests Product Acceptance and Substitutability Studies Customer Satisfaction Studies Pricing Studies Packaging Studies Trade Studies Studies on Corporate and Brand Communication

Bird : Human Resources

Most of the consultants/project director in Business and Industrial Research Division come from the engineering, science and technology stream with considerable prior understanding of business and industrial products and services. Our ability to serve you has a strong professional foundation as discussed below:

Relevant Experience: Many of our consultants/project directors have specific experience in the marketing of industrial products and services and therefore have a deep, hands-on understanding of the marketing tools, methods, techniques and approaches available with the industrial marketer, and the relative merits and demerits of each. This understanding, drawn over a variety of industries and market segments, when adapted or applied to a specific industry significantly expands the marketers horizons.

Expertise: Most of our senior project directors and business group managers have been working on business and industrial market research assignments for several years exposing them to a wide variety of industrial marketing problem and situations. This wealth of knowledge and experience in

problem solving is available as a resource across the national network of the division, thereby making available to each client a large internal resource base.

Effective Internal Processes: While the broad process of research is based on IMRB International framework, significant adaptations have been made in the role and involvement of different functional personnel with a view to add the requisite value at different stages of the process. For example, while the information collection function is handled by the large, multi-stage field infrastructure that has been suitably built for market research over the years, the function is closely supported by an operations wing exclusively working on business and industrial projects, which ensures a through understanding of stimuli and response at various stages in the information collection process, and in different industrial situations. Such measures have ensured that the quality of information collected matches closely with the specific requirements of industrial marketing.

BIRD : Information Services

The Business and Industrial Research Division operates and manages an information office; the personnel of which have the necessary skills and experience in collecting, collating and classifying secondary data on a wide variety of industrial products, services and markets. The division utilises the services of state-of-the-art information scanning and retrieving hardware and software that ensure periodic updating and timely retrieval. The services of the information office add significant value to the division's clients.

BIRD : Industry Specific Experience

Since the expertise of the Business and Industrial Research Division is in industrial and business marketing support, virtually any product or industry segment can be researched by the division with equal proficiency. However, over the years, certain industries have been the source of a larger share of the assignments resulting in the building up of specific experience in these industries across the national network of the division.

IMRB International's Divisions: eTech Group@IMRB International

"It took 50 years for the world to have 50 million telephones and only 5 years for Internet to reach 50 million users."

"There is a tremendous excitement in India surrounding the Internet. We have been wanting to come to India for sometime now. In fact, India today is like the US was some three years ago."

As the technology evolves and creates communications infrastructure, barriers to progress continue to arise. Some problems are technical, economic or policy-related, while the hardest combine all three aspects in any country.

"What you know is wrong!"

Today, that may be the easiest advice anyone can give about technology market. Even the experts are constantly caught by surprise, How far things are estimated right? It is the continuous link with the industry and constant monitoring that has given a few the capabilities of understanding the movement of technology market and estimating things right.

The eTech Group@IMRB International can dare claimimg that it is probably one of the very few groups that has constantly monitored the technology market and actually estimated this difficult market quite well during the last few years.

eTech Group@IMRB International : Our Studie

The eTech Group@IMRB International has been active in the area of Office Automation; Telecommunications, IT, media and Convergence related markets for over a decade now.

Below are the list of telecom studies conducted by eTech:

S. No. STUDY STUDY DETAILS

1Mobile VAS report with IAMAI

A supply side report on Mobile VAS in India

2 Brand Architecture

3 Branding

4 Brand Track

5 Managed services

6

Mobile Advertising Concept test of various options of Mobile Advertising among end consumers

7Mobile VAS Usage behavior of

Mobile VAS among end consumers

8

Mobile Remittance Concept test of remittance through mobile- both Domestic and International

9PCO surrender Mapping reasons of

PCO surrender

10Mobile Banking Mapping of mobile

banking technologies

11Customer care Concept test for a new

customer care interface

12

Communication technologies

Business proposal design for Televoting, Voice Portal, Voice VPN and Wenb800

13Number portability Concept test of

number portability

14

TRAI audit and satisfaction Audit for fixed line, wireline and Broadband services and end consumer satisfaction

eTech Group@IMRB International : Products Researched

The various products and services we have researched in the recent past are :

Telecom

Basic telephone services Cellular Phones Cable T.V. services Calling card services Call collect services Cordless telephones Electronic push button telephones E-mailing & value-added services EPABX Facsimile machines FM-RDS Pagers Internet Leased lines One-number services Radio Paging services Radio Trunked services Toll free services Transceivers/Two-way radios Videotext services Video conferencing Voicemail Virtual telephone networks VSATs - TDMA/DAMA and Bandwidth on Demand applications WAP devices & services

IT/Internet

PC Servers Networking devices Peripherals UPS Packaged software Application software development ISPs B2B services (Steel, Plastics etc.) B2C services Ecommerce sites Backbone bandwidth requirement

IMRB International's Divisions: SRI The Social and Rural Research Institute (SRI) was set up in 1990 with the objective of establishing a specialist unit to give focus and identity to two aspects of research that IMRB International had, in fact, been actively involved in for several years, namely, social research and research of and for rural markets .

SRI uses a combination of desk research, qualitative research techniques such as focus group discussions and participatory research as well as quantitative research techniques. In addition SRI approaches each research subject with an open mind and adapts market research techniques to suit the special requirements of illiteracy, poor articulation, several languages and dialects.

SRI has two distinct missions that guide its operations: To study social issues with commitment, expertise, objectivity and an orientation towards actionability, and to set up databases and research expertise with regard to marketing in rural India , where hitherto there has been a paucity of data.

SRI guided by its mission specialises in conducting Social research and Rural research. Social research deals with research on causes and issues that can contribute to action which would bring about social change. Rural research pertains to research in, of and for rural areas, both for social issues as well as for rural marketing.

Coverage SRI takes pride in having the resources to conduct data collection in almost any part of the country. It can undertake nation wide surveys almost simultaneously and much faster than others. In last three years, we have undertaken four nation wide surveys and have our presence in almost all parts of the country.

SRI : Our Studies

The studies conducted by SRI in the Rural and Social sector are as follows:

Social Research Rural Research

Large Nation Wide Surveys Understanding the Rural Market for Insecticides

Communication Campaign Development & Evaluation/ Social Marketing

Understanding the Indian Rural Market

Family Planning Project Build I and II - New Product Development

HIV/ AIDS and STD Pesticides - Awareness, Usage and Practices study

Baseline/ Evaluation Surveys Product Clinic for Tractors

Water and Sanitation Personal Hygiene Products U & A

DiarhoeaStudy on Agricultural practices and Credit Mobilisation.

Rural Private Practitioners

Adolescents and Street Children

Environment & Forests

Gender

Local Governance/ Panchayati Raj

SRI : Areas Researched

SRI has a research experience in a wide array of fields namely :

Health Women Empowerment

Nutrition Adolescents

AIDS Income generation

Population and Family Planning Social Marketing

Water & Sanitation Agriculture/ Land Use

Education Local Governance / Panchayati Raj

Environment/ Forestry/ Natural Resource Management

Market Research in rural areas (understanding of Rural Consumer, new products development, communication research, strategy research, panel research, brand image, pricing research)

IMRB Mindtech Systems - Software development house :-

We provide complete business solutions, combining our comprehensive knowledge of the market research industry with cutting edge technology which in turn helps us to serve the current and future needs of today's client. We have a strong emphasis on quality and strict adherence to standards and processes. These solutions help to,

Increase productivity Reduce operating costs Increase client satisfaction

We follow firm security and confidentiality procedures in all our operations, ensuring a high-level of ethics and values.

Moreover, we have been well appreciated by our valuable clients based on the response they received using our services.

Our forte´ is Web based systems Customised software solutions User analysis systems for

Continuous studies Ad-hoc studies

Media planning systems Data Fusion solutions

Abacus Market Analytics: Data Processing House to the:-

Established in 2001, Abacus Market Analytics unit offers a wide range of services to all the research units in IMRB. These include data processing, charting, statistical analysis, database management & updation, software development & testing.

Abacus Data Processing (DP), a part of Abacus Market analytics, offers similar service to international clients. DP’s Clients include Millword Brown across Asia Pacific, Africa and Australasia, Kantar Operations in UK, BMRB International in UK, AMRB in the Middle East and N Africa, RI in Asia Pacific & the Brand Survey Company in S Africa.

In the days ahead, the key business development areas identified include:

Advanced analytics Advanced statistical services Modeling and trend analyses Database creation and management Data mining Scripting Data interpretation and reporting

Abacus Market Analytics is headed by Sunil Bakshi, Sr Vice President.

About Us

Abacus Market Analytics is a one stop shop market research outsourcing firm specializing in Global Primary Research, Data Processing, Advanced Market Analytics, CRM and Survey Analytics Solutions.

At Abacus we pride ourselves for providing innovative, superior services and solutions that are flexible, robust, dependable & scalable to support our clients’ constantly evolving needs in the dynamic arena of market research. We are committed to understand and meet the needs of our national/international clients. Our endeavor is to constantly strive towards building trust and client delight.

Abacus Market Analytics is a division of IMRB International – “India’s leading market research agency”. We are in the market research industry since 1971 and today our footprints spans across 11 countries - India, Pakistan, Bangladesh, Sri Lanka, Dubai, Saudi Arabia, Egypt, Singapore, Malaysia, Korea and UK.

We have been helping our clients (India & Overseas) in finding solutions for the last 38 years, both general as well as specialist research services to clients in India and overseas. We provide the best in class MR services by leveraging our rich heritage and deep understanding of market research nuances developed in the last 4 decades.

The main advantage of working with Abacus is that our origins are those of a full service agency having moved into providing outsourcing for global clients. Therefore we have a strong domain understanding of market research that enables us to add substantial value to our outsourcing engagements.

Abacus operations centers are located across India covering five major cities (Delhi, Mumbai, Pune, Kolkata & Bangalore). This pan India presence helps us to manage end-end research operations including survey programming, multi country online & CATI data collection, data processing, reporting & advance analytics.

Fast Facts

Pioneers of Market Research in India Rich heritage of 38 years in Market Research industry Core footprint of IMRB spanning 11 countries A KEMA Quality B.V. certified ISO 9001:2008 company

Proud member of ESOMAR & MRA

Client Servicing & Quality Norms:

Provide promised information within prescribed time frame Faster turnaround time (TAT) with focus on customer relationships Deliver highly reliable services through efficient processes Continuously reduce cost by applying state-of-art technologies, reducing waste and

improving quality of delivery Use client feedback to improve quality in service and achieve higher levels of client’s

satisfaction Ensure continuous improvement in productivity by defining work, selecting right people,

skill enhancement and providing excellent work environment Flexible engagement models based on your need and budgets Single point-of-contact for each client/project Robust quality checks & assurance for reliable data output

  Capabilities

 

Survey Programming Services

Abacus survey programming team specializes in scripting online and CATI surveys consisting of routing, piping, randomization and complex matrices. We have designed surveys imbibing complex logic, quota management in multiple languages with audio/video/flash multimedia support.

Our team of survey programmers on an average has 5+ years of experience in survey programming using widely known and trusted tools like Dimensions, ConfirmIT, SurveyCraft, Net-MR & mrInterview (mrStudio Interview Module). We are trained and experienced in using programming languages like JavaScript, HTML and ASP which further helps us create the right kind of look and feel, navigation, and flow to engage the interviewee. We can also adapt to any other survey programming software based on your needs and current requirements and can suggest an accelerated training process, where our programmers can easily be trained on other proprietary tools.

Before hosting the survey or passing the final survey link to the client to host we follow Multi-Step Quality assurance at our end and run a battery of quality checks at various levels, where each survey goes through several quality checks at programmer level-supervisor level-and finally it goes through a dedicated team specialized in Beta Testing for testing and quality control to meet the high standards of our clients.

Some of our key strengths are:

Multiple tools (Dimensions (mrInterview), CASS (Computer Aided Survey System), Confirmit, SurveyCraft, & Nebu, etc.)

Scripting of complex studies including ability to handle complex branching, piping, complex quota management

All major languages supported (survey translations and programming in more than 50 languages)

Ability to program and host online surveys using robust/secure hosting infrastructure Infrastructure support for several thousand concurrent surveys Real-time reporting to check project progress and customized online reports

Global Primary Research

We are the largest and most respected market research firm in India. Our data collection capabilities consists of fully equipped CATI facilities in 4 major cities in India  – Delhi, Mumbai, Bangalore and Lucknow with total resource strength of 250 interviewers.

Online and CATI field work operations management & support to Honomichl top 50 research & consulting firms and several Online Panel companies across the globe

We provide end to end market research operations solutions which includes survey programming, hosting services, project management & field work management along with quota & survey completion

We have engaged with the best panel providers globally and can run your online studies across the globe with the best in class panel for your study at hard to beat cost advantage

We have to our credit of successfully completing 3.7 Million interviews in 2008 and numerous multi-country research projects across industry verticals

We can support 65 major languages in all major continents and have successfully completed research projects across audience i.e. B2B & B2C segment

Abacus leverages the vast network of in-house capabilities of specialist units within IMRB and strategic partnerships across the globe to help you run your research projects globally with focus on quality, delivery, resources, & cost.

Various kinds of projects handled at Abacus:

Quantitative: CATI & Online B2B & B2C Interviews, Recruitments, House2House, Central Location Test, PanelsQualitative: Focus Group Discussions, F2F, Depth Interviews, Triads, Ethnography / Immersions, Mystery Shopping / Auditing, etc.

Data Processing & Analysis

Abacus data processing & analytics team is well equipped to professionally manage your data processing, data management, statistical analysis, data mining and other related areas needs. We contribute to our clients’ success worldwide by providing high quality services in data management and

analytics services at competitive prices.

We are committed to provide timely delivery of error free processed data on an on going basis. We continuously innovate in processes, quality control, value additions and demonstrate leadership in our field of work through customer focus and total employee involvement.

We specialize processing the data collected through various methodologies like F2F, CLT’s, web surveys, CATI & PAPI, etc. We deliver value and exceed the expectations of our clients and have worked on multi-country long tracking studies, omni-bus, and in-depth interviews.

We can design automated E-Tabs for your tracking studies which will help you draw standard charts including additional campaign sections and client specific / standard/non standard charts along with template bank with different colors schemes offering more options for cosmetic look of the deck.

We provide continued support through long holidays to cater urgent requests.

Our experience:

We have successfully handed Track/Dips for Honomichl Top 50 research & consulting firms

Handed Print Links, CAPI Tracks and automated monthly toplines Standard tables with significance testing, moving averages Standard times series charts and time series charts on moving averages Multi category continuous or ad-hoc study – Online, PAPI, CAPI and CATI Capabilities to develop customized programs based on algorithm provided We also provide macros on charts to automate tracking studies Our analyst goes through rigorous classroom trainings on research insights for sound

industry and product knowledge Dedicated office specific teams to develop in depth knowledge of projects Close interaction and monthly meetings with PM and CS teams to iron out any operational

concerns We also provide data manipulation combining data from various survey sources Working with data in multiple formats like Quanvert, SPSS, ASCII, and CSV Conversion of data-single card to multi card (and vice versa) Simple time series charts and time series charts on moving average

:

Data coding – Abacus compiles and generates cleaned data files after validating, cataloguing, editing, open ended coding and merging multiple survey instrument outputs into one single data set or table.

Data cleansing – Abacus research analysts follow a methodical process for preparing the data for high end statistical analysis. Typically we study the survey instrument and the data set and based on the data collected we check for errors, incorrect and missing values.

Data tabulation – We work with primary research outputs in SPSS, ASCII, Excel, Custom Tables, mrTables, Quantum and Wincross for banners and cross tabs.

Data reduction - Using factor analysis, we minimize the number of variables by merging those which highly correlate among themselves. After which the merged variables are used for further analysis.

Statistical analysis – We specialize in delivering statistical analysis to cater to client’s needs such as,

Testing Statistical Significance between different phenomenons. (t test anova) Modeling Consumer Behavior – (Multiple Regression Analysis) Segmenting customers - Different customers have different needs and it is rarely possible to

satisfy all customers by treating them alike. So we do segmentation which helps our client’s in more effective allocation of sales and marketing resources. Also this helps them to identify different marketing strategies for each segment based on the characteristics and needs of each segments.

Predicting Customer Behavior with the help of their survey responses and demographic details and here we can do Logistic regression and Discriminant analysis

Canonical Correlation - With the help of canonical correlation we can take two sets of variables and show what is common amongst the two sets. We can also use canonical correlation analysis to produce a model equation which relates two sets of variables and also you can gain insight into what dimensions are common between the variables and how much variance is shared

Commenting, Research Report Writing & Charting

Research reports and presentations are the end output of the tedious and absorbing market research exercise. Successful reports not only highlight the key outcomes of the study but also leave an impact on the minds of your clients. The process of converting market research data into highly effective and insightful reports and presentations requires thorough understanding of that particular industry, study subject and close coordination between the client and the research team.

Our team use editable PPT charts in-line with your charting instructions to represent selected data (DP tables) to create PowerPoint shells for you. We use your inputs to develop presentations for your clients. Data is analyzed as per your analysis plan or one developed by our team.

We can draw inferences from research findings and add them in the presentation in such a way that the key issues in each slide are highlighted. The final output is a near final presentation including executive summary. If you are running trackers or multi-country studies with similar PowerPoint decks required for each wave/country then our team can closely mimic your commenting style and update all your presentations.

Data Management & Reporting Services

Market research and marketing companies have data in different forms and sources and generating insights from them is very difficult in absence of uniform data repository. Abacus data management and reporting services combines data from different sources into a homogenous format for further processing and analyzing. Continuous management reports can be generated out of the data. The data can also

be fused with other data sources like sales, retail audit, loyalty data etc.

Abacus uses diverse skill sets and tools/technologies to deliver the data management and reporting solutions. The tools can range from Oracle BI, Business Objects or our own home grown OLAP solutions.

Abacus has the in-house capability to provide custom solutions for technology and reporting software services. We combine this with our in-depth understanding of research and data management to design suitable reporting softwares for our clients.

Data Mining and Predictive Analytics

Abacus provides focused CRM analytics and data mining solutions to its clients. Abacus CRM analytics solutions are geared towards answering the complex questions which face today’s management about predicting and engaging consumer behavior.

Companies today with huge customer data need to design models which can accurately predict consumer buying behavior.

Abacus can provide solutions which can help companies:

1. Acquire and retain profitable customers – Our solutions can help you answer questions like who are your best customers based on profitability and realization parameters. Conduct needs and buying behavior analysis.

2. Evaluate marketing efficacy and marketing spend ROI – Our solutions can help you measure sales force effectiveness. Evaluate purchase likelihood models based on simulated consumer behavior.

3. Evaluate customer attrition – Why do consumer attrite. Abacus can help you judge consumer behavior through churn prediction.

4. Conduct market basket analysis – Identify homogenous consumer segments which can accurately predict product line gaps and help identify new product opportunities.

5. Cross-sell and up-sell to customers – Identify cross-selling & up-selling opportunities with you current set of clients and increase your revenues.

6. Credit Scoring – Conduct a credit scoring based on past and present transaction patterns.

If one or more of these are your key management mandates that confront your management

today then Abacus Market Analytics has the appropriate tools and solutions which can help you overcome these pain points. Analytics experts from Abacus can aid you in your marketing and operations projects.

We have successfully worked with some of the biggest industry players in the Telecom, FMCG, Tobacco and other industries and can leverage our expertise to devise custom solutions which fits your needs.

Sectors that IMRB Research

IMRB International has been the pioneer in conducting market research exercises for several sectors. Today, there is hardly any sector that IMRB International hasn't researched. From potato wafers to PCs, cigarettes to cellular phones, alcohol to air conditioners and bubble gums to building materials just name it and we have researched it.

Agriculture and Agro-productsAlcoholAutomotiveBuilding and ConstructionConsumer DurableDistribution/ Retail Trade Household CareIT/Internet Industry and BusinessMedia and EntertainmentSocial and Rural & Government TobaccoEngineering SectorEducation SectorProcessed FoodSports Goods & AccessoriesHealth CareFinance/Banking/ InsuranceEnergy and EnvironmentTelecom Processed BeveragesCosmetics & Personal Care Heavy Industries/Chemicals/Industrial/Minerals Kids Products Outwear/Clothing/Footwear/Accessories Office Products & Services (non IT/non telecom) Paper Products/Machinery Services Tourism, Travel & LeisureUtilities/Infrastructure

Services OfferedThe depth and breadth of services that we provide are extensive and includes research and advisory services in the following areas:

Advertising, promotion and media researchB2B and Industrial ResearchBrand ResearchCustomer Satisfaction ResearchCorporate and Employee ResearchChannel and Retail ResearchProduct and Packaging ResearchPricing ResearchStrategic Market ResearchMystery Shopper Insights (MSI)

IMRB Corporate Profile:-

Established in 1971, is a pioneer in market research. Part of the Kantar Group, WPP's

information, insight and consultancy division, IMRB International has footprints in over

32 cities across 13 countries – India, Pakistan, Bangladesh, Sri Lanka, Dubai, Saudi

Arabia, Egypt, Nepal, Singapore, Malaysia, Korea, London and Algeria.

In India alone, IMRB International has five full service offices and fifteen field offices. Our

research supports 40 of the top 50 brands in the country. With one of the largest field

networks for custom research, knowledge of local culture, normative databases and an

international toolkit of research methods, IMRB International is uniquely positioned to

provide innovative solutions to any marketing issue.

IMRB International‘s Mission and Professional code of ethics is to provide research and

information services of the highest standard, upholding at all times quality, integrity, and

innovation.

IMRB International subscribes to the code of ethics laid down by ICC (International

Chamber of Commerce), ESOMAR (European Society of Opinion & Marketing

Research), and MRSI (Market Research Society of India).

Specialist Units of IMRB International:

• Probe Qualitative Research (PQR)

• Social and Rural Research Institute (SRI)

• Media & Panel Group

• CSMM : Partners in Managing Stakeholder Relationships

• BIRD : Research-based Consultancy for B2B and Technology Markets

• eTech Group@IMRB

• Marketing Sciences group

• Henley Centre

• Abacus Research: Data Processing House to the World

Probe Qualitative Research is one of India’s leading qualitative research groups and has

executives specially trained in India and overseas in qualitative research methods. PQR

has created a validated tool-kit for new product development, brand launch,

communication and brand building and strengthening.

The Social and Rural Research Institute specialises in social research and in conducting

research on emerging rural markets. It has staff with special expertise in conducting

Knowledge, Attitudes & Practice (KAP) Studies on health and sanitation, water,

environment and other fields, in India as well as internationally.

The Media & Panel Group has probably one of the most comprehensive media research

services anywhere in the world. They also run the country’s only Household Purchase

Panel with over 70,000 households.

CSMM is part of the WalkerInformation Global Network and is the first such specialist

organisation in India with an exclusive focus on customer and employee satisfaction,

reputation and stakeholder assessment.

BIRD and the eTech Group@IMRB has over a decade’s experience in research on

telecom, IT, mass media, convergence and B2B/Industrial Research.

IMRB International offers several syndicated and subscriber studies : MarketPulse - A

Consumer Panel, Retail Audit for Beverages, Target Group Index (a single source

database for product and brand use, media consumption and attitudes and lifestyles,

Television Audience Measurement, National Food Survey, Self Medication Monitor,

Information Technology and Office Products Study, Internet.In.India - Study on Internet

Usage habits in India.

Henley Centre was founded in 1974 by academics by academics associated with the

Henley Management College in Oxfordshire, notably the economist James Morrell. It

was originally known as The Henley Centre for Forecasting, with a focus on business

forecasting.

Infrastructure and Resources

IMRB International has more than 1200 employees of which 600 are research

professionals staff with diverse academic disciplines, including engineering, statistics,

psychology, social sciences, economics and management.

Field management operates through a three-tier structure to ensure close control and

supervision of fieldwork. To collect data for its research projects, the research office

draws upon the support from its local as well as 11 field offices.

The Analytics department is manned by computer professionals who have advanced

qualifications in statistics, computer applications and languages. This department has,

over the years, developed several customised analysis software programmes, using

advanced statistical theories and higher level computer languages.

IMRB International also has a central library and well connected across its offices

through VPN and Knowledge Management Systems. We also provide a free e-mail alert

to Clients and potential Clients giving a summary of industry events of interest tomarketing and advertising professionals.

Corporate office: A Wing, Mhatre Pen Bldg., Senapati Bapat Marg, Dadar (W), Mumbai 400 028, India

Phone: +91 22 2432 3500 Fax: +91 22 2432 3800 email: imrbcorp@imrbint.com

CEO Profile :

Thomas Puliyel, President

IMRB International IMRB CEO Photo :

Mumbai

Thomas Puliyel has a postgraduate degree in management from IIM Calcutta.

He has 29 years of work experience in market research. He began his career in

Operations Research Group and joined IMRB in 1981 as Manager, Overseas

Projects. He was associated with IMRB till early 1992 as Senior Vice President

after which he moved to set up Research International India as Country Manger.

He returned to IMRB in September 2000.

He has worked extensively in this region - coordinating studies in the UAE,

Pakistan, Bangladesh and Sri Lanka.

SWOT Analysis: -

SWOT ANALYSIS OF THE COMPANY

In case of IMRB,

Strengths

It provides perfect data as per the clients’ requirement.

It adopts innovative research ideas always.

It trains it enumerator in appropriate manner

It is much more reliable than others as per success of companies.

Lastly it gives clients satisfaction.

Weakness

Some enumerators can not bring perfect data upto the requirement. so it

needs to be checked.

Opportunity

Company can conducts more research by uninterrupted services and

good coverage.

It can be more lovable by the clients by giving more appropriate data.

Threat

Threat from biasness while collecting the data for research like farmers

gave us partially wrong data as they thought that we were from govt.

sector to check the BPL list.

CHAPTER – 3

FINDINGS OF THE PRESENT STUDY ABOUT ITC EDUCATION

Industrial Training Centres are training institute which provide training in technical field

and constituted under Ministry of Labour, Union Government of India.

StructureIndustrial Training Centres (ITCs) are privately-run equivalents. They provide post-

school technical training. In 2002 there were 1800 ITIs, providing 373 000 training

places, and 2850 ITCs providing 305 000 places.

Access to ITCs.Normally a person who has passed 8th standard is eligible for admission to ITC. The

objective of opening of ITC is provide technical manpower to industries. These persons

are trained in basic skills required to do jobs of say operator or a craftsman. The course in

ITC is designed in way to impart basic skill in the trade specified. The duration of course

may vary from one year to three years depending upon trade opted. After completion of

desired period of training the person is eligible to appear in the AITT ( All India Trade

Test ) conducted by NCVT( National Council for Vocational training ). After

successfully passing AITT , the person is awarded NATIONAL TRADE CERTIFICATE

(NTC)in concerning trade by NCVT. After passing ITC course a person may opt to

undergo practical training in his trade in an industry for a year or two. Again the person

has to appear & pass in a test to be conducted by NCVT to get the NATIONAL

APPRENCESHIP CERTIFICATE . There are both government funded and private (self-

financing) ITI's in India. Most of ITI's impart training in technical trades like electrician,

fitter, plumber, diesel mechanic, Computer Operator & Programming Assistant (COPA),

electrical mechanic, Information Technology, Mechanic Computer Hardware,

Refrigeration & Air Conditioning, Turner, Welder, etc. Industrial Training Centre (ITC's)

are self financing and provide same courses as ITI's. Trade test for ITC trainees are

common. The certificate issued by NCVT are of same standard whether one had a

training in Government owned ITI or privately owned ITC.

Opportunities after ITCPeople of engineering trade can go for higher studies like diploma in engineering. There

are also specialized short term courses in Advanced Training Institute (ATI) which

enhances the skills of candidates. ITC qualified persons can set up their own garage,

motor/generator/transformer winding shops or fabrication shops depending upon trade

opted. Also candidates can apply for jobs in private sector and public sectors.

Government organisations like Indian Army, Navy, Airforce and also paramilitary forces

like BSF,CRPF provide opportunities for ITI passed candidates of different trades.

vision

Encouraging institutes for developing human resources to reduce the mismatch

between demand and supply of manpower in various sectors like Engineering,

Information Technology, Agriculture, Paramedical, Home Science, Trade & Commerce.

To reduce unemployment among youth by equipping them for suitable industrial,

self & wage employment through weldesigned formal & non formal Vocational

Education & Training programmes at Various institutes.

Establishing linkages with industry / Institutes / R & D organizations Pass out

students / Apprentices for mutual benefits.

Arranging quality development programmes for Principals, teachers instructers,

staff & students thereby creating a dynamic learning environment.

Establishing Centres of Execellence at various key institutes in emerging areas like

automobile, Production & Manufacturing, Non Conventional energy sources,

CNC/CAD/CAM & Information Techonology.

Establishing seperate website for the office & to link all institutes & controlling

offices through Internet to use web conferencing media for meetings of District

officers & Principals thereby increasing speed, accuracy & economy in flow of

information.

Fasilitating the alround development of students by conducting various activities

like Quiz, Enterprenership programmes, Sports & different competitions.

Developing various computer softwares for the statandardisation of procedures

of stores, Admissions, examinitions, Administration & Apprecnticeship scheme.

Objectives

To ensure a steady flow of skilled workers in different trades for the industry.

To raise the quality & quantity of industrial production by systematic training of

workers.

To reduce unemployment among the educated youth by equipping them for

suitable industrial employment.

SKILL CHALENGES:-

Skill development is key to promote employability & economic growth.

Only 13% of all university graduates are employable.

Only 5% of the youth are vocationally trained.

There is a need to build global skill workforce, as India is the youngest country

with almost 54% population below 30 years.

The demographic surplus of India will be 47 million by year 2020.

Educated without professional skill constitutes 69% of the total unemployed.

CRETAING OF NEW FACILITIES /UTILIZING EXISTING INFASTRUCTURE:-

Involving various industries in the state which are under Apprenticeship act – (4,800 Industries) & utilizing their infrastructure facilities.

Involvement of industries association like Manufacturing Association, Builder Association, Retail Association, Automobile Association, etc. for group training.

Involving specialized sector like Hospitals/ Hotels/ Retails/ Gems & Jwellery/ Apparel/ Travel & Tourism / Food Processing etc.

Involvement of Corporate sector.

Involvement of Secondary School/ Ashram Shala/ NGOs / Master Craftsman.

Role of State Government

Implementation of programme in mission mode.

Bringing all training schemes of all departments under one Umbrella.

Field study for manpower mapping in all district.

Designing Competency base curriculum.

Preparing Training material.

Facility for Training of trainers.

Additional infrastructure for training.

Mechanism for Quality audits to monitor training quality.

Examination & Certification of trainees. Separate assessing body for each District.

Mechanism for Follow up of employment.

Linkages with various Govt./Non Govt. Dept. for Self Employment.

Popularization & publicity of the scheme.

List of acronyms

DGE&T, GOI – Directorate General of Employment and Training, Government of

India

ILO – International Labour Organization

ITI – Industrial Training Institute

ITC – Industrial Training Centre

NCVT – National Council for Vocational Training

SCVT – State Council for Vocational Training

CTS –Craftsman training scheme

Growth of private training institutes over the last 50 years

List of ITC college in Orissa:-

1. ANGUL :-

Adarsha ITC, Angul; Akhandalamani ITC, Banarpal; Angul Aluminium ITC, Angul; Basudev ITC, Handidhua, Angul; Gurukrupa ITC, Angul; ITC (TTEDC), Talcher, Angul; ITC, Angul; ITC, Banarpal, Angul; ITC, Rengali, Angul; ITI (Women), Dhenkanal; ITI, Talcher, Angul; Kaminimayee ITC,Chhendipada, Angul; Krupajal ITC, Angul; Maa Budhi ITI, Angul; Maa Hingula ITC, Talabeda, Talcher, Angul; Malyagiri ITC, Pallahara, Angul; Matru Shakti ITC, Samal Barage, Angul; OP Jindal Institue of Technology & Skills, Angul; Orissa ITC, Angul; Pathani Samanta ITC, Angul; Satyanarayan ITC, Boinda, Angul; Shreedhitree ITC, Angul

2. BALASORE :-

Ayodhya Industrial Training Centre, Balasore Balasore Institute of Technical Studies, Balasore Balasore ITC, Balasore Balasore Technical School, Balasore Basanti Industrial Training Centre, Balasore Basta ITC, Basta, Balasore BCET- ITC, Balasore Binori ITC, Markona, Balasore BNTTC, Basta, Balasore BNTTC, Nikhiria, Baliapal, Balasore Das ITC, Balasore Digambaridevi ITC, Jaleswar, Balasore Fakir Mohan ITC, Balasore Gyanabikash ITC, Jaleswar, Balasore IEMT, Podhuanpada, Balasore IET, Samalpur, Balasore ITC (IIT), Arad Bazar, Balasore ITI, Balasore Jagadhatri ITC, Balasore Jyoti ITC, Balasore Little Flower ITC, Soro, Balasore Lokshakti ITC, Seragarh, Balasore Minarani Industrial Training Centre, Balasore Modern ITC, Motiganj, Balasore North Balasore ITC, Jaleswar, Balasore Omm ITC, Kalidashpur, Balasore Rural Institute Of Industrial Training Centre, Balasore Sai ITC, Balasore Shreeram ITC, Bhimapura,

Balasore Subarna Rekha Industrial Training Centre, Jaleswar, Balasore Trimurty ITC, Balasore

3. BARAGARH :-

ITI (Women), Bargarh Konark ITC, Bargarh Maa Sarala ITC, Barpali, Bargarh Mohan Nag ITC, Bargarh PKA (ITC), Bhukta, Bargarh Samaleswari ITC, Bargarh Sathyam I.T.C., Bargarh Shree Ganesh ITC,Baragarh Uma Maheswar ITC, Baragarh

4. BHADRAK :-

Akankshya ITC, Bhadrak Almighty Technical Institue ITC, Asurali, Bhadrak Bhadrak I.T.C, Bhadrak BIET ITC, Barpada, Bhadrak Damodar IE&T (ITC), Bhadrak ITC, Charampa, Bhadrak Madhabananda Snehalata ITC, Bhadrak Prafulla Chandra ITC, Bhadrak Royal ITC, Charampa, Bhadrak Satyasai ITC, Basudevpur, Bhadrak Shree Jagannath I.T.C., Ranital, Bhadrak Tihidi ITC, Bhadrak Varrsa Industrial Training Centre, Bhadrak

5. BOLANGIR :-

I.T.I., Bolangir ITI (Women), Bolangir KBK ITC, Bolangir Sushree ITC, Sadaipali, Bolangir

6. BOUDH :-

I.T.I., (W), Boudh I.T.I., Phulbani Maa Barala Devi ITC, Phulbani

7. CUTTACK :-

ABIT, ITC Wing, Khapuria, Cuttack Adinath ITC, Cuttack Ch. D.N. Mishra Memorial ITC, Mahanga, Cuttack Champanath I.T.C., Champeswar, Cuttack Chidananda ITC, Jagatpur, Cuttack Chitrapala ITC, Cuttack Cuttack ITC, Cuttack Dadhichi ITC, Vidya Vihar, Sudargram, Cuttack Dhabaleswar ITC, Athagarh, Cuttack Driems ITC, Tangi Ganapati IET, ITC, Jagatpur I.T.C., Jagatpur, Cuttack I.T.I., Cuttack Inst.Of Voca.Trg.& Edu.Shankarpur, Cuttack Institute Of Science & Technology, Cuttack ITI (Women), Cuttack Kalapata ITC, Cuttack Kalinga Bikash Commercial Institute, Cuttack Kshetrabasi Technical Inst, Cuttack M.I.T.C., Jagatpur, Cuttack Multi Purpose I.T.C., Baramba, Cuttack NABAPRAVAT ITC, SALIPUR , Cuttack Police I.T.I., Cuttack Rambaba ITC, Cuttack Rizwani Institute Of Industrial Tec. Jagatpur, Cuttack Saraswat ITC, SALIPUR, Cuttack Saraswata ITC, Cuttack Shreekhetra ITC, Naranpur, Cuttack Sri Guru Industrial Training Center, Cuttack Sri Jagannath Institute, Jagatpur, Cuttack Sri Satya Sai ITC, Nakhara, Cuttack Swagat ITC, Cuttack Swami Nigamananda ITC, Cuttack Utkal Education Institute, Mangalabag, Cuttack Venus ITC, Cuttack

8. DEOGARH :-

Deogarh I.T.C., Deogarh

9. DHENKANAL :-

Astasambhu ITC, Sarang, Dhenkanal Baji Rout I.T.C, Dhenkanal CHANDRASEKHAR ITC, DHENKANAL I.T.C., Hindol Road, Dhenkanal I.T.C., Kamakhyanagar, Dhenkanal Jagakalia ITC , Meramandali, Dhenkanal Kamakshee ITC, Kamakhyanagar, Dhenkanal Mahatmagandhi Technical Inst. Bhuban, Dhenkanal Parimal Engg. & Indust. Trgg.Centre, Dhenkanal Vivekananda ITC, At-Hatiluchani, Dhenkanal

10.GAJAPATI :-

Centurion I.T.C., Paralakhemundi, Gajapati Dr. Ambedkar ITC, Gajapati Gajapati I.T.C., Paralakhemundi

11.GANJAM :-

Balaji Inst. Of Vocational Training, ITC, Chhatrapur, Ganjam Banadevi I.T.C., Kabisuryanagar Bisal ITC, Ralab, Ganjam Brundaban Nayak Memorial I.T.C. , Hilpatana, Berhampur Budhakendu I.T.C., Kabirajpur, Ganjam Ganapati I.T.C., Rambha, Ganjam Gopabandhu I.T.C., Sundarapada, Ganjam I.T.I, HINJILICUT I.T.I.(W), Chhatrapur, Ganjam I.T.I., Berhampur IIAS/I.T.C., Bhejiput, Ganjam Kalinga I.T.C., Chhatrapur, Ganjam Maa Mahurikalua I.T.C., Berhampur Mahatmagandhi I.T.C., Aska, Ganjam Marcony ITC [New], Ratnamalapur, Ganjam Rajiv Memorial I.T.C., Berhampur S.M.I.T.I.T.C. Hinjilicut, Ganjam Sai Industrial Training Centre, Bellaguntha, Ganjam Satyasai I.T.C., Ballipadar, Ganjam Shri ITC, Bhanjanagar St. Josephs Technical Institute, Chhatrapur Swami Sivananda I.T.C., Aska, Ganjam Tara Tarini I.T.C., Aska, Ganjam Techno I.T.C., Berhampur

12.JAGATSINGHPUR :-

Dr.Rushi Kumar I.E.T., Jagatsinghpur Institute Of Tech. Information & Training Centre, Taralapada, Jagatsinghpur Madan Mohan ITC, Mangarajpur, Jagatsinghpur Madan Mohan ITC, Mangarajpur, Jagatsinghpur Manorama Institute Of Education & Technology, Jagatsinghpur, Iite, Chandikhole Orissa I.I.T., Paradip Orissa State ITC, Raghunathpur, Jagatsinghpur Paradeep I.T.C., Paradeepgarh Paradeep Institute Of Industrial Technology, Paradeep Sancket School Of Rural Engg. & Business Management ITC, Jagatsinghpur Vanuprava ITC, Jagatsinghpur

13.JAJPUR :-

Al-Rahim Institute of Engineering & Technology ITC, Jajpur Ashree Aryan ITC, Jajpur Road Biju Patnaik I.E.T.Kuakhia, Rasulpur, Jajpur CTTC ITC, Kalinga Nagar, Jajpur GIET-ITC, Dhanmandal, Chandikhole I.I.T.R., ITC, Dhanmandal, Jajpur Jajpur Institute Of Engg. & Tech.ITC, Jajpur Maa Tarini ITC, Mashra, Jajpur Mahatma Gandhi Technical Institute, Jajpur Manorama IIET, Chandikhol, Jajpur Manorama ITC, Jajpur Road Mesco (MISL) ITC, Jajpur Neelachal Industrial Training Centre, Jajpur Road Sri Ganesh I.T.C., Sitaleswar, Jajpur Town Tarini I.E.T.&M., Jajpur VINAYAK ITC, DHANMANDAL

14.JHARSUGUDA :-

Black Diamond I.T.C., Brajarajnagar Draupadi ITC., Jharsuguda I.T.C., Debadihi, Jharsuguda Steel City ITC, Jharsuguda Swami Jagannath I.T.C., Jharsuguda

15.KALAHANDI :-

I.T.C., Dharamgarh, Kalahandi I.T.I., Bhawanipatna Ideal Institute Of Technology, Kalahandi Infonet Technology ITC, Bhawanipatna Kalahandi ITC., Bhawanipatna Maa Manikeswari I.T.C., Bhawanipatna Narla I.T.C., Kalahandi Swagat ITC, Kalahandi

16.KANDHAMAL :-

Industrial Training Institute , Phulbani, Kandhamal

17.KENDRAPARA :-

Bagdevi Advance ITC, Bhagabatpur, Kendrapara ITC, Pattamundai, Kendrapara Kendrapara IET (ITC), Kendrapara LAXMINARAYAN IET ITC, KENDRAPARA PNS ITC, Marshaghai, Kendrapara Radharaman ITC, Pattamundai, Kendrapara TARINI ITC, KENDRAPARA

18.KEONJHAR :-

Baitarani ITC, Keonjhar Dadhibamana ITC, Turumunga, Keonjhar I.T.C., Padmapur, Keonjhar I.T.I., (Women), Anandapur, Keonjhar I.T.I., Barbil, Keonjhar ITC, Keonjhar Keonjhar ITC , Baniapat Kushaleswar ITC Maa Tarini ITC, Chhenapadichhak, Keonjhar U.C. ITC, Keonjhar

19.KHURDHA :-

Barunei ITC, Khurda Bhubaneswar Inst. Of Indust. Tech. , Bhubaneswar Bhubaneswar ITC & Tech.Mancheswar Bhubaneswar TV Training Institute, Bhubaneswar Biju Pattnaik Computer Academy ITC, Bhubaneswar Biswakarma, ITC., Khurda C.V. Raman Inst. Of Tech. , Bhubaneswar CIPET, ITC, Bhubaneswar CRPF., ITI, Bhubaneswar CTTC ITC, Bhubaneswar Focus ITC, Bhubaneswar Ganesh Institute Of Engg. Tech, Bhubaneswar I.T.I., (W), Bhubaneswar K.I.T.C., Khurdha Kalinga Inst. Of Industrial Tech, Bhubaneswar Kalinga ITC, Mancheswar, Bhubaneswar Krupajal ITC, Bhubaneswar Labella Beauty Care, Bhubaneswar Maa Durga E.I.S., Baranga Millennium ITC, BBSR NEHRU SEVA SANGH, BANPUR , Khurdha Nobel ITC, Bhubaneswar Nousis ITC, Bhubaneswar Orissa ITC, Bhubaneswar ORTEC ITC, Khurdha Rabindra ITC, Bhubaneswar Rajdhani ITC, BBSR Royal Institute Of Industrial Technology, Mancheswar, BBSR Sadhana ITC, Bankoi, Bolgarh, Khurda Shirdi Sai College Of Pro.Edu, Khurdha Siridi Sai ITC, Dumduma, BBSR Sri ITC, Patrapada, Bhubaneswar Swami Sivananda ITC, Mancheswar, BBSR Swami Vivekananda ITC, Pokhariput, Bhubaneswar Swosti Institute Of Industrial Tech, Bhubaneswar Teresa Industrial Training Centre, Bhubaneswar Uma Maheswar, I.T.C., Balugaon Uttarayani I.T.C., Jatni, Khurda Vishweshraya ITC, BBSR

20.KORAPUT :-

Aryan ITC, Borigumma, Koraput Damanjodi I.T.C., Semiliguda, Koraput God Gift ITC, Jeypore, Koraput Gopabandhu I.T.I., Ambaguda, Koraput I.T.C., I.E.M., Jaypore, Koraput ITC, IICIT, Jeypore, Koraput K.I.T.C, Kotpad, Koraput Koraput ITC, Koraput Padmanav I.T.C., Jeypore, Koraput Panchabati I.T.C., Jeypore, Koraput Vision ITC, Parabeda, Jeypore

21.MALKANGIRI :-

Shatabdi I.T.C., Malkangiri

22.MAYURBHANJ :-

Baisinga I.T.C, Mayurbhanj Baripada ITC, Sankhapata, Baripada Betnoti ITC, Mayurbhanj Bhanjabhumi ITC, Udala, Mayurbhanj Bhukila Madhei ITC, Mayurbhanj Bisoi ITC, Bisoi, Mayurbhanj Chakradhar ITC, Mayurbhanj Chitrada I.T.C., Mayurbhanj Durgarani Shilpa Talim Kendra, Mayurbhanj Friends ITC, Bhanjakia, Mayurbhanj GC.Bala Industrial Training Center, Takatpur, Mayurbhanj Guruprasad ITC, Betnoti, Mayurbhanj Institute of Industrial Education & Training ITC, MBJ JAGANNATH INST. OF INDUST.TRAINING, Mayurbhanj Little Flower I.T.C., Baripada Madali Sahu ITC, Mayurbhanj Maharaja Pratap Chandra ITC, Deuli , Mayurbhanj Mahima ITC, Mayurbhanj Mayurbhanj ITC, Baripada Millan Devi ITC, Baripada Morada I.T.C., Morada, Mayurbhanj Nilamadhab Institute Of Vocational Training ITC, Rairangpur, Mayurbhanj North Orissa Industrial Training Centre, Echinda, Rairangpur , Mayurbhanj P.C.I.T.I.(W), Baripada Panda ITC, Baisinga, Mayurbhanj Parameswar ITC, Jashipur, Mayurbhanj Rairangpur Ind. Trg. Cum Prod. Centre, Mayurbhanj Rakhal Chandra I.T.C, Mayurbhanj Regional ITC, Puruna Baripada Rimtech ITC, Rairangpur , Mayurbhanj Seemanta I.T.C. , Mayurbhanj Shreekshetra ITC, Mayurbhanj Siridi Sai ITC, Bahalda, Mayurbhanj T.T.I., Manida, Mayurbhanj T.T.I., Takatpur, Mayurbhanj Udayanath ITC, Mayurbhanj

23.NAWARANGPUR :-

I.T.I., (W), Umarkote, Nawarangpur Nabarangpur ITC, Nabarangpur Sahid Laxman Nayak ITC, Umerkote, Nawarangpur

24.NAYAGARH :-

I.T.C., Komand, Nayagarh Narayanee ITC, Nayagarh Nayagarh ITC, Nayagarh Samanta Chandrasekhar ITC, Daspalla

25.NUAPADA :-

I.T.I., Khariar Road, Nuapada Maharaja Agrasen I.T.C, Nuapada Swami Premananda ITC, Nuapada

26.PURI :-

Dharamapada ITC, Kakatpur, Puri I.T.I., Puri Indian Institute Of Adv. Stud, Puri ITC, Dayavihar, Kanas, Puri KHETRA MOHAN I.T.C, PIPLI, Puri Mukti Institute Of Skills (ITC), Puri Panchasakha ITC, Puri Puri Institute Of Technology, Puri Sailabala Memorial I.T.C., Nimapara, Puri

27.RAYAGADA :-

Basantadevi Institue of Industrial Training, Padampur, Rayagada Maa Banadurga I.T.C., Hukumtola, Rayagada Maa Majhighariani ITC, Rayagada Rayagada I.T.C., Rayagada Therubali I.T.C., Rayagada VITC Amalabhatta, Jk Pur, Rayagada

28.SAMBALPUR :-

Biswakarma ITC, Sambalpur I.T.I., Hirakud Maa Samaleswari I.T.C., Sambalpur Mahabeer Dham ITC, Bamra, Sambalpur Satyanarayan ITC, Burla Shreeram ITC, Larpank Remed, Sambalpur V.S.S ITC, RENGALI, Sambalpur Veer Surendra Sai ITC, Rengali, Sambalpur

29.SONEPUR :-

Arati ITC, Sonepur

30.SUNDERGARH :-

Banwarilal Memorial I.T.C. , Sundergarh Bramhani I.T.C., Balughat, Panposh, Sundergarh Budhuvir I.T.C., Bartoli, Sundergarh Chhend I.T.C., Chhend, Rourkela Chinmaya Technical Academy, Sundergarh Dalmia I.T.C., Rajgangpur , Sundergarh Donbosco I.T.C., Kuarmunda, Sundergarh Dr. Ambedkar Memorial I.T.C., Jagada, Rourkela Global ITC, Rourkela Hrudananda Dani ITC, Sundergarh I.T.C., Bargaon, Sundergarh I.T.C., Kirei, Sundargarh I.T.C., R.N. Palli, Rourkela I.T.I., Rourkela IB ITC, Balijori Chhak, Sundargarh Imarat Umar Tech. Training Centre , Sundergarh Indira Memorial I.T.C., Jhirpani , Sundergarh Institute Of C.S., Rourkela, Beldih Ispat ITC, Dadposh, Rourkela Jalda I.T.C., Jalda, Rourkela Kalinga I.T.C., Lathikata, Sundergarh Koel I.T.C., Jagda, Rourkela M.I.T.C., Panposh, Rourkela R.I.T.E., Bondamunda, Rourkela Rajgangpur ITC, Rajgangpur Rourkela I.T.C., Bastia, Rourkela Shivam ITC, Sundargarh Shivani Institute Of Technology, Sundergarh ST. Marys Vocational Training, Sundergarh Utkal I.T.C., Jagda, Rourkela

CHAPTER - 4

Chapter - 4

LITERATURE VIEW

INTRODUCTION

Research is the process of collecting and analyzing information about

the customers you want to reach, called your target market. This

information provides you with the business intelligence you need to make

informed decisions. Market research can help you create a business plan,

launch a new product or service, fine tune your existing products and

services, expand into new markets, develop an advertising campaign, set

prices, and/or select a business location.

Market research and marketing research are often confused. 'Market

research is simply research into a specific market. It is a very narrow

concept. 'Marketing' research is much broader. It not only includes 'market’

research, but also areas such as research into new products, or modes of

distribution such as via the Internet. Here are a couple of definitions:

"Marketing research is the function that links the consumer, customer, and

public to the marketer through information - information used to identify and

define marketing opportunities and problems; generate, refine, and

evaluate marketing actions; monitor marketing performance; and improve

understanding of marketing as a process. Marketing research specifies the

information required to address these issues, designs the methods for

collecting information, manages and implements the data collection

process, analyzes, and communicates the findings and their implications."

American Marketing association - Official Definition of Marketing Research

Obviously, this is a very long and involved definition of marketing research

"Marketing research is about researching the whole of a company's

marketing process."

What Is Market Research?

In its broadest definition, market research includes everything that

provides information about your current or potential markets.  The three

broadest categories are shown below.

Researching current customers Customer research can define what types of people are using your

products or services, for what purpose, in what situation, and with what

attitudes and opinions.  Almost any aspects of a company’s business can

be researched to ensure the best possible operations are in place, be it

basic processes management, complex niche branding development, or

the strategic reduction in customer churn or lost value.

Researching potential customers These are market research projects with a wider scope, conducted to

find out how the products, brands or services provided by you and / or

your competitors are used and perceived in the overall market. This

research is especially valuable for identifying customer acquisition

opportunities.

Market share information This information is descriptive information about what is actually

being bought and consumed in the market.  Examples include

supermarket scanning (what’s being bought?), radio, television, and

internet ratings, or readership and circulation data. 

In markets dominated by a small number of businesses, who cannot

obtain such data through existing research or government statistics,

market research companies can sometimes establish specialist data-

sharing progammes to enable this data to be collated on a confidential

basis.

Public Sector / Non-commercial researchThe public sector in New Zealand is a major user of market research, with

both local and central government bodies increasingly using market

research organizations to help with policy development, stakeholder

consultation, and community feedback.  Although traditional forms of

governmental public consultation (e.g. public submissions and community

forums) still have their place, the increased financial and performance

pressures faced by much of the public sector have led to a greater

demand for more accountable, accurate and strategic research. 

Such research must be sensitive to the underlying political issues at hand,

as well as totally robust and able to withstand public, political and media

scrutiny.  In contrast, the public consultation process of submissions does

not provide a representative reflection of the views of the whole

community - properly conducted surveys with a genuinely random sample

of the population are required to ensure that community opinion is

understood.

Market research examples

In essence, research is used to find out whatever it is that the marketer

needs to know to make decisions about how to market a product or

service.  These decisions include advertising and promotion, product

design, packaging, pricing levels - all the activities aimed at optimising the

profitability of a product in its available market. 

Just a few examples include…

new product or service development

advertising assessment

mystery shopping

customer satisfaction research

customer commitment research

brand assessment and development

customer usage and attitudes

product testing

advertising or promotion recall

consumer brain-storming and concept development

optimum price assessments

non-customer acquisition research

consumer diaries

retail audits

tracking studies

brand/company image research

government or political research

advertising and publishing research

brand equity tracking, brand equity

employee satisfaction and commitment

shopping behaviour

media usage

Data Analysis : -

I have plotted here some graphical interpretation, which I was really found

useful at the time of survey. I have used to plotted that similar questions, which

had been asked to the respondents at the time of Survey.

Q-1:-What are the locality of the institutes?

locality Sample size

urban 21

rural 09

Total 30

70%

30%

Locality of the Institutesurban rural

Q-2:-what is the gender of the respondents?

Gender Sample size

Male 385

female 20

Total 405

95%

5%

Gender of RespondentsMale female

At the time of survey I found there are total 95% people are belong to Male & Suprisingly only 5% are females.So,I found here there is male dominant.

Q-3:-what is your religion?

Religion Sample size

Hinduism 225

Islam 115

Sikhism 15

Christianity 40

Others 10

Total 405

56%28%

4%10% 2%

Religion of the respodentsHinduism Islam Sikhism Christianity Others

Q-4:-what is your highest educational qualification?

Highest Educational Qualification Sample size

Secondary/10th pass/Metric pass 85

Higher Secondary/12th pass/Inter pass 170

B.E./B Tech 20

B. Com/B.Sc./B. Ed/BA 115

M.E./M Tech 0

M.Com/MSc/MA/MBA 10

Don’t know/Can’t say 5

Total 405

21%

42%5%

28%

2% 1%

Highest Educational QualificationSecondary/10th pass/Metric pass Higher Secondary/12th pass/Inter passB.E./B Tech B. Com/B.Sc./B. Ed/BAM.E./M Tech M.Com/MSc/MA/MBADon’t know/Can’t say

Q-5:-what is your highest technical education?

Highest Technical Education Sample size

ITI/ITC graduate 212

Diploma 113

No technical training 50

Don’t know/Can’t say 30

Total 405

52%

28%

12% 7%

Highest Technical Education

ITI/ITC graduate DiplomaNo technical training Don’t know/Can’t say

My findings :-

Summary listings of findings

Lack of employment orientation.

Decline of demand for long-term NCVT courses in basic trades.

Diminishing role of the private training sector.

Insufficient role of private ITC in skills training for the unorganized

economy.

Low private returns to investment in training.

Insufficient internal efficiency of ITC.

Low operational flexibility, funding.

Lack of accountability.

Lack of focus on skills training for the unorganized economy.

Absence of industry participation.

Conclusion : -

The growing and uncontrolled enrolments in private ITCs may increasingly cause

serious distortions to the supply-demand ratios of the skilled workforce as proprietary

institutes pursue their own objectives and are less concerned with the labour market

situation.

To conclude with it was a nice experience in IMRB. I really came to know what it

takes to create and maintain an organization and its customers to give them a

satisfaction. Moreover all the staff of the organization provided me with the relevant

information which made a good learning experience.

BIBILOGRAPHY

BIBILOGRAPHY :

Books : Marketing Management by Philip Kotler Marketing Management by Rajan Saxcena Websites: www.google.com www.imrbint.com Newspapers: The Times of India Indian Express Hindustan Times The Hindu

Existing Recods of IMRB Research Review

ANNEXURE

Identification Sheet

Interviewer Name & Code

Supervisors Name & Code

Date of interview //2010Starting time : hoursEnd time : hoursInterview result code Completed 1

Partially Completed 2Could not be completed 3

Reasons for non-completion Refused 1Not available 2

Incomplete 3Nature of institute Originally Sampled 1

Next to sampled 2From the rest 3

Block I: Identification’s Details

Q. No Questions and Filters Coding Categories CodingQ101. Name & Code of the institute

Refer to the ‘Institute Code list’Q102. State Name & Code

Refer to the ‘State Code list’Q103. District Name & Code

Refer to the ‘District Code list’Q104. Locality of the Institute Rural 1

Urban 2

111-118

119

120

121

121-122

123-124

125-126

127

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

Section I: Course Grid – Part APlease tell all the courses carried out by your institute – ITC.

Course Related DetailsShow the course list to the head of the institute and ask about amongst these which all courses are carried out

Col. noS. no

1. Course *

Refer to the code list provided

2. Nature of course

3. Type of

Certification4.

Yearof course start

(YYYY)

5. Accreditation

body

6. Year of

accreditation

(YYYY)

(Leave blank if

coded ‘99’ in col. 5)

7. Duration

of the course

Refer to the code

list provided

8.Minimum

Qualification for

student

Refer to the code list provided

9.Total

units/shifts affiliated

10. Total

Fees of the

course

11.Nature of

Machinery/Tools

available

Refer to the code list provided

NCVT -01SCVT-02

No accreditation-99Other Specify

Engineering -1Non-Engineering

-2

Certificate-1Diploma-2Degree-3Name Code

5 cards

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

PART B - For MES/Short Term Courses:

S. No. I. Name of the MES course II. Number of modules

III.Year of course

start(YYYY)

IV. Accreditation Body

V. Duration of the course

Refer to the code list provided

VI. Minimum qualification

Refer to the code list provided

VII. Total fees of the course

Col. noNCVT-01SCVT-02

No affiliation-99Other Specify

1 card

Section II: Student’s Details

Please provide the number of students for each engineering and non-engineering course asa) Units/Shifts runningb) Seats availablec) Students enrolledd) Students who gave exame) Students who cleared the examf) Students who got placed

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

This information is required for year 2007, 2008 and 2009

I. Course Name & Code II.Nature

of course

Engineering-1

Non-Engineerin

g-2

III. Durati

on

Refer to

code list

IV. Accreditation

NCVT-01SCVT-02

No affiliation-99Other specify

V. 2007 Batch VI. 2008 Batch VII. 2009 Batch

a) b) c) d) e) f) a) b) c) d) e)* f)* a) b) c) d) e)** f)**

M M M

F F F

M M M

F F F

M M M

F F F

M M M

F F F

M M M

F F F

M M M

F F F

M M M

F F F

M M M

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

F F F

M M M

F F F

M M M

F F F

M M M

F F F

M M M

F F F

M M M

F F F

M M M

F F F

M M M

F F F

* Information available for only 1 year course ending in 2009. ** Information would not be available as result not out

(About 8 cards)

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

Section III: Instructor’s ProfileFirst ask about the instructors teaching in NCVT engineering courses. Then, NCVT non-engineering courses followed by the other courses. The sampling of instructors would then be carried out from instructors teaching for NCVT engineering courses.

S.no. a) Instructor Name

b) Nature of course taughtEngineering – 1

Non Engineering -2

c) Course accredited to

NCVT – 1SCVT -2Both -3

d) Trades/Subject Taught

e)GenderMale -1

Female-2

f)Year of

birth(YYYY)

g)Nature of

Job

Full time -1Part time -2

h) Designation

Refer to code list provided

i) Highest Educational

Qualification

Refer to code list provided

j) Highest Training Qualification

Refer to code list provided

k) Number of Years of

Experience

(About 8 cards)Code list

Section I, PART A- Col. 11, Nature of machinery/tools

Options CodeAs per the NCVT/SCVT Guidelines

1

> 50% as per the guidelines

2

< 50% as per the guidelines

3

Not as per the guidelines

4

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

Section I & II

Section III:

Section I, PART A- Col. 8, Section II, PART B- Col. VI.Minimum Qualification

Options Code5th Passed 018th Passed 029th Passed 0310th Passed 0411th Passed 0512th Passed 06ITI/ITC Graduate with no experience 07

ITI/ITC Graduate with some experience

08

No minimum qualification 99Other Specify_______________________

Section I, Part A – Col. 7Section I, Part B – Col. V

Section II, Col. IIIDuration of course

Options Code15 days 011 month 023 months 036 months 041 year 052 year 063 year 07

Other Specify_________

j) Highest training qualificationITI/ITC graduate 01

Diploma 02No technical training 99

Other (Specify)__________

h) DesignationGroup Instructor/Foreman 01

Craft Instructor/Faculty 02Other (specify) _____________

i) Highest Educational qualification Secondary/10th pass/Metric pass 01

Higher Secondary/12th pass/Inter pass 02B.E./B Tech/BCA 03

B. Com/B.Sc./B. Ed/BA 04M.E./M Tech/MCA 05

M.Com/MSc/MA/MBA 06Other (Specify)___________________

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

Engineering Course Code list

Course Code Course Code

Carpenter 001 Building Maintenance 031

Foundry man 002 Architectural Assistant 032

Mason (Building Constructor) 003 Tool & Die Maker (Press Tools, Jigs & Fixtures)

033

Mechanic (Tractor) 004 Tool & Die Maker (Dies & Moulds) 034

Mechanic Agricultural Machinery 005 Pump Operator-cum-Mechanic 035

Painter General 006 Lift Mechanic 036

Plumber 007 Mechanic Medical Electronics 037

Sanitary Hardware fitter 008 Mechanic Consumer Electronics 038

Sheet Metal Worker 009 Marine Fitter 039

Welder (Gas and Electric) 010 Vessel Navigator 040

Wireman 011 Instrument Mechanic 041

Plastic Processing Operator 012 Draughtsman (Mechanical) 042

Fitter 013 Maintenance Mechanic (Chemical Plant) 043

Turner 014 Instrument Mechanic (Chemical Plant) 044

Machinist 015 Attendant Operator (Chemical Plant) 045

Interior Decoration and Designing 016 Laboratory Assistant (Chemical Plant) 046

Mechanic (Diesel) 017 Information Technology & Electronics System Maintenance

047

Machinist (Grinder) 018 Mechanic (Motor Vehicle) 049

Electroplater 019 Electrician 050

Mech. Repair & Maintenance of Light Vehicles

020 Mechanic (Radio & TV) 051

Mech. Repair & Maintenance of Heavy Vehicles

021 Mechanic-cum-Operator Electronics Communication System

052

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

Mech. Repair & Maintenance of Two Wheelers

022 Mechanic (Refrigeration and Air-Conditioner)

053

Mech. Communication Equipment Maintenance

023 Mechanic Machine Tools Maintenance 054

Mechanic Lens/Prism Grinding 024 Draughtsman (Civil) 055

Surveyor 025 Electronic Mechanic 056

Mechanic Auto Electrical and Electronics 026 Spinning Technician 057

Weaving Technician 027 Textile Mechatronics 058

Mechanic Mechatronics 028 Mechanic Industrial Electronics 059

Mechanic Computer Hardware 029 Operator Advanced Machine Tools 060

Physiotherapy Technician 030 Radiology Technician (Radio Diagnosis &Radiotherapy)

061

Non-Engineering course code list

Course Code Course Code

Embroidery and Needle Work 062 Cabin/Room Attendant 087Cane Willow and Bamboo Work 063 Data Entry Operator 088Weaving of Silk and Woolen Fabrics 064 Bleaching Dyeing and Calico

printing089

Weaving of Woolen Fabrics 065 Preservation of fruits and vegetables

090

Cutting & Sewing 066 Photographer 091Manufacture of Footwear 067 Process Cameraman 092Old Age Care 068 Plate Maker-cum-Impositer 093Leather Goods Maker 069 Litho – Offset Machine Minder 094Hair and Skin care 070 Library & Information 095Steward 071 Insurance Agent 096Craftsman Food Production 072 Network Technician 097Craftsman Food Production (Vegetarian) 073 Tourist Guide 098

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

Computer Aided embroidery and needle work

074 Digital Photographer 099

Dress Making1997 1 year 16 075 Fashion Technology 100Dairying 076 Hospital House Keeping 101Baker and Confectioner 077 Hospital Waste Management 102Driver Cum Mechanic (Light Motor Vehicle 078 Floriculture & Landscaping 103Dental Laboratory Technician 079 Health Sanitary Inspector 104Institution House Keeping 080 Medical Transcription 105Corporate House Keeping 081 Horticulture 106Domestic House Keeping 082 Stenography (English) 107Pre/Preparatory School Management 083 Secretarial Practice 108Event Management Assistant 084 Stenography (Hindi) 109Front Office Assistant 085 Desk Top Publishing Operator 110Crèche Management 086 Computer Operator and

Programming Assistant111

Random Number TablesCourse Selection

Number of courses Institute 1 Institute 2 Institute 3 Institute 4 Institute 5 Institute 6 Institute 7 Institute 82 2 1 1 2 1 2 1 13 3 3 3 1 1 1 2 24 2 1 2 1 2 2 3 25 3 2 5 2 1 2 2 16 5 3 2 6 4 4 3 27 7 1 3 3 6 3 6 48 4 5 2 7 2 4 1 19 2 6 3 8 2 6 1 8

10 5 4 9 10 6 6 9 311 11 2 11 4 3 2 8 7

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

12 8 5 11 3 5 4 6 413 7 13 3 2 8 2 5 1114 1 2 11 1 1 4 2 315 10 12 14 9 10 1 9 9

Alumni SelectionNumber of students Institute 1 Institute 2 Institute 3 Institute 4 Institute 5 Institute 6 Institute 7 Institute 8

Upto 10 4 4 1 6 4 8 9 111 to 20 2 17 10 7 15 16 18 1221 to 30 1 22 14 9 15 8 23 831 to 40 26 37 13 20 13 17 36 1341 to 50 31 15 14 34 2 21 50 1551 to 60 2 9 48 44 16 19 29 6061 to 70 20 57 50 13 13 20 26 2171 to 80 54 47 28 69 5 57 28 7981 to 90 20 40 55 26 19 14 33 4491 to 100 1 86 10 38 43 46 15 70101 to 110 70 49 101 58 67 103 43 44111 to 120 80 7 88 26 12 113 27 47121 to 130 32 28 42 45 59 118 25 50131 to 140 130 33 84 117 122 53 29 7141 to 150 93 47 59 62 108 139 91 66151 to 160 159 76 68 150 20 44 45 139161 to 170 137 31 2 122 169 104 170 141171 to 180 124 94 90 96 9 149 102 155181 to 190 54 18 10 22 150 60 131 93191 to 200 17 117 70 48 25 24 6 145

Teacher’s SelectionNumber of

teachers Institute 1 Institute 2 Institute 3 Institute 4 Institute 5 Institute 6 Institute 7 Institute 8

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

5 to 10 7 5 8 4 8 6 5 5

11 to 15 7 6 6 14 9 15 15 14

16 to 20 15 6 1 2 4 15 12 1

21 to 25 23 10 18 9 2 24 1 18

26 to 30 17 14 3 11 2 18 28 30

31 to 40 21 38 38 19 38 37 40 32

41 to 45 2 31 20 4 30 18 29 38

46 to 50 18 45 10 29 40 47 47 4

Assessment of private training providers (ITCs) in 5 states of India(Target Respondent: Institute’s Alumni)

INTRODUCTION: “My name is … … I’m working for Social and Rural Research Institute of IMRB International, a leading research organization. We are currently carrying out a study on private training providers (ITCs) on behalf of The World Bank. The primary objective of this study is to provide operational & administrative information about the Institute. Since you have passed out from <name of the institute>, I seek information related to your experience in the institute, usability of the skill you acquired and your satisfaction with it. The information taken from you would be collated at the city level and your name/institute name would not be pictured anywhere in context of this study.

CONFIDENTIALITY AND CONSENT — your answers are completely confidential. You do not have to answer any questions that you do not want to answer and you may end this interview at any time you want to. However, your honest answer to these questions will help us better understand what you think, say and do. We would greatly appreciate your help in responding to this survey. The interview will take about 20-30 minutes. Would you be willing to participate?

Yes 1 No 2

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

Interviewer Name & Code

Supervisors Name & Code

Date of interview //2010Starting time : hoursEnd time : hoursInterview result code Completed 1

Partially Completed 2Could not be completed 3

Reasons for non-completion Refused 1Not available 2

Incomplete 3Type of trainee selected Originally Sampled 1

Next to sampled 2From the rest 3

Block I: Identification’s Details

Q. No Questions and Filters Coding Categories CodingQ105. Name & Code of the institute

Refer to the ‘Institute Code list’Q106. State Name & Code

Refer to the ‘State Code list’Q107. District Name & Code

Refer to the ‘District Code list’Q108. Locality of the Institute Rural 1

Urban 2

119

120

121

111-118

122-123

124-125

126-127

128

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

Q109. Complete Current Address of the ITC Alumni (With Nearest Landmark)

________________________________________________________________________________________________________________________________________________________________________________________________________________________

Q110. a) District Name ________________________

b) State Name ________________________

The investigator should post code based on the response

Single Coding only

Same district as of ITC 1

Same state but not district as of ITC 2

Other State 3

Q111. Is the address given above residential or workplace?

Residential 1Office/Workplace 2

Block II: Respondent’s detailsThis section captures alumni details such as Name, age, gender, location etc

Q. No Questions and Filters Coding Categories Coding Skip To Col no.Q201. Name of the respondent

_________________________________________ 131-170

Q202. Please tell us your contact number

Instruction: Inform the respondent that this number will be kept confidential

171-188 Residential

Mobile Q203. Gender of the respondent

Observe and recordMale 1

211Female 2

129

130

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

Q204. What is your age?Record the age in completed years Years 212-213

Q205. Please tell us your native district and state?Record below:A. District______________________

B. State________________________

The investigator should post code based on the response

Single Coding only

Same district as of ITC 1

214Same state but not district as of ITC 2

Other State 3

Q206. What is your religion?Single Coding only

Hinduism 1

215

Islam 2

Sikhism 3

Christianity 4

Others 5

Q207. Please tell me that to which social category you belong to?Single Coding only

General 1

216Scheduled Caste 2

Scheduled Tribe 3

Other Backward Classes 4

Q208. What is your father’s primary occupation?

Single Coding only

Cultivator/ Agricultural laborers 01

217-218

Unskilled worker/Non Agricultural labor 02

Salaried Employment in public sector 03

Salaried employment in private sector 04

Shop/Business/Trade/Self employed 05

Not currently working but looking for a job 06

Not working and not looking for a job 07

Other (Specify) ______________________________

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

Household details

Q209. How many members are there in your family?Number of members 219-220

Q210. How many earning members are there in the family?Earning members 221-222

Q211. What is your household monthly income from all sources?Rs. 223-228

Block III: Employment details This section captures the employment details of the alumni after leaving the institute

Q. No Questions and Filters Coding Categories Coding Skip To Col no.Q301. What are you currently doing?

Single Coding only

Salaried employment in private sector 01

Go toQ303

229-230

Salaried employment in public sector 02Self-employed/Family business 03

Not currently working but looking for a job 04

Not working and not looking for a job 05

Q302. What are you doing right now? Studying doing further education 01

231-232Doing Nothing 02

Other Specify_________________________

Q303. How many days did you work in last month?

Instruction: It does not include the official working days but how many days did the respondent worked. If did not work in last month, put 00

days 233-234

Q304. Please tell us the details of all the jobs that you have undertaken till date. Instruction:- the jobs should be recorded starting from the most recent job to the last job after leaving this <name> ITC.If the respondent still continuing a job, leave col. b) blank.

Line No a) MM/Year (From) b) MM/Year (To) c) Name of the organization d) e) Designation f) Salary Per Month/

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

Trade/Specialization working for

Average monthly wage

Current Job / / ` 235-253

Last Job / / 254-272

Previous to last job / / 273-281

Second from last job / / 311-329

Third from last job / / 330-348

Q305. Did you enroll for any other course since you completed the first course?

Yes 1349

No 2 Go toQ307

Q306. Please tell us the details of all the courses you have undertaken since you finished your first technical courseInstruction:- The course should be recorded starting from the most recent one to the last one after leaving this <name> ITC.

Line No a) MM/Year (From) b) MM/Year (To) c) Name of the course d) Type of courseDegree =1

Diploma - 2Certificate-3

e) Name of the Institute f) Total Fees paid

1 / / ` 350-367

2 / / 368-385

3 / / 411-428

Q307. Was there a placement cell in your institute? Yes 1429

No 2Q308. Did institute arrange for the interviews for you with employers:-

READ OUT THE OPTIONSMultiple coding possible

On Campus 1

430-432In company 2

Through Placement agency 3No interviews arranged 4

Q309. Did you get job from campus after completion of your course? Yes 1 433No 2 Go to

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

Q312Q310. Did you join the company?

Yes 1Go to

Q313 434No 2

Q311. Why did you not join it?

Multiple coding possible

The job given was not of the related sector 01

434-437

Got a better job offer from outside the campus 02The salary offered was not up to my expectations 03

It was not in my home town 04Family did not want me to work 05

Other (Specify) ______________________________

Q312. How did you get the first job?

Single coding only

Through personal contacts/references 01

438-439

Through job portals 02HR consultancy 03

Directly approach companies 04Other Specify________________________________

Q313. Are you still registered with placement cell of your institute? Yes 1

No 2 440Q314. Are you satisfied with your current income level?

Instruction: Should not be asked if the respondent is not working currently

Yes 1

No 2 441

Q315. Do you think that technical skills taught at the ITC have helped you in your work?

Single Coding Only

Instruction: Should not be asked if the respondent has never worked

Very useful 4

442

Useful 3

Somewhat useful 2

Not at all useful 1

Block IV: Evaluation Process & PerformanceThis section captures the performance of the alumni during the course period

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

Q. No Questions and Filters Coding Categories Coding Skip To Col no.Scholarship/Rewards

Q401. Did you receive any scholarship/recognition for good performance during the course period?

Yes 1443

No 2 Go toQ403

Q402. What did you receive from the institute for the good performance?

Multiple Coding possible

Cash award 1

444-446

Award in kinds 2

Fee concession/waiver 3

Non-monetary recognition 4

Scholarship 5

Trade Certificate

Q403. Did you receive the trade certificate after the completion of the course? Yes 1 Go to

Q405 447No 2

Q404. Why did you not receive trade certificate? Early recruitment by the industry 01 448-449Could not clear the exam 02

Did not collect it from institute 03Did not give the exam 04

Other (Specify) ______________________________

Q405. What was your score/percentage? score/percentage 450-451

Block V: Academic Performance, Course & ITC selectionThis section details the qualification of the alumni and his/her reason for opting for technical training from the particular institute

Q. No Questions and Filters Coding Categories Coding Skip To Col no.Educational Qualification & Experience prior to ITC

Q501. What was your highest educational qualification before you joined 8th Pass 01 452-453

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

this ITC?

Single Coding only

9th Pass 02

10th pass 03

11th Pass 04

12th Pass 05

Graduate 06

Post Graduate 07Other (Specify) ______________________________

Q502. Were you working before you joined the ITC? Yes 1454

No 2 Go toQ506

Q503. For how many years did you work before you joined the ITC?

Instruction:- If working experience in months, report in month’s column.

Either ‘a’ or ‘b’ should be filled not both

a) Service years 455-456

b) Service monthsITC & Course Selection

Q504. In which month and year (mm/yy) did you a) Enter the ITC b) Graduate from the ITC?

a) Entry year mm/yy /a) 457-458b) 459-460

b) Graduation year mm/yy /Q505. Which trade/course did you specialize in?

For name & code, refer to the course code listTrade name___________________ 461-462

Q506. Why did you decide to join the technical course?

Multiple Coding Possible

Would help in getting a job 01

My parents asked me to join the course 02

Had an inclination towards the technical course/trade 03

I did join because of my friends 04 463-468

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

Other (Specify) ______________________________

Q507. + How did you get to know about this ITC?

Multiple Coding Possible

Television 01

469-472

Newspaper 02

Family 03

Relatives 04

Friends 05

School/Teachers 06

Other (Specify) ______________________________

Q508. Why did you choose to join this ITC?

Multiple Coding Possible

Fees was affordable/reasonable 01

Offered me the choice of course I wanted 02

This ITC was near to my place 03 473-476This ITC is renowned 04

Other (Specify) ______________________________

Q509. What was the admission process in this institute?Instruction: Ask step wise Step I Step II Step III Step IV Step V Step VI

477-492

Test by Government/Common entrance test 01 01 01 01 01 01

Test by Institute 02 02 02 02 02 02

Interview 03 03 03 03 03 03

Counseling to understand the course inclination 04 04 04 04 04 04Medical Exam 05 05 05 05 05 05On Merit 06 06 06 06 06 06Direct Admission 07 07 07 07 07 07

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

No further Step 99 99 99 99 99 99Other (Specify) ___________________ Other (Specify) Other (Specify) Other (Specify) Other (Specify) Other (Specify) Other (Specify)

Q510. Did you get enroll in your desired course? Yes 1 Go toQ512 511

No 2

Q511. What was the reason for not getting the admission in the desired course?

Multiple Coding Possible

Low on merit 01

Go toQ513 512-515

Fees was high 02

Seats already filled 03

Other (Specify) ______________________________

Q512. Why did you select this course?

Multiple Coding Possible

Having done this course can get job easily 01

516-519

My father/family suggested to join this course 02

My friend was taking up this course hence even I took it 03

This was the only course available in ITC 04

Other (Specify) ______________________________

Q513. What was the time duration of the entire course?

Single Coding Only

3 years 01

520-521

2 years 02

1 year 03

6 months 04

3 months 05

Other (Specify) ______________________________

Expenses incurred during the course

Q514. What was the course fee for the entire program?Rs. 522-526

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

Q515. Did you also have to bear boarding/lodging expenses?

Single Coding only

No such expenses 1527Yes, it was included in the fees 2

`Yes, it was not included in fees 3Q516. Only code if coded 1 in 515

What amount did you pay as lodging expenses per month if any? Rs. 528-532

Q517. How did you manage the expenses for this course?

Multiple Coding Possible

Education loan from Bank 01

Took loan from relative/friend/individual 02

Got sponsorship from the institute 03 533-536Employer sponsored my course 04

Personal / family Savings 05

Other (Specify) ______________________________

Feedback and Suggestions related to the course

Q518. What kind of problems did you face during the course?

a) Spontaneous responseDo not read out responses

Multiple coding possible

b) Aided responseRead out responses

Multiple coding possible

a)Spont.

b)Aided

a) 537-542b) 543-552

Tools not updated/Functioning properly 01 01Scarcity of resources like books, tools etc 02 02

Unavailability of teachers when required 03 03

Lack of industry linkage 04 04

Lack of extracurricular activities 05 05

No problems faced 99 99Other (Specify) ______________________________

Q519. What suggestions would you give to improve the course?

a) Spontaneous responseDo not read out responses

Multiple coding possible

a)Spont.

b)Aided

a) 553-558b) 559-566

Use new tools/equipments 01 01Provide soft skills/personality development courses 02 02

Better placements to be provided 03 03

Increased industrial exposure during the course 04 04

No suggestions 99 99

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

b) Aided responseRead out responses

Multiple coding possible

Other (Specify) ______________________________

Q520. Would you recommend the course you pursued from <name> institute to others?

Single Coding Only

Definitely yes 4

567Maybe yes 3

Maybe no 2

Definitely No 1Q521. Would you recommend <name> institute to others?

Single Coding Only

Definitely yes 4

568Maybe yes 3

Maybe no 2

Definitely No 1

Block VI: Study Experience and Perceptions about ITCThis section captures the experience of the alumni during the course period

Q. No Questions and Filters Coding Categories Coding Skip To Col no.Q601. How was your overall experience of studying at this ITC?

Single Coding Only

Very Good 5

569

Good 4

Neither Good Nor Poor 3 Go toQ604

Poor 2 Go toQ603Very Poor 1

Q602. Ask only if coded ‘5’ or ‘4’ in Q601

Please also tell us reasons for which you think that your experience was Very Good or Good?

Do Not Read Out ResponsesMultiple coding possible

The quality of instructors were good 01

Go toQ604

570-575

The quality of infrastructure was good 02The facilities (electricity back up, stationary, number of

classrooms, extracurricular activities, soft skill training etc) were adequate

03

Learnt a lot of valuable lessons in the trade 04Other (Specify) ______________________________

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

Q603. Ask only if coded ‘1’ or ‘2’ in Q601

Please also tell us reasons for which you think that your experience was Very Poor or Poor?

Do Not Read Out ResponsesMultiple coding possible

The quality of instructors were poor 01

The quality of infrastructure was poor 02The facilities (electricity back up, stationary, number of classrooms,

extracurricular activities, soft skill training etc) were poor 03

Did not learn lot of valuable lessons in the trade 04Other (Specify) ______________________________

Q604. Were you taken for industry visits as part of the curriculum? Yes 1

576No 2 Go toQ606

Q605. How often were you taken for the industry visits as a part of curriculum?

Single Coding Only

Weekly 01

577

Every 15 days 02

Monthly 03

Every three months 04

Semi-Annually 05

Yearly 06

Other (Specify) ______________________________

Relevance and Sufficiency of Equipments/Machinery/Tools

Q606. Ask only if the course includes any training on tools/equipments/machines

Do you think that number of available tools/equipments in this institute were sufficient for you?

Yes 1

578No 2

Q607. Ask only if the course includes any training on tools/equipments/machines

Were the tools/equipments in the institute technologically updated?

Yes 1

579No 2

Q608. Ask only if the course includes any training on Very good 5 580

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

tools/equipments/machines

How would you rate the overall quality of equipments in the labs?

Single Coding only

good 4Average 3

poor 2

Very poor 1

Q609. Ask only if the course includes any training on tools/equipments/machines

Have you ever faced any inconvenience/hindrance in studying due to malfunctioning of the equipments?

Yes1

611

No2 Go to

Q611

Q610. What kind of problems you faced due to it?

a) Spontaneous response Do not read out responses Multiple coding possible

b) Aided response Read out responses Multiple coding possible

a)Spont.

b)Aided

a)612-615

b)616-623

Re-scheduling classes 01 01`Wastage of time & efforts for a task 02 02

Minor injury/accident 03 03Major injury/accident 04 04

Other (Specify) ______________________________

Quality of the learning

Q611. Please tell us on an average

a) the total number of study hours in an institute in a weekb) total number hours spent on the theory classes in a weekc) total number of hours spent on the practical classes in a

week

Code ‘00’in respective row if only theory or only practical classes were conducted

a) total no. of hours

624-629b) total no. hours spent of theory classes

c) total no. of hours spent on practical classes in a week

Q612. a) Do you think that number of theory classes were adequate?

b) Do you think that number of practical classes were adequate?

a) b) a) 630b)631Yes 1 1

No 2 2

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

Leave the respective column blank if only theory or only practical classes were conducted

Q613. Please rate the quality of teaching by the instructors on five point scale?Single Coding only

READ OUT THE RESPONSES

Very Good 5

632

Good 4

Average 3

Poor 2

Very Poor 1

Interviewer Remarks

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

Assessment of private training providers (ITCs) in 5 states of India(Target Respondent: Employer)

INTRODUCTION: My name is … … I’m working for Social and Rural Research Institute of IMRB International, a leading research organization. We are currently carrying out a study on private training providers (ITCs) on behalf of The World Bank. The primary objective of this study is to provide operational & administrative information about the Institute. Since you employ the trainees from such institutes, I seek your opinion on the quality of training provided by these institutes. Apart from this, challenges you face while recruiting the trainees and your suggestions to improve the process would also be required. The information taken from you would be collated at the city level and your name/institute name would not be pictured anywhere in context of this study.

CONFIDENTIALITY AND CONSENT — your answers are completely confidential. You do not have to answer any questions that you do not want to answer and you may end this interview at any time you want to. However, your honest answer to these questions will help us better understand what you think, say and do. We would greatly appreciate your help in responding to this survey. The interview will take about 15 minutes. Would you be willing to participate?

Yes 1 No 2

Interviewer Name & CodeSupervisors Name & CodeDate of interview //2010Starting time : hoursEnd time : hoursInterview result code Completed 1

Partially Completed 2Could not be completed 3

Reasons for non-completion Refused 1Not available 2

Incomplete 3

119

120

111-118

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

Block I: Identification Details

Q. No Questions and Filters Coding Categories Coding

Q112.Q113. Name & Code of the instituteRefer to the ‘Institute Code list’

Q114.Q115. State Name & Code for instituteRefer to the ‘State Code list’

Q116.Q117. District Name & Code for institute Refer to the ‘District Code list’

Q118.Q119. Name of the company

___________________________Q120.Q121. Address of the company (With nearest

landmark)________________________________________________________________________________________________________________________________________________________________

Q122.Q123. State Name of company

Q124.Q125. District Name of company

Q126.Q127. Locality of the company Rural 1

Q128. Urban 2

Q129.Q130. Distance of the company from the institute (in km) in kms.

Q131.Q132. Is this an industrial area? Yes 1

121-122

123-124

125-126

126-127

127-128

129-130

131

132-133

134

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

Q133. No 2

Block II: Company’s detailsThis section intends to capture details of the company

Q. No Questions and Filters Coding Categories Coding Skip To Col no.

Q201. Name of the respondent ________________________________________

Q202. Who is the respondent?

Single coding only

Instruction: Do not ask the question, fill it as per the understanding

Human Resource Manager/Recruitment officer 01

135-136

Owner 02Supervisor 03

Other (Specify)_____________________________

Q203. Please tell me your designation _________________________________________ 137-138

Q204. Is this a government undertaking or privately managed firm? Single coding onlyRead out the responses

Government/Public Sector/PSU 1139

Privately managed firm 2

Q205. In which sector/industry you operate in?

Instruction: If more than one sector then write all the sectors

Name of the sector/industry: _________________________________________

140-141

Q206. Is this a manufacturing or a service firm? Single coding only

Manufacturing 01 142-143

Service 02Other (Specify)____________________________

Q207. Please tell us the year in which this company was established? Year of establishment

144-147

Q208. Please tell how many employees work in this organization? number of employees

148-

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

Instruction: The number should include all the full time employees/workers in this company

152

Q209. What is the revenue of this firm for last financial year? Rs. 153-

162Don’t Know/Can’t Say 9

Block III: Recruitment ProcessThis section details the recruitment process that the employer follows to recruit trainees

Q. No Questions and Filters Coding Categories Coding Skip To Col no.

Recruitment Size

Q301. When did you last conducted recruitments from ITCs?

Instruction: Incase months are different for different institutes, write the month in which started in ‘From’ and month in which it ended in ‘To’

From/(mm/yyyy)

To/(mm/yyyy)

163-174

Q302. Do you visit <name> institute for recruitments in your last recruitment drive?

Yes 1175

No 2

Q303. Since how many years have you been recruiting from this institute? no. of years176-177

Q304. How many trainees did you recruit from this (<name of institute>) institute in

a) 2008 no. of trainees

a) 178-180

b) 181-183

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

a) 2008b) 2009c) 2010

Instruction: If the employer did not recruit from this institute in any of the year, put 000.

b) 2009 no. of trainees

c) 2010 no. of trainees

c) 184-186

Q305. Other than this ITC, do you also recruit from other ITI/ITCs? Yes 1

No 2 Go toQ309

187

Q306. Other than this <name of institute> ITC, how many other ITCs & ITIs did you visit for recruitment in your last recruitment drive?

a) Number of ITIsb) Number of ITCs

a) no. of ITIs a) 188-189b)190-191

b) no. of ITCs

Q307. How many trainees did you recruit from other ITIs and ITCs separately in

a) 2008 b) 2009c) 2010

Instruction: If the employer did not recruit from this institute in any of the year, put 000.

From ITI From ITC

a) 211-216b) 217-222c) 223-228

a) 2008 no. of trainees b) 2009 no. of trainees c) 2010 no. of trainees

Q308.

If ITI intake is higher than ITC:a) Why do you prefer ITI over ITC?

If ITC intake is higher than ITI:b) Why do you prefer ITC over ITI?

Verbatim 229-234

Verbatim

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

Q309. Please tell us from which courses you generally recruit trainees

a) from this <name> ITC

b) from other ITC/ITIs

Please tell in the order of your priority/preference of the courses

Instruction: Please record the Name and code of the course from course code list. If the course not mentioned in the list, then only write the course name and leave the code blank

A) From this institute

A) 235-246

B) 247-258

____________________________________________________

B) From other institutes

____________________________________________________

Q310. Please tell us for which jobs do you generally recruit trainees?

Please tell in the order of your priority/preference of the jobs

Job I: _____________________________

259-268

Job II: _____________________________

Job III: _____________________________

Job IV: _____________________________

Job V: _____________________________

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

Recruitment Process

Q311. a) How do you recruit ITC/ITI workers in your company? Read out the responses Multiple coding possible

b) Which is the most preferred amongst the above? Single coding only

a) b)

a) 269-274

b) 275-276

Through HR consulting companies/Placement agencies 01 01Visiting campus for recruitments 02 02

Calling trainees from institute to office 03 03Other (Specify)____________________________

Q312. Why do you prefer the mentioned method?

Multiple coding possible

Cost Effective 01

278-281

Provides good quality 02Saves time & efforts 03

Large number of options for selection 04Other (Specify)____________________________

Q313. What is the recruitment process followed in your company?

Instruction: Ask step wise

Step I Step II Step III Step IV Step V

311-324

Written/Lab Exam 01 01 01 01 01

Interview 02 02 02 02 02Medical Examination 03 03 03 03 03

Training/On job or Induction 04 04 04 04 04

Performance evaluation 05 05 05 05 05Based on Trainee’s Merit 06 06 06 06 06

Based on Trainee’s Experience 07 07 07 07 07

Family/Background/Criminal Check 08 08 08 08 08

No further step 99 99 99 99 99

Other Specify_________ Other Specify Other Specify Other Specify Other Specify Other Specify

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

Block IV: Financial DetailsThis section details the pay out to the students and expenses incurred on their trainings.

Q. No Questions and Filters Coding Categories Coding Skip To Col no.

Q316.

Do you keep the trainees on monthly salary or on daily wages or both?

Single coding only

Monthly Salary 1325Daily Wages 2

Both 3

Q317.

What is the average salary (monthly) or daily wage you give to the trainee at entry level?

Instruction: Should fill both a) & b) only if coded ‘3’ in Q401

a) Monthly salary Rs. a) 326-330

b) 331-335b) Daily wages Rs.

Q318.Do you conduct any induction training for newly recruited trainees?

Yes 1336

No 2 Go toQ406

Q319.

How much expenditure per trainee is incurred on their induction training last year?

Instruction: To probe-Ask what was the expenditure incurred on the training last year? How many trainees were trained?

Rs. 337-342

Instruction: If the respondent is a Human Resource officer, carry out the following sections with the supervisor/ person who deals with the trainees directly

Block V: Quality of ITC TraineesThis section captures the perception of employer on the quality of trainees produced by the concerned ITC

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

Q. No Questions and Filters Coding Categories Coding Skip To Col no.

Q406. Do you impart on-the-job training to:a) ITC traineesb) ITI trainees

Yes No a) 343

b) 344

a) ITC trainees 1 2

b) ITI trainees 1 2 Go toQ408

Q407. Ask only if either Q501 a) or Q501 b) or both coded ‘1’

What kind of training you provide them?

Verbatim (ITC trainees)

345-350Verbatim (ITI trainees)

Q408. How would you rate ITC trainees of this <name> institute across the trades on the following?

Very Good Good Average Poor Very Poora) Overall performance 5 4 3 2 1 351-354b) Technical Skills 5 4 3 2 1c) Soft Skills 5 4 3 2 1d) Domain Knowledge/Theoretical knowledge 5 4 3 2 1

Q409. What other parameters helps you form opinion about the quality of these graduates?

Verbatim

355-358

Q410. What challenges do you face working with trainees of this <name> institute?

Verbatim

359-364

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

Q411. What suggestions would you give to improve the quality of performance of trainees of this <name> institute?

Verbatim

365-372

Q412. Would you go back to this institute <name> for recruitment next year?

Yes 1 373No 2

Block VI: Company’s Tie-ups with ITI/ITCThis section details the nature of tie-ups/association the company has with the concerned and other institutes

Q. No Questions and Filters Coding Categories Coding Skip To Col no.

Q601. Has your company shared the following association with this institute?

(Read out the responses)

411-420

Yes Noa) Designing course curriculum 1 2b) Donating machines/equipments 1 2c) Providing machines/equipments on subsidized rates 1 2d) Sharing employees as instructors 1 2e) Trainee’s Sponsorship 1 2f) Visiting for guest lectures 1 2g) Providing other infrastructural support 1 2

Other (Specify) _________________________________________________

Q602.

If coded ‘1’ in Q601 (f)Who visits for these lectures?

Multiple coding possible

Organization’s head 01

421-422Senior employees 02

Technical head 03Other (Specify)________________________

Q603. Do you have such tie-ups with other institutes? Yes 1 END THE 423

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

INTERVEWNo 2

Interviewer Remarks

Assessment of private training providers (ITCs) in 5 states of India(Target Respondent: Head of the Institute & Placement officer)

INTRODUCTION: “My name is … … I’m working for Social and Rural Research Institute of IMRB International, a leading research organization. We are currently carrying out a study on private training providers (ITCs) on behalf of The World Bank. The primary objective of this study is to provide operational & administrative information about the Institute. In this regard, I seek information related to the day to day

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

institute’s operation, trade/courses you offer, placement information etc. The information taken from you would be collated at the city level and your name/institute name would not be pictured anywhere in context of this study.

CONFIDENTIALITY AND CONSENT — your answers are completely confidential. You do not have to answer any questions that you do not want to answer and you may end this interview at any time you want to. However, your honest answer to these questions will help us better understand what you think, say and do. We would greatly appreciate your help in responding to this survey. The interview will take about 30-40 minutes. Would you be willing to participate?

Yes 1 No 2

Interviewer Name & Code

Supervisors Name & Code

Date of interview //2010Starting time : hoursEnd time : hoursInterview result code Completed 1

Partially Completed 2Could not be completed 3

Reasons for non-completion Refused 1Not available 2

Incomplete 3Nature of institute Originally sampled 1

Next to sampled 2From the rest 3

119

120

111-118

121

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

Block I: Identification’s Details

Q. No Questions and Filters Coding Categories Coding

Q134. Name of the instituteRefer to the ‘Institute Code list’

Q135. State Name & Code of institute Refer to the ‘State Code list’

Q136. District Name & Code of instituteRefer to the ‘District Code list’

Q137. Locality of the institute Rural 1

Urban 2

Q138. Complete Address of the Institute (With Nearest Landmark)

Q139. Phone number of the Institute Telephone no:-

Q140. When was this institute established?Year of establishment:

Block II: Institute’s DetailsThis section captures respondent’s details, institute’s ownership and geographical details

Q. No Questions and Filters Coding Categories Coding Skip To Col no.Details: Head of the Institute

Q201.Q202. Who is the respondent?

Instruction: Do not ask this question but put the code depending on who the respondent is

Only Head of institute 1

133Q203. Only Owner of institute 2Q204. Head who is the also the owner of institute 3Q205. Nominee of the head 4

Q206.Q207. Name of the respondent _______________________________________ 134-180

122-123

124-125

126-127

128

129-132

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

Q208.Q209. Contact number:Mobile Number: 211-

220Q210.Q211. At which designation are you working in

this ITC?

Single Coding Only

Principal 01

221-222

Vice-Principal 02

Chairman 03

Manager 04Other (Specify) _____________________________

Q212.Q213. What is the current ownership structure of this institute?

Single Coding onlyRead out the responses

Sole proprietorship 01

223-224

Q214. Corporation 02Q215. Partnership 03Q216. By charitable trust 04Q217. Registered Society/NGO 05Q218. Other (Specify) _____________________________

Q219.Q220. Ask if respondent is not the owner

Who is the owner of this institute?

Instruction: Clarify to the respondent that by owner we mean the person who has the complete authority of making any decision for the institute and that the details will be kept confidential

Name ______________________________________

Contact number: Mobile number

Q221.

Can’t Say 9

From Q207 to Q214, information would be required for the head of the institute, not the respondent.Q222.Q223. Ask if respondent is not the owner

How are you (or head of the institute) related to the owner of the institute?

Single Coding Only

Instruction: Code is provided to how respondent refers to owner. Not on how

Mother/Father 1 225Q224. Husband/Wife 2Q225. Brother/Sister 3Q226. Child 4Q227. Other Relative 5Q228. Friend 6Q229. Not related 9

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

owner refers to the head of instituteQ230.Q231. Gender of the head of the institute

Observe and Record

Male 1226

Female 2

Q232.Q233. Age of the head of the instituteRecord in completed years years

227-228

Q234.Q235. Please tell me to which social category you (head of the institute) belong to?Single Coding only

General 1

229

Q236. Scheduled Caste 2

Q237. Scheduled Tribe 3

Q238. Other Backward Classes 4

Q239. Don’t know/Can’t Say 9

Q240.Q241. What is your (or head of the institute) highest education qualification?Single Coding OnlyInstruction: If the response is ITI/ITC, probe what was your educational qualification before joining ITC/ITI

Secondary/10th pass/Metric pass 01

230-231

Q242. Higher Secondary/12th pass/Inter pass 02

Q243. B.E./B Tech 03

Q244. B. Com/B.Sc./B. Ed/BA 04

Q245. M.E./M Tech 05

Q246. M.Com/MSc/MA/MBA 06

Q247. Don’t know/Can’t say 99

Q248. Other (Specify) _____________________________

Q249.Q250. What is your (or head of the institute) highest technical education?

Single Coding Only

ITI/ITC graduate 01

232-233

Q251. Diploma 02Q252. No technical training 03Q253. Don’t know/Can’t say 99Q254. Other (Specify) _____________________________

Q255.Q256. How many years have you (or head of the institute) served in this ITC?

Instruction: Code ‘00’ if not known

years 234-235

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

Q257.Q258. How many years have you (or head of the institute) been working in your current position in this ITC?

Instruction: Code ‘00’ if not known years

236-237

Institute’s Ownership & Geographical Coverage

Q259.Q260. Does organization has any other technical institutes/ITC branch/branches?

Yes 1Q261. No 2 Go to

Q301 238

Q262.Q263. How many technical institutes/ITC are run by your organization in

a) In the same stateb) In other states

Record the number including the current ITC where the interview is being conducted

A) Total in this state: a) 239-240

b) 241-242

Q264.

B) Total in other states:

Block III: Infrastructural & Administration Details

Q. No Questions and Filters Coding Categories Coding Skip To Col. no.

Q301. Is this institute building owned by the institute?

Owned by the institute 1

243On lease 2

On grants 3

Q302. Are classes/labs for all the trades/courses conducted only in this Institute? Yes 1 Go to

Q304 244No 2

Q303. Is the other building owned by the institute?

Owned by the institute 1245On lease 2

On grants 3Q304. What other activities are carried out apart

from ITC?School 01 246-

251Polytechnic 02

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

Read out the optionsMultiple coding possible

Engineering college 03Management college 04

Distance learning 05No other activity 98

Don’t know/Can’t say 99Other Specify __________________________

Q305. What departments exist in your institute for carrying out its management?

Multiple coding possible

Read out the Options

Instruction: If apart from ITC, institute runs other trade/courses as well – include all those departments that also caters to ITC

Department Yes No

252-262

Accounts/Finance/Commercial 1 2

Administration 1 2

Procurement/Purchase 1 2

Placement cell 1 2

Human Resource 1 2

Student relation cell 1 2

Admission department 1 2

Examination department 1 2

Other Departments1. _____________________________________

2. _____________________________________

3. _____________________________________

4. _____________________________________

5. _____________________________________

6. _____________________________________

Q306. Please tell me the total number of:-a) Full Time

a) Regular Full timea) 263-

266

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

b) Part Time teaching staff in the institute

Instructors: Include only the teaching staff for ITCPart time would not include guest visits/guest lectures.

b) 267-270b) Regular Part time

Q307. Please tell me the total number of support staff in the institute:-(Including staff in the departments mentioned above – any staff other than teaching staff)

No. of support staff271-274

Q308. Please tell total number of classrooms and labs that you have in this institute for ITC No. of Rooms

275-277

Q309. Please tell me the total number of class rooms where theory classes are conducted in the institute for ITC

No. of Classrooms 278-280

Q310. Please tell me the total number of labs/workshops in the institute for ITC No. of Labs

281-283

Q311. Do you also have boarding facility in your institute?

READ OUT THE OPTIONSSingle Coding only

Yes, Both male & female Hostel 1

284Yes, Only male hostel 2

Yes, Only female hostel 3

No hostel facility 4

Q312. Do you also have generator facility in the labs?

Yes 1285

No 2

Q313. Does the institute have ISO certification? Yes 1286No 2 Go to

Q401Q314. Which ISO certification you have? ______________________________________ 287-

288

Block IV: Course related This section captures the information related to the various trades/courses offered by the institute

Q. No Questions and Filters Coding Categories Coding Skip To Col. no

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

Nature of courses

Q401. Who has the authority to start a new trade/course?Single Coding only

Head of the institute 01

311-312

Owner of the institute 02Head who is also the owner of the institute 03

Board of trustees/Board of members/partners 04

Other (Specify)__________________________

Q402. How the decision of starting a new trade/course is taken?

Probing Cues:- On industry demand- Cost factor- Accreditation based- Offer from other ITCs

Verbatim must:

313-316

Q403. Did you enroll industry sponsored students in 2007, 2008 or 2009 batch?

Instruction: By industry sponsored we mean the industry pays fees for these students

Yes 1

317No 2 Go toQ405

Q404. How many such students are enrolled in your institute in following trade/courses:

a) 2 year or more Engineering courses– NCVT, SCVT, Others

b) 1 year Engineering courses – NCVT, SCVT, Others

c) Less than 1 year Engineering courses – NCVT, SCVT, Others

d) Non Engineering courses – NCVT, SCVT,

NCVT SCVT Others

a) 318-323b)324-329c)330-335d) 336-341

a) 2 year or more Engineering courses

b) 1 year Engineering courses

c) Less than 1 year Engineering courses

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

Others

Instruction: Fill the row that is applicable to this institute. Leave blank otherwise

d) Non-Engineering courses

Industry Association

Q405. What kind of association you share with the industry?

a) Spontaneous Response Multiple coding Possible Do not read out responses

b) Aided Response Multiple coding possible

Read out the responses

a)Spont.

b)Aided

a)342-347b) 348-363

Feedback on curriculum/Curriculum revision

01 01

Donating machines/equipments 02 02Providing machines/equipments on

subsidized rates03 03

Instructors training in Industry 04 04Industrial visits/Students trainings 05 05

Guest lectures, Employers come as Instructors

06 06

Sponsored students 06 06

Providing other infrastructural support

07 07

No support 99 99Other (Specify)_______________________________

Extra Curricular activities & Soft skills developmentQ406. What kind of extracurricular activities are

carried out in the institute?

Multiple coding Possible

Sports 01364-367

Competitions based on academics 02Competitions other than academics 03

None 04Other (Specify)___________________________

Q407. Is there provision of soft skill training in the institute for students?

Yes 1368No 2 Go to

Q501Q408. What kind of soft skill trainings are imparted

to students in the institute?Communication skills 01

369-374

Team Work 02 Leadership skills 03

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

Multiple coding Possible Personality development 04Others (Specify)_____________________________

Q409. Who conducts these trainings?

Multiple coding Possible

Internal/In house instructors/principal 01375-378

External Consultants 02Industry 03

Other (Specify) _____________________________

Block V: Management of Instructors (Recruitment, Training & Review)This section captures recruitment and training details for the instructors

Q. No Questions and Filters Coding Categories Coding Skip To Col. noQ501. a) How do you recruit instructors in your

institute?Multiple Coding PossibleRead out the responses

b) Which is the most preferred method?Single coding only

a) b)

a) 411-416

c)417

Advertisements in newspapers 01 01Advertisements in TV 02 02Published on website 03 03

Based on referrals 04 04Students absorbed as trainers 05 05

Contact training institutions like ATI/CTI

06 06

Placement agency/HR consulting firms

07 07

Other (Specify)___________________________

Induction TrainingQ502. Is there any training program/induction

program scheduled for the instructors before taking them on-board:

a) For Engineering Coursesb) For Non Engineering courses

Instruction: Fill the column that is applicable to this institute. Leave blank otherwise

a) b)

418-419Yes 1 1

No 2 2 Go toQ504

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

Q503. Who conducts these trainings

a) For Engineering Coursesb) For Non Engineering courses

Multiple coding Possible

Instruction: Fill the column that is applicable to this institute. Leave blank otherwise

a) b)a) 420-423b) 424-427

Institute itself 01 01

Government 02 02

External Consultants 03 03

Other (Specify)___________________________

In- Service TrainingQ504. Is any in-service training provided to the

instructors a) For Engineering Courses b) For Non Engineering courses

Instruction: Do not include the self learning programs in the instituteInstruction: Fill the column that is applicable to this institute. Leave blank otherwise

a) b)428-429

Yes 1 1

No 2 2

Go toQ509

Q505. What is the frequency of in-service job training

a) For Engineering Courses b) For Non Engineering courses

Single coding onlyInstruction: Fill the column that is applicable to this institute. Leave blank otherwise

a) b)

430-431Monthly 01 01Quarterly 02 02

Semi Annually 03 03Annually 04 04

Once in two years 05 05

Other (Specify)____________________________

Q506. Who conducts these trainings-

a) For Engineering Courses b) For Non Engineering courses

a) b)a) 432-435b) 436-

Institute itself 01 01Government/NCVT/SCVT 02 02

External Consultants 03 03

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

Multiple coding PossibleInstruction: Fill the column that is applicable to this institute. Leave blank otherwise

439Industry 04 04Engineers for the machinery/tools 05 05

Other (Specify)___________________________

Q507. Who paid for these trainings

a) For Engineering Courses b) For Non Engineering courses

Multiple Coding PossibleInstruction: Fill the column that is applicable to this institute. Leave blank otherwise

a) b)a) 440-443b) 444-447

Institute 01 01

Government 02 02

Instructor 03 03

Other (specify) _______________________________

Q508. Please provide details of all the trainings carried out in your institute in past three years 448-561S.no a)

Nature of trainingsb)

No. of instructors trainedc)

Expenditure incurred(only for trainings by external

consultants)2007 2008 2009 2007 2008 2009

Performance ReviewQ509. How often is the performance of instructors

reviewed?

Single coding only

Monthly 01 561-562Quarterly 02

Semi Annually 03Annually 04

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

Once in two years 05Never done 99 Go to

Q512Other Specify________________________

Q510. What is the process of performance evaluation of the instructors?

Multiple coding possible

Based on student’s feedback 01 563-566External evaluation by consultants 02Internal Evaluation by the institute 03

Other (Specify)___________________________

Q511. How is the good performance rewarded?

Multiple coding possibleDo not read out responses

Salary increments with promotion 01 567-572Salary increment without promotion 02

Cash awards 03Award in kinds 04Not rewarded 99

Other (Specify)___________________________

Q512. How easy or difficult it is to retain instructors in the ITC?

Single coding only

Extremely Difficult 1 573Difficult 2

Moderate 3Easy 4 Go to

Q601Very Easy 5Q513. What are the primary reasons for attrition

among the instructors?Reasons for attrition 574-579

Q514. What measures have been taken to reduce the attrition?

Verbatim 580-585

Block VI: Management of Students

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

This section captures information on the enrolment of the studentsQ. No Questions and Filters Coding Categories Coding Skip To Col. no

Q601. Do you advertise for student admissions in your institute?

Yes 1 611

No 2 Go to Q603

Q602. Where do you generally advertise for the admissions?

Multiple Coding Possible

Newspapers 01

Go to Q604

612-617

TV – Local Cable 02Radio 03

Schools 04Published on our website 05

Other (Specify)___________________________

Q603. How do you get applications for enrolment then?Multiple Coding Possible

Institute is well known 01618-621

References through instructors/alumni 02Other (Specify)___________________________

Enrolment process for students

Q604. What is the enrolment process for the students?Instruction: Ask step wise

Step I Step II Step III Step IV Step V

622-635

Test by Government 01 01 01 01 01Test by Institute 02 02 02 02 02

Interview 03 03 03 03 03Counseling to understand the trade/course

inclination04 04 04 04 04

Medical Exam 05 05 05 05 05 Based on Merit 06 06 06 06 06

Based on experience 07 07 07 07 07Registration 08 08 08 08 08

No further Step 99 99 99 99 99Other specify_______________________ Other

specifyOther specify

Other specify

Other specify

Other specify

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

Q605. What percentage of students is enrolled from the same district? percentage of students from same

district

636-637

Q606. Do you have any quotas fixed/reserved seats for students?

Yes 1638

No 2 Go toQ608

Q607. a) For which category of students do you follow quotas fixed by government? Multiple Coding Possible

b) What is the quota percentage for each of the category?Instruction: Fill only for applicable rows

c) For which category of students do you follow quotas fixed by the institute? Multiple Coding Possible

d) What is the quota percentage for each of the category?Instruction: Fill only for applicable rows

Government InstituteCategories a) b) c) d)SC/ST/OBC Quota 01 01

639-662

Woman Quota 02 02 Management Quota 03 03

Regional Quota 04 04 Other (Specify)___________________ Other (Specify)___________________ Other (Specify)___________________

Q608. Do you provide financial support to the students?

Yes 1 663No 2 Go to

Q612Q609. What are the criteria of providing financial

support?

Multiple Coding Possible

Good performance 01664-667

Financial background 02Other (specify) __________________________

Q610. In what form you provide support to them? Stipends 01

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

Multiple Coding Possible 668-671

Scholarships 02Fee reductions 03

Other specify_______________________________

Q611. What proportion of current students is provided with such support in ITC? % of students provided financial support

672-673

Q612. How are the meritorious students awarded?

Multiple coding Possible

Cash award 1

674-679

Award in kinds 2Fee concession/waiver 3

Non-monetary recognition 4Scholarship 5

No reward program 9

Block VII :Audits & InspectionsThis section captures information related to the audits and inspections carried out in the institute Col.

noQ. No Questions and Filters Coding Categories Coding Skip To

680

a) 681-686

b)687-692

Q701. Are any quality audits carried out in your institute?

Instruction: Quality audit refers to inspections carried out to gauge the infrastructure quality/teaching quality etc. If only audit of books/financial audits carried out, it should not be coded yes.

Yes 1

No 2 Go toQ801

Q702. a) Who conducts the quality audits?

Multiple coding possibleRead out the options

b) What is the frequency of audits done by these agencies?Instruction: Put the codes given below on right side b)

a) b)

Annually 01 Management through external 01

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

audit agencySemi-Annually 02 ISO audits 02

Quarterly 03 DGET/Government audits 03Other Specify___________________ Internal/Institute Management 04

Other Specify______________

Block VIII: Financial DetailsThis section captures the financial details of the institute

Q. No Questions and Filters Coding Categories Coding Skip To Col. no.

Q801. Is this a for-profit organization? Yes 1711No 2

Q802. What are the sources of revenue for this ITC?

Multiple coding possible

Fees received form students 01

712-717

Funds from the parent organization 02Aid from the governments/development

agency03

Go toQ804Donations from individuals/corporate 04

Other (Specify)___________________________

Q803. Do not ask if coded ‘03’ & ‘04’ in Q802

Do you seek grants from government, industry or other bodies?

Multiple coding possible

Government 01

718-721

Industry 02

Do not seek grants 99Go to

Q805

Other (Specify) ___________________

Q804. What kind of issues you face in seeking grants?

Verbatim722-727

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

Q805. What is the amount received from each of the source mentioned above in last financial year?

a) Donations from individualsb) Students’ Feesc) Funds from parent organizationd) Aids from Government/Development Agencye) Other

Instruction: Fill the row that is applicable for the instituteIf the respondent is not aware, put ‘0’ in all the blocks. Leave blank for the rows not applicable

a) Donations from individuals

Rs

728-762

b) Students’ Fees

Rs. c) Funds from parent organization

Rs. d) Aids from government/development agency

Rs. e) Other

Rs. Q806. What is the average operating expense

(include salaries, upkeep maintenance cost, operational expenses) you incur annually?

Rs. 763-769

Don’t know/Can’t Say 999999Q807. What kind of operational & administrative

challenges do you face while running the institute

a) SpontaneousDo not read responsesMultiple coding possible

b) AidedRead out the responsesMultiple coding possible

a) b)

a) 770-775

b)776-785

Lack of funds 01 01Lack of experienced instructors 02 02

Supply of good quality equipments 03 03Placement for students 04 04

Poor public infrastructure (Like internet, electricity etc)

05 05

No challenges 98 98Other (Specify)___________________________

Q808. What are your expansion plans for the next 5 years?

Verbatim811-818

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

Q809. What kind of support you seek from the government?

Verbatim

819-826

Block IX: PlacementsThis section captures information related to the placements activities in the institute

Q. No Questions and Filters Coding Categories Coding Skip To Col. no.

Q901. Cross check from Q303Do you have a separate placement cell in your institute?

Yes 1827No 2 Go to

Q903Q902. Since which year the cell is operational?

Year 828-831

Q903. Who carries out the placement activities in your institute?

Single coding only

Head of the institute 01 Go toQ912

832-833

Instructor 02 Go toQ905Placement Officer/Coordinator 03

No placement activities carried out 04Other (Specify)___________________________

Q904. Why no initiatives are taken for students’ placements?

VerbatimEND THE

INTERVIEW & GO TO

QUALITATIVE SECTION

834-839

1. If the respondent is owner of the institute (different from the placement head), finish the qualitative section first and then start from Q904.

2. Interview this section with the placement officer/the person who carries out placement activities in the institute.Q905. Who is the respondent? Head of the institute 01

Instructor 02

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

Single coding only

Instruction: Do not ask this question but put the code depending on who the respondent is

840-841

Placement Officer/Coordinator 03Other Specify ______________________________

Q906. Name of the respondent _________________________________________

Q907. Please tell us your contact number Mobile:

Q908. Gender of the respondent

Observe and Record

Male 1842

Female 2

Q909. Age of the respondent Record in completed years years

843-844

Q910. What is your Highest education qualification?

Single coding only

Instruction: If the response is ITI/ITC, probe what was your educational qualification before joining ITC/ITI

Secondary/10th pass/Metric pass 01

845-846

Higher Secondary/12th pass/Inter pass 02B.E./B Tech/BCA 03

B. Com/B.Sc./Bed/BA 04M.E./M Tech/MCA 05

M.Com/MSc/MA/MBA 06Other (Specify)___________________________

Q911. What is your highest technical education?

Single coding only

ITI/ITC graduate 01

847-848

Diploma 02No technical training 03

Other (Specify) _____________________________

Q912. Please tell us the details of the places and positions you have held so far? Instruction: Please tell the details from your current job to the first one.

S. no. a) Year b) Name of the organization c) Sector d) Designation

849-920

From (MM/YY) To (MM/YY)

Manufacturing 01Education 02

Other service sector 03Other Specify

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

Current job / /Last job / /

Previous to last

/ /Second

from last

/ /Q913. What is the total staff working in placement

cell? Total staff 921-922

Q914. What proportion of the batch generally gets placed ina) 2 year courses in Engineeringb) 1 year courses in Engineeringc) Short term trade/courses (less than 1 year) in Engineeringd) Non-Engineering courses

a) % in 2 year courses Engineeringa) 923-925b) 926-928c)929-931d) 932-934

b) % in 1 year courses Engineering

c) % in less than 1 year courses

Engineering

d) % in Non Engineering courses

Q915. How does placement take place?

Single coding onlyRead out the options

In Campus 1

935In Companies 2

Through Placement Agencies 3

Q916. In which trade, it is easier to place students and in which it is difficult to place them?

Instruction:Write the name of the trade/course and use the trade/course code list to put codes

a) Trade easiest to place:

_____________________________b)Trade difficult to place:

a) 936-938

b)

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

later. For trades/courses not in the list, leave the code blank _____________________________ 939-

941

Q917. What challenges you face in placing the students for the trade/course you mentioned as most difficult to place students?

Verbatim942-947

Q918. Do you support students who are willing to opt for self –employment?

Yes 1948

No 2 Go toQ920

Q919. What kind of support is provided to them? Verbatim949-952

Q920. Please provide names of five companies that recruit from your institute

Instruction:Take name of the contact person & contact number also in these companies

Name Address Contact person & number

Years since

recruiting

`

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

Qualitative Section

Interview with Owner of the institute

Instruction: If the respondent is not the owner do not interview. This information should be taken only from the owner.

Q1: What was the motive behind setting up the ITC?

Answer:

Q2: What was the process of setting up the ITC?

Answer:

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

Q3: What problems you faced in setting up the ITC?

Answer:

Interview with Placement Coordinator

Q1: What is process of tapping companies for recruitments from this ITC?

Answer:

Q2: What all preparatory activities are carried out at your end for student’s placement?

Answer:

Q3: What problems you face in placements and how do you plan to overcome them?Answer:

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

Interviewer Remarks

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

Assessment of private training providers (ITCs) in 5 states of India(Target Respondent: Instructor)

INTRODUCTION: “My name is … … I’m working for Social and Rural Research Institute of IMRB International, a leading research organization. We are currently carrying out a study on private training providers (ITCs) on behalf of The World Bank. The primary objective of this study is to provide operational & administrative information about the Institute. In this regard, I seek information regarding the teaching methodology you follow, the challenges you face in your day to day activities, your opinions and suggestions on various aspects of this ITC. The information taken from you would be collated at the city level and your name/institute name would not be pictured anywhere in context of this study.

CONFIDENTIALITY AND CONSENT — your answers are completely confidential. You do not have to answer any questions that you do not want to answer and you may end this interview at any time you want to. However, your honest answer to these questions will help us better understand what you think, say and do. We would greatly appreciate your help in responding to this survey. The interview will take about 15 minutes. Would you be willing to participate?

Yes 1 No 2

Interviewer Name & CodeSupervisors Name & CodeDate of interview //2010Starting time : hoursEnd time : hoursInterview result code Completed 1

Partially Completed 2Could not be completed 3

Reasons for non-completion Refused 1Not available 2

Incomplete 3Nature of Instructor Originally sampled 1

Next to sampled 2

111-118

119

120

121

Assessment of Private Training Providers- ITC MIS SRI-The World Bank

From the rest 3

Block I: Identification DetailsCol. No.

Q. No Questions and Filters Coding Categories Coding

Q141. Name & Code of the instituteRefer to the ‘Institute Code list’

122-123

Q142. State Name & CodeRefer to the ‘State Code list’ 124-

125

Q143. District Name & Code Refer to the ‘District Code list’

126-127

Q144. Locality of the institute Rural 1 128Urban 2

Block II: Instructor’s DetailsThis section intends to capture details like name, age, education experience of the instructor

Q. No Questions and Filters Coding Categories Coding Skip ToCol no.

Q201. Name of the instructor____________________________________

129-179

Q202. Gender of the instructorObserve and Record

Male 1 211Female 2

Q203. What is your age?Record the age in completed years Age in years 212-

213

Q204. Please tell me that to which social category you belong to?

Single Coding only

General 1

214Scheduled

Caste2

Scheduled Tribe 3Other Backward Classes 4

Q205. What is your highest education qualification?

Single Coding Only

Instruction: If the response is ITI/ITC, probe what was your educational qualification before joining ITC/ITI

Secondary/10th pass/Metric pass

01

215-216

Higher Secondary/12th

pass/Inter pass02

B.E./B Tech/BCA 03B. Com/B.Sc./Bed/BA 04

M.E./M Tech/MCA 05M.Com/MSc/MA/MBA 06

Other (specify) ______________________

Q206. What is your highest technical education?

Single Coding Only

ITI graduate 01

217-218

ITC graduate 02Diploma 03

No technical training 99Other (specify) ______________________

Q207. Have you also undergone CTI training apart from the above qualification?

Yes 1219

No 2 Go toQ209

Q208. In which year did you receive the CTI training? year

220-223

Q209. At which designation are you working in this institute?

Single Coding only

Group Instructor/Foreman 01224-225Craft Instructor/Faculty 02

Other (specify) ______________________

Q210. Which all trades/courses do you teach in this institute? Course code-1 226-

Refer to the trade/course code list provided

Instruction: Record all the trades/courses as given in the list along with the code. For the rest, specify in the space provided

Course code-2 Course code-3 Course code-4 237

All courses 999

Q211. Which all subjects you teach in these courses?

Multiple Coding Possible

Trade Theory 01

238-243

Trade Practical 02Work shop calculation science/ Mathematics 03

Engineering drawing 04Language 05

Computer Studies 06Other (Specify) ________________________

Experience of the instructor

Q212. For how many years have you been teaching in this ITC?Instruction: Incase less than 1 year, put 00

Service years at this ITC244-245

Q213. Are you working full time or part-time in this institute?Single Coding only

Full time 1 Go toQ215 246

Part time 2

Q214. If working part time:

a) How many days in a week you work in this institute?b) How many hours in a day you work in this institute?

a) no. of days in a week a) 247-248

b) 249-250

b) no. of hours in a day

Q215. Are you currently working elsewhere while teaching at the institute?

Instruction: Personal tuitions should not be counted

Yes 1

251No 2

Q216. What is your monthly salary in this ITC?Rs. 252-

256No response/refused 99999

Q217. Have you also taught/are teaching in other ITCs/ITIs?

Yes 1257

No 2

Q218. Please tell us the details of the places and positions you have held so far including this ITC?

Instruction: Please tell your current job first, then one before it and so on. Restrict only to last 5 jobs.

258-338

S. No

a) Year

b) Name of the organization

c) Sector

d) DesignationFrom (MM/YY) To (MM/YY)

Manufacturing

01

Education02

Other Specify

Current job /

/

Last Job /

/

Previous to last

/

/

Second from last

/

/

Third from last

/

/

Block III: Experience in ITCThis section captures experience of the instructor with regard to the training received, resource &

infrastructure available

Q. No Questions and Filters Coding Categories Coding Skip ToCol no.

Q301. Have you received any induction training or technical training during the job in this ITC?Single Coding only

Yes, induction training only 1

339Yes, training during the job 2

Both trainings 3

No training received 4Go to

Q303

Q302. Please tell us all the training received after joining the ITC-Instruction: Please start telling from the last training you received to the first one.

Line No

a) MM/Year (From) b) MM/Year (To)

c) Name of the Training

d) Type of Training

e) Who conducted training?Institute 0

1External 0

consultants 2Government 0

3DK/CS 9

9Other

Specify______

1/

/

` 340-399

2/

/

3/

/

4/

/

5/

/

Equipments/Machinery/Tools appointment(DO NOT ASK Q303 TO Q309 FOR LANGUAGE, MATHS/WORKSHOP SCIENCE CALCULATION TEACHERS)

Q303. Do you think that available tools/equipments in this institute are sufficient for the students?

Yes 1 411No 2

Q304. Do you thinkTrade/

course/Subject Name

a) b) c)

412-429

a) Number of tools/equipments in your <trade/course A> sufficient

Yes No Ye

sNo

1 2 1 2

Ask for all the trades/courses taught by the instructor

1 2 1 2

b) Number of tools/equipments in <trade/course A> upgraded

Ask for all the trades/courses taught by the instructor

1 2 1 2

c) When was the last time tools/equipments for your <trade/course A> upgradedAsk for all the trades/courses taught by the instructor

Instruction: Use the codes below and put

them on right side in c)

Within last 1 year 1

1 2 1 2

1-2 years 2

2-3 years 3

3-4 Years 4

1 2 1 2

4 years and before 5

Not known/Not upgraded 9

Q305. How would you rate the overall quality of equipments in the labs?

Single Coding only

Very good 5

430 Good 4

Average 3Poor 2

Very Poor 1Q306. How often maintenance activities for labs

are carried out in this institute? Single Coding only

Instruction:- By maintenance we refer to upkeep and oiling/repairing of the lab instruments

Weekly 01

431-432

Every 15 days 02Monthly 03

Quarterly 04Half Yearly 05

Yearly 06As per requirement 07

Never carried out 99Other (specify) ______________________

Q307. Have you ever faced any inconvenience/hindrance in teaching due to malfunctioning of the equipments?

Yes 1433

No2 Go to

Q310

Q308. What kind of problems did you face due to it?

Multiple Coding possible

Re-scheduling classes 01434-437

Minor injury/accident 02Major injury/accident 03

Other (specify) ______________________

Q309. How often did you face such problems?

Single coding only

Almost every time 01

438-439

Once a week 02Once in 15 days 03

Once a month 04Other (specify) ______________________

Library

Q310. Is a library available in your campus? Yes 1440

No 2Go to

Q312Q311. On a scale of 1 to 4, please tell me do you a) b) a)

think learning material available in the library:

a) Relevant?b) Sufficient?

Instruction: ‘4’ being extremely relevant/sufficient and ‘1’ being extremely irrelevant / insufficient.

Single Coding only

Go toQ401 441

b)442

Very relevant/sufficient 4 4

Relevant/sufficient 3 3

Somewhat relevant/insufficient

2 2

Very irrelevant/insufficient 1 1

Q312. Do you think there is a need for library in this institute?

Yes 1 443No 2

Block IV: Teaching MethodologyThis section captures the information pertaining to the teaching methodology adopted by the instructor

Q. No Questions and Filters Coding Categories Coding Skip ToCol no.

Q401. In a week, how many hours of a) practical & b) theory classes do you take?

Instruction: If the instructor takes only theory or only practical classes, fill that column

a) Practical no. of hours

b) Theory no. of hours

a) 444

-445

b) 446

-447

Q402. a) )Do not ask if instructor takes only practical class Do you think that number of theory classes is adequate?

b)Do not ask if instructor takes only theory class Do you think that number of practical classes is adequate?

a) b)

a) 448

b) 449

Yes 1 1

No 2 2

Q403. Do you also get involved in activities other than teaching at the institute?

Yes 1450

No 2Go to

Q405Q404. What kind of activities you get

involved into?

Multiple Coding possible

Sports 01

451-

456

Academic Competitions 02Other competitions 03Placement activities 04

Administration 05Other (specify) ______________________

Q405. Are students taken for industrial Yes 1 457

visits to keep them updated with the latest trends?

No 2 Go toQ501

Q406. Who decides to take students on such visits?

Single coding only

Instructor 01 458-

461

Group Instructor 02Head of the institute 03

Other (specify) ______________________

Q407. What is the frequency of such visits?

Single Coding only

Once a month 01

462-

463

Once in 2 months 02Once in a quarter 03Once in 6 months 04

Once in a year 05Other (specify)_________________________

Block V: CurriculumThis section captures information pertaining to the curriculum of instructor’s subject

Q. No Questions and Filters Coding Categories Coding Skip ToCol no.

Q501. a) When the curriculum of your (trade/course A ) was last revised? Trade/course/

Subject Name

a)(YYYY) b) c)

464-

499

Ask for all the trades/courses taught by the instructorInstruction: Code 9999 if person does not know. And, move to c)

b) Who initiated the process for up-gradation?Single Coding onlyAsk for all the trades/courses taught by the instructorInstruction: Use the codes below on fill on the right side b).

Initiated through a request by Instructors 01

Initiated by management itself 02

By accreditation authority 03

Other specify______________________

c) Do you think the curriculum is updated to generate sufficient employability for the <trade/course A>?Ask for all the trade/courses taught by the instructorInstruction: Use the codes below on fill on the right side c)

Yes 1No 2

Q502. What measures have been taken by you/management to improve the curriculum?

Verbatim 511-

516

Block VI: Evaluation Method for StudentsThis section captures the evaluation method adopted by the instructor

Q. No Questions and Filters Coding Categories Coding Skip ToCol no.

Q601. What kind of internal examination system is followed for your trades/courses?

Multiple Coding possibleRead out the responses

Instruction: Inform the respondent that you are only asking about the examination by the institute

Weekly exams 01

517-

522

Every 15 days 02Monthly 03

Every three months 04Every six months 05

Annually 06No examination carried out 99Other (specify) ______________________

Q602. Do you also give assignments/projects to students that test their ability to apply concepts?

Yes 1523

No 2 Go toQ605

Q603. Are these assignments evaluated?

Instruction: By evaluation we mean that performance in the assignments is taken in to account for overall performance

Yes 1524

No 2

Q604. What kind of assignments do you give?

Instruction: Write the nature and name of assignments

Verbatim525

-530

Q605. Does the ITC reward high performing students?

Yes 1531

No 2Go to

Q607Q606. How are the high performers rewarded?

Multiple coding possible

Cash award 1

Go toQ608

532Award in kinds 2

Fee concession/waiver 3Non-monetary recognition 4

Scholarship 5Q607. Do you think they should be rewarded? Yes 1 533

No 2

Q608. What steps are taken by you for improving performance of low performers?

a) Spontaneous responseDo not read out responses

Multiple coding possible

b) Aided responseRead out responses

Multiple coding possible

a)Spon

t

b)Aide

da)

534-

539

b) 540

-545

Extra classes carried out 01 01

Counseling provided 02 02Transferred to other

trades/courses 03 03

No measures have been taken 99 99

Other (specify) ______________________

Q609. Do you give regular feedback to students? Yes 1546

No 2 Go toQ611

Q610. How is the feedback provided?Multiple coding possible

Group Feedback 1 547-

548One-on-One feedback 2

Q611. Do you call parents for meeting? Yes 1549

No 2 Go toQ701

Q612. What is the frequency of such meetings?

Single Coding only

Monthly 01

550-

551

Once in a quarter 02Once in 6 months 03

Once in a year 04As required 05

Other (specify) ______________________

Block VII: Evaluation of Instructor

Q. No Questions and Filters Coding Categories Coding Skip ToCol no.

Q701. Does the institute carry out any performance evaluation?

Yes 1552

No 2Go to

Q801Q702. What is the frequency of

performance evaluation?Single coding only

Weekly 1

553

Every 15 days 2Monthly 3

Quarterly 4Every 6 months 5

Annually 6Once in two years 7

Q703. What is the process of performance evaluation?

Based on student’s feedback 01 554External evaluation by consultants 02

Multiple coding possible-

559

Internal Evaluation by the institute 03Other (Specify)___________________________

Q704. Did you ever receive any award/recognition for your performance?

Yes 1560

No 2Go to

Q801Q705. How were you rewarded?

Multiple coding possible

Salary increments with promotion 01561

-566

Salary increment without promotion 02Cash awards 03

Award in kinds 04Non monetary recognition 05

Not rewarded 99

Block VIII: Challenges/Attitude & Satisfaction

Q. No Questions and Filters Coding CategoriesCodin

gSkip To

Col no.

Q801. What challenges do you face in carrying out the classes?

a) Spontaneous responseDo not read out responses

Multiple coding possible

b) Aided responseRead out responses

Multiple coding possible

a)Spon

t

b)Aided

a) 567-572

b) 573-580

Irregular student attendance 01 01

Interruption due to power failure/malfunctioning of

tools etc02 02

Stringent norms for conducting classes/less

freedom03 03

High work load 04 04No difficulty 99 99

Other (specify) ____________________________

Q802. Are you satisfied with the remuneration received here?Single Coding only

Highly satisfied 4611Satisfied 3

Somewhat dissatisfied 2Dissatisfied 1

Q803. How would you rate the remuneration received against the industry standards?Single Coding only

Above industry standards 1612At same level 2

Below industry standards 3

Q804. Do you like teaching in an ITC?Single Coding only

Very Much 1613Somewhat 2

Not at all 3Q805. Do you see yourself in the same Yes 1 614

institute in the next 5 years? No 2 Go toQ807

Q806. Why do you want to stay with this institute?

Multiple coding possibleDo not read out responses

Pays well 01

End the intervie

w

615-622

I love the work I am doing 02Good career prospects 03

Located in my home town 04Other (specify) ______________________

Q807. If coded ‘2’ in Q705,Why you do not want to stay with this institute?

Multiple coding possibleDo not read out responses

It does not pay well 01

End the Intervie

w

It has no career growth 02It is not in my home town 03

I don’t like the work 04I want to work with corporate 05

Other (specify) ______________________

Interviewer Remarks

THE END