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- 1 - Army Institute of Management, Kolkata Summer Project Guidelines 1. Each student of the MBA will be required to submit a Project Report based on work done in an industry of repute. 2. Project work will be carried out under the joint supervision of two Guides. One of them will be from the work place and the other from among the Faculty Members of the Institute. 3. The subject matter of the Project Work will be finalized by the student in consultation with either or both of the respective guides. Every student should be in continuous touch through e-mail with his/her guide during the project work. Mentoring Group No Internal Guide E-mail 1 Prof R Bhattacharya [email protected] 2 Dr. N Saha [email protected] 3 Prof. P Sengupta [email protected] 4 Prof. P Basu [email protected] 5 Prof. R Mazumder [email protected] 6 Prof. D Chandra [email protected] 7 Prof. S Roychowdhury [email protected] 8 Dr. S Datta Khan [email protected] 9 Prof. S Majumder [email protected] 10 Prof. K Banerjee [email protected] 11 Ms. P Singh Ghosh [email protected] 12 Ms. S Sathpathy [email protected] 13 Dr. M Majumdar (temporarily) [email protected]

SIP Guidlines MBA-18

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    Army Institute of Management, Kolkata

    Summer Project Guidelines 1. Each student of the MBA will be required to submit a Project Report based on

    work done in an industry of repute.

    2. Project work will be carried out under the joint supervision of two Guides. One of

    them will be from the work place and the other from among the Faculty Members

    of the Institute.

    3. The subject matter of the Project Work will be finalized by the student in

    consultation with either or both of the respective guides. Every student should be in continuous touch through e-mail with his/her guide during the project work.

    Mentoring Group No

    Internal Guide E-mail

    1 Prof R Bhattacharya [email protected]

    2 Dr. N Saha [email protected]

    3 Prof. P Sengupta [email protected]

    4 Prof. P Basu [email protected]

    5 Prof. R Mazumder [email protected]

    6 Prof. D Chandra [email protected]

    7 Prof. S Roychowdhury [email protected]

    8 Dr. S Datta Khan [email protected]

    9 Prof. S Majumder [email protected]

    10 Prof. K Banerjee [email protected]

    11 Ms. P Singh Ghosh [email protected]

    12 Ms. S Sathpathy [email protected]

    13 Dr. M Majumdar

    (temporarily) [email protected]

  • - 2 -

    4. The Project Report should be prepared according to the Table of Content given below:

    TABLE OF CONTENTS

    Authorisation Certificate from Guides i

    Declaration by the Student ii

    Acknowledgements iii Executive Summary iv 1. Introduction

    1.1 Company Profile

    1.2 Objectives of the study

    1.3 Scope, and Limitations

    2. Methodology

    2.1 Data collection

    2.2 Sampling procedure

    2.3 Data Analysis and interpretations

    3. Findings and recommendations

    3.1 Results

    3.2 Conclusions

    3.3 Recommendation

    Appendices & Annexure References

  • - 3 -

    Format for Cover page of the report submitted to the Institute

    Format for Certificate from project guides

    West Bengal University of Technology

    Summer Project Report

    At

    By

    WBUT Regn No:_______________ of ______________

    WBUT Roll No:____________________

    Army Institute of Management Kolkata

    GUIDANCE-cum-COMPLETION CERTIFICATE This is to certify that Mr./Ms. , WBUT Regn. No

    _______________ of _______, WBUT Roll No ________________, has

    undertaken the project titled ________________ under our guidance from

    to at and has completed the said project

    successfully.

    Full Signature of External Guide With date and Designation Seal

    Full Signature of Internal Guide

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    Format for students declaration

    DECLARATION I hereby declare that this Project Report entitled

    __________________________________________ submitted by me to the

    Army Institute of Management Kolkata, is a bonafide work undertaken by me

    under the guidance of [NAME OF THE COMPANY GUIDE WITH

    DESIGNATION] and Prof [NAME OF INTERNAL GUIDE], faculty of AIMK and

    it is not submitted to any other University or Institution for the award of any

    degree or diploma / certificate or published any time before.

    Signature Name of the Student

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    5. Two printed copies and one soft copy in .pdf format, of the project report, should be submitted to the Academic office of the Institute and one printed copy should be submitted to the organization where the project work is undertaken.

    6. A project summary has to be submitted along with soft copy to the internal guide

    while submitting the project report (format attached).

    7. The printed copy of the Project Report must bear the Guidance Certificate duly signed by both the Guides (Internal & External). The signature of the External guide should be supported by the relevant seal of the organization.

    8. Text format for the report:

    (a) Length of the report : 30 pages ** (excluding appendices & annexure) (b) Size of the paper : A4 (c) Margin : 1 inch each (d) Line Spacing : 1.5 (e) Font : Arial (f) Heading text size : 16 (g) Sub-heading text size : 14 (h) Paragraph text size : 12

    ** Research Methodology and Findings/conclusions/recommendations must cover atleast two third of the total length of your report

    9. Acknowledgements: There are many persons who may have helped you during

    the course of your project. It is your obligation to acknowledge and thank them for their help. Customarily, thanks are due to the following persons in the given order.

    a) Head of the Organization. c) Faculty Guide d) Others.

    10. Table of Contents: The main function of this element is to give the reader an overall view of the report. The main divisions as well as the subdivisions should be listed with the number of the page on which they first appear. It helps the reader locate a particular topic or sub-topic easily. While preparing the Table of Contents you have to bear in mind the following points about its layout: Leave a 1" margin on the left and a 1" margin on the right, the top and the

    bottom. Write the phrase Table of Contents on the top in CAPITALS. Write the number of the item to indicate the sequence of items. After the

    number, leave three or four spaces and then type the first heading. Indent second-order headings three or four spaces. Leave two spaces between main headings and one space between sub-

    headings.

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    11. Referencing: References and citations should be complete in all respects in order to enable readers to look up the source materials and most importantly, to demonstrate that your project is well - researched and gives credit to the author(s) of the source materials. References should be included at the end of the paper. All the references should be referred to in the text and arranged in alphabetical order. You should include only a list of cited References and not a Bibliography. The references must follow the style guide of the American Psychological Association (APA). Keep uniformity in the references - example use p.14, p.16 (for single page references) and pp. 14-38 for multiple page references. Page numbers, names of publishers and place of publishing are very important and should not be left out of book references. Furthermore, page numbers should be given for books /journals/articles/journal articles/ journal articles from a subscription database) references. EXAMPLE OF A BOOK Keller, K. L. (2003). Strategic brand management: Building, measuring and managing brand equity (2nd ed.) New Jersey: Prentice Hall. [In text citation: Keller, 2003] BOOKS (WITH MORE THAN THREE AUTHORS) Giddens, A., Dessler, G., Dooley, D., & Smucker, M.K. (1979). Central problems in social theory. Action, structure and contradiction in social analysis (Vol. 3, pp.719-729). Berkeley : University of California Press. [In text citation : Giddens, Dessler, Dooley, & Smucker, 1979] CHAPTER OF A BOOK Kotler, P., & Gertner, D. (2004). Country as brand, product and beyond : A place marketing and brand management perspective. In N. Morgan, & A. Pritchar (Eds.). Destination branding : Creating the unique destination proposition (pp. 40-56). Oxford: Elsevier Butterworth-Heinemann. [In text citation : Kotler & Gertner, 2004] BOOKS (EDITED) Giddens, A., & Perlez, J. (Eds.) (1979) . Central problems in social theory. Action, Structure and contradiction in social analysis (Vol. 3, pp.719-729). Berkeley : University of California Press. [In text citation : Giddens & Perlez, 1979]

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    JOURNAL ARTICLE Alex, J., & Raveendran, P.T. (2011). Does credit card usage enhance defaults among compulsive buyers? Indian Journal of Marketing, 41 (6), pp 3-12. [In text citation : Alex & Raveendran, 2011] JOURNAL ARTICLE WITH DOI Richins, M.L., & Dawson, S. (1992). A consumer values orientation for materialism and its measurement: Scale development and validation. Journal of Consumer Research, 19 (3), pp 303-316. DOI: 10.1086/209304 [In text citation : Richins & Dawson, 1992] JOURNAL ARTICLE FROM A SUBSCRIPTION DATABASE Alden, C., & Davies, M. (2006). A profile of the operations of Chinese multinationals in Africa. South African Journal of International Affairs, 13 (1), pp 83-96. Retrieved from the EBSCO database. [In text citation : Alden & Davies, 2006] CONFERENCE PROCEEDINGS Prayag, I. L., Ramjee, R. (2009). The impact of Newcastle disease control on smallholder poultry production in Mauritius. In R. G. Alsers, P. B. Spadbrow, & M. P. Young (Eds.), Village chickens, poverty alleviation and the sustainable control of Newcastle disease: Proceedings of an international conference held in Dar es Salaam, Tanzania, 5-7 October, 2005 (pp. 132-134). Canberra, Australia: Australian Centre for International Agricultural Research. [In text citation : Prayag & Ramjee, 2009] THESIS Eniola, S. (2006). Customer Satisfaction in the Mobile Telecommunications Industry in Nigeria (Unpublished MBA Thesis), Blekinge Institute of Technology, Ronneby, Sweden. [In text citation : Eniola, 2006] DISSERTATION FROM THE WEB Angelova, A. N. (2004). Data pruning (Master's thesis). Retrieved from http://resolver.caltech.edu/CaltechETD:etd-05282004-000943 [In text citation: Angelova, 2004] WEB SOURCES Girdharwal, N. (2007). A study of physicians' behavior towards marketing of pharmaceutical products: A case study of Indian market. Retrieved from http://www.pharmainfo.net/reviews/study-physicians-behaviour-toward-marketing-pharmaceutical-products-case-study-indian-market [In text citation: Girdharwal, 2007]

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    NEWS PAPER ARTICLE Patankar, S. (2012, October, 2). Green IT to double to $70bn by 2015: Gartner. The Times of India, p.5. ONLINE NEWSPAPER ARTICLE Patankar, S. (2012, October, 2). Green IT to double to $70bn by 2015: Gartner. The Times of India. Retrieved from http://articles.timesofindia.indiatimes.com/2012-10-02/software-services/34217449_1_sustainability-carbon-emissions-productivity-and-drive-growth NEWS PAPER ARTICLE WITH NO AUTHOR Green IT to double to $70bn by 2015: Gartner. (2012, October, 2). The Times of India, p.5. GOVERNMENT REPORT Economic and Statistical Organization Punjab. (2011). Environment statistics of Punjab. Retrieved from http://pbplanning.gov.in/pdf/environment2011.pdf

    12. Analysis of data should be done using SPSS. Special credit will be awarded for using this.

    13. Every student has to appear in the Viva-Voce examination on the Project Work.

    14. The Project Report will have to be submitted by 31st October, 2015. Under no circumstances will this date be extended.

    Sd/-xxxx Jun, 2015 (Prof Rabin Mazumder) For Academic Coordinator