Singgah Sokmo2 Café

ETR 300 PRESENTATION

Presented by:

Muhammad Zhafri Bin Firuz Muhammad Faiz Bin Ismail

Syarulrezwan Bin NasirWan Mohamad Zulfahmi Bin Wan Ibrahim

GENERAL

EXECUTICE SUMMARY

Firstly of all, we which to express to thankful and grateful to the Almighty ALLAH because of ALLAH blessing and finally we have completed the business plan.

Otherwise, we went to tribute this thanks to Puan nur Hasnizawatie bte Hasyim those who are lecturer for subject ETR 300 by giving their ideas and guide to use in other to develop our project.

For to other lecturer, friends and outsider specially our parents who are involved directly or indirectly in this project. We would like to thanks for all your kindness in helping us whether in material ideas and information we might had face some problem but as a professional, we have a excellent overcome for those situation.

BUSINESS PLAN PURPOSE  

This business plan as a guideline and example for us to practice the entrepreneurship project which is we will involve.

Besides, it is easier to use to obtain loan from bank as your additional capital.

It also have a complete information to identified and study from various expect which is a financial parties will believe that this business have a potential to become a good business plan.

The business plan also can inform the planning base on feed lot fresh farm technique. This is one way to anybody who when to running business get more profit.

Bussiness background

Company : Singgah Sokmo-Sokmo Café Sdn. Bhd.Business plan : Producing variety of fresh juice fruits, sandwich and finger food.Address : NO 10, Uitm Pahang, 26400 Bandar Jengka, Pahang Darul Makmur.Telephone No : 609-42518876Website : www.s3c.com.my

LOCATIONSINGGAH SOKMO-SOKMO CAFE SDN BHD

ADMINISTRATION

ORGANIZATION CHART

JOB DESCRIPTIONPosition : General / Administration Director Job Description :

• To ensure the business activity run smoothly by coordinating with all the director

• To ensure all important data should be keep safely and should be keep secret especially about marketing and our administration.

Position : Marketing Director Job Description :

• To analyze the market size and strategies as well as promoting the product.

• To conduct economic and commercial survey to identify potential markets for the product.

Position : Financial DirectorJob Description:

• To arrange the financial strategy and to make sure the financial always stable.• To manage the budget of company and divide the budget to

other department.• To plan the company’s investment in fixed assets or capital

budgeting

Position : Operation and Production DirectorJob Description:

• To design the operation plan, process chart and layout.• To supervise and monitor daily operation as well as

systematic condition and follow the schedule.

• Position : Cashier• Job Description:

» To handle and manage the cashiers register.» To calculate the money at the last of business operation.» To make the list for sales everyday and give money to the

financial director.

SALARYPOSITION

NOBASIC

SALARY (RM)

ALLOWANCE EPFSOCSO (2.5%)(RM)

NET SALARY

(RM)ATTENDEN

CE (RM)PETROL

(RM)EMPLOYER 12%

EMPLOYEE 11%

ADMINISTRATION

DIRECTOR1 2,800 20 30 344 0 - 2506

MARKETINGDIRECTOR

1 2,300 20 30 284 0 58.75 2,007.25

FINANCIALDIRECTOR

1 2,300 20 30 284 0 58.75 2,007.25

OPERATION & PRODUCTION

DIRECTOR1 2,300 20 30 284 0 58.75 2,007.25

CASHIER 1 700 20 30 92 84 18.50 647.50

WORKERS 4 2400 80 120 320 292 65 2,243

TOTAL (RM) 9 12,800 180 270 1608 376 201 11,418.25

SCHEDULE OF REMUNERATION

MARKETING

PRODUCT DISCRIPTION

•JUICES I.WatermelonII.CarrotIII.Apple IV.GuavaV.KiwiVI.StrawberryVII.OrangeVIII.LemonIX.MangoX.Star fruit

SIDE MENU

•Sandwiches Egg Cheese Tuna Vegetables

• Nugget

• Fried Fries

TARGET MARKET

• Students

• Staff

• Lecturer

• Resident

•Students 195 X RM 4.00 = RM 780.00

•Lecturer75X RM 4.00 = RM 300.00

•Resident30 X RM 4.00 = RM 120.00

•Staff100 X RM 4.00 = RM 400

Total = RM 1,600

Market size

MARKET SIZE

COMPETITORCompetitors Strength Weaknesses

Selera Atikah UiTM Pahang,26400 Bandar Jengka,Pahang

near the hostel suitable for food have many choices of

food

too expensive Not enough worker dirty

Dining Hall UiTM Pahang,26400 Bandar Jengka,Pahang

variety of food located near hostel

no side menu not have wireless So crowded

Seroja Café,UiTM Pahang,26400 Bandar Jengka,Pahang

sells for cheap price variance products Near from class

Far from college Limited of menu

MARKET SHARE

BEFORE ENTER MARKET

AFTER ENTER MARKET

SALES FORECASTING

Year Increment (%) Income (RM)

2009 - 467,500.00

2010 5 490,850.00

2011 9 537,027.00

-Brand- Speciality- Packaging- Premise Setup & Design- Signboard

Promotions :• Opening

Ceremony • Free Sample• Flyers

• Website• Milestone

Distribution StrategyManufacturer Customers

Product strategy

PROMOTION STRATEGY

OPERATION

OPERATION PROCESS

OUTPUT- Juice-Sandwich- Nugget - Fried fries

Control

BUSINESS INPUT- Labor- Machinery & equipment- Capital- Raw material

OPERATION PROCESS

Wash the fruits

Cut the fruits into slices

The fruit are store at refrigerator

Waiting for the order from customer

The fruits are mix and blend together with other ingredients according to the recipes

The juice are pour into the plastic cup The juice are ready to be serve to the

customer

OPERATION CHART

MATERIAL(JUICES)

Cut the bread into triangle shape.

Put mayonnaise to the bread surface.

Put the union, garlic, cabbage, cucumber into the bread. Put the tuna on top of the vegetable than place another bread to accomplish the sandwich.

Seal the sandwich with seal plastic.

Waiting for the order from customer. The sandwich is serve into the plate. The sandwich is ready to be serve to the customer

OPERATION CHART

MATERIAL( Sandwich)

CUSTOMER

The customer enter the shop

The customer go to the cashier

The customer ask for the menu

The customer make an order

The cashier tell the maker to make the menu

The customer pay for the menu

The customer go to the next counter

The juice maker will recheck the receipt

The customer get the juice

The customer sit with juice in the cafe

The customer take away

FINANCIAL

PROJECT IMPLEMENTATION COST

OBJECTIVE

• To help get a loan from the bank or money from the others private personal.• To indicate to the manager as to the profitability and affiance of the business.• To propose the new idea relevant sources of fund.• To inform potential investors who may keep in investing or buying up the business.• Easy the owners to plans the budgets for running the capital of business or new project.

SOURCE OF FINANCING

SOURCE RM

OWN CONTRIBUTION:

GENERAL /ADMIN. MANAGER

MARKETING MANAGER

PRODUCTION MANAGER

FINANCIAL MANAGER

14500

9 500

9 500

9 500

TOTAL OWN CONTRIBUTION 43000

LOAN FROM MAYBANK 132200

TOTAL 175200

GRAPH & PERFOMANCE

Current Ratios Quick Ratios

Return on AssetNet Profit Margin

Gross Profit MarginInventory Turnover

Depth to Asset Times Interest Earned

Depth to EquityReturn on Equity

SinggahSokmo-Sokmo Café Sdn.BhdFINANCIAL RATIO ANALYSIS

Year 1 Year 2 Year 3

LIQUIDITY      

  Current Ratio 9 11 12   Quick Ratio (Acid Test) 9 11 12  

EFFICIENCY        Inventory Turnover #VALUE! #VALUE! #VALUE!         

PROFITABILITY        Gross Profit Margin #VALUE! #VALUE! #VALUE!  Net Profit Margin 4.22% 7.22% 11.49%  Return on Assets 9.08% 15.69% 23.50%  Return on Equity 31.47% 36.09% 38.60%         

SOLVENCY        Debt to Equity 194.67% 97.00% 43.90%  Debt to Assets 56.19% 42.15% 26.73%  Time Interest Earned 2 6 15