SINGAPORE DISCOVERY CENTRE ANNUAL REPORT 2000/2001

2 SDC Logo

3 Mission Statement

4 Chairman's Thoughts

6 Board Of Directors

7 Steering Committee Members

8 Management Team

10 Mark Of Excellence - ISO 9002

12 Attractions Of SDC

13 Breaking New Grounds

IS Jewel Attractions

16 Promotions & Publicity Efforts

18 National Education Programmes & Activities

24 Our Unique Membership Schemes

25 Distinguished Guests At SDC

26 Visitorship Profile & Other Figures

28 Financial Overview

The logo is a graphic representation of the sights,

sounds and action which guests will experience at the Singapore Discovery Centre.

Bold, modern and dynamic, it represents the forward-looking spirit of the Centre.

The ear, eye and hand icons evoke the hands-on experience and interactive simulations

in store for our guests. Breaking the confines of the triangle with flying sparks, the

icons also symbolise the continued reach for new frontiers of knowledge and

discoveries, where one can truly hear the past, see the present and

touch the future.

SINGAPORE DISCOVERY

CENTRE

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To inspire in Singaporeans a sense of confidence in

the future of Singapore and in the SAF by enhancing

awareness of our nation's milestones and achievements

and the part citizens play in ensuring national survival,

security and success, so as to instill in them a sense

of pride in Singapore's achievements.

Giving Singaporeans an opportunity to think about

the future and what is needed for our next generation

to continue with the peace and prosperity enjoyed,

so as to prepare our citizens to meet the challenges

of the future.

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W e are venturing into the new millennium with excitement and a commitment to continue to excel in what we do, and to deliver our best to all we serve. As the new Chairman of the Singapore Discovery Centre, I am privileged to be leading the Centre as it embarks on the next stage of its journey.

A C H I E V E M E N T S In this fiscal year, we continued to upgrade our facilities and improve the quality and services of our Centre. The achievement of the IS09002 quality standards in February 2001 was a testimony to our commitment towards service excellence. W i t h the certification, the Singapore Discovery Centre is committed to maintaining at least 95% exhibit availability at all times.

An internal study by MINDEF's Applied Behaviourial Sciences Department showed that the Centre had been effective in enhancing the awareness of Singapore's key milestones and achievements amongst its visitors, as well as their sense of confidence in Singapore's future. This showed that our "edutainment" approach has not only helped to entertain our visitors, but also educated them in the process.

Total visitorship to the Singapore Discovery Centre during the year was 308,222, an increase of 2.4% over the previous year. W h a t was particularly noteworthy was the I 1.6% increase in the student visitorship, amounting to 78,838. In addition, the outreach programmes conducted by the Centre's Education Department, which included roadshows, historical trails and other activities conducted outside the Centre, have enabled the Centre to reach out to another 94,797 students.

M r P e t e r O n g 2nd Permanent Secretary (Defence)

Ministry of Defence

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Today, the SDC runs a wide range of educational programmes and activities for children aged between 5 and 18, to cater to their diverse needs and interests. W e also enjoy the strong support of schools and educational institutions who are our institutional members.

N E W D E V E L O P M E N T "The Periscope Adventure" Gallery was launched in November 2000. Comprising six interesting interactive kiosks that challenge visitors on their knowledge of different aspects of Singapore, the Gallery is especially designed for young visitors aged 7 to 12. The feedback the Centre has received on the Gallery since its opening has been very encouraging.

T H E W A Y A H E A D The Singapore Discovery Centre faces a number of challenges in the coming year. First and foremost, we recognise that it will be increasingly difficult for the Centre to draw repeat visitors without major new exhibits at the Centre, especially with the keen competition from other attractions in Singapore and our neighbouring countries. The economic downturn has also affected arrivals to the Centre.

The Centre will focus on customer service to differentiate ourselves. W e will go the extra mile and customise our programmes to meet the specific needs of our institutional and corporate clients. But beyond this, we need to re-examine how we would position the Singapore Discovery Centre. Today, the Centre is one of many sites participating in the Ministry of Education's Learning Journeys programme. Although we are already one of the more popular sites, we should aim to do even more given our unique coverage of national issues at the Centre. W e also want to continue to make significant contributions to the National Education effort. Finding the responses to these challenges will be a key priority for us in the coming year.

A W O R D O F T H A N K S I would like to record my deep appreciation to my predecessor, Mr Peter Ho, for the firm foundations that he has laid for the Centre. Mr Ho has been instrumental in the setting up of the Centre and has chaired the Centre's Board of Directors since the Centre was opened in 1996. I also wish to thank members of the Singapore Discovery Centre, Board of Directors and Steering Committee for their support and advice, as well as the Management and staff for their dedication and hard work over the past year. I would also like to thank all our business associates, sponsors and partners for their support, and I look forward to their continued support. In particular, I would like to express my appreciation to the Singapore Totalisator Board for its support of the Centre's programmes over the years.

M r P e t e r O n g Chairman

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C h a i r m a n Mr Pe te r O n g 2nd Permanent Secretary (Defence) Ministry Of Defence

R A D M S i m o n O n g Commandant SAFTI Military Institute (Appointed as of 20 August 2001)

B G ( R E T ) Ch in C h o w Y o o n Executive Director Singapore Discovery Centre

Ms Phoon L e e Chaeng Director (Planning) Ministry Of Education

Outgoing Members Of The Board Of Directors

Mr Peter Ho Permanent Secretary (Defence) Ministry Of Defence (20 March 1990 - 31 December 2000)

Mr Chiang Chie Foo Permanent Secretary Ministry Of Education (I January 1998 - 22 December 2000)

B G Stephen W o n g Commandant SAFTI Military Institute (3 April 1996 - I August 2001)

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Outgoing Steering Commi t t ee Members

Mr Peter Ho Permanent Secretary (Defence) Ministry Of Defence (20 March 1990 - 3 I December 2000)

Mr Chiang Chie Foo Permanent Secretary Ministry Of Education (I January 1998 - 22 December 2000)

B G Stephen W o n g Commandant SAFTI Military Institute (3 April 1996 - I August 2001)

Co l .Goh Chee Kong Director, Public Affairs Ministry of Defence (28 Sept 1998 to 16 April 2001)

C h a i r m a n M r Pe t e r O n g R 2nd Permanent Secretary (Defence) Ministry Of Defence

M r O n g B e n g L e e Director Central National Education Office Ministry of Defence

R A D M S i m o n O n g Commandant SAFTI Military Institute (Appointed as of 20 August 2001)

Ms C h o n g Ph i t L ian Chief Executive Officer SAFE Enterprises Pte Ltd

M r Lai K i m Fa t t Director, S C O Systems Defence Science & Technology Agency

Professor Leo Tan Director National Institute of Education

B G ( R E T ) Ch in C h o w Y o o n Executive Director Singapore Discovery Centre

Col . B e r n a r d Toh Director, Public Affairs Ministry of Defence (Appointed as of 20 June 2001)

Ms Phoon Lee Chaeng Director (Planning) Ministry of Education

M r K w a Chong G u a n Head of External Programmes Institute of Defence & Strategic Studies

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B G ( R E T ) Ch in C h o w Y o o n Executive Director

M r Adr i an Tan General Manager, Operations

M r G K Pil lai Senior Operations Manager

Mr Lawrence Low Technical & Estate Managei

M r H e n r y W o n g Marketing Manager

Ms Jul ie Choc Education Manager

Ms Peh Yee Joo Assistant Manager Business Development

Ms Faye Kee Finance & Administration Manager

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" W e aspire to continuously improve our services in our efforts to reach out to the people,

to be the leading attraction in Singapore in providing educational experience in a fun and

entertaining manner. With a successful quality system, our excellent service t o the public

will be maintained and continually upgraded."

- BG (RET) Chin Chow Yoon, Executive Director, Singapore Discovery Centre

SDC'S I S O 9002 C E R T I F I C A T I O N

W i t h i ts m i l e s t o n e a c h i e v e m e n t

of the I S O 9002 Cer t i f i ca t ion on 12

February 2001, S D C has proven to be

a m o d e l f o r qua l i t y a s s u r a n c e in

product ion, installation and servicing.

B G ( R E T ) Chin C h o w Yoon, Executive

Director of Singapore Discovery Centre,

initiated this pro jec t at about mid of

year 2000.

As a quality-oriented organisation, w e

a re p roud that S D C passed the P S B

audit w i thout any non-compliance. 10

B E N E F I T S F R O M A P P L Y I N G F O R I S O 9002

The process to attain this IS09002 achievement was tedious and demanding but it was definitely an important accomplishment. It strengthened our belief in the high service quality of the S D C , and further fostered our spirit of excellence. During the application process, our staff also learned to:

* Be more systematic in managing the defects and inventory records.

* Be focused at all times, on our Mission Statement and its purpose.

v Be detailed in monitoring spare parts for defects and ensuring reliability of the equipment and spare parts.

* Be stringent in our purchasing process and to have a strict purchasing policy.

Plans have already been laid out to upgrade our IS09002 to the 2000 version, which focus on system process.

F E E D B A C K F R O M O U R S T A F F

"I feel more confident now as I lead my team towards the quality assurance in maintenance and services. I have come to understand the importance of setting quality standards and maintaining it."

- Mr Nasaruddin Yussof, Assistant Manager (Technical), S D C

Avai labi l i ty of Exhibits for F Y 2000

I I

A T T H E M A I N L O B B Y Greeting visitors is a unique 9-metre tall double-helix D N A structure and a 9-metre wide Map of Singapore, made from a collage of photographs of 2,574 Singaporeans. Combined, the two exhibits symbolically convey the message: it is the citizens that make Singapore what it is today.

A T T H E i W E R K S L O B B Y Be introduced to our handsome and chatty Robot, Little George, who is ever-ready for a chat and to share a tale or two with our visitors.

T h e S i n g a p o r e D i s cove r y C e n t r e is c o m m i t t e d t o using t h e best of high t e chno logy to prov ide i n n o v a t i v e a n d i n t e r a c t i v e a t t r a c t i o n s f o r its v is i tors .

T H E P R O M I S E O F P E A C E The Promise of Peace is a giant illusionary 3D sphere that projects into the future. The globe at the end of the tunnel is achieved by 4 mirrors which work together to create a whole, larger than any one of the individual elements. The end results reflect the dynamism of a vibrant city. A dynamism that is possible only in a peaceful world. In a dramatic use of contrast, The Promise Of Peace demonstrates the benefits of peace and the breakdown of peace are but two faces of

the same coin.

A T T H E T A C T I C S G A L L E R Y Tactics are the order of the day. Experience the Tintoy Theatre and be exposed to the different strategies.

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N o t contented wi th maintaining our popular resident a t t rac t ions , w e push the vanguard to br ing vis itors ' sight, sound and touch exper ience at the S D C to new f ront ie rs , giv ing ou r v is i tors reasons to c o m e t i m e and again. O u r t w o latest a t t rac t ions at t he C e n t e r promises someth ing for eve ryone in t he family:

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T h e Latest Attractions at S D C

P I R A T E S O N 3D ( Launched June 2000) This 3D large format film transports viewers to a far-away Carribean island where they are entertained by the laugh-a-minute misadventures of a crew of hopeless pirates, led by comic "Captain Lucky" on their quest for a hidden treasure.

The 350-seat iWERKS Theatre also screens a number of other films, including large-format fast-paced action movie "On Guard", 3D laser spectacular "Tne Eighth Wonder" and "A New Day", a film capturing the contributions of ordinary Singaporeans.

T H E P E R I S C O P E A D V E N T U R E C H I L D R E N ' S D I S C O V E R Y G A L L E R Y (Launched Nov 2000) Especially for our young visitors of ages 7 to 12, the colourful and interactive "Periscope Adventure" gallery is a definite crowd-puller. Submarine Commander Captain Mikey takes children on a journey of discovery about Singapore, fostering an appreciation for the multicultural heritage of Singapore, including festivities and trades that were important in the nation's past.

Children are challenged on their knowledge about Singapore through 6 stimulating interactive stations. Creativity is encouraged through role-play games where children can act as city-planners.

To maximise the edu-tainment potential of the gallery, a special complementary education programme was introduced. This structured programme has well-received by teachers and children alike.

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H e r e a t t he S D C , w e be l ieve t ha t educa t i on and e n t e r t a i n m e n t can be m e r g e d in exc i t ing and innovat ive ways. Harness ing the best of technology, S D C shapes n e w possibil it ies in 'edu-ta inment ' w i th ou r mainstay a t t rac t ions , whose popular i ty a t tests t o ou r success.

M O T I O N S I M U L A T O R First in the region and the largest in South-east Asia, this 60-seat 6 DOF (Degree of Freedom) motion simulator provides accelerated thrills and spills with seats that move and swerve in tandem to the visuals on-screen. Choose

between rides "Strike Force", "Dino Island" and "RGB".

i W E R K S T H E A T R E The 350-seater theatre features a towering 5-storey high screen. Complemented by world-class sound effects, viewers are treated to a hyper-realistic sensory experience. Movies screened include "Grand Canyon", "On Guard" and "Encounter in the Third Dimension", a 3D movie with special visual and sound effects.

S H O O T I N G G A L L E R Y Another first in the region, this sophisticated system boasts 6 shooting scenarios that challenge visitors' shooting capability. Guests can pit their skills against one another in the computer-simulated firing range using real M I6 rifles for added authenticity.

O U T D O O R E X H I B I T S Complementing SDC's indoor visiting experience, the outdoor exhibits of military hardware from the Navy, Airforce and Army give a good introduction to the development of military technology.

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T h e S i n g a p o r e D i s cove r y C e n t r e con t i nues to bui ld on its pos i t i ve publ ic pro f i l e and p r o m o t e its un ique p ropos i t i on as S i n g a p o r e ' s p r e m i e r edu-t a i n m e n t pa rk , t h r o u g h a s m o r g a s b o r d of c r e a t i v e p r o m o t i o n s and fun-fi l led act iv i t ies .

S E N I O R C I T I Z E N W E E K (19 -26 N o v e m b e r 2000)

W e believe that SDC appeals to visitors of all ages. In honour of the golden years, Senior Citizens aged 55 years and above were given a special admission rate as we celebrated Senior Citizen Week 2000.

S I N G A P O R E D I S C O V E R Y C E N T R E ' S 4 T H A N N I V E R S A R Y

(23 - 26 N o v e m b e r 2000)

To share our celebratory mood, we put out special admission packages, attractive discounts to our rides and even included free drinks with every admission to 3-D movies in the Centre.

C H I N E S E L U N A R N E W Y E A R (24 - 28 J anuary 2001)

In the festive spirit, SDC offered free admission for all who are born in the year of

the SNAKE. In addition, every admission was entitled to an instant lucky dip. 16

A V I S I T F R O M J A P A N E S E S T U D E N T S ( J anuary 2001)

49 exchange students from Japan enjoyed a special visit to SDC, organised by Miyoshi

Industries. W e were happy to play hosts in building the bridge of cross-cultural appreciation.

T V C O V E R A G E

K I D S @ W O R L D ( S e p t e m b e r to D e c e m b e r 2000)

A popular Mandarin children's programme broadcast every Sunday on MediaCorp

Channel 8, Kids@World focused on Internet and Technology savvy children. Our mascot.

Little George and exhibit, Promise of Peace, were featured in the show's opening sequence.

T H E B I G Q ( N o v e m b e r to January 200 I )

Our lively mascot, Justin, was featured in all 13 episodes of this award-winning local

children's programme, screened from 5th November 2000 to 28th January 2001.

—

JHLm* m™ C O R P O R A T E E V E N T S W e encourage organisations to make full use of our scenic outdoor picnic area as

well as our indoor facilities for special corporate functions. The facilities can also be

used for private functions, for example, SDC was closed specially for the Public Utilities

Board's Family Day. Family Days held at the SDC have seen overwhelming responses

with a total of up to 19,200 adults and children having participated in corporate

functions under 22 organisations and 7 SAF units at the SDC.

mm niuM iMimf&ISL I

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A W O R D F R O M T H E E D U C A T I O N D E P A R T M E N T

To convey the message of National Education effectively, our Education Department has overhauled its educational approach in the past year. Relevant to the change, our institutional membership in December 2000 reached a high of 80% of the schools I I 5 Pre-schools and Childcare centres.

Our Education Executives guide students through visits, helping our youths to make sense of the exhibits and their connection to important National Education objectives. Special activities are also planned to complement visits, purposefully imparting knowledge to students in an enjoyable manner. These efforts have resulted in a I 1.6% increase in visitorship, a quantum of 78,838 visitors, between 1999 and 2000.

Our Education Executives also imparted the importance of National Education messages through our Outreach Programmes that included Roadshows and Special Events organized outside the Centre, these Outreach Programmes have enabled the Centre to extend out to another 94,797 students.

Programmes & Activites

SDC firmly believes that education and entertainment can wo rk together in a delightful synthesis. To prov ide a p lat form for meaningful "edu-tainment", we introduced 12 new programmes to complement the schoo l curriculum, with the common goal of imparting important values.

R E A C H I N G O U T

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O N - G O I N G P R O G R A M M E S A T S D C

I . The S to r y P lace ( Launched in Jan 200 I ) Specially designed for pre-schoolers and Lower Primary students, this programme uses engaging games and hands-on activities to inspire children to have fun and express themselves. A total of 4,308 students have gone through these sessions since April 2000.

2. Path to Ha rmon ious Living ( Launched in Jan 2001) The concept of Harmonious Living is taught to students in Primary 3 and 4, with an emphasis on interactive skills like co-operation, communication and cohesiveness. Conducted once a week, 2,548 students will have participated in this programme since April 2000.

3. Co l laborat ion between S ingapore Discovery Cen t r e andTuas Nava l Base This joint project appeals to Junior Colleges (JCs), Polytechnics and Institute of Technical Education (ITEs). Starting with a tour at Tuas, RSN officers speak on details of the vessels and talk about National Education and Defence. Students then spend the second half of the programme back at the Singapore Discovery Centre. The project reached out to a total of 4,000 students over the last financial year.

' -1)1 M f i 4. " W e Must Ourse lves Defend S ingapore"* Jji ( Launched in January 2001)

^ V . " j j f j f r f ' f^K Senior officers with the rank of Major and above were w P j ^JhBBI™ j invited to address students from Upper Secondary to JCs,

I Polytechnics and ITEs, in a talk that takes its title from R F W J S f c National Education message 5.* Through the seminar,

^ ^ ^ H f gk w e t o i n s t i ' i n s tudents, the passion and need to ^ iS^^r ft|gy jfh defend our country. 3,430 students have participated in

v J S this joint project between the Singapore Discovery Centre m K t k- and The Singapore Armed Forces Veterans' League.

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6. Nat iona l Educat ion W o r k s h o p ( Launched in February 2001) The National Education Workshop, developed by an experienced curriculum Specialist, imparts National Education (NE) messages to secondary school students through interactive activities and games. Qualities like social cohesion, confidence in our future and the courage to face challenges as a nation, are the key messages this workshop aims to bring across to students.

5. W e s t e r n Batt lef ields Trai l Many students and teacher groups have opted to brave this trail that is interesting and educational. Our very own knowledgeable SAFVL senior officers guide students through an in-depth look of the four battlefields in the western region and the fall of Singapore to the Japanese in 1942. 5,640 students have participated in this trail since its launch in January 2001.

7. Exper ient ia l Learn ing Packages ( Launched in May 2000) Based on the concept of experiential learning, these programme packages encourage students of all levels to take a pro-active stance, to explore and participate in learning about the profound changes in our nation-state's recent history.

8.1 A m Impor t an t This classroom programme generates an awareness of essential individual and group contributions towards Singapore's survival and growth. Through fun and interactive activities, students learn about strength in diversity, interdependence, and appreciate their unique role in contributing towards their school, community and nation.

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9. Leaders of the W o r l d This programme emphasises the importance of having good leaders in a country. Highlights include an exhibition of selected world leaders and their contributions. Students are facilitated to discover what it means to possess good leadership traits.

10.The Per iscope Adven tu re First mentioned in the section "Breaking New Grounds", this programme brings students through the Periscope Gallery with a series of informative, fun and interactive games to learn about the unique cultures and festivities in Singapore, as well as the participating of land allocation.

I I . Explor ing A S E A N Designed to complement the requirements of Upper Primary Social Studies Syllabus, students are taught the values symbolised by the ASEAN logo as well as the importance of positive inter-relationships between Singapore and other ASEAN countries.

12. Kindies' P rog rammes An activity-based programme for pre-schoolers. Through a range of games aims to build communication skills and confidence among students, pre-schoolers are taught the value of racial harmony, and the importance of loyalty and unity as a nation.

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Special Exhibitions And Act iv i t ies

Special activities are held on all four commemorative days, in the spirit of encouraging meaningful celebratory experiences.

1)Total Defence Day Crossword puzzles and a script-writing competition marked Total Defence Day in February 2001. Through these activities, the 11,692 students who took part learnt about the five aspects of Total Defence and their significance.

2) Nat iona l Day Ce lebra t ion ACS had a memorable celebration at the grounds of the Singapore Armed Forces Military Institute on the eve of National Day in 2000. The result of a joint effort between Singapore Discovery Centre and the SAFTI Ml. W e were honoured to have Mr Peter Ho, Permanent Secretary (Defence) to grace the event.

3) Nat iona l Educat ion Carn iva l In November 2000, 10 Secondary Schools and a Junior College from the West Cluster 6 tested their knowledge of Singapore against one another during the Cluster NE Competition at the Singapore Discovery Centre. Students also presented Singapore history through innovative project work and exhibits at our Hospitality Suite. This event created much "espirit de Corp" among the schools.

4) Nat ional Educat ion Days Damai Secondary School, Fajar Secondary School and Pioneer Secondary School co-planned and organised a large-scale National Education Day event at the Singapore Discovery Centre in 2000, featuring a wide array of food, activities and competitions. Students had an exceptional time at this fun-filled event that extended education beyond the walls of a typical classroom. The principals of all three schools have expressed their support for future visits.

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Outreach P rog rammes

The Singapore Discovery Centre ventures out to make the messages of National Education accessible to a wider audience.

1. Roadshows SDC sponsors four roadshows per week at the school premises of its institutional members, imparting NE messages in a light-hearted manner to students. As of 3 I March 2001, 89,500 students will have attended our roadshows.

2. Special Events Singapore Discovery Centre also organised fun-filled special events at institutional members' school premises. These special efforts have reached out to a total of 5,297 students.

"Education is not the accumulation of knowledge,

but the ability to find it."

- Louis Nizer

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H e r e a t S D C , w e be l ieve w e have s o m e t h i n g va luab le t o share . In o r d e r to encou rage and fac i l i t a te t h e use of o u r v a r i e d faci l i t ies, w e have t a i l o r ed 4 d is t inc t m e m b e r s h i p s c h e m e s to m e e t t h e un ique needs of ou r 4 v is i tor groups.

Co rpo ra t e Membersh ip Our corporate members enjoy exclusive privileges upon visits and receive prompt news updates from the Centre. They are also entitled to special privileges when holding corporate functions on our premises. Our corporate members include corporations like Sony Electronics (S) Pte. Ltd, SingTel Yellow Pages Pte. Ltd., F&N Coca-Cola Pte. Ltd. and StarHub Pte. Ltd., many of whom have stayed with us for more than 3 years.

Famil ies Membersh ip Members are treated to complimentary admissions and other special privileges when visiting or holding functions at the SDC. As of March 2001, families membership increased by 50% compared to the last financial year.

Fr iends of L i t t le Geo rge Launched in June 2000, this special scheme under SDC's Kid's Club caters exclusively to children between the age of 3 to 12. The Friends of Little George Mission Statement states the aim to cultivate children's interest in National Education and their role as Singaporeans. Members enjoy special discounts, newsletter-updates and free admission privileges at the Centre. At the same time, we encourage their participation in SDC's organised activities that develops creativity, social skills and self-expression.

School Inst itut ional Membersh ip Extended to all educational institutions from pre-schools and child-care to polytechnics and foreign schools in Singapore, this affordable scheme accords special privileges and priority bookings for events and exhibitions. Incentives include guided tours by our Education Executives, customised programmes and road-shows. Further discounts are offered for renewed memberships. As of 3 I March 2001, 78% of schools in Singapore are institutional members of SDC.

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Dis t i ngu i shed G u e s t s a t S D C

SDC proved its status as a truly world-class 'edu-tainment' venue, and not just another

tourist attraction, by playing host to 210 VIP guests from 28 countries. They were most

impressed with what they saw and left with fond memories of their visits. Our distinguished

guests include:

[1] M a d a m C h e n

[2] S ena to r the H o n Marga re t Re id

[3] Gene r a l Job Jean-P ie r re

[4] A C M S i r P e t e r Squ i re

[5] F i rst A d m i r a l N o o r Az iz B i n Y u n a n

[6] R A D M S i Pu tu A r d a n a

[7] B G D a t o Ib rah im

[8] R A D M J a m e s I Maslowski

- Minister for Education, PRC, China

- President of the Senate, Australia

- Chief of Staff, French Air Force

- Chief of the Air Staff, Ministry of Defence, Whitehall, London, United Kingdom

- Royal Malaysian Navy

- Commanding Officer of Western Fleet, Indonesian Navy

- Commander, Royal Brunei Air Force

- Director Navy International Programmes, USA Navy

Senator the Hon Margaret Reid, President of the Senate, Australia

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308,222 Financial Year 1999 Total Numbers: 300, 881

Percentage Increase:

Vis i torship for the Past 2 Years 29% Walk In 20% Tourist

30% School 21% Corporate

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2.4%

Institutional Membersh ip for the Past 2 Financial Years

Out reach P r o g r a m m e Reached for the Past 2 Financial Years

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Operat ing Revenue for Financial Year 2000

70% Tickets sold 1% Interest 7% Membership fees 14% Food court sales

2% Rental 6% Retail

Operat ing Expenditure for Financial Year 2000

32% Manpower 32% Administration & Others I 1% Marketing/ Advertising 7% Utilities 18% Maintenance

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S INGAPORE D ISCOVERY CENTRE 510 Upper Jurong Road, Singapore (638365)

Tel: 792 6188 Fax: 792 1233 h t t p : / / w w w . s d c . c o m . s g