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Since 1988 From SOMRA to SOMRA GROUP
Presenting
21 years
Established in 1988
Registered as a private limited company in 1993
Researchers earned recognitions from global professional bodies: MRS, ESOMAR, AMA, AMIC during 1994-97
Partnered with MBL in 1998 – later turned into NFO (USA)
Strategic Alliance with GFK in 2005
MRS Company Partner and Accredited Center in 2007
Pulled out of GFK in 2008 after TNS – GFK merger deals
Conducted over 2100 market and social research studies to date
www.somra.net
Somra-MBL Limited
www.mrs.org.uk
Our Policy
Continued Client Satisfaction through global standards of research and
value addition
Once a client, partner forever
Providing decision oriented outputs, Instead of a heap of data
Our success challenges us to explore new frontiers
Somra-MBL Ltd
A Marketing and Social Research Company with a
Difference
Expertise
Education
Banking and Finance
Macro Economic Studies
Policy Issues
Served a vast array of local, International / Multinational commercial / non-commercial developmental organisations as well as UN organisations.
Somra-MBL Ltd
Rural Focus
Somra-MBL Ltd
Over the last 21 years, through research, we have gained an in-depth knowledge of the majority of our population, and the mainstay of our economy – the rural population.
We have researched the knowledge, attitudes, and practices, and needs of the rural population, in general, as well as the agriculture (crop and non crop) sector – from individual household level to very small business generated by the micro-credit mechanism – to SMEs.An important part of our rural work has been to help develop social and business advocacy and awareness creation/learning materials –
flipcharts/simple script+picture placards, and other visual/audio-visual messaging tools
For projects funded by Unicef, World Bank, and semi-commercial (social marketing) to commercial companies
Upscale Project Management
The Quality Management System™ (QMS™):
The QMS™, which has earned us the ISO 9000:2001 certification, ensures Total Quality Management at every level of your organization throughout any research project. It helps ensure minimizing costs and losses to maximize the efficiency of our projects – as one level of our organization treats its immediate superior level as “its client” and works hard to satisfy them through their quality of work. It is used as a tool for strategic planning, employee motivation, and performance enhancement.
The Project Coordinating Mechanisms: A state-of-the-art Enterprise Resource System (EPR) – ActivMan™ - coordinates each research activity and ensures quality through timely coordination of the functions. A Strategic alignment, Client Partnering and Combating Hidden Costs evaluation system is used to ensure effective management of the research projects, and improving communication and understanding between the client and the agency.
Somra-MBL Ltd
Information Tool South Asia Company Ltd.
Established in 1989
South Asian Marketing and Database Consulting representative of Infotools, New Zealand
Specialise in development of software tools and database services for marketing
Via ESPRI™ and Harmoni™ services, provide clients with insight and understanding from interrogating databases
Software and database consulting services (of the Infotools, NZ network) used in over 100 sites in over 100 countries www.infotool-bd.com
www.infotools.com
Services
Most popular among our products is ESPRI (Easy System for Performing Research Investigations)
Using ESPRI you get more value from your research budget.
Helps have better understanding of market information.
Helps making better marketing decisions. Services and tools can be customized to suit
individual client needs
Information Tool South Asia Company Ltd.
Intellizer
Although just 5 years old, has a solid foundation of distinguished personnel with over 20 years of entrepreneurship, software development, data management, MIS, network management, ICT and consulting experience.
Develop off the shelf as well as custom software / applications/contents based on client needs
Microsoft Partner competencies:
Custom Development Solutions Data Management solutions Networking Infrastructure Solutions Business process and Integration Solutions Mobility Solutions Information Worker Solutions
www.intellizer.com
Products/Services
Intellizer
Network consulting (LAN, MAN, WAN)
ICT Education (training leading to Microsoft certified professionals)
Database management services
ICT consulting
Software/application/content development for Windows PC and Windows phones (PPC)
Our very first winmo app, a game, passed stringent lab tests and won this logo. Since then, we have come a long way – creating wireless aware apps, games, themes, and tools – distributed globally through leading online distributors like Handango, Handster, and Windows Marketplace.
MaxWell Direct Partners Singapore Pte. Limited
The “Umbrella Organisation” for our companies to provide varied range of services internationally via one channel
Main focus: Business and Knowledge Process Outsourcing
www.maxwelldirect.org
Building “triangular partnerships” (client, client’s customers and ourselves) for maximum welfare – Directly!
Some Major Clients of Somra Group
Advanced Chemical Industries (ACI) Aktel Alcatel-Lucent ANZ Grindlays Bank Asian Media Information and Communication Center Augere BD Pvt Limited. Aventis Pharma Berger Beximco British American Tobacco (BAT) British Petroleum (BP) Cellular Mobile Pte. Ltd. Center for Environment and Geographic Information Systems CITI Bank N.A Citycell Coca Cola Far East Ltd. Dhansiri Productions DHL DHS Telecom Faisons USA
FPAB/JICA KDS Garments Gaang Chil Givaudan Roure Glaxo Smith Kline Grey Advertisements Helen Keller International Holderbank/Holcim Hyundai International Development Enterprise, Inc. USA. International Fund for Agricultural Development (IFAD) International Organisation for Migration (IOM) Irrigation Support Project for Asia and Near East Johns Hopkins University Lafarge-Surma Land O’Lakes Marico Marie Stopes Mobil-Jamuna
New Zealand Milk Products Novartis Quest International Radio Foorti SEDF/ World Bank Shell Social Marketing Company (SMC) South Asia Enterprise Development Facility Square Standard Chartered Bank Syngenta The British Council TM International Unilever Bangladesh Ltd. (UBL) United Nations Development Programme (UNDP) United Nations International Children’s Emergency Fund (UNICEF) University of Leeds
Key Personnel Somra Group
Name Designation RoleRelevant Work Experience
(In years)
Dr. Nasir Uddin Khan
Executive ChairmanChief Researcher -Somra, Director- Infotools, CEO -Intellizer, Director-
MaxWellDirect30
Md. Monjur Iqbal Managing Director
Deputy Chief Researcher-Somra, Managing Director -Infotools, Marketing Director- Intellizer,
Director – MaxWell Direct
25
Saiful QuadirData Processing (DP)
DirectorQuantitative Data Analyst 15
Nazmun Nahar Director Qualitative Researcher 26
Farhat Fatima Director Qualitative Researcher 21
Akhtar Ahad KhanSenior Consultant (Full
Time)
Computer Systems R&D and IT -Somra, Chief Scientific Officer-
Intellizer35