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DENVER INTERNATIONAL AIRPORT
SIMPLY AIR
Copyright 2018 | All Rights Reserved RMES One Screen. One Solution!The World of SaaS At Your Finger Tips
Denver International Airport (DEN) is the fifth busiest airport in the United States and the 20th busiest airport in the world. It’s also a main hub for Frontier Airlines as well as the second largest hub for both United and Southwest Airlines.
As of 2018, DEN has non-stop service to over 195 destinations throughout North America, Latin America, Europe, and Asia.
With limited zoning beautification ordinances for outdoor advertising, DEN is the perfect venue to reach residents, tourists, business travelers and the record breaking 61 million+ served in 2017.
ABOUT DEN
Copyright 2018 | All Rights Reserved RMES One Screen. One Solution!The World of SaaS At Your Finger Tips2
OOH IMPRESSIONS
Serving more than 61 million+ passengers in 2017, with strong future projections, DEN enjoys average monthly Out-Of-Home impressions at a rate of almost 3-1, and annually, better than 3-1.
The average dwell time averages between 3 to 30 plus minutes. Based upon layovers and or any other problems that may delay a passengers flight, the time spent in the vicinity of our kiosk could increase upward to 1 hour or more.
DEN OPPORTUNITIES
AVERAGE MONTHLY PASSENGERS
MONTHLY OOH IMPRESSIONS
5.1MILLION
15MILLION
ANNUAL PASSENGERS
ANNUAL OOH IMPRESSIONS
61+MILLION
200MILLION
Copyright 2018 | All Rights Reserved RMES One Screen. One Solution!The World of SaaS At Your Finger Tips3
DEN OPPORTUNITIES
Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec
4,434,862
4,204,744
5,193,855
4,812,910
5,271,223
5,650,682
5,839,661
5,727,326
5,112,271
5,282,947
4,913,238
4,950,804
15MM MONTHLY OOH IMPRESSIONS
10MM
15MM
5MM
5.1MM MONTHLY AVERAGE
PASSENGERS
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TICKETED PASSENGERS 61+ MILLION
DOMESTIC PASSENGERS 96%
INTERNATIONAL PASSENGERS 4%
NUMBER OF AIRLINES 16
NUMBER OF TERMINALS 1 (3 CONCOURSES)
DEN TRAVELLER STATS
Los Angeles, CA 1,275,000
Phoenix–Sky Harbor, AZ 1,030,000
San Francisco, CA 1,027,000
Las Vegas, NV 992,000
Chicago–O’Hare, IL 975,000
Cancun, Mexico 451,619
Toronto, Canada 218,961
Frankfurt, Germany 216,713
London - Heathrow, UK 193,136
Tokyo, Japan 136,916
“Denver, CO: Denver International (DEN)”. Bureau of Transportation Statistics. Retrieved June 19, 2018.
Office of the Assistant Secretary for Aviation and International Affairs (June 20, 2017). U.S.-International Passenger Raw Data for Calendar Year 2016 (Report). US Department of Transportation. Retrieved August 10, 2017.
PRIMARY DOMESTIC DESTINATIONS
DIRECT INTERNATIONAL DESTINATIONS
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DEN DEMOGRAPHICS
THE BUSINESS OF FLYING FOR BUSINESS.
Maintaining client relationships, face-to-face collaboration with colleagues in other geographies, even chasing new business in a global economy, means business travel is an important factor to business success. Whether flying for business or leisure, the majority of frequent flyers and business frequent flyers travelling through DEN are male.
FREQUENT FLYERS
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BUSINESS FREQUENT FLYERS
40% WOMEN
60% MEN
32% WOMEN
68% MEN
32% BUSINESS TRAVELLERS 68%
LEISURE TRAVELLERS
DEN DEMOGRAPHICS
THE BUSINESS OF FLYING FOR BUSINESS.
The DEN target sweetspot is an 18-54 college educated, male business traveller, working a white collar career earning an annual salary of $100K plus, which paints a picture of the best targetting potential for INFOHUB.
AGE 18 – 54
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60% MEN
68% MEN
70% FREQUENT FLYERS
72% BUSINESS FREQUENT FLYERS
27% FREQUENT FLYERS
31% BUSINESS FREQUENT FLYERS
HAS CHILD UNDER 18
53% FREQUENT FLYERS
57% BUSINESS FREQUENT FLYERS
MARRIED
DEN DEMOGRAPHICS
COLLEGE GRADUATE
HOUSEHOLD INCOME >$100K
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55% FREQUENT FLYERS
64% BUSINESS FREQUENT FLYERS 64%
FREQUENT FLYERS
72% BUSINESS FREQUENT FLYERS
WHITE COLLAR OCCUPATION
58% BUSINESS FREQUENT FLYERS44%
FREQUENT FLYERS
DEN AIRLINES
AIRLINE MARKET SHARE – JANUARY 2017
42% UNITED
29% SOUTHWEST
12% FRONTIER
6% AMERICAN
6% OTHER
5% DELTA
Copyright 2018 | All Rights Reserved RMES One Screen. One Solution!The World of SaaS At Your Finger Tips9
SIMPLY AIR& RMES
Copyright 2018 | All Rights Reserved RMES One Screen. One Solution!The World of SaaS At Your Finger Tips10
• 237 INFOHUB in high traffic areas throughout DEN
• FREE domestic and international VOIP calls
• Real time flight data
• Clear way-finding in DEN
• Charging ports for mobile phones, laptops, and other hand-held devices
• Premium twenty-four hour programming from Simply Air, Closed Circuit Airport Publisher Broadcasting Network
• Each RMES digital screen represents its own broadcasting and advertising network
ONE SYSTEM ALL MEDIA
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DEN TRAVELLERS CALLING
THE CONNECTED DEN TRAVELLER
Even though many travellers are rarely, if ever without their personal devices – particularly business travellers – those devices often need charging while users still require a connection.
RMES INFOHUB registered an average 33,618 calls per month in 2018. That’s nearly 1200 calls/day at an INFOHUB where callers were able to make free calls, stay current with news, weather and flight details while their personal devices received a much needed charge.
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FreeVectorMaps.com United States of America with States - Single Color-US: EPS-01-0002
50%DOMESTICCALLS ARE
WITHINCOLORADO
Based on average of 33,618 calls a month in the first 5 months of 2018.
62%OF CALLS DOMESTIC
RIGHT TIME.Time your message perfectly through programmatic daypart scheduling so the travellers you target are seeing better tailored communications.
RIGHT PLACE.Know where your target is – business or leisure – in the terminal concourse or gate they pass through most frequently, and capture their attention with content they want.
RIGHT MESSAGE.Unlike typical airport broadcast systems we create custom designed, contextual messaging and content via INFOHUB so travellers through DEN can stay charged, connected and informed with critical and relevant information.
ONE SYSTEM ALL MEDIA
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ADVANCED PROXIMITY
Our advanced indoor proximity platform allows for real time data collection and engagement with mobile applications within the DEN, offering advertisers and brands interactivity with their customers.
• Subscription based access to the DEN Proximity Network through the ApConnect SDK
• Our powerful management system and workflow engine allows proximity events to trigger webhooks, MQTT, email, SMS, or push notifications
• Directly engage mobile customers or gain insights into their behaviour before, after and while waiting for their flights
• Create rich-media ads that trigger mobile responses/interactions from viewers and measure their effectiveness
• Enhance the airport experience for travellers and own the customer journey
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