21
imon Fell irector of Technology & Innovation

Simon Fell Director of Technology & Innovation. THE WORLDS FOREMOST ALLIANCE OF PUBLIC SERVICE MEDIA 74 Members in 56 countries in Europe & beyond 35

Embed Size (px)

Citation preview

Page 1: Simon Fell Director of Technology & Innovation. THE WORLDS FOREMOST ALLIANCE OF PUBLIC SERVICE MEDIA 74 Members in 56 countries in Europe & beyond 35

Simon FellDirector of Technology & Innovation

Page 2: Simon Fell Director of Technology & Innovation. THE WORLDS FOREMOST ALLIANCE OF PUBLIC SERVICE MEDIA 74 Members in 56 countries in Europe & beyond 35

THE WORLD’S FOREMOST ALLIANCE OF PUBLIC SERVICE MEDIA

• 74 Members in 56 countries in Europe & beyond

• 35 Associate Members in 21 countries

Page 3: Simon Fell Director of Technology & Innovation. THE WORLDS FOREMOST ALLIANCE OF PUBLIC SERVICE MEDIA 74 Members in 56 countries in Europe & beyond 35

TECHNOLOGY & INNOVATION

• Shaping broadcast technology and standards

• Anticipatingtechnical developments

• Contact with manufacturers and operators

• Popular web-site:

tech.ebu.ch

Page 4: Simon Fell Director of Technology & Innovation. THE WORLDS FOREMOST ALLIANCE OF PUBLIC SERVICE MEDIA 74 Members in 56 countries in Europe & beyond 35

THE WORLD'S BIGGEST BROADCASTING NETWORK

• A future-proof network

• Event production

•Major football leagues

•All UEFA events

•2018 FIFA World Cup Russia™ European qualifiers

•Formula 1™

Page 5: Simon Fell Director of Technology & Innovation. THE WORLDS FOREMOST ALLIANCE OF PUBLIC SERVICE MEDIA 74 Members in 56 countries in Europe & beyond 35

A FUTURE-PROOF NETWORK

• 70,000 transmissions per year

• 84,000 hours of news andsport per year

• 67% of sport carried in HD

Page 6: Simon Fell Director of Technology & Innovation. THE WORLDS FOREMOST ALLIANCE OF PUBLIC SERVICE MEDIA 74 Members in 56 countries in Europe & beyond 35

IBC 2013

• Three big themes

• UHDTV

• Spectrum

• Broadcast Studio Infrastructure

Page 7: Simon Fell Director of Technology & Innovation. THE WORLDS FOREMOST ALLIANCE OF PUBLIC SERVICE MEDIA 74 Members in 56 countries in Europe & beyond 35

• CE Industry already has the product brand• Digital Europe wants to go with a standard now• Do we want Ultra ‘HD Ready’ now or something

better?

• We are arguing for something more…• 100Hz for Europe via ITU• 10 Bit with 50/60 fps Phase 1 and 100/120 fps later• 2020 Colour Gamut• Studios say they also want a step up!

ULTRA HDTV

UHD quality = Res + HFR + HDR + Col

Page 8: Simon Fell Director of Technology & Innovation. THE WORLDS FOREMOST ALLIANCE OF PUBLIC SERVICE MEDIA 74 Members in 56 countries in Europe & beyond 35

MOST RECENT DEVELOPMENTS ON UHDTV

• “Mess” around real time studio interfaces for 100/120Hz, 12 bit HDR:•SMPTE: Evolution of SDI to 6 and 12 Gbps•SMPTE: Fibre optical interface (SMPTE 2036-4)•ITU: Input from Australia on a 3rd alternative to the ones above•Urgent action on harmonisation, and limiting the options required

•At ITU-R Study Group 6 meeting last week new frame rates added to UHDTV:•100 Hz based on European demand, 120/1.001 based on Japanese demand•Preliminary, final decision in April 2014

•EBU is actively contributing to the consumer UHD display label spec•Great concern that consumer industry in only focusing on resolution

Page 9: Simon Fell Director of Technology & Innovation. THE WORLDS FOREMOST ALLIANCE OF PUBLIC SERVICE MEDIA 74 Members in 56 countries in Europe & beyond 35

Scientific testing:-Resolution (done)-Higher Frame rates (done)-Higher dynamic range and colour (Jan 2014)-HEVC performance and studio codecs (AVC Ultra and XAVC)

Events:

Workshop 25/26 November: UHD voices and choices. Almost booked outProduction technology seminar 28-30 January 2014.

EBU ACTIONS ON UHDTV

Page 10: Simon Fell Director of Technology & Innovation. THE WORLDS FOREMOST ALLIANCE OF PUBLIC SERVICE MEDIA 74 Members in 56 countries in Europe & beyond 35

• Not as important in all regions but massive impact where DTT is main transmission method.

• Can Mobile Broadband deliver the demands of TV viewers (No) Monthly data cap = ?? Hrs of TV

• Will consumers be willing to pay to receive TV in future - these are the issues.

• What would be the economic cost to countries to switch to another platform? €XX bn

• HOW MUCH spectrum do Mobile Ops need?• 90% in home traffic is Wifi• Join us in the debate 800, 700? 600? Next…

DTT SPECTRUM - PREPARATIONS FOR WRC 2015

Page 11: Simon Fell Director of Technology & Innovation. THE WORLDS FOREMOST ALLIANCE OF PUBLIC SERVICE MEDIA 74 Members in 56 countries in Europe & beyond 35

• Todays studio architecture well understood and

resilient over many years.

• UHDTV-2 may require 16 x Cables per source?

• Not feasible – FAIL!

• So is it next generation HD-SDI or IP?

• EBU Tech groups looking at options for the future.

STUDIO INFRASTRUCTUREWHAT REPLACES HD-SDI

Page 12: Simon Fell Director of Technology & Innovation. THE WORLDS FOREMOST ALLIANCE OF PUBLIC SERVICE MEDIA 74 Members in 56 countries in Europe & beyond 35

LOSS OF THE TERRESTRIAL SPECTRUMThe UHF spectrum allocations

470 MHz 862 MHz21 30 40 50 60 69

Broadcasting2006

470 MHz 862 MHz21 30 40 50 60 69

Broadcasting

790 MHz61

BC + Mobile2007

470 MHz 862 MHz21 30 40 50 60 69

Broadcasting

790 MHz61

BC + Mobile

48

694 MHz

BC + Mobile2012

470 MHz 862 MHz21 30 40 50 60 69

790 MHz61

BC + MobileBC + Mobile2015 ? 694 MHz

48

XX

X

Page 13: Simon Fell Director of Technology & Innovation. THE WORLDS FOREMOST ALLIANCE OF PUBLIC SERVICE MEDIA 74 Members in 56 countries in Europe & beyond 35

DTT is the most popular TV System for EU households

13

Source: Eurobarometer 396, 2013. Adds to more than 100%.Households may use more than one platform.

Terrestrial; 46%

Cable; 31%

Satellite; 23%

Broad-band;6%

THE FUTURE DISTRIBUTION OF MEDIA

Page 14: Simon Fell Director of Technology & Innovation. THE WORLDS FOREMOST ALLIANCE OF PUBLIC SERVICE MEDIA 74 Members in 56 countries in Europe & beyond 35

25-50%

50-75%

< 25%

>75%

Data not collected

Source: Broadcast Networks Europe 2012

FOR 120 MILLION HOUSEHOLDS, 275 MILLION PEOPLE (IN THE EU ALONE) THE TERRESTRIAL PLATFORM IS

THE MAIN ACCESS TO TV

Page 15: Simon Fell Director of Technology & Innovation. THE WORLDS FOREMOST ALLIANCE OF PUBLIC SERVICE MEDIA 74 Members in 56 countries in Europe & beyond 35

EVOLUTION OF LINEAR AND NON-LINEAR TV VIEWING (MINUTES PER PERSON PER DAY) (AVERAGE IN EU BIG 5)

Source: IHS – ScreenDigest: Cross-platform Television Viewing Time FY 2012Note: Forecast from 2012 // * 2020 forecast by EBU

Page 16: Simon Fell Director of Technology & Innovation. THE WORLDS FOREMOST ALLIANCE OF PUBLIC SERVICE MEDIA 74 Members in 56 countries in Europe & beyond 35

CHANGING MARKET -OVER-THE-TOP SERVICES

Opportunities for broadcasters with HbbTV but competition with CE portals

Page 17: Simon Fell Director of Technology & Innovation. THE WORLDS FOREMOST ALLIANCE OF PUBLIC SERVICE MEDIA 74 Members in 56 countries in Europe & beyond 35

WHAT IS EBU TECHNOLOGY & INNOVATION DOING?

Beyond HD

Spectrum Management

and regulation

Joint task force on

networked media

Integrated Media

production Strategies

Quality Control

Future Networks and Storage

Systems

Media Information

management

Future Audio and Radio

Prod

Co-operative Terrestrial Networks

Broadband Networks

TV Platforms and Services

HbbTV

Digital radio

PlatformsSustainability

Page 18: Simon Fell Director of Technology & Innovation. THE WORLDS FOREMOST ALLIANCE OF PUBLIC SERVICE MEDIA 74 Members in 56 countries in Europe & beyond 35

Provide a running environment for proofs-of-concept and expérimental services

Single stack of services to simplify development and delivery

Connect software engineers amongst our members and share projects

EBU.IO

Page 19: Simon Fell Director of Technology & Innovation. THE WORLDS FOREMOST ALLIANCE OF PUBLIC SERVICE MEDIA 74 Members in 56 countries in Europe & beyond 35

September 2013- Published EBU Open Source projects

(Cloud, Hybrid Radio)

October 2013- EBU.io: iterative rollout of crowd-based features

to

identify and gather interest in Open Source

projects

November 18 and 19 2013- EBU DevCon – our first developers conference

ROADMAP – EBU DEVELOPER NETWORK

ebu.github.io

Page 20: Simon Fell Director of Technology & Innovation. THE WORLDS FOREMOST ALLIANCE OF PUBLIC SERVICE MEDIA 74 Members in 56 countries in Europe & beyond 35

• Euro-Chip is not a silicon chip

• Marketing initiative from Radio directors in Europe to

push for free-to-air broadcast and tuner integration in

consumer devices

• Memorandum of Understanding (MoU) signed by major

public service broadcasters to support the initiative

• Promotion to Device manufacturers, Car industry and

Mobile Network Operators (MNO)

RADIO BROADCASTING TO MOBILE DEVICES – EURO-CHIP INITIATIVE

Page 21: Simon Fell Director of Technology & Innovation. THE WORLDS FOREMOST ALLIANCE OF PUBLIC SERVICE MEDIA 74 Members in 56 countries in Europe & beyond 35

THANKS

[email protected]