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Eyesontheroad,handsonthewheel
WWW.SIYATAMOBILE.COM TSX-V:SIM |OTCQX:SYATF
DISCLAIMERThis presentation is not an offering of securities or an offering memorandum. Any offering of securities can onlybe made in compliance with applicable securities laws.
This presentation contains confidential and proprietary information and is the sole property of Siyata Mobile (the“Company”). This presentation and its contents may not be reproduced, in whole or in part, or distributed to anythird parties without prior written approval of Siyata Mobile.
This presentation may include forward-looking statements that are subject to risks and uncertainties. Allstatements within, other than statements of historical fact, are to be considered forward looking. Although theCompany believes the expectations expressed in such forward-looking statements are based on reasonableassumptions, such statements are not guarantees of future performance and actual results or developments maydiffer materially from those in forward-looking statements. Factors that could cause actual results to differmaterially from those in forward-looking statements include market prices, the ability of the Company to protectits intellectual property rights, the Company’s ability to retain customers, the Company’s ability to developtechnologies, continued availability of capital and financing, and general economic, market or businessconditions. There can be no assurances that such statements will prove accurate and, therefore, readers areadvised to rely on their own evaluation of such uncertainties. We do not assume any obligation to update anyforward-looking statements except as required under the applicable laws.
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Eyesontheroad,handsonthewheel
WWW.SIYATAMOBILE.COM TSX-V:SIM |OTCQX:SYATF
ABOUTSIYATAUndertheUniden® brand,Siyata Mobiledevelopsandsellsadvancedmobilecommunicationdevicesandmobileinfrastructuresystemsforbusinessesandconsumers
Weaimtoprovidethehighestqualityandmost technologically advancedmobilecommunicationdevicesforglobal corporateworkforces,fleets,homesandbuildings
Tobealarge-scaleprofitableglobalplayerininnovativemobileproducts&systemsfortheenterprisemarket
OBJECTIVE
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Eyesontheroad,handsonthewheel
WWW.SIYATAMOBILE.COM TSX-V:SIM |OTCQX:SYATF
REMOVINGTHEUNSAFE&COSTLYCLUTTER
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CANbus BlackBox
FleetManagementTool
CorporatePhone
LandMobileRadio(LMR/PTT)
NavigationSystem
Commercialvehiclecabinsarecurrentlyinefficientanddistractingwithnumerouscommunicationdevicesfromdifferentvendorsandmultiplevoiceanddatamonthlyfees.
Eyesontheroad,handsonthewheel
WWW.SIYATAMOBILE.COM TSX-V:SIM |OTCQX:SYATF
PROBLEMSWESOLVE
Siyata Mobilehassubstantialexpertiseindevelopingcellularconnected-vehicledevicesforglobalcustomerswhichisaneffectivebarriertoentryintothismarket.
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Thedistracted&unsafecommunicationsenvironment
In-vehicleechoandsoundqualityproblems
Extremetemperaturesimpactingdeviceandscreen
Engineandroadnoises
Voltagedropsinvehiclebattery
Externalcellularantennacompatibility
Eyesontheroad,handsonthewheel
WWW.SIYATAMOBILE.COM TSX-V:SIM |OTCQX:SYATF
CP250&UV350:OURFLAGSHIPDEVICESWorld’sfirstintegratedanddedicated4Gtablet/DVR&smartphoneforcommercialvehicles,trucks&fleets- introducingthenextgenerationofLandMobileRadio(1+2)
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(1) LandMobileRadiohaslongbeenthepreferredcommunicationnetworkforavarietyofindustriesthatdispatchvehiclefleetsorhavemobileworkforces(2) TheCP250&UV350supportsFirstNetband14
Welcome,the4Gnextgenerationtwo-wayradio
Uniden® CP250 Uniden® UV350
First and only 4G/LTE in-
vehicle devices
AndroidAll Play Store Apps via
Android OS
BatteryIn-vehicle Battery instillation
means there is always power
WifiIn-vehicle high speed WIFI hot
spot
PoCPush-to-Talk Over Cellular
Capabilities
Eyesontheroad,handsonthewheel
WWW.SIYATAMOBILE.COM TSX-V:SIM |OTCQX:SYATF
CellularBoosters
LEGACYPORTFOLIO
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Signalboostersthatsignificantlyincreasecellularcoverageinbothcommercialandresidentialbuildingsandhomes
RuggedMobilePhones
Androidbased,multi-purposeruggedmobilephonesforon-the-goworkersandoutdoorusers
Uniden® U620
CommercialVehicleCommunications
Permanentlyinstalledin-vehicledeviceforbest-in-classcommunicationsacrosscommercialvehiclesandfleets
UnitsSold:~120,000
Uniden® UCP100
Permanentlyinstalledin-vehicledeviceforbest-in-classcommunicationsacrosscommercialvehiclesandfleets
UnitsSold:~30,000
Uniden® UCP200
KPI’s• Thelegacyportfoliohelpedgenerate$12.3Minsalesin2016• ~150,000unitsofcommercialvehiclecommunicationsproducts(UCP100&UCP200)soldsincecreation
Eyesontheroad,handsonthewheel
WWW.SIYATAMOBILE.COM TSX-V:SIM |OTCQX:SYATF
PUSH-TO-TALK(PTT)OVERCELLULAR(POC)
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PTTenabledcellulardevicesisthenewstandardforinstantcommunications:
• Carrier-integratedserviceprovidesthehighestlongrangenetworkreliability
• Largergroupcallingsizesandcontactassignment
• Talkinstantlywithupto250peopleatonetimeandcreateupto130predefinedgroups
• Superiorinteroperability
• Highdefinitionvoicecalling
• Supportforsimultaneousvoiceanddatause
• Builtinmanagementtools
• Increasedscalability
TheNextGenerationforLandMobileRadio:
Carrier-basedPoC Solution
LandMobileRadioSystems
HandsetOSsupported AllOS types Proprietary
Contactmgmt.
Autopairing
1:1calls&groupcalls
Adhocgroupcall
APIfor3rd-partyapps
Latejoincapability Somesystems
Multimedia msgs. Limited
LocationTracking
Security AES256andFIPS140-2Level1
Variesgreatlyacrosssystems
LMR/cellularinteroperability
Withseparateequipment
Source:Frost&Sullivan,Push-to-talkOverCellular
SupportedbyUniden®CP250,UV350&U620
Eyesontheroad,handsonthewheel
WWW.SIYATAMOBILE.COM TSX-V:SIM |OTCQX:SYATF
Push-to-TalkOverCellularEcoSystemLeadingOperators
EnterpriseCustomers
PoC
Rugged CommercialVehicle
Uniden®istheonly providerofPush-to-TalkOverCellular
softwareforin-vehiclecommunications
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LeadingOperatorsarerapidlygainingmarketshareforPush-to-TalkOverCellularsolutions– A$10Bperyearrecurringstream
Eyesontheroad,handsonthewheel
WWW.SIYATAMOBILE.COM TSX-V:SIM |OTCQX:SYATF
FIRSTNETTIMELINE
TheU.S.Governmentawards
“FirstNet”toAT&T.
KenwoodinvestsinSonim- theleadingcellularMobileruggedhandsetprovider.
Icom announcespartnershipwithESchat- aleadingPoCprovider.
Motorola buysKodiakPTT.
Q1 Q2
2017 2017NewstrongPoCshortwavevendorsemerginglikeESChat,Motorola,HarrisandothersbiddingfortheFirstNettender.
AT&T,SprintandVerizon allpushingPoCTechnology.
WhatisFirstNet?
• AnationwidewirelessbroadbandnetworkdedicatedtoAmerica’sfirstresponders
• Asignificantinvestmentinthecommunicationsinfrastructurethatpublicsafetydesperatelyneedsforday-to-dayoperations,disasterresponseandrecovery,andsecuringlargeevents.
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Siyata launchesfirst4G/LTEUV350device.BuiltreadyforFirstNet“Band14”.
UV350beginsPTCRBapprovalprocess
MotorolaSolutionspositionproductsfor“Band14”network
Eyesontheroad,handsonthewheel
WWW.SIYATAMOBILE.COM TSX-V:SIM |OTCQX:SYATF
UNITEDSTATESMARKETOPPORTUNITY
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CommercialVehicles
~$7.2BTAM
~12M
~$600
UScommercialvehicleswith2-wayradiosthatneedpush-to-talk
compatibledevices
PerPhone
RuggedHandsets
~$1.7BTAM
~5.6M
~$300
RuggedhandsetswithPoCcapabilityby2019
PerHandset
• VeryfewcompetitorsinNorthAmerica• Multiplecellularoperators,over50dealersandleadingretailersofferingSiyata’s productsbothinNorthAmericaandglobally
2016Sales
Israel North America Europe (4.6%)
72.6%
22.8%
2015Sales
Israel NorthAmerica(2.57%)
Europe(8.2%) Other
88.7%
Eyesontheroad,handsonthewheel
WWW.SIYATAMOBILE.COM TSX-V:SIM |OTCQX:SYATF
COMPETITION
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VehicleMountedFeaturePhones RuggedPhonesTruckMounted
Tablets
• CellularBased• Point-to-point
andgroupcommunication
• Data&Apps
• TheONLYin-vehicledevice
• AndroidOS• Data&Apps
• Enhancedconnectivity
• Voice/DataCapabilities
• CANbusintegration
• Unidenbrandrecognition
• Tier1retailers
LandMobileRadio
Eyesontheroad,handsonthewheel
WWW.SIYATAMOBILE.COM TSX-V:SIM |OTCQX:SYATF
RUGGEDDEVICES• Over1mmruggedcellulardevicessoldinNorthAmericaannuallydividedintolifestyledevicesforoutdoors,camping,bikingandmoresoldviaretailchainsvs.professionaldeviceswithPTTcapabilitiesforcorporatecustomerssoldviacellularoperators&dealers.
• MaincompetitorsincludeSonim,Kyocera,CATandSamsungruggeddevices.• Bothretailersandcellularprovidersneedcosteffective,highqualityruggeddevices.• Strongbrandimportantforimmediatemarketpenetrationwhichwilladdvaluebothintheconsumer&professionalmarkets.
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BestPrice/
Performanceforboth
RetailersandCellularOperators
HighPrice CompetitivePrice
HighPerformance
StrongBrand
Eyesontheroad,handsonthewheel
WWW.SIYATAMOBILE.COM TSX-V:SIM |OTCQX:SYATF
SELECTDISTRIBUTORS&PARTNERS
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TargetingMajorTier1Operators&Two-wayRadioVendors
Eyesontheroad,handsonthewheel
WWW.SIYATAMOBILE.COM TSX-V:SIM |OTCQX:SYATF
FINANCIALPERFORMANCE
15
4.9 M7.4 M
9.9 M12.3 M
20.0 M
30.0 M
Ann
ual R
even
ue($
thou
sand
s) +
+
(1) 2017 & 2018 are forward looking sales targets.
2013 2014 2015 20162017E 2018E
Eyesontheroad,handsonthewheel
WWW.SIYATAMOBILE.COM TSX-V:SIM |OTCQX:SYATF
OPERATINGTARGETS
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~50%OrganicRevenueGrowthEmphasisonruggeddevices&commercialvehiclesolutionsinNorthAmerica
IncreaseOperatingScaleThroughStrategicAcquisitionsSeekingtoacquiresimilarproductswithcross-sellingopportunities
AchieveIndustryLeadingProfitability~30%GrossMarginsand~15%EBITDAMargins
~$50M+Revenueby2020
1
2
3
4
Eyesontheroad,handsonthewheel
WWW.SIYATAMOBILE.COM TSX-V:SIM |OTCQX:SYATF
CORPORATESTRUCTURE
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AverageTradeVolume:443.68K(last90days)
Note: Market data as of September 15, 2017
MajorShareholders
Accel Telecom 22.3M24.4%
CapitalizationStockPrice $0.59
CommonSharesOutstanding 91.4M
MarketCapitalization $53.93M
WorkingCapital ~$8.4M
Warrants@$0.50 (Jul,18)@$0.50 (Mar,19)
8.3M12.8M
AgentWarrants&Options@$0.38(Avg) 1.5M
Options@$0.40(Avg) 8.8M
FullyDilutedSharesOutstanding 120.8M
FullyDilutedMarketCap $71.27M
FullDilutedWorkingCapital ~$22.4M
EnterpriseValue $45.53M
Eyesontheroad,handsonthewheel
WWW.SIYATAMOBILE.COM TSX-V:SIM |OTCQX:SYATF
ArlenHansen, [email protected]
KINCOMMUNICATIONSSuite100– 736GranvilleSt.Vancouver,BCV6Z1G3
1(866)684-6730www.KINCOMMUNICATIONS.com
INVESTORRELATIONS
MarcSeelenfreund,CEO&[email protected]
CONTACT
SIYATAMOBILESuiteA-414– 1001LenoirSt.Montreal,QCH4C2Z6
1(800)215-7015www.UNIDENCELLULAR.ca
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Eyesontheroad,handsonthewheel
WWW.SIYATAMOBILE.COM TSX-V:SIM|OTCQX:SYATF
MANAGEMENT
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Marc Seelenfreund – CEO & Chairman
Gerald Bernstien – CFO
• Founder and CEO of Siyata as well as the founder of Accel Telecom, the parent company of Siyata, an Israel based company thatspecializes in importing and distributing innovative cellular and IP devices to fixed line operators and mobile providers within Israel
• Prior to establishing Accel, Mr. Seelenfreund was a VP at Sunrise Corporation in New York focusing on financing publicly tradedtechnology companies
• Mr. Seelenfreund has a law degree from Bar Ilan University, is a board member at Israel's leading private university Ono and hasserved as an Officer in the Israel Defense Forces
• Mr. Bernstein spend 20 years focusing on private equity financing and tax efficient corporate structuring in multi-jurisdictional arenas• Mr. Bernstein holds a Bachelor of Commerce as well as a Graduate Diploma in Public Accountancy- both from McGill University• Member of the Canadian Institute of Chartered Accountants since 1987 and a professional chartered accountant
Glenn Kennedy – VP Sales• Mr. Kennedy has over 25 years of sales experience in the telecommunications industry• Prior to joining Siyata in 2016, Mr. Kennedy has managed sales nationally for Motorola Canada, HTC Communications Canada and
Sonim Technologies• Mr. Kennedy holds an Bachelor of Arts in Honors Business Administration from the Richard Ivey School of Business at the University of
Western Ontario
Gidi Bracha – VP Technology• Mr. Bracha has served as Vice President of Technology since 2011 and has spearheaded the development of both the Truckfone and
the Voyager• Served in various key positions at Cellcom, Israel’s leading cellular provider, including Head of Car Mobility Products and Director of
Type Approvals• Mr. Bracha served as an engineer technician in the Anti-Aircraft division of the air force in the IDF and holds a BA in Engineering and
Business Management from the University of Derby
Eyesontheroad,handsonthewheel
WWW.SIYATAMOBILE.COM TSX-V:SIM|OTCQX:SYATF
BOARDOFDIRECTORS
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StephenOspalak,BoardMember• Over20yearsintelecom,currentlySVPMarketing&OperationsatBMGInc.• Served asinterimCEOforAiTelecom;GlobalIntegrationOfficerforVirginManagementInc.;CanadianVP&BoardAdvisorfor
Brightstar,andasSVPOperationsatIusacell• ServedasVPofProducts&ServicesatTelus CommunicationsInc. responsibleforanannualspend>$US1billioninwireless
&wirelineequipment• LedtheplanningandexecutionofClearnet’s marketdebutandnationwidelaunchoftheiDEN andPCSCellularservices,
settingtheNorthAmericanPCSlaunchrecord.• HeldmanagementpositionsatAT&T
MichaelKron,BoardMember• Over20yearsofexperienceininvestmentandcorporatefinance,currentlyChairmanandCFOatAnywhereCommerce Inc.• Co-foundedZellersOpticalCentersandplayedakeyroleinthesaletoNationalVisionAssociatesofAtlanta• Co-founderandCFOofMiazzi VentureswherehefoundedMamma.comInc.andlatersoldtoIntasys Corporationata$44M
valuation.• Mr.Kron holdsaBcomm fromConcordiaUniversityaswellasaGraduateDiplomainPublicAccountancyfromMcGill
University.HehasbeenamemberoftheCanadianInstituteofCharteredAccountantssince1987
BrianBudd,BoardMember• Extensivemanagementandcorporatedevelopmentbackgroundwithover25yearsofentrepreneurialandsalesleadership
experienceinthehightechandresourceindustries• Mr.Buddservedasadirectorofsalesforamulti-billiondollarsoftwarecompanysellingintotheFortune500.Heexcelsin
theareasofpenetratingnewmarkets,hiringanddevelopingsalesteams,implementingsalestechniquesandstrategiesandbuildingpipeline
• Responsiblefordeliveringforecastedrevenuecontributing$250Minsalesoverhistenureandgrowingthebusinessyearoveryear