Silicon Valley Digital Marketing Institute - you’re able to provide … · 2019-03-09 · If your business is hoping to expand their business reach with some new opportunities,

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If your business is hoping to expand their business reach with some

new opportunities, then Tumblr is the tool you should be thinking

about incorporating into your social media marketing strategy. If

you’re able to provide useful content that others would find

informative so that it captures the attention of customers and

surfers alike, the Tumblr is the perfect venue for you to broadcast

that information.

For those unfamiliar with Tumblr, it’s a free micro blogging service

that is also a social network that comes with an audience of over

200 million users and it continues to grow. There are many people

who won’t even hear about your company. They’ll never read your

blog or visit your website nor follow you on Facebook. However,

Tumblr gives you an opportunity for them to hear about you and

also helps your potential customers to learn more about you.

With over 200 million users, there are also more than 1.5 billion

page views monthly on over 17 million blogs and every week that

number grows by 400 million. There just doesn’t seem to be


any slowing down either.

Think of your Tumblr page as your own website on steroids. It acts

as a warehouse of information about your company. But unlike a

blog or website which can be somewhat stagnant, it’s constantly

changing and being updated. Its purpose is to create chatter that

goes on all day long each and every day and to allow for creative

expression and to invite dialogue with the people in your audience

Tumblr can be an extremely powerful arsenal in your social

marketing toolbox and yet, far too often, it is overlooked or not even

utilized to generate the best value. When you create constant

Tumblr chatter you will find that your Tumblr traffic begins to

grow exponentially. You’ll suddenly have the opportunity to place

yourself as an expert in your field and will ignite a desire for people

to hear what you have to say.

Just as users decide who to follow on Facebook or Twitter, users

decide who to follow on Tumblr so in essence, they’re able to like an

item, and re-blog (like a Facebook share) an item. Your Tumblr

followers are also able to leave you a message or even ask questions.


The more interactive you make the Tumblr experience the more

visitors and followers you’ll have and your traffic will grow as a

result. Tumblr is easy to use and gives you the opportunity to build

your brand by quickly sending out messages to the community. If

you are looking for a quick way to target your audience and grow

your traffic then you’ll want to start posting today.

Using Google Analytics to Determine your Tumblr Traffic

Google Analytics is a powerful tool that can help you determine

your Tumblr traffic. Some of the metrics it allows you to see

include:

• How many users are visiting your Tumblr blog.

• How often those visitors stop by to check out your blog.

• Which of your posts on Tumblr are most popular.

• What search terms the visitor is using that results in finding you.

• Where your visitors are geographically located.

So how do you go about adding Google Analytics to your blog

theme? With some blog themes, it’s as easy as pasting your Google

Analytics ID in the Appearance area of the ‘customize theme’ page.

However, if the theme you are using does not support this method


You’ll need to do the following:

1.) Visit Google Analytics and log in using your Google account. If you do not yet have your Google account, it’s really simple to create one.

2.) For new users, click the ‘Sign up’ icon. Otherwise, just click ‘Admin’ which is located on the upper right hand side, and then click ‘+ New Account’ which is found under the Accounts tab.

3.) In the "’Account Name’ field, enter "Tumblr" or your Tumblr URL which will look like: ‘myblog.tumblr.com’.

4.) Choose "http://" from the dropdown menu and then type the URL or the custom domain of your blog.

5.) Now, set your country and time zone and your data sharing preferences.

6.) Select the country/territory for your User Agreement.

7.) Read the Terms of Service, then if you agree then you’ll need to check the box that says ‘Yes,’ “I agree to the above terms and conditions.”

8.) Now click on ‘Create Account.’

Once you have created your account, you’ll need to add your custom

tracking code to your Tumblr blog. To do this, go to the customize

page on your blog and enter this same code in your Google

Analytics field. If the theme you are using does not have that field,

you need to do the following:


1.) Copy your tracking code on the next page.

2.) Click the ‘Save’ icon in Google Analytics.

3.) In a new window you’ll need to open your Dashboard.

4.) Click Settings at the top of your Dashboard.

5.) Click the blog you’d would like to update. You can find this on the left hand side of the page.

6.) From here, go to the Theme section and click ‘Customize.’

7.) Paste the Google Analytics code into the ‘Description’ field or you can also click ‘Edit HTML’ and paste the code before "</head>."

8.) Click ‘Save.’

It’s important to note that if your status says ‘Tracking code not

verified,’ this simply means that Google has not yet processed your

data so you’ll need to give it a little time. As we mentioned

previously, to view your blog’s traffic metrics you’ll need to log into

your Google Analytics and then choose your blog under the

‘Account Home’ tab. These analytics can then be extremely helpful

in building your traffic flow.

Making Money on Tumblr – Keep it Simple


As you already know, Tumblr is still relatively new to the social

media scene, so if you’re not familiar with it, you are not alone.

That said, now is the time you should add it to your social

networking tools because making money on Tumblr can be

achieved rather easily. Just remember to keep it simple.

It must be noted that Tumblr is created for quick and easy posts and

the information you are sharing about your business on Tumblr

should reflect that. A common mistake is to use Tumblr like

Facebook. That’s not in your best interest. You see, customers are

much more likely to read small bits of information quickly rather

than longer messages. Multimedia is supported and encouraged as

it’s a great way to capture the interest of your viewers – audio,

video and photos files.

As we previously discussed, it’s essential when using Tumblr to

install Google Analytics to track your visitors and find out what

they are actually looking at. By using this tool, you can ensure you

can keep adding relevant content that engages your viewers. It also

allows you to get rid of content styles that are not working.


Your visitors and followers should see your Tumblr blog as a useful

resource. Therefore, business blogging should focus on offering

useful information to visitors rather than trying to persuade them

to try to buy a product or service. If you do a good job of educating

the consumer, they’ll want to learn more about your product and

eventually make a decision to try your product or service because

you have proven to them the value of it.

For example, let’s say you have a carpet cleaning business. You

could blog about how often you should shampoo carpets. On the

other hand, let’s suppose you run a courier business: One possibility

you could try is to blog about the most effective way to send a

package or how to properly package glass, etc. Be creative and take

some time to think about what type of information will really

benefit your customers and potential customers.

If you want to make money through Tumblr then you’re also going

to have to nurture your page. The more effort a business blogger

puts into their Tumblr page the more they are going to get out of it

in terms of building customer relationships and generating


revenue and the more often you update your page the better. This

should be no less than three times a week, but it is preferable if it’s

done at least once a day. Remember, the more you post, the more

engaged you will be with your visitors and the more engaged you

are, the more money you can generate.

How to Go Viral With your Tumblr Posts

Tumblr is a great medium for you to use for social marketing

because with it, you have the potential to sell your product directly

online and you can do this by utilizing best marketing practices.

Your goal, like with all social networking, is to increase the number

of followers that are sharing, liking, reposting, etc. The following

tips can help you make your posts go viral:

1.) First, you need to follow more people – it’s really that simple. That’s where it starts. When you follow others, they learn about you and sometimes they’ll even follow you back.

2.) Make sure you take the time to comment on other interesting posts and to also like them. Also, try to be first that comments and likes it. This will result in the publisher to likely do same for you. It’s a win-win!


3.) You’re going to need to promote your products but in addition to those promotions, you should also make sure you are making other interesting posts and share lots of interesting and fascinating pictures such as Memes and Gifs.

4.) Make sure that you make good use of Hashtags. We cannot stress enough, just how important it is for you to use Hashtags because this is how you will bring users to your posts. Tumblr has a vast content base that is very unique and it astutely classifies all tags for greater content delivery, which is something Facebook doesn’t do.

5.) Make sure that you post interesting content in all areas - animated illustrations, cartoons, quotes, photos, etc. Also, remember that for your content to go viral, it needs to resonate at such a level that it literally spreads like wild fire. You cannot make your content go viral yourself, rather those that view it and share it can.

How to Use Tumblr to Increase your Site Traffic

Not only can you use Tumblr to generate revenue, but you can also

use Tumblr to help increase your site traffic. It’s quite a simple

process! Let’s have a look at five ways you can do this:

1.) Start by Keeping it Simple: When you start using Tumblr,

you’ll notice that there are many different visual themes that you

can choose from. Some are free and some you have to pay for.


Whichever you pick doesn’t matter, but what does matter is to make

sure that the theme you choose is clean. Many themes have tons of

boxes on the page or too many colors and it makes it end up being

overwhelming. This makes them hard to read and follow. Instead,

choose a simple theme where your posts remain streamlined. This

will help to keep your reader engaged and it will encourage them to

visit your site.

2.) Explore the Page: Get your friends, family and fans to

recommend you to Tumblr admin. If you have an excellent blog

that gets people’s attention, you could find a place on the Tumblr

explore page. If you are able to have this opportunity, you’ll

instantly see your traffic increase significantly both in page views

and new visitors. You can also gain thousands of new fans and

really see an increase in your traffic volume from outside the site.

3.) Re-blogging: Tumblr’s re-blogging is a huge advantage. When

you follow other Tumblr blogs, their posts stream into your

newsfeed, which gives you the opportunity to ‘re-blog’ a post to all

of the followers you have. This is key for any blog that is seeking to

gain some traction. You can actually share your post with thousands

of people even when your blog has little more than a handful of its


own followers. You’ll also need to try to get your followers to re-

blog your posts often.

4.) Direct your User to Twitter & Facebook: On your Tumblr

site, be sure that you are clearly displaying links to your Twitter

and Facebook feeds. There is nothing that is as important on

Tumblr as your social media since the ability to re-blog is built into

the site. Tumblr will let your fans follow you on a number of

different media sources. Therefore, make use of the community

that’s right there to broaden your market.

How to Maximize your Tumblr Traffic

1.) Follow the bigger companies and players and they’ll often follow

you back and even perhaps, promote your blog.

2.) Organize your tags in such a way that it helps potential viewers

be able to easily find your blog posts.

3.) Include a Tumblr entry option on all of your Tumblr blog

giveaways.

4.) Choose your photo and give it a great name because they will be

the first thing that anyone sees.


Effective Ways to Use Tumblr

1.) Repackage your content – you can use photos and excerpts from existing posts and link them back to your blog.

2.) Expand on your original blog – explore and expand on topics you have already touched on but make sure that you include more images, inspirational notes and discussions.

3.) Reblog your content – Post and reblog content between different Tumblr members. After all, this is really what it is all about. Being consistent using quality posting and reblogging will increase your interaction with others and your overall exposure, along with growing your traffic flow.

4.) Set up your RSS feed(s) from other blogs - You can include bookmarks from Delicious, StumbleUpons, Digg or import Flickr or YouTube.

Tumblr provides you with the opportunity to quickly and easily

connect with followers and other Tumblr users. As we also

discussed earlier, you’ll have the ability to connect to other social

platforms like Facebook or Twitter simply by installing the

appropriate plugins. Therefore, you need to make sure that you take

full advantage of tags as this is how users are going to find your

posts. If you neglect this important step it will have a negative


impact on your traffic flow and readers.

To reiterate, Tumblr has an incredible amount of potential to grow

your brand awareness but it is important that you post regularly--at

least once a day and even more often would be better. You can even

schedule your posts in advance--this is a very cool Tumblr feature.

Make sure that your posts are interesting and if you want the

greatest impact on the number of viewers and increasing your

traffic flow then you’ll need to use images.

Creating Effective Tumblr Strategies In the social era of online interaction that we live in, it’s no surprise

that marketers know that social networks play a crucial role in all

successful marketing strategies. Most companies will ensure they

have a presence on Facebook and Twitter that includes creating

content that will help to acquire new customers and keep their

existing ones along with providing customer support. While the

larger social networks are hardly ever overlooked, the smaller ones

often do and this includes Tumblr.

For a Tumblr strategy to be successful, it is important that

companies not “over brand” - their content. The focus needs to be


for you to offer viewers quality content, which translates into things

that viewers will find appealing, amusing and interesting. Good

pictures are a great way to achieve this. This is pretty much

completely opposite of what you’ll find on Twitter.

Coca-Cola is a great example of a brand that has a great social

networking strategy. Coca-Cola focuses on “Where Happiness

Lives,” which is positioned with the use of funny images of its

products without really saying much about their product directly,

but yet are found easy to relate to and are often shared.

If you plan to incorporate Tumblr into your social networking,

you’ll need to think outside the box and make sure that you are not

sounding too ‘salesy.’ As we’ve discussed many times over and over,

you’ll need to remember to always tag your posts, as it is the only

way that the Tumblr search engine will be able to find your content.

It’s a key function to successful use!

Your Tumblr strategy should revolve around content that has little

actual commercial material yet that viewers will find funny and

interesting. That way, they’ll want to share it.


Make use of videos and images as much as possible as these are

much more powerful than text is.

In closing, you too can enjoy success on Tumblr and increase both

your traffic and your revenue because Tumblr is a niche social

network that focuses around sharing creativity and true interests

with your friends, family and community.

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Silicon Valley Digital Marketing Institute - you’re able to provide … · 2019-03-09 · If your business is hoping to expand their business reach with some new opportunities,