Siemens Smart Grid Innovation ContestJoin the grid – energize the world.

Contact for more information:Michaela Stolz-Schmitz (E SGA) Christoph Hielscher (E SGA), Michael Heiss (CT O OI)Ilaria Carrara-Cagni (CT O UNI)

For internal use only. © Siemens AG 2011. All rights reserved.

For internal use only. © Siemens AG 2011. All rights reserved.

Join the grid – energize the world

Siemens starts the global Smart Grid Innovation Contest on April 13, 2011.

Everybody is invited to participate

Observe and get a market insight

Contribute ideas on business models, applications, technologies

Winner can win attractive prizes and can be invited to implement their idea within the Siemens Portfolio.

End of the public Idea Contest is on May 31, 2011.

Siemens Smart Grid Innovation Contest

Page 3 For internal use only. © Siemens AG 2011. All rights reserved.

Energy Sector • E SGA

The Contest is divided into 2 phases

Open Innovation methodology: based on social media platform

Two submission phases: 13.4. - 31.5.2011:

Public Phase: Idea contest Everybody may submit, comment, rate ideas and win attractive prizes.

4.10.-30.11.2011 :University Phase: Call-for-research-proposalsUniversity Program only - option of startup seed-funding for best projects.

Ideas and proposals shall address: Smart Grid business models Smart Grid technologies

Contest sponsors are Klaus Helmrich and Dr. Richard Hausmann

Total funding

1,000,000 €in total for research to create innovation out of the initial ideas

€ € €more investments

possible, if the innovation is selected

to be part of the Siemens portfolio

www.siemens.com/smartgridcontest

Winners Prices

15,000 € in total cash awards

plus trip to Berlin

Page 4 For internal use only. © Siemens AG 2011. All rights reserved.

Energy Sector • E SGA

Your benefits

A unique opportunity to: Get access to some of the most insightful

ideas and market trends in your field. Be part of and benefit from the new

business models that change the game. Become a leader in sustainability.

And exploit the creative communication channels

with outstanding professionals and creative minds.

the innovation eco-system in collaboration with your partners.

… and listen what the Generation Y is expecting from you

Your participation creates a win-win situation

Why is Siemens organizing the contest?

Get ideas of: New business models

that change the game. Applications for new customer benefits. Disruptive technologies, which can

change the business rules.

And Set up creative communication channels

with customers and end-users. Strengthen the innovation eco-system

in collaboration with our partners. Identify top universities and

support PhD-students in the field.

…and listen what the Generation Y is expecting from us.

For internal use only. © Siemens AG 2011. All rights reserved.

Siemens Smart Grid Innovation ContestJoin the grid – energize the world

Join the contest and get awarded:http://www.siemens.com/smartgridcontest