Sideline Services of Sideline Services of Public Transport Public Transport

CompaniesCompaniesPMDP vs. MCTSPMDP vs. MCTS

Dana KovářováDana Kovářová

Mary KornahrensMary Kornahrens21/04/20021/04/20077

Sideline Services of Public Transport CompaniesSideline Services of Public Transport Companies

OUTLINE:OUTLINE:

Introduction Introduction Main Business Activity and TargetsMain Business Activity and Targets Sideline ServicesSideline Services Moving AdvertisinMoving Advertisingg

MCTSMCTS PMDPPMDP

Conclusion Conclusion && Suggestion Suggestion

General Presentation of Public Transport CompaniesGeneral Presentation of Public Transport Companies

Introduction:Introduction:

Public transportation is a major feature Public transportation is a major feature of large cities across the world.of large cities across the world.

Europe is well known for its user friendly Europe is well known for its user friendly mass transit where as the United States mass transit where as the United States struggles to provide adequate service struggles to provide adequate service to residents.to residents.

Maybe with the added benefit of sideline Maybe with the added benefit of sideline services transit companies can increase services transit companies can increase revenues and improve the level of revenues and improve the level of service available. service available.

Basic ComparisonBasic ComparisonPMDP MCTS

Number of streetcars 128 (since 1899) 0

Number of buses 108 (since thirties) 470

Number of trolley-buses 86 (since 1941) 4

Passengers annually 100,000,000 54,750,000

Kilometers annually 14,957,000 28,968,000

Number of lines (S/B/T) 38 (3/29/6) 57

Basic price of a ride* $0,59 $1.75

* Exchange rate 20,6 CZK/$

Main Service & StrategyMain Service & Strategy

PUBLIC TRANSPORTATION AROUND THE PUBLIC TRANSPORTATION AROUND THE CITIES OF MIWLAUKEE/PILSENCITIES OF MIWLAUKEE/PILSEN

MCTS: To provide Increased Mobility, MCTS: To provide Increased Mobility, Increased Capacity of the transportation Increased Capacity of the transportation system and Increased Economic Activity. system and Increased Economic Activity.

PMDP: To achieve company goals which PMDP: To achieve company goals which are to satisfy all its customers, to are to satisfy all its customers, to maintain their trust and to constantly maintain their trust and to constantly improve the company’s services. improve the company’s services.

Sideline ServicesSideline Services

What do they What do they offer besides offer besides

normal normal transport transport

around the around the city?city?

PMDPPMDP MCTSMCTS**Irregular Irregular & &

Order Order Transport  Transport  

*Upass*Upass

**Driving Driving schoolschool

*Seasonal *Seasonal EventsEvents

**HistoricaHistoricall

SStreetcar treetcar Lease   Lease  

and othersand others

*Transit Plus*Transit Plus

Moving AdvertisingMoving Advertising

Making $$/CZK by transporting not Making $$/CZK by transporting not only people but advertisements.only people but advertisements.

The bus/tram/trolley is moving around The bus/tram/trolley is moving around the city already as a function of its main the city already as a function of its main business activity and may as well take business activity and may as well take full advantage and sell advertising full advantage and sell advertising space to local businesses. space to local businesses.

Advertising with MCTSAdvertising with MCTS

King PanelKing Panel

Recommended to buy 55 king advertising panels Recommended to buy 55 king advertising panels @ $535 per panel for a 4 week advertising rate of @ $535 per panel for a 4 week advertising rate of $29,425. $29,425.  The rates include the printing andinstallation of The rates include the printing andinstallation of the 55 bus ads.the 55 bus ads.

Advertising with MCTSAdvertising with MCTS

SheltersSheltersRecommended to buy 3 transit shelter advertising panels @ $800 per panel for a 4 week advertising rate of $2,400.  The rate includes the printing and installation of the 3 transit shelter ads.

Milwaukee County Transit System:

Television Advertising byTRANSIT TVTRANSIT TV

3 ways to advertise:

•Program Sponsor

•Banner Advertising

•Video Advertising

•Updated 2x a day•English & Spanish•News/Sports

Advertising with PMDPAdvertising with PMDP

Outdoor advertisingOutdoor advertising

The PMDP offers bus ads and commercial posts. The bus ads prices depend on type of a bus and area used for advertising. Every customer can choose based on

their needs.

Advertising with PMDPAdvertising with PMDP Outdoor advertisingOutdoor advertising

PMDP has the same advertising format PMDP has the same advertising format like MCTS offers; a 4 week advertising like MCTS offers; a 4 week advertising rate ofrate of $88 per bus, the printing and $88 per bus, the printing and installation rate of from $97 per bus is not installation rate of from $97 per bus is not included and final price depends on type included and final price depends on type of a label.of a label.However the most popular formats of bus ads are:

Mobilboard with the advertising

rate of $286 and the installation

rate of from $728 per bus.

Full-area label with rates up to a type of a bus of

$340-$621 and of $1160-$1500

Advertising with PMDPAdvertising with PMDP

Indoor advertisingIndoor advertisingPMDP offers a big variety of indoor advertising products such as broadsheets, hand holder advertising, space for ads publications and newspapers, promotional fare ticket or city screen.

Advertising with PMDPAdvertising with PMDPCityscreenCityscreen PMDP has installed cityscreens in 35 buses (2 PMDP has installed cityscreens in 35 buses (2

per bus)per bus) The main purposes of cityscreen are:The main purposes of cityscreen are:

Commercials – product and service Commercials – product and service offersoffers

Promotional and special events, Promotional and special events, commercial quizzes or puzzlescommercial quizzes or puzzles

Other information attracting people’s Other information attracting people’s attentionattention

Broadcasting repeats in a cycle every 60 Broadcasting repeats in a cycle every 60 minutes and is composed of commercials 10 or minutes and is composed of commercials 10 or 30 seconds long repeating at least twice in a 30 seconds long repeating at least twice in a cyclecycle

The basic price of a commercial for one week is The basic price of a commercial for one week is $146 (10 sec ads) & $480 (30 sec ads) and does $146 (10 sec ads) & $480 (30 sec ads) and does not include rate of $15 for creating the not include rate of $15 for creating the commercialcommercial

Conclusions & Conclusions & SuggestionsSuggestions

Transit systems bring benefits to all residents Transit systems bring benefits to all residents of the city. Not only do they receive an of the city. Not only do they receive an alternative way of transportation but alternative way of transportation but additional services.additional services.

Companies have additional avenues for Companies have additional avenues for advertising and a captive audience to target. advertising and a captive audience to target.

MCTS should continue its sideline services MCTS should continue its sideline services and advertising in an effort to try and boost and advertising in an effort to try and boost its main business activity and encourage its main business activity and encourage citizens to use public transportation rather citizens to use public transportation rather than private. than private.

PMDP should focus more on outsourcing some PMDP should focus more on outsourcing some of their services and then they can put more of their services and then they can put more effort into their main business. effort into their main business.

Thank you Thank you DekujiDekuji

Any Questions?Any Questions?

Nejake otazky?Nejake otazky?