siddique presentation

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STRATAGIC BUSINESS MANAGEMENT

Presente to Sir Umer Noor

y

Mubashir Hussain

Farhan Khan

Syed Faraz









More than 100 employees in three Branches in Karachi. But

Global Specialist Markets (GSM) is a global travel management

Organisation with market-leading specialists in over 40 markets

worldwide.



OUR CLIENT LIST



Excellent Supplier

relationship

Reputation in market place

is strong Excellent Customer List

Good Location

S High Debt Burden

Weak Management(Our top

people are not built for

long, dull and repetitive

tasks).

limited financial base

W

Online Marketing Current growth rate of

tourism

Innovation

Partnership with Hotels and

other travel agencies

O Other Travel agencies and

tour operators.

Economic Crises

Legal Issues

Volatile Currencies

T

SWOT Analysis



• MORA –Hajj

Quota.

• Gov. new policies &

Taxation

• Security Burden

PoliticalP

• Airline travelling

rate is growing allover the world.

• Inflation &

Exchange rate

EconomicE• Special Packages of

Hajj & UmrahServices.

• Change Tastes and

Fashion in Holidays

Social S

Internet- GDS

Technological T

PEST Analysis





Strategic Group Analysis

Travel Agencies In Karachi

Sale

Product-Line Breadth

High

Low

Visa Services , World Wide Hotels Reservation & Ticketing

Polani Travels

Quality Aviation

Oasis Travels (Pvt) Ltd.American Express

Aroma Travels

Bukhari Travel & Tourism Services

Gerry’s Travel

Sonia Travel

Hadi Travel

Fazl e Rabbi Travel



BCG Matrix

MarketGrowthRate

Relative Market Share

High

Low

High Low

Ticketing & Reservation

Hajj & Umrah - Groups Visa Services



Industry Life Cycle Patterns

Introduction Growth Shakeout Maturity

Decline

Renewal

IndustrySales

Time



Value Chain Analysis

Firm Infrastructure

Human resource management

Technology DevelopmentProcurement

Marketing&Sales

OperationsServices Customer

Feed Back



Bowmen Strategic Clock Analysis

• Sub Set Travel Agency

6

7

8

1

2

3

Low High

Low

High

PerceivedUse Value

Price

4

5

Oasis Travel

Shairazi

Travel

Polani

Travels

Bukhari Travels

American Express

Oasis Travel

Dossani Travel

Sonia Travels



Attractiveness of

Travel Agencies• Industry Attractiveness

– Market size

– Market growth

–

Profit margins – Industry life-cycle

– Economies of Scale

– Regulation and otherPEST factors

• Business Strength

– Relative market share

– Price competitiveness

–

Service quality – Loyal Customer

– Innovative capacity

– Resources

– Competences

– Capabilities



Strategic Choices

• After analysing We Found Some Problem Which were

affecting Campiness Growth

– Management Problem

– Software Problem





Cause Of Change





Feasibility & Acceptability

• Cost Saving.

•Resources Available in term of Finance.

•Ease to use.

• New Management familiar with New Software.



Developing

• We Launch new software in Our Organization Named

Catalyst and it is now working Good.

• New Management is doing well in the Organization andthey provide update position of Company.



Conclusion

• Traveling is a wonderful adventure and to do it in a sensitive and responsible way will only

make the experiences more meaningful and authentic.

• However, it is also important to remember that the road towards achieving sustainability in

tourism will be a long and slow one. Every little action from travelers and suppliers will

make incremental positive changes to help the preservation of the destinations' natural

beauty and heritage.

• The Responsible Traveler Guide is the start of a new way of experiencing travel.

• It is a journey worth taking for you, and for future generations.

• After analyzing the complete scenario of tourism industry, researcher comes to a conclusion that

tourism industry is the largest industry of the world. In case of Pakistani market, tourism industry is

in the growth stage, but due to poor brand image in the world, the growth rate is low as compared

to rest of the world

• According to the analysis of different consumer behavior models, it is concluded that the

consumer trends toward the tourism industry is changing and people are now attracted to

tourist destinations more as compared to previous trends. This is because of increase in

leisure time and disposable income of Pakistani people



Recommendation

• Although the trend is shifting towards more tourism activities, but still

there is a need to promote tourism in the country to attract more and

more of domestic as well as international tourists.

• In order to stay in the market Shirazi travels & Tour must solve their

Management Problem as well as Software problem.• Because Technology change day by day and you have to be

updated to survive and make a image among the competitors.

• Also there is a need to develop different tourist destinations in the

country and to conduct different tours all over Pakistan.

• Governmental support also plays an important role in developingtourism; there is a need to invest more in this sector as compared to

what other countries are spending

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siddique presentation