SIBR-RDINRRU Conference on Interdisciplinary Business

SIBR-RDINRRU Conference on

Interdisciplinary Business & Economics

Research

July 7-8, 2016, Osaka

PROCEEDINGS

Volume 5 (2016)

Issue 3 (July)

ISSN: 2223-5078

Published by:

Society of Interdisciplinary

Business Research

Nakhon Ratchasima Rajabhat University

Published by Society of Interdisciplinary Business Research, 2016, Volume 5(3) Papers published in this proceedings have been double-blind peer reviewed

SIBR-RDINRRU 2016 CONFERENCE

ON INTERDISCIPLINARY

BUSINESS & ECONOMICS RESEARCH

July 7th–8th, 2016

Osaka, Japan

Learning From Each Other: Theories and Methodologies Across Disciplines

Conference Proceedings

Volume 5 (2016), Issue 3

ISSN: 2223-5078


Table of Content

s16-012 Collaborative Dynamics of Creative Teams: Modeling Creative Process in Advertising Design s16-013 Saving Rate, Dependency Ratio and Transitory Income of Households: A Case of Slovakia s16-014 Komunitas Aleut and History-based Tourism in City Branding: The Case of Bandung, West Java,

Indonesia s16-015 The Impact of Information Technology on the Operations of Banks in Ghana (A Case Study of P-A

Capital Rural Bank, Sunyani-Abesim Branch) s16-016 Organizational Surfing - From Business Troubleshooting to Business Integration s16-017 Estimating the Effect of Board Structure on Powerful CEOs Using an Exogenous Regulatory Shock:

Evidence from Financial Institutions s16-019 Mapping the Difference Between Development and Maintenance Stage for Marketing Strategic

Alliance Relationship s16-022 Analysis on the Effect of Physician Information, Pharmacist Information and Experience as

Moderating through Overall Risk in Enhancing Purchase Intention Generic Drugs in Indonesia s16-024 Improving Agility of Disaster Supply Chain in a Developing Country s16-025 Understanding Upgrade Intention of Information System: A Theoretical Perspective of Information

Asymmetry s16-026 The Mediating Effect of Career Success on HRM Practices and University Performance: A Study

from Public Sector Universities of Pakistan s16-027 Determinant of Customer-Company Identification (CCID) of Starbucks in Indonesia s16-028 Core Competencies for Accountants of BS Accountancy Students of Tarlac State University: Input to

Accounting Education s16-030 Understanding Vietnamese Consumers in Healthy Drink Market : The Focus Group s16-031 Underground Digital Economy in Thailand s16-032 Spending and Borrowing Practices of Women Entrepreneurs in the Province of Tarlac-Philippines s16-033 Sustainable Entrepreneurship in Industrial Ecology: The Cheese Case in Mexico s16-034 Consumption Dynamics in Inverse Demand Systems: An Application to Meat and Fish Demand in

Korea s16-035 The European Union – Japan FTA Negotiations: Access Barriers for European Business to the

Japanese Market s16-036 Introducing a Hybrid Fuzzy Inference System For PLC stages Prediction s16-037 The determinants of non-performing loans: dynamic panel evidence from South Asian countries s16-038 Board Governance and Intellectual Capital Disclosure: Evidence from Indonesian Banks s16-039 Needs Assessment of Women Entrepreneurs in the Province of Tarlac, Philippines: Basis for the

Creation of a Business Development Center for Women s16-040 LORSERV Scale: Development of Service Quality Scale of LOHAS Restaurants s16-041 Behavioral Finance in Indonesia: Applying The Prospect Theory to Indonesian Investors Regarding of

Financial Literation s16-042 Income and Expenditure Effect of the Southern African Development Community (SADC): A

Review and Panel Cointegration Analysis s16-043 The Relationship of Supply Chain Management Practices of Micro Enterprises to Competitive

Advantage s16-044 Economic Condition and Suicide s16-045 Financial Pressure Under Global Budgeting: The Case of Caesarean Section s16-046 Do Entrepreneurship and Economic Growth Affect Poverty, Income Inequality and Economic

Development? s16-047 Determinants of Rice Seed Growers’ Productivity in Nueva Ecija, Philippines s16-048 Behavioral Finance: An Experimental Study of the Prospect Theory Applicability in Indonesian

Investors with Regard to Gender Propensity s16-049 The Philippine National Debt and Its Impact on the Economic Growth s16-050 City Brand Personality: The Application of Brand Personality Concept in the City Context s16-051 Personality, Experience, and Job Performance


s16-052 Humour in Service Encounters: Does Humour Help Boost Frontline Employee's Psychological Well-

being? s16-053 The Lucas Paradox and the Human Capital Resource Curse in Philippines, Indonesia, Malaysia,

Thailand and Singapore s16-054 Sustainable Social Security System for Thailand s16-055 The Profile and Functions of Vice-presidents for Administration of State Universities and Colleges in

the Philippines: Basis for Policy Inputs s16-056 The Role of Education in Sustaining Economic Growth: The Case of Philippines and South Korea s16-057 The Relationship of Health-Related Factors to Labor Productivity of the ASEAN-5 s16-058 The Impact of Selected Industry-level Determinants on the Export Performance of the Philippine

Electronics and Electrical Industries s16-059 Exploring the Determinant Factors of Business Responsibility Practices of Small Medium Enterprises s16-060 The Impact of NAFTA on the Trade with Non-member Countries: the Case of Canadian Chinese

Trade s16-061 Interoperability of Competition and Embeddedness of Entrepreneurship in Industrial Clusters s16-062 The Relation between Financial Education and Investment Decisions in Indonesia s16-063 The Unemployment Impact of Immigrants Workers in Thailand s16-064 An Empirical Study on the Recursive Cointegration Among Oil Price, Exchange Rate and

Commodity Price s16-065 Does Disaggregated Continent Tourisms Affect Thailand’s Economic Growth? s16-066 Assessing Price Transmission and Market Integration between World Food Prices and Different

Consumer Food Price Indices in Thailand s16-067 Spiritual Quotient: A Road-Map for Organisational Development s16-068 A Comparative Study of the Fertility Rates of Two Developing Countries in Asia: The Philippines

and Thailand s16-069 The Impact of Unified Vehicular Volume Reduction Program in Reducing Air Pollution s16-070 Macroeconomic, Correlation, and Heterogeneity of Default Probability and Credit Value at Risk-

Evidence from Publicly Firms in Taiwan s16-071 Human Capital and Personal Entrepreneurial Competencies as Factors on the Career Success of

Micro, Small and Medium Enterprises’ (MSMES) Entrepreneurs in the Province of Tarlac s16-072 Economic Factors Affecting Agricultural Productivity and Labor Force in Thailand and Philippines s16-073 Investigation of the Factors Affecting Real Exchange Rate in the Philippines s16-074 Religious Freedom in Muslim Southeast Asia s16-075 A Correlation Study between the Government Intervention and the Performance of Listed Chinese

Stated-Owned Enterprise s16-076 The Role of Party Committee Secretary in Firm Performance of Chinese SOEs s16-077 The Effect of Efficiency the Quality Cost toward Profitability Level s16-079 The Effect of Internal Control System and Human Resource Competency on the Quality of Local

Government Financial Reporting s16-080 A Correlational Study between the Extent of Voluntary Disclosure and the Governance Mechanisms

in Chinese State-Owned Enterprise s16-082 How Family Business Can Craft Authenticity with Their Story s16-083 Examining the Existence of Herding Behaviour: Empirical Evidence from the Indonesia Stock

Exchange s16-084 Exploring the Mediating Influence of Fashion Consciousness between Interpersonal Effects and

Status Consumption among Pakistani Consumers s16-085 Foreign Ownership, Volatility Return, Volume and Risk of Stock in Indonesia s16-086 Consumer Responses to Offers Limited to Specific Outlets: Does the Density of Selected Outlets

Matter? s16-087 Universities: Ethics and Governance Challenges s16-088 Factors affecting airline price discrimination s16-089 Financial Performance Assessment of PT Indosat Tbk Against Other National Mobile Operators in

Indonesia


s16-090 Commodity Price Co-movements and Liquidity Commonality s16-091 Agency Workers’ Motivation in the Organization: The Perspective of Agency Theory s16-092 The Development of Car-Sharing Services for Elderly Medical Behavior in Rural Areas: The

Application of the Sharing Economy Theory s16-093 The Impact of Financial and Trade Integration on Business Cycles in Emerging Markets s16-094 Applying Dependence Switching Copula Approach to Uncovered Interest Parity s16-095 The Impact of Supervisors’ Workplace Gossip on Employees’ Effectiveness: A Dyadic-level

Examination s16-096 The Impact of Financial Education Toward Indonesia University Students’ Financial Literacy and

Financial Inclusion s16-097 Financial Performance Analysis of PT Agung Podomoro Land Tbk in Relation to Property Industry

Crisis in Indonesia s16-098 Assessing The Financial Performance of Coal Company in Indonesia - A Case Study of PT Adaro

Energy Tbk Compared to Its Competitors s16-099 Do Employees Commit to the Organization? An Agency Theory Perspective in Employment

Relationship s16-100 The Effects of Summer Heat on Academic Achievement: Evidence from City-Level Weather Data

and Individual-Level Test Score Data s16-101 Factors Affecting the Working Hours of Child Laborers in Dagupan City, Philippines s16-102 Renewal of Organizational Capabilities: The Perspective of Organizational Identity s16-103 The Influence of Time-varying Beta to Portfolio Return on the Treynor-Mazuy Condition Model s16-105 The Effects of Gender Equality Law on the Gender Wage Differentials: Evidence from Taiwan s16-106 Dominance of income disparity in Panama s16-107 The Expected Rate of Return on Plan Assets and Plan Asset Allocation s16-108 Marketing Components Adjustment on Non-life Insurance Business Pursuing Free Trade Integration

in Thailand s16-109 The Moderating Role of the Employees’ Green Lifestyle to the Effect of GHRM Practices to Job

Performance: A Structural Equation Model (SEM) s16-110 Macroprudential Policies and External Debt in a Small Open Economy s16-111 Determinant of Happiness between Spouse s16-112 Assessing the Effectiveness and User Perceptions of Student-Centered Online Blogging and Peer

Interaction on Fashion Business Undergraduate Students s16-113 Personal Finance Practices of TSU Faculty and Personnel s16-114 The Process of Banking Expansion in Asian Developing Countries: The Case of Nepal in Comparison

with Japan s16-115 Has the Equity Premium Always been so High? Evidence from the UK, 1825-1913 s16-116 Corporate Social Responsibility Disclosure in Vietnam: Too Little, Too Late! s16-118 The Moderating Role of Audit Committee Effectiveness on External Audit Fees s16-119 Opportunity Search and Development in Social Enterprises s16-120 Relationships among Market-Oriented Culture, Internal Market Orientation, Service Climate and

Customer-Oriented Behavior ─ A Cross-Cultural Comparison Study of Service Industry in Taiwan, China and the United States

s16-121 How Should Suppliers Response to Economic Crisis?: Lessons from the Japanese Auto-Parts Suppliers

s16-122 The determinants of FDI in the ASEAN-5 s16-123 Margin-trading, Short-selling and Market Qualities s16-124 Relationship between Gambling Preference and Investor Sentiment: Evidence from Taiwan Index

Options s16-125 The Impact of Strategic Human Resource Development Practices on Continuous Improvement and

Workplace Learning Performance s16-126 I Go Where You Checked-In: The Effect of Social Comparison and Regulatory Focus on Social

Media Users’ Consumption Behaviors s16-127 Monetary Transmission Mechanism: Issues and Challenges


s16-128 The Economic Determinants of Child Mortality in the Philippines: A Panel Analysis of 16 Regions s16-130 Exploring purchase intentions of autonomously driving cars: Insights into consumer adoption of a

disruptive innovation s16-131 Screen winners from losers using simple fundamental analysis in stock in Pacific-Basin markets s16-132 Stock Price Clustering: Evidence from the Shanghai Stock Exchange s16-134 Firm Risk of Outsider-Managing Companies s16-135 Capability Building and Strategy Formulation Process of Thailand Motorcycle Industry s16-136 Optimal Price and Promotion Time : Mathematical Model Experiments s16-137 Falling Through the Cracks: Strategic Avoidance & Exploding Offers s16-138 A Time-Frequency Analysis of Stock Return, Investor Sentiment and Macroeconomic Factors s16-139 Comparative Analysis of Lawyer’s Right to Advertise in India and Other Legal Systems s16-140 Fiscal Policy and Stock Market Movement in the Philippines – A Structural Vector Autoregression

Approach s16-141 Adoption of Halal Logistics System: Case Study of Catering Production in Santosa Hospital Bandung

Central s16-142 Analysis of the factors affect Customer Preferences Towards Live Music Performance in Indonesia s16-143 Supplier relations, innovation capability and performance correlation study s16-144 Developmental Case Study of Hedge fund Clone Program as Knowledge Creation Means: Action

Research Using Soft Systems Methodology and Social Learning s16-145 The Determinants of Risk Disclosure in the Indonesian Non-listed Banks s16-146 Globalizing Information Technology Governance s16-147 Financial Data Visualization and Trading Strategy: A Practical Way to Teach Students Excel Skills s16-148 A Comparative Study between “Wow Philippines!” and “It’s More Fun in the Philippines” on How

Tourism Factors Affect the Philippine GDP Growth s16-149 The economic reasons why the Philippines has the highest rate of business start-ups s16-150 The role of internal audit unit in fraud detection and prevention in Nigerian National Petroleum

Corporation mega station in the north eastern Nigeria s16-151 The Economic Impact of the Budgeting Process on Employment Performance Growth Levels of the

Nigerian MDAs s16-152 Corporate Social Responsibility, Real Activities Manipulation, and Future Performance s16-153 Saving, Consumption and Old Age Allowance in Taiwan s16-154 Auditor Choice under Client Information Uncertainty s16-155 Trade Creation and Diversion Effects of the European Union s16-157 A Proposed Model of E-Marketing Service-Oriented Architecture (E-MSOA) s16-158 Decision Support System (DSS) For Livestock Control Based on RFID s16-159 Measuring SMEs Entrepreneurs Performance: A Case Study of GIATMARA Entrepreneurs

Experimental Vis-à-vis Control Group s16-160 The Economic Analysis of Tourism before and after conflict: A Case study of District Swat s16-161 The Impact of Talbanization on Girls Education in Swat. (A case study of district Swat) s16-162 Does Better Corporate Governance Encourage Payout? Idiosyncratic Risk, Agency Cost, and

Dividend Policy s16-163 Factors Affecting Bank Performance: Cases of Top 10 Biggest Government and Private Banks in

Indonesia Period 2004 - 2013 s16-164 Conceptual Model of Tourism Destination Tourism Attraction and Uniqueness of Resources on

Strategic Partnership A Case Study in West Java – Indonesia s16-165 Factors Affecting the Demand for the Taxi---Evidence from Zhejiang, China s16-166 Sabotage and Deterrence Incentive in Tournament: An Experimental Investigation s16-167 Technological Determinants of Purchase Decision of Client-Server Hardware System in Malaysia

SME’s Business s16-168 The Effect of Federal Reserve System and Bank Indonesia Rate Change Policy to Banks' Stock in

Indonesia s16-169 The Relation between Ownership Structure and Operational Efficiency in Korean Manufacturing

Firms


s16-170 Effects of Foreign Direct Investment on GDP Growth of Myanmar: Analysis for the Year of 1989-

2014 s16-171 Does Trade Liberalization Benefit Indonesian Economic Development? s16-173 Private Labels Purchase: Integrating Effect of Store Image, Store-Category Association, and Branding

Strategy s16-174 The Emerge of Corporate Values and It’s Implication to The Indonesian State-Owned

Enterprises (SOEs) Performances s16-175 Evaluating Competitiveness of the Convention Destination: A Primary Stakeholders’ Perspective in

Chiang Mai City, Thailand s16-176 National Policies and The Market for Classical Music Performances: A Qualitative Investigation s16-178 Analysis China’s Regional Carbon Price Character Based on CAPM-SSAEPD Model s16-179 Interactions between Exchange Rate Fluctuations and Tourism Revenue in South Africa s16-180 Is Small Medium Enterprise (SME) Competitive? s16-181 A New Professional Community-centered Internship for Promoting the Career Decision-making Self-

efficacy s16-182 An Efficient Constraint Handling in Genetic Algorithm for Relief Logistics Network Design s16-183 Human Resource Management and Organizational Culture Management: A Case Study of

Ophthalmic Plastic Firm in Thailand s16-184 Perception of Accountant on Corporate Social Responsibility and Social Environmental Accounting

in Indonesia and Malaysia s16-185 Expropriation by the controlling shareholders on firm value: corporate governance as moderating

variable s16-186 Financial Globalization in Developing Countries: the risks and the opportunities s16-187 On-line Advertising and e-commerce strategy For solving e-courses crises in Egypt s16-188 Identifying the Effective Factors on Contractors' Tendencies to Contracting the Construction Projects

(Case Study) s16-189 Presenting a Model of Knowledge Management Components with ISM Approach s16-190 IS CAPM an Absurd Model? s16-191 CAPEX Efficiency and Service Quality Improvement through Tower Sharing in Indonesia

Telecommunication Industry; Optimization Model Using Comparison of Genetic Algorithm and Simulated Annealing Method

s16-192 What Lies Behind Academics’ Intentions to Publish? s16-201 The Factors Correlated with the Decision to Separate from the Family of the Elderly s16-202 The Approach to Reduce the Production Cost of Cassava and Develop a Network of Farmers Who

Produce Cassava NaKhon Ratchasima Province s16-203 The Effects of Using Computer Multimedia for Mobile Device Based on BBL Concept s16-204 A Comparison of Prediction Results of The Models in Innovative Knowledge Productivity between

Knowledge Sharing Behaviour and Absorptive Capacity, Members of Knowledge Management Network (CoPs) for Caring Patients with Diabetes in Public Hospitals of Thailand

s16-205 Causal Model of Variables Affecting on Creativity for Undergraduate Students at Nakhon Ratchasima Rajabhat University

s16-206 The Knowledge Management of the Language and Cultural Diversity of Phetchabun Province s16-209 Implementation of Technology for Business Cluster Management: A Prototype of Sharing Economy

Among Customs Broker SMEs in Thailand s16-210 The Study of Achievements in Guideline Planning of the Campaign for Inheriting Pleng Korat

Performance s16-211 The Results of Organizing an English Camp for Thai Primary Students in Response to ASEAN

Community s16-213 Arranging of Phu Thai Sam Phao Song for Classical Guitar Solo by a Technique of Adjusting Guitar

String to Pin s16-214 A Study of Educational Achievement and Satisfaction by Using Learning Creative Activity of Khun

Sakkarin Game Song: Case Study of Western Music Ensemble Subject, Music Program, Nakhon Ratchasima Rajabhat University


s16-215 The Comparative Evaluation of the Cost of Traveling and Environment on the Expressway Route vs.

the Ground Level Road in Bangkok s16-216 Guidelines to Decrease the Funeral Ceremony Expense in Magluamai Community, Sung Noen

District, Nakhon Ratchasima Province s16-217 The University's Overture Composition: The Ratchaphruek (Golden Shower) Overture s16-218 The Tamil's Ramayana at Batu Cave, Malaysia. A Comparative Case Study of Thai Ramayana and

Valmiki's Ramayana s16-219 Changing of Archeological Sources in Nakhon Rachasima Province According to the Record of

Archeological Sites in Northeast Region Book 1 s16-220 Evaluation of the Curriculum for Bachelor of Arts in Thai Language, Faculty of Humanities and

Social Science, Nakhon Ratchasima Rajabhat University s16-221 A Research on Questioning Skills Development Process through Metacognition Strategies Special

Chef Model for Teacher Students in Nakhon Rachasima Rajabhat University s16-223 Corporate Social Responsibility and Financial Performance of the Listed Companies in the Stock

Exchange of Thailand: the Study of the Resource Industry Group s16-224 A Development of Multimedia for Hang Karoak Thai Silk s16-225 The Role of Chaiyaphum Rajabhat University in Participation with Local Governments to Develop

Chaiyaphum Province s16-226 Key Success Factors for Fully E-learning in Thailand s16-227 Factors Influencing To Choose Further Education Online Bachelor's Degree Programs s16-228 Educational Achievement Moral and Ethical in the Subject Man and Environment of 3 Faculty

Education to be Taught Using Activities From of Corporate Social Responsibility s16-229 Founding Process of Part-time Self Employment Community Fund, Ban Wanghin, Tambol Banpo,

Amphoe Mueang, Changwat Nakhon Ratchasima s16-231 Tourist Destination Loyalty’s Formation: The Moderating Role of Demographic Profiles s16-232 The Design and Development of a Mobile Commerce for Tourism Framework s16-233 A Framework and Methodology for Travel Planning Under Given Condition Based on Location Base

Service s16-234 An Exploratory Research of the Motivation and Risk-taking Components in the Women

Entrepreneurs: A Case Study of Southern Thailand s16-235 Application of Principal Component Analysis Technique to the Socio-economic Factors of the Lower

Songkhram Wetland, Thailand s16-236 Factors Affecting Mobile Phone Purchasing Decision of Cambodian s16-237 Klon Lam Text and Watlam Singing Style of the National Artist s16-238 An Analysis of Beach Tourism Strategic Plans: A Case Study of Songkhla Province, Thailand s16-239 A Framework for Ontology-Based Knowledge Management System Case Study of Faculty of

Business Administration of Rajamangala University of Technology ISAN s16-240 A Development of Assessment Framework of Competencies for Students Teacher Learning

Management and Specific Content Knowledge in the Field of Technology and Innovation Education s16-241 (“NO Cheating”) Policy Recommendation for Moral Child Development in Thai Schools s16-242 The Factors Correlated with the Hand Woven Ikat Silk in Surin Province and How They Succeeded in

Local Economy s16-243 Light Phenomenon s16-245 The Essence of Dvaravati and Modern Mon Cultures on the Creation of Lavapura Dance s16-247 The Study of the Possibility of Using Japanese for Golden Mango Exporting

The factors correlated with the hand woven ikat silk in Surin Province and

how they succeeded in local economy.

Maywadee Phayakprakhon

Faculty of Arts and Industrial Design, Rajamangala Institute of Technology Isan, Thailand

E-mail : [email protected]

Presented at the : SIBR-RDINRRU 2016 (Osaka) Conference on Interdisciplinary Business and

Economics Research, 7th

-8th

July 2016, Osaka, Japan.

ABSTRACT

This study is a part of the research “ The study of wisdom of Ikat design in Surin

Province.” The samples in this research are 1) The weavers are from 7 groups from 5-star OTOP

products 2) Working women are 100 people 3) Ikat silk in Surin Province are 185 pieces. The

purposes of this article were to study about the factor correlated with the hand woven Ikat silk

group and how they succeeded. The methods of this research field. Participant observations for

hand-woven and questionnaires for working women about factors of decision making in order to

buy Ikat silk.

The result of this research found that, First : Ethnic; In Surin Province has 3 ethnic

groups. There are differences of nationality and language. Including Combodia, Laos and Kui.,

Second :Weavers ; Mostly of weavers are old women (98%) with Age between 46-55 years old

(57.14%). They have ability to train next generations of weaver (100%). Third : Ikat wisdom ;

Mostly weavers are inherited knowledge from their families. (100%). Patterns of Ikat silk in

village are unique and various. (100%) Forth : Marketing by 1) The state support to establish

market at : home, weekend market and OTOP market. 2) Promote of Tourism industries. 3)

Training weavers to design and development silk textile from traditional to contemporary arts. 4)

Ask for cooperation to the state authorities, students and people using hand woven textile in

Surin province.

Keywords: Local economics, ikat, hand woven silk group

1. INTRODUCTION

Hand woven silk in Surin Province is wisdom inherited intellectual knowledge for a long time in

Northeastern, Thailand. It is a beautiful pattern and identity of manufacturing process. Now, mostly of

weavers are older and indistinct. This may be the last generation of weavers in Surin province. Because,

in the village is not generating new weaver generations who are going to work in the city. The hand

woven silk is valuable resource in Thailand. The state is aware of this issue and aimed to do conservations

and encourage people to have a job in hand woven silk. Because of local economic can encourage nation

economic strengthen. Therefore, the state is training a new generation for improvement in revision to

existing products following market demands and remaining identity of folk textiles. The woven has been

integrated and has been done the distribution of works within community and between communities.

mailto:[email protected]

Coexistence, assistance and the kindness of the village and the village is an invaluable asset of the

society and culture of Thailand.2 The weak Social to be accept and adapt to the culture of a society that

has been strengthened. Thus, Society and culture in the nation have been modified with the arts, crafts and

lifestyles. This present to defeat of culture and losing everything.11

Accordingly, The hand woven silk in Surin province is important with wisdom and knowledge along

with making them proud. Therefore, we are collaborating on conservation and transmission to existence.

Now, the state brings the hand woven silk which is the wisdom heritage as it has been developed to

be occupation that lift their standard of livings up. The country will be strong with the best economic

system, social which is learning, culture, resource and good environment is based on how a country can

grow. Economic is the first important factor to develop the national growth. But all of villages or

provinces must go on at the same step.

Economic development is critical to the growth of the country. The economic development to

sustainable growth has stared from all villages or provinces2 Decades of development based on the theory

of modernization to meet many of the third world poverty which has increased. The variance of income

distribution has increased. Dependence on external capital and technology has increased. The agricultural

has bankrupted, loss of arable land, and begin with cheap wages labor in urban areas and many social

problems. For example: primary city, Family issues, higher divorce rate, crimes, drugs, prostitutions,

environment deteriorated rapidly that will be ruining the country in the future. 12

So, economic

development is the beginning to strengthen sustainable development of the country by self-reliance and

take the knowledge that has already been applied for the benefit and revenue.

The researcher is interested to study about the factors correlated with the hand woven Ikat silk in

Surin Province and how they succeeded in 4 areas ; 1) Ethnic groups in Surin Province. 2) Weavers 3)

Wisdom of Ikat 4) Marketing and local economy for using the database to adapt in the activity for

handicraft groups with the arts and culture that will make product aware of the importance of the

wisdom and get more understanding of the local economic that will make the people in the country lively

and proud.

2. THE PURPOSES OF RESEARCH

The study of 1) Ethnic groups. 2) Weavers 3) Wisdom of Ikat 4) Marketing and local economy.

Because of they are important for understanding of community.

3. THE SCOPE OF RESEARCH

This research is descriptive research. The purposes were to study the factors correlated with the hand

woven Ikat silk in Surin Province and how they succeeded. The methods of research field. Participant

observations of weavers and questionnaires for working women on factor of decision making in order to

buy Ikat silk.

4. MOTHODOLOGY

This research is descriptive research. The purposes were study the economic of Ikat silk community in

Surin Province, Thailand. To 1) Ethnic groups. 2) Weavers 3) Wisdom of ikat 4) Marketing and local

economic. For this article explains to The factors correlated with the hand woven ikat silk in Surin

province and how they succeeded.

5. POPULATION AND SAMPLE

The population for this study were :

1. The leaders from 7 groups of hand woven silk in Surin province, 5-star quality product of OTOP

in 2556. Leaders are cooperated in the research and the village is easy to travel. In the research have

been to all 7 groups include : Ban ta nop in Tartom district, Ban Sway in Mang district, Ban Khwang

in Kwang-sinarin, Ban Jarapat in Sri-khoraphum, Ban Kra-dang in Sung-kha district, Ban Kogklang in

Phanomdongrak district and Ban Takang in kabchang district.

2. Working women group include : staff or officials of the state enterprises accumulated 100 people.

3. Ikat textile form hand woven silk group have been 5-star quality of OTOP in a year of 2556 all

185 pieces texted into the fabric of a vertical pattern by 54 pieces, picture pattern by 121 pieces, An-

prom pattern by 10 pieces.

6. THE RESEARCH TOOLS

In the depth interview for Ikat woven in Surin Province is Semi-Structure interview about wisdom of

Ikat silk and the economic. The researcher adapted the interview form from the survey area and to get

information as much as possible. Also have more questions to get deeper interviews for more information

which divided into 3 parts.

Chapter 1. Gereral status of weaver.

Chapter 2. The factors correlated with the hand woven ikat silk in Surin Province to succeed

1. Pattern of ikat silk in Surin Province.

2. Ikat silk economic in Surin Province

Chapter 3. Additional comment and other suggestions.

7. TOOLS AND QUALITY TESTING

The study area : This study provides an in-depth and accurate enough data to analyze the principles of

qualitative Method. Stat study to weaver group has been 5 star OTOP on 2556 . Researcher begin to

familiarize themselves with the leader of weaver and other as same as snow ball sampling. Use

information to guideline question are Semi-structure interview. The basic information in the area of

research use to develop guidelines for In Dept Interview.

8. DATA ANALYSIS

1) Ethnic groups

Ethnic group : People in Surin Province have 3 ethnic groups are Thai-Laos, Thai-

Combodia and Thai-Kui. All groups can be woven fabric for use in families. Mostly weaver began learn

woven also child from her mother and grandmother. And exchange knowledgeable in kinship group.

(100%) silk is woven for use in important traditional of life until born to die. Silk textile is preset to status

and honor. (28.57%) The weaver have been believe in auspicious. For example : First of roll are cut

on Monday and Thursday or full moon on April because enhance the prosperity of the useser. And don’t

cut fabric on Sunday because of believed to cause obstruction during weaving.(42.85%)

Ikat textile in Surin Province have 3 type : First ; Picture pattern, second ; Stripes pattern

and third ; An-prom pattern. All of type have generality are, First : Picture pattern., On the textile has

structures consists of along the rim top, bottom and pattern on fabric. Mostly of pattern are natural shape

is adapt to the geometry in the diamond mesh.

Vertical stripe pattern are mostly 3 : Hol, flower in pots, and S shape. The pattern make

from technic of weaving between the hack and the ikat all the textile. And pull a silk for make pattern

and hidden yarn between warp. such action made to fabric is very strong and texture along on the top and

bottom of fabric

An-prom pattern is a ikat small table. There are made from technic the silk warp same the

stand warp. Anprom pattern have 3 type : anprom, green an-prom and missing anprom. Mostly of an-

prom pattern have red tone color as sams as amaranth flower. Because of user want color is support for

work hard. (100%)

From interview of weaver found that in the past, each of the pattern has been vary in the

different of ethnic groups. The pattern has been assign of ethnic. For example pikul pattern is popular in

Lao ethnic, S shape is popular in Kui ethnic and picture pattern is popular in cambodia ethnic.Now ikat

textile have been manufacturing for business. The pattern is popular : naka, flower, diamond is mask.

Mostly of ikat in Surin Province are red and a little bit of green and yellow. Current : the mostly of

weaver are woven ikat for need market more than old time and the between ethnic are marriage. So that

the pattern are extensive to the other. The convenient transportation have contributes to ethnic group

around the world can buy ikat easier. Occupation of weaver is popular all area in Surin Province. There

are focus on the quality to process of production, raw materials, dyeing and weaving to high quality of

ikat silk. For suitable target group and consistent of design principles is focus on functional, strength,

local resources, labor and aesthetics10

2) Weaver

Weaver hand silk woven in surin province : Mostly of weaver are women and high skill on

handweaving silk from wisdom knowledge. (98%) Age between 46-55 years old (57.14%). There can

train new weaver generations (100%). Designer should to study of lifestyle and original product design

in area file for understand of people in community before design and development of product because

of it basis for understand of user, function , strong, process of production and aesthetics. Then

evaluation development transition influence and apply 5

3) Wisdom of ikat

Process of production : Ikat silk in surin Province have a process of production from inherited

wisdom. The weaver has a silk worm, good ability spinning of silk by hand and weaving by loom. The

housewife in community are integration for doing handicraft in group members and between community.

Mostly Weaver groups are good relationship with the state of activity, information and market

opportunities. (71.43%) The Woven group have good relationship with the state and business office out

the community for connection with credit of economics, opportunity of market, train, information.

Connection use for expanding economic activity for people in community can self-yourself higher.10

This compliance with theory of Production is show of relationship between Factors of production and the

Product is compliance with land, labor and economic capital (education, skill, connection, credit etc.)

Handicraft have 3 choices important for production 1) labor, 2)skill and 3)wisdom for work. Theory of

Bhuddhis is focus on self-production process. Then we are separate from resources to produce and waste.

Production efficiency is most product, long last, most resistant and minimize waste.1

4) Marketing and local economics

Woven are activities of housewife is famer family in local communication to earn extra

money. The state has a promote the integration to manufacturing. Because of it best for business to

expand production more than individual production. The integration is improves productivity and people

in community have work after harvest seson. (100%) The tourism office in Surin Province have tourist

village map for promote of hand woven village, elephant village, medicine from herb for human and

animal, stay at homestay for learning new experience. And in the community have souvenir shop for

service tourism. The state office in Surin Province is promote to product identity of village(85.71%) The

state is support 1) Marketing activity : village store, weekend market and Otop market in bangkok and all

Province. 2) Tourism : map for tourism to going to village and souvenir have identity from wisdom

knowlage. 3) the scholarship for descendent of woven in community for higher Education (100%)

9. RESULTS

1) Ethnic groups : In Surin Province have 3 ethnic groups from Cambodia, Laos and Kui. There is a

difference of language. They have heritage woven for use in the family. Traditional textile is important in

lifestyle, a tradition from birthday until die. This present to important of ikat silk for people. In the past,

all girls learned the woven in family and share of experience with kindred. The woven was basic skill on

women in the past as same as cooking or plan rice. Hand woven is inherited in the family so the special

technic is made for textile in each communication is different identity. This is the strength of marketing

and image of the product

2) Weaver ; Mostly of weaver are women and high skill on hand woven silk from wisdom

knowledge. She has been woven all type textile for the family but now the woven has been a focus on ikat

sellers. The hand-woven ikat silk is wisdom in Surin province so that the weaver have Age between

46-55 years old There can training to new weaver generations. The designer should study on lifestyle

and original product design in area file for an understanding of people in the community before design

and develop of product because of the basis for understanding of user, function , strength, process of

production and aesthetics. Then evaluation of development transition influence and apply

3) The wisdom of ikat ; Mostly woven are woven ikat silk by wisdom. It means all process is from

handmade. All about the process are slow but the woven want to weave for the need of the market. There

are groups of members in the village and other for the bigger production and want the state's help for the

export market and cost. The improvement in revision to existing product for product to perceived value

and encourage new appearance which replaces old product in target market3

4) Marketing and local economic ; The state support the economy in the community by order for

officers of the state in Surin province for training weavers for the upper quality of products, material,

marketing, a story of products, design and development and packaging. And the state set up an office for

attaching of community on office of the permanent secretary for commerce, the office of the permanent

secretary for the interior, Thai industrial standards institute, The support arts, and crafts international

centre of Thailand, and the queen Sirikit department of sericulture and etc. All of the state offices are

supporting products and training weavers in the community for development of product to need of

customers. And set up of souvenir store for tourism on weaver village, weekend market, OTOP market in

Bangkok and all provinces . 2) Promote ecotourism to homestay and traditional activity with native

people . 3) Development of traditional silk to contemporary silk for Souvenir and clothes . and 4) The

state officers use silk textile from the community on 1 day/week.

10. RESULTS AND DISCUSSION

The result of research explained finds of the economic in Surin Province

1) Ethnic group ; The group is in the same area of the 3 ethnic groups. Make the contribution to the

economic , social and culture. Especially the marriage helps build relations of kinship affects the

spread of the culture very quickly. For example ; picture pattern of the Khmer ethnic, step pattern

of Laos and S-shape pattern of the Kui ethnic. Currently, all ethnics have borrowed motifs, colors

and weaving techniques to each other by watch and observations. So the development of pattern

is present to the board enthusiastically and hastily to woven to earn. The weavers community

together to streamline business, the system is managed with the group, monitoring product quality

to enhance confidence in the quality. And the state has a duty to support integration in the fund,

training for the development of skills, make of community product standards, a contest of silk and

make a brand for build acceptance among customers. .

2) Weavers ; Mostly weaver are elderlied and out of successor weaving. The conservation of

wisdom weaving is so important. It should be conservation planning before disappearing. The museum

that tells the story, wisdom knowledge weaving within the community for those interestecan learn

through a variety of activities the year. This one option could be to allow the existence of wisdom

weaving descendants.

3) Wisdom of ikat : Ikat hand-woven silk in Surin Province have 3 type are picture pattern,

vertical stripes pattern and An-prom pattern. In the old age, woven sarong is for all family members use

in lifestyle. Currently, there is an adjustment to a smaller size clothes for souvenirs. Ikat generally in

Northeast of Thailand are most woven sarong skirt. Not woven other types of fabric. The man is not

taking any ikat. Except for the high official took ikat for the ceremony only. His name is Poom. The

fabric is divided into two types of picture pattern is patterned along the same stretch and vertical stripes

pattern means fabric woven with yarn ikat switch to conventional designs that are not tied into long-term

plots. 4

The color of ikat traditional in Surin province are deep-red (general silk textile) yellow,

white and green are elements of color. The pattern are 3 type are natural include of flower, tree ,

rice etc. animal pattern including Naka, turtle, peacock and elephant etc. The geometrical pattern

is mostly mashed diamond 3 shaped pattern with the natural shape adapted to fit inside. The

patterned fabric is in Northeast in Thailand. This invention also inherited the original motif

continually. It might be converted a bit. But placing vertical stripe pattern or structure is still the

original9

Thai color traditional. extreme types :

1. Primary colors group : there are 3 colors : blue, red and yellow.

2. Benjarong color group : set 5 colors are blue, red, yellow, white and black

3. Sunlight color group: set 6 color are red-bird blood, orange, yellow, green, blue and

purple

4. Nine gems color group : set 9 color are white, red, green, yellow, red-pig blood, cream

color, blue sky, and mixed with yellow, red, black8

From the textbook of traditional war in Thailand. They believed that the sacred color is

referred to destiny, as follows : Sunday wearing red cloth, Monday wearing white cream cloth,

Tuesday wearing pink cloth, Wednesday wearing green cloth, Thursday wearing yellow, Friday

wearing blue sky cloth and Saturday wearing black cloth5

The Process of traditional Ikat silk in Surin province are mostly using hand silk and

woven from the traditional loom. Some of the weavers used special technic to make texture on

cloth. This is the wisdom of ancient weaving silk for cloth draped over the shoulder of elderly

use together with a sarong. Now a day this technic is popular in a general textile group. So what

Ikat in Surin province beautiful are resources, labor, and skill of handicraft are production cost.

4) Marketing and local economic.

The state office needs to economic development. It should be one sub-district with one product

project since 2004 to present. The modern development has caused changes in all aspects of Thai

society. The positive impacts of the developments are economic growth, progress material and public

utilities, modern communication system, improvement and expansion of education. However, few of

these results have reached rural areas or the underprivileged in the society. According word of His

majesty king Bhumibol Adulyadej :

“…Economic development must be done step by step. It should begin with the

strengthening of our economic foundation, by assuring that the majority if our

population has enough to live on… once reasonable progress has been achieved, we

should then embark on the next steps, by pursuing more advanced levels of economic

development….” 6 (18 July 1974)

“...Being a tiger is not important. The important thing is for us to have a sufficient

economy. A sufficient economy means to have enough to support ourselves…we have to

take a careful step backward… each village or district mush have relative self-

sufficient.” 6 (4 December 1996)

First; The market of Ikat silk in Surin province has 2 markets by First, village store, weekend

market, OTOP market in Bangkok and all Provinces. Second, export market by selling yarn silk to

Japan, Europe, and the United States. The main market is by local people including students, the state

officers, and others. They applied for a religious festival from birth until death. So, silk market is

strengthening by the internal market to the reliance on the external market. Second ; The hand woven silk village helped to promote tourism industries that is the unique

feature. Presented in a local traditional food, silk textile, spa, herb, elephant village and traditional

festivals all year.

Third ; Training : research file area on wisdom community and training craft to produce product

for the need of the market and develop quality of product for the better. It should also promote

cooperative system and interview the living with nature. Including the promotion of conservation and

wisdom with learning resources that anyone can access and served as an inspiration and pride to the

professional weaver.

Fourth ; Economics in Surin province. This is important season to strengthen the market of local

Silk from internal market to external market. Surin’s economic strengthened by self-sufficiency economy.

Conclude that the economics of the hand silk woven community in Surin. Success with the 4

fundamental factors.

1. Quality of human : The weaver brings the ability to adapt to the demand of the market.

Weaving is a family activity where everyone is involved and build foundational skills to young children

as an alternative for future careers. Silk has been accepted and part of the living. Silk market is strong

from the inside to outside.

2. Materials and work pace ; the woven is an ancient wisdom that making every house has

necessary supplies for weaving, so the government helped them fund in the form of knowledge

production facility to lend an initial investment in the venture.

3. Management : Weavers grouped together on the basis of kinship production. Quality

check and maintain relationships with the state to help businesses have larger networks both inside and

outside the community.

4. From Craft to innovation design: Ikat hand-woven to innovation design is the weakness of

this activity in Surin province. The design and development of medicinal product to the fashion product,

home decorate, gift, food and herbal etc., boost a strong economic community.

11. THE EXPECTED RESULTS

The result of this research was database with various factors correlated to the support of hand woven

silk economic are sustainable. Distribute to weaver and community to recognize the importance of the

wisdom knowledge, more understanding on the conservation and inheritance for the new generation of

hand weaver silk and economy is sustained in village in the better way. So that the farmer could live

happily with their families.

ACKNOWLEDGEMENTS The authors would like to acknowledge the office of the Higher Education Commission for the

financial support of this research. And hand weaving silk groups in Surin Province for the supportive

data and knowledge.

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