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Li BRAMPTON r ReP°rtBSS Flower City Commun'* and Public S^JSfiR

The Corporation of the City of Brampton

COMMUNITY & PUBLIC

Date: April 17,2015 SERVICES COMMITTEE

File: DBR. DATE: May 13. 2.Q15

"^

Subject: Garden Square Programming and Activity Update - Ward 1

Contact: Bernice Morrison, Manager, Arts, Culture and Theatres 905.874.3542

Overview:

In November 2013, Council endorsed the procurement process for the Downtown Beautification Revitalization initiative projects. Through consultation with the community, stakeholders and City staff, Garden Square was listed as one of the top priorities for redevelopment.

Community presentations took place to engage members of the public and obtain feedback. These included a public information session on June 17, 2014; a Visioning Charrette presentation on February 10, 2014, and an internet survey.

Based on the June 17, 2014 session, the following principles have been developed to guide programming in the square: sustainable creative place making; creative programming; showcase hub for arts, culture and entertainment; promote downtown Brampton; building a strong investment and tourist destination.

Staff has developed a plan to support programming and operations of the revitalized Garden Square as an outdoor arts, culture and entertainment hub and gathering space. The plan is based on the various community engagements as well as cross-departmental discussions, civic square research and benchmarking.

Staff has been requested to report back to Council on a transition plan to centralize all Garden Square events programming into the Office of Festivals and Special Events. Discussions within the departments are taking place to ensure the best plan is recommended and respective of budget impacts, divisional mandates and staff and equipment resourcing are taken into consideration.

Staff seeks approval from the Community and Public Services Committee for the proposed 2015 Garden Square program and activity plan and the proposed LED screen programming, as outlined in the appendices.

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Recommendations:

1. That the report from Bernice Morrison, Manager, Arts, Culture and Theatres, Public Service Department, dated April 17, 2015, to the Community and Public Services Committee Meeting of May 13, 2015 re: Garden Square Programming and Activity Update - Ward 1, be received; and

2. That the 2015 proposed program and activity plan for Garden Square and the LED screen be approved.

Background:

In November 2013, Council endorsed the procurement process for the Downtown Beautification Revitalization initiative projects.

The proposed Downtown Beautification Immediate Priorities List was detailed in the Recommendation Report approved by the Council on December 14, 2012 titled "Downtown Brampton Revitalization - Downtown Beautification Initiatives". Through consultation with the community, stakeholders and City staff, Garden Square was listed as one of the top priorities for redevelopment.

Community presentations took place to engage members of the public and obtain feedback. These included a public information session on June 17, 2014; a Visioning Charrette presentation on February 10,2014, and an internet survey.

The public information session held on June 17, 2014 yielded the following vision for the square: "To create a year-round destination that incorporates Brampton's Heritage, Arts, Culture and Entertainment and supports a vibrantdowntown."

Staff has been requested to report back to Council on a transition plan to centralize all Garden Square events programming into the Office of Festivals and Special Events. Discussions within the departments are taking place to ensure the best plan is recommended and respective of budget impacts, divisional mandates and staff and equipment resourcing are taken into consideration.

In the interim, staff has developed a plan to support programming and operations of the revitalized Garden Square as an outdoor arts, culture and entertainment hub and gathering space. The plan is based on various community engagements, cross-departmental discussions and input, and civic square research and benchmarking.

Current Situation:

Garden Square Activities

The Arts and Culture team has developed a program and activity plan that maximizes the new Garden Square assets and technological upgrades, leverages current staff resources with minimal impact on budget, and provides showcasing opportunities to support the local arts and culture community as well as providing opportunities for

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businesses and community interests. In addition "passive" time is an important feature of most civic squares and this has been accommodated for in the Garden Square calendar. Please see Appendix A - Garden Square Pavilion Activity Calendar.

This program plan achieves the objectives of showcasing local talent, providing family fun with concert series, movie nights, and youth opportunities for music jam sessions and themed activity nights. It also brings opportunities for new activities including but not limited to such things as Brampton's Largest Line Dance, a Civic Holiday Comedy Special and a Labour Day Jazz Night.

Arts and Culture staff will continue to prioritize stakeholder and community interests including downtown businesses. Staff will collaborate interdepartmentally through an established programming steering committee that consists of Festival and Special Events Office, Central Area Office and Recreation and Culture being mindful of the importance of Brampton Tourism and other City interests

LED Screen Programming

The newest addition to the Garden Square public space will be a 24' x 14' LED screen. Staff has created a regular program schedule including news, weather and local traffic updates, advertising and sponsorship opportunities, and local event updates via two third party service providers (Please see Appendix C - Garden Square LED Screen Regular Programming Schedule). Furthermore, staff also created a plan that will enhance the regular day's schedule for community place making opportunities such as: Movie Nights, Brampton Music Video Countdowns, Video Game Challenges, curated artwork from local talent, sporting events and much more. (Please see Appendix B Garden Square LED Screen Specialty Program Plan)

Guiding Principles:

The programing and operational plan supports the City's slogan for the square "GardenSquare coming alive"through employment of the following guiding principles:

• Sustainable Creative Placemaking - leverage cultural assets to support creating community vitality and economic development, promoting City amenities and quality of life.

• Creative Programming - Present diverse, inclusive and community responsive arts, culture and entertainment programming.

• Showcase Hub for Arts, Culture and Entertainment - support local arts and the culture community and attract world-class talent and hosting and showcasing world-wide culture and sport programming.

• Promote Downtown Brampton - attracting investment through sponsorship activations, marketing and promoting the downtown core as a vibrant destination to be through a variety of means including media, advertising, sponsorships, etc.

• Build a Strong Investment and Tourist Destination - Happening space for Arts, Culture and Entertainment - attract Businesses, Residents, and Visitors.

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Corporate Implications:

Financial Implications:

Council has approved $251,000 in 2015 operating budget for programming activities and the launch of the LED Screen. Since this is a ground breaking project for the City, staff will be closely monitoring and tracking financial implications in the inaugural year to inform subsequent growth. It is expected that with successful outcomes there could be in-year budget pressures.

Other Implications:

No other implications.

Strategic Plan:

This report achieves the Strategic Plan priorities by:

• Strengthening the quality of life for Brampton residents; • Increasing community engagement through participation in arts and culture; and • Attracting residents and visitors to Downtown Brampton.

Conclusion:

This report request that Council approve the program and activity plan recommended by staff and working groups and provide input.

fdlAML&*< Bem(ce/Morrison Cfonna-Lynn Rosa Manager, Arts, Culture, Theatres Director, Recreation and Culture Public Services Department Public Services Department

Appendices:

Appendix A - Garden Square Pavilion Activity Calendar Appendix B - Garden Square LED Screen Specialty Program Plan Appendix C - Garden Square LED Screen Regular Programming Schedule

Approval for Submission:

Initials Date

Chair, SMT Department Chief •4u>^| «r>f;Chief Administrative Officer 0ft aifiMS

April 17

Garden Square Activity T

C/72015Calendar ^

Note: This calendar provides opportunities for additional activities including but not limited to:

- Festivals and Special Events Recreation and Culture - Commercial Rentals Public Services - Brampton Community/Other Forms of Arts and Culture

Appendix A - Garden Square Activity Calendar

TlUNESunday Monday Tuesday

10 11

Lunchtime Live Garden Square Pep Featuring DJ Rally!

-Youth House Band

-Cheer Squad -Marching Band

14 15 16 17 18

Movie Night! Lunchtime Live Youth Night Retro - Back to the Featuring DJ -Youth House Band

Future -Cheer Squad -Marching Band

21 22 23 24 25

Movie Night! Lunchtime Live Youth Night Retro - Gremlins Featuring DJ -Youth House Band

-Arcade Games

-Marching Band

28 29 30

Movie Night! Retro-Jurassic Park

12

Garden Square

Tailgate Party!

Friday Night Spotlight Food Vendor of the

Week

19


Week

26


Week

13

CyclePath Mural

Unveiling

20

Farmers' Market

Community Showcase Saturdays

Movie Night! Annie C\[ Popcorn, Cotton Candy,

Face Painting

27

Farmers' Market

Community Showcase

Saturdays

Movie Night! Turbo Popcorn, Cotton Candy, Face Painting


12 13

19 20

26 27

Tuesda

Movie Night! Retro - Mrs. Doubtfire

14

Movie Night! Retro-Who Framed

Roger Rabbit

21

Movie Night! Retro - Ferris Bueller's

Day Off -Ping Pong Tables (6)

28

Movie Night! Retro-Space Jam

-Brampton A's Day

Wednesday

01 |*% TSN Lumberjack

Challenge

Rental: The Inside Ride

Scotia McLeod 2015

15

Lunchtime Live

Featuring DJ

Brampton's largest Line Dance

-Country Artist

-Cowboy apparel vendors

22

Lunchtime Live

Featuring DJ

-Ping Pong Tables (6)

29

Lunchtime Live

Featuring DJ

Thursday

Taste of Brampton -Youth House Band

-Cheer Squad -Marching Band

Youth Night -Art Battle Cage Match

-Youth House Band

16

Youth Night -Crump Competition

-Youth DJ

-Community BBQ

23

Youth Night -Youth House Band

-Chalk Artists

-Spray Paint Artists


30


Taste of Brampton -Friday Night Spotlight -Food Vendor of the

Week

10


Week

17


Week

24


Week


31


Week

Saturday

Farmers' Market

Taste of Brampton -Restaurants a la carte

-Carabram Kick Off

Movie Night! Into the Woods

11

Farmers' Market

Community Showcase

Saturdays

Movie Night! Strange Magic

18

Farmers' Market

Community Showcase

Saturdays

Movie Night! TMNT

25

Farmers' Market

Community Showcase

Saturdays

Movie Night! Penguins of Madagascar


^<UC

Monday Tuesday Wednesday Thursday Friday Saturday

1 Farmers' Market

Community Showcase

Saturdays

Movie Night! Cinderella

2 3 4

Movie Night! Retro-Mighty Ducks -Brampton Beast Day

5

Lunchtime Live

Featuring DJ

6


7


Week

8

Farmers' Market

Community Showcase

Saturdays

Movie Night! How to Train Your Dragon 2

9 10 11

Movie Night! Retro - Godzilla

12

Lunchtime Live

Featuring DJ

13


-Arcade Games

-Marching Band

14


Week

15

Farmers' Market

Community Showcase

Saturdays Movie Night! LEGO Movie

%

CO

16 17 18 19 20 21 22

Movie Night! Bollywood Movies

Lunchtime Live

Featuring DJ -Mini Putt


-Mini Putt


Week

Farmers' Market

Community Showcase

Saturdays

Movie Night! BigHero 6

23 24 25 26 27 28 29

v.

^ Movie Night! Indiana Jones -Temple

of Doom

-Ropes Obstacle Course

Lunchtime Live

Featuring DJ



Week

Farmers' Market

Community Showcase

Saturdays

Movie Night! Night at the Museum


seprarfoer* Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1 1 2 3 4 5

1 TIFF inthe Square Farmers' Market

1 Movie Night! Community Showcase

1 Pleasantville Saturdays

Movie Night! Avengers: Age of Ultron

6 7 8 9 10 11 12

Labour Day Jazz Festival Lunchtime Live Indie Music Weekend Indie Music Weekend Farmers' Market

12PM-6PM Featuring DJ Community Showcase

Saturdays

Indie Music Weekend ID i

13 14 15 16 17 18 19 -0 Farmers' Market

Community Showcase

Saturdays

20 21 22 23 24 25 26

Culture Days Culture Days Farmers' Market

Community Showcase Saturdays

27 28 29 30 wm Culture Days

Garden April 9

Square LED Screen

t

OSpecialty 2015 Program Plan

This schedule interrupts the regular screen programming, advertising and sponsorship recognition still City of Bramptonimages and video clips

Appendix B- Garden Square LED Screen Specialty Program Plan

Sunday Monday 8

™ 1:35 PMJays vs. 7:10 PM Jays vs. Mets Red Sox

21 22 7:10 PM Jays vs. Rays

Tuesday S

J! 9:00 PM Movie Night Back to the Future

9:00 PM Movie Night Gremlins

9:00 PM Movie Night Jurassic Park

JUNE

Wednesday

17

12:10 PMJays vs. Rays

Thursday

18 Brampton Top 10 Music Videos (By local artists)

25

Brampton YouTube Video on Trial

Name that Landmark

(Brampton Trivia)

Friday 12

Brampton Arts -Curated Art and Short

Films from local artists

and schools

19 Brampton Arts -Curated Art and Short


and schools



and schools

Saturday 13

20

9:00 PM Movie Night Annie

27 9:00 PM Movie Night csTurbo


Sunday Monday

8:10 PM Jays vs. White Sox

5:00 PM TFC vs.

NYC

4:10 PM Jays vs. Mariners

Tuesday

9:00 PM Movie Night-Mrs. Doubtfire

9:00 PM Movie Night Who Framed Roger Rabbit

3:00 PM Pan Am

Games-Women's

Volleyball Medals

9:00 PM Movie Night-Ferris Bueller's Day Off

28 9:00 PM Movie Night Space Jam

JULY

Wednesday


3:00 PM Pan Am Games

- Men's Track and Field

Thursday

Brampton Top 10 Music Videos (By local artists)




7:00 PM Pan Am

Games -Women's

Soccer Medal

Brampton YouTube Video on Trial

Friday



and school

6:45 PM Pan Am

Opening Ceremonies



and schools



and schools



and schools

Saturday

9:00 PM Movie Night-Into the Woods

9:00 PM Movie Night-Strange Magic

9:00 PM Movie Night-TMNT

9:00 PM Movie Night Penguins of Madagascar


AUGUST

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1:05 PMJays vs. Yankees

_1£

3:35 PM Jays vs. Angels

30

9:00 PM Movie Night Mighty Ducks

10 11

9:00 PM Movie Night — Godzilla

18

9:00 PM Movie Night Bollywood Movie

24 25

9:00 PM Movie Night-Indiana Jones Temple of Doom

31

8:00 PM TFC vs. Orlando

12

7:05 PM Jays vs. Phillies

8:05 PM Jays vs. Rangers

Brampton Top 10 Music Videos (By local artists)

13 Brampton YouTube Video on Trial

Speakers Soap Box (Brampton Speakers Corner)

27

8:05 PM Jays vs. Rangers



and schools



and schools

21



and schools

28



and schools

1:05 PMJays vs. Yankees

9:00 PM Movie Night How to Train Your

Dragon 2

15

9:00 PM Movie Night Lego Movie

22

9:00 PM Movie Night Big Hero 6

29 9:00 PM Movie Night Night at the Museum


SEPTEMBER

Sunday Monday Tuesday Wednesday Thursday Friday Saturday 1 3

8:00 PM TIFF in the Brampton Top 10 Brampton Arts 9:00 PM Movie Night Square - Pleasantville Music Videos (By local Curated Art and Short Avengers: Age of

artists) Films from local Ultron

artists and schools

10 11 12

1:35 PM Jays vs. Red 7:10 PMJays vs. Red 7:10 PMJays vs. Red 7:05 PM Jays vs. Brampton Arts 4:05 PM Jays vs. Sox Sox Sox Yankees Curated Art and Short Yankees

Films from local

artists and schools

7:05 PM Jays vs. Yankees

13 14 15 16 17 19 1:05 PM Jays vs. 7:10 PMJays vs. 7:00 PM TFC vs. NYC 7:10 PMJays vs. Brampton Arts Yankees Braves Braves Curated Art and Short G\

Films from local

artists and schools

1 ;

22 25 26

Brampton YouTube Brampton Arts Video on Trial Curated Art and Short

Films from local

artists and schools

27 28

7:05 PM Jays vs. 7:05 PM Jays vs. 7:05 PM Jays vs. Orioles Orioles Orioles

Garden Square April 17

LED Screen

Regular ^^ T

Scheduled

Program Draft version of the Garden Square LED Screen Regular Scheduled Programming City of Brampton

Appendix C - Garden Square LED Screen Regular Programming Schedule

Sunday 9:30 AM

10:00 AM

10:30 AM

Loop: Brampton

weather and

Loop: Brampton weather




Loop: Brampton weather Loop:

11:00 AM

11:30 AM

12:00 PM

traffic

Sponsorship ads and local events

and traffic


and traffic


and traffic


and traffic


and traffic


Brampton weather and

traffic

12:30 PM ads and local

1:00 PM

1:30 PM

Much More Music

Video Playlist Much More Music





Video Playlist events

2:00 PM

2:30 PM

3:00 PM

3:30 PM CP24 CP24 CP24 CP24 CP24 CP24 Much More

4:00 PM

4:30 PM

5:00 PM

Much More Music Video Playlist

' Much More Music Video Playlist

Much More Music




Video Playlist

Music Video

Playlist Sponsors

hip reel and local

events 5:30 PM

CityNews at 5 CityNews at 5 CityNews at 5 CityNews at 5 CityNews at 5 CityNews at 5 CityNews at 5 6:00 PM

6:30 PM Sponsorship

7:00 PM Sponsorship reel reel and local

7:30 PM and local events events

8:00 PM Sponsorship reel Sponsorship reel Sponsorship reel Sponsorship reel Sponsorship reel

8:30 PM and local events and local events and local events and local events ProgramProgram specific and local events specific sponsor

9:00 PM sponsor ads ads

9:30 PM

10:00 PM Movie Night Movie Night

10:30 PM

11:00 PM

Documents

(SI-1 BSS Flower City Commun'* and Public S^JSfiR Li ... Public... · fun with concert series, movie nights, and youth opportunities for music jam sessions and themed activity nights