SHOWROOM

Imprint

© Ars Electronica Linz GmbH, 2013 1st edition01. 09. 2013

3Contents

Ars Electronica Solutions 04 Team 05AES Business Divisions 07 Services 08 Projects 10Contact 52Credits 53References 54

4Ars Electronica Solutions

Ars Electronica Solutions creates customized interactive products and services in three areas: shop experience, event & show design, and brandlands & exhibitions.

Products and services are precisely adapted to the needs of a highly diversified list of international clients, and we make them available flexibly on both a short-term lease or outright purchase basis. In consistently coming through with just the right answers, Ars Electronica Solutions takes advantage of Ars Electronica’s peerless global competence network. That’s what ensures we’re always on the cutting edge and the first to spot what’s next.

Contact:Ars Electronica Solutions l Ludlgasse 19 (Tabakfabrik Linz) l A-4020 Linz l AustriaTel.: 0043.732.7272.35 l E-Mail: solutions@aec.at l Web: www.aec.at/solutions

5Team

Senior Directors: Michael Badics, Bernd Albl

Controlling: Yvonne HauserMarketing Management: Roland ReiterOffice & Project Management: Gabriele Purdue

Business Manager Event & Show Design: Claus ZweythurmBusiness Manager Quadcopter: Chris BruckmayrDirector Brandlands & Exhibitions: Kathrin A. Meyer Urban Media Development: Harald Moser

Project Management: Barbara Hinterleitner, Stephan Pointner, Vanessa Schauer

Director Creative Technologies: Andreas Pramböck

Architectural Design / Creative Technologies: Gerald Priewasser

Engineering / Creative Technologies: Ali Nikrang, Benjamin Olsen, Cecile Bucher, Christoph Hofbauer, David Gann, Fadil Kujundžić, Lukas Bischof, Imanol Gomez, Martina Karrer, Petros Kataras

Media Design / Creative Technologies:Markus Wipplinger, My-Trinh Gardiner, Stefan Dorn

Technical Operations / Creative Technologies: Dietmar Peter, Stefan Fuchs

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Solutions for store formats of tomorrow.

2D  & 3D VISUALISATIONS

CREATIVITY AND COMMUNICATION PLATFORMS

SHOP EXPERIENCE

INTERACTIVE PERFORMANCES

DIGITAL SIGNAGE

BRAIN INTERFACES

VIRTUAL REALITY

FACE RECOGNITION

ONLINE SHOP

QR

WEB

SOCIAL MEDIA

INTERACTIVE PRESENTATION TOOL

AUGMENTED REALITY

LOCATION BASED SERVICES

CONTACT Ars Electronica SolutionsLudlgasse 19A-4020 Linz

Phone: 0043.732.7272.35E-mail: solutions@aec.atWeb: www.aec.at/solutions

CONSULTING I CONCEPT I CREATION & CUSTOMIZING

SHOW PERFORMANCES

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EVENT & SHOW DESIGNIn staging one-of-a-kind events and shows, Ars Electronica Solutions comes up with smart ways to use innovative technologies to create extraordinary worlds of experience. The futuristic repertoire of the Event & Show Design division features real-time 3D, augmented reality, virtual environments, music visualizations, ambient design, interface design for product presentations at tradeshows, and the Quadcopter Dance Ensemble for a spectacle that’s nothing less than amazing. All of them available flexibly on both a short-term lease or outright purchase basis.

BRANDLANDS & EXHIBITIONSArs Electronica Solutions’ Brandlands & Exhibitions division conceives and produces media-based exhibitions, interactive installations, and participative formats for a wide array of communications objectives and usage scenarios. With our didactic know-how, insights into how branding works, and an in-house creative staff with the right stuff to put great ideas into action, we design sites and experiences that provide visitors with exciting identification and participation possibilities, and that stay with them beyond the confines of the exhibition scenario. To do it, we harness innovative communication trends and state-of-the-art technologies. Our creative endeavors pursue the approach to media art that has made a name for Ars Electronica worldwide.

SHOP EXPERIENCEChanges in consumers’ shopping behavior and the digitization of retailing mean that shop formats of the future have to master interesting challenges. Ars Electronica Solutions’ Shop Experience division focuses on the smart implementation and integration of multimedia answers and interactive installations to retailers’ needs. (Mobile)Shop-/Product Experience and (Media)Art-in-Store are what make dazzling things happen where buying decisions are made.

AES BUSINESS DIVISIONS

8SERVICES

Consulting

‘We can advise you’Ars Electronica Solutions provides a comprehensive consulting portfolio which supports you in the development of your idea and proposed project. We’ll find solutions for your planned project and advise you regarding decisions in terms of creativity, technology and business. It is our concern to solve your requests according to the individual requirements – for instance, which technology would you like to use? Which interaction is appropriate for your project? Which of your ideas can be realized in the best way?

Concept

‘We work it out’We support you with the creation of your individual concept. From researching and generating ideas to technological planning and calculation: we develop a professional, creative concept out of your idea. In this context, you benefit from Ars Electronica’s unique artistic approach, as well as from the future-oriented knowhow of our multi-faceted team. Due to our comprehensive experience in planning and realizing projects, we find the appropriate solutions for extraordinary concepts on the highest level.

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Creation & Customizing

‘We make it happen’In order to realize your creative concept, we provide you with our extensive experience in the realization of artistic projects. We take care of realizing projects developed on your own as well as client-specific developments and adaptations of Ars Electronica Solutions products. According to your needs, we ensure a creative and efficient realization of whole projects or part projects which require the knowhow and artistic approach of Ars Electronica.

Maintenance & Support

‘We keep in touch’After a project has been realized we take care of the maintenance and operation of Ars Electronica Solutions products and installations. Often new requirements evolve after projects have been finished, which lead to changes in the functionality. In addition to such change requests and adaptations, our “Maintenance & Support” portfolio also includes a wide range of support services ensuring a long-term success of the project.

PROJECTS Brandlands & Exhibitions

MUSIC THEATER LINZ

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Interactive Installations at the Music Theater LinzArs Electronica realized several interactive installations (Music Theater Frieze, Audio Bar, Card Table and Cinebox) for the new Music Theater in Linz, which provide comprehensive insights to the variety of genres in the world that is musical theater. In addition, information relating to current performances are presented in a playful manner.

Brandlands & ExhibitionsPROJECTS

GEOPULSE at AEC

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New exhibition at the Ars Electronica CenterArs Electronica Solutions realized the new exhibition GeoPulse at the Ars Electronica Center. GeoPulse puts a state-of-the-art simulation & visualization tool into your hands and lets you explore Linz and other cities worldwide literally “single-handedly.” Take hold of one of the digital pens, enter this walk-through interactive databank and use the pen to select letters, city maps, wall surfaces and other objects.

Brandlands & ExhibitionsPROJECTS

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Acoustic AdventuresThe interactive exhibition AUDIOVERSUM was conceptualized and realized in Innsbruck for the company MED-EL. This exhibition provides a unique insight to the topic of hearing. Various interactive exhibits encourage the visitors to consciously engage in the world of hearing. The individual installations convey information about the ear in a playful and creative way and enable new perspectives of acoustic perception.

Please visit the AUDIOVERSUM website for more details: www.audioversum.at

Brandlands & ExhibitionsPROJECTS

SWAROVSKI – VOYAGE OF DISCOVERY

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Interactive presentation toolVOYAGE OF DISCOVERY is an interactive presentation tool the Ars Electronica Futurelab developed to encounter the Swarovski brand inspiringly. VOYAGE OF DISCOVERY is being used in conjunction with Swarovski’s WELCOME EXPERIENCEs that are part of the orientation of new staff members. VOYAGE OF DISCOVERY is a walk-through immersive space in which the barriers separating physical and virtual reality dissolve. Walls, tables and books are coated with a practically invisible code developed by the Swedish company Anoto and can be “read” by a special digital pen. Thus, all objects blend into a single interactive surface.

Brandlands & ExhibitionsPROJECTS

SUNDSVALL – VISITORS CENTER

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Interactive information platform for visitors(In)Sights, an interactive installation, was adapted for use in a visitors’ center in Sundsvall, Sweden. (In)Sights grants visitors access to information about the city and its development. As a way to get acquainted with Sundvall’s region, simple and intuitive interfaces including postcards, dolls and other objects enable users to display digital content (texts, images, videos) on an interactive table.

Brandlands & ExhibitionsPROJECTS

BEIJING DESIGN WEEK – GEOPULSE BEIJING

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GeoPulse at Beijing Design Week 2012GeoPulse’s export version for Beijing clearly demonstrates what an enthusiastic reception GeoPulse gets from highly diverse audiences worldwide. GeoPulse is a new presentation & information platform designed for user-friendly visualization of geo-referenced data and information. Via innovative communications methods this “walk-through database” communicates complex content and interrelationships in an intuitive way. Analog and digital elements react to each other; pencil and paper merge with the computer and digital visualizations.

Event & ShowdesignPROJECTS

SCHATTDECOR - INTERZUM 2013

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Interactive multi-touch presentation toolAn interactive presentation tool was realized which introduced the visitors to the “Digital World by Schattdecor” at the interzum 2013 in Cologne. The visitors of the the world’s biggest trade fair for suppliers of the furniture industry explored Schattdecor’s digital competencies, discovered company locations and retrieved location oriented services and product capability via a multi-touch table. The multi-touch technology allows several users to engage with the interactive content.

Event & Show DesignPROJECTS

ATB EXPERIENCE

AUSTRIAN NATIONAL TOURIST OFFICE

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Mobile GeoPulse in CarinthiaArs Electronica Solutions realized six mobile interactive terminals for the “atb_experience”, an event by the Austrian National Tourist Office. The terminals granted visitors access to statistics, pictures and real time data about tourism in Austria’s federal states via an interactive brochure.With an Anoto pen, visitors retrieve tourism-related information by selecting locations on the maps included in the brochure. Since the data is displayed on screens, other visitors are able to enjoy the information as well.

Brandlands & ExhibitionsPROJECTS

VIENNA AIRPORT – From Austria to the World

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Gigapixel images of New York City featured at Vienna AirportFive extraordinary giga-pixel images of New York City are now on display at the Austrian Star Alliance Terminal Check-in 3 at the International Airport in Vienna. The pictures were taken by prizewinning Austrian photographer Lois Lammerhuber and are now portrayed by 165 screens clustered into a jumbo 15-meter-wide, 9-meter-high, 530-megapixel exhibit display. The software, converting the pictures into a breathtaking tracking shot through Manhattan, was developed by Ars Electronica Linz.

Shop ExperiencePROJECTS

INNOCENCE

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Augmented Reality Installation at PASSAGE LinzAt the invitation of PASSAGE CEO Werner Prödl, the Ars Electronica Futurelab has created an interactive installation custom tailored to The PASSAGE. “Innocence” is the titled work regarding Linzers’ childhood memories of The PASSAGE.All visitors passing through this space are captured by two cameras, and their images are displayed on a 25 m² monitor set-up in real time. Pedestrians approaching the monitor are metaphorically walking towards themselves displayed in a fairy-tale world.

Event & Show DesignPROJECTS

LIEBHERR – BAUMA 2013

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Interactive Presentation ToolWith the Compactlader L 506, Liebherr introduced an innovation in the product segment of wheel loaders at the bauma 2013, the largest fair in the world. For the presentation of the new Liebherr product, a moveable touchscreen was realized displaying information of the product depending on its position. While moving the “Slide Presenter”, it informs users about the actual individual parts of the product.

Brandlands & ExhibitionsPROJECTS

LINZ CHANGES 2013

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Exhibition pavillon The exhibition pavillon LINZ CHANGES is a project by the consortium Linz. Twelve interactive installations present intriguing and amazing facts about the provincial capitol. The installations developed by the Ars Electronica encourage citizens to learn more about their enviroment. While “We are Linz” combines pictures taken of the visitors into weirdly charming mash-ups, “(In)Sights” compares historical pictures of the city to their present counterpart. The new Installations “Linz as a City of Culture” and “Linz Makes Music” focus on Linz being a City of Culture and add to the other popular stations, such as “Finger Marathon”, “SimLinz” and “Energy Missions”.

Event & Show DesignPROJECTS

LINZ AG – SUNFLOWERS

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Interactive installation in FreistadtThe LINZ AG Sunflowers in Freistadt advertises the generation of electricity using solar energy to the people. Just as the weather conditions (from cloudy to sunny) affect the Solar Sunflowers’ power production – and, consequently, the emitted light – the visitors can interact with the installation on site or via the internet and influence the light emitted by the Solar Sunflowers. The LINZ AG Sunflowers is an art project by sculptor Konrad Feichtinger, realized in cooperation with Metalltechnik J. Deubler, electric engineering gmbh, ertex solar and Ars Electronica Solutions.

Event & Show DesignPROJECTS

MED-EL – ESPCI 2013

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Shadowgram as creative catalystIn the context of the “11th European Symposium on Paediatric Cochlear Implantation” (ESPCI 2013) in Istanbul, MED-EL introduced the new audio processor RONDO to the public. The participants of the symposium were asked to create onomatopoeia and communicate them via Shadowgram on a topic wall.

Event & Show DesignPROJECTS

BERGEN INTERNATIONAL FESTIVAL

MURMURATION

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Quadcopters at the Bergen International FestivalThe Ars Electronica Quadcopter Swarm (“SPAXELS”) was part of the the opening show at the Bergen International Festival in Norway, which was realized by the cooperation of phase 7 and the Ars Electronica Futurelab. Two nights long, “Murmuration” astonished the audience with a spectacular quadcopter choreography and was received by Norwegian and international media with great enthusiasm.

Event & Show DesignPROJECTS

UMDASCH - The Art of Showcasing III

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Dynamic visualization for client eventFor “The Art of Showcasing III”, a client event by Umdasch at the Alpbach Convention Center in October 2012, Ars Electronica Solutions developed a dynamic visualization that reacted to each person in attendance. The viewers of this visualization seemingly encountered the Austrian Alps right at the venue. Measured by the software, the sound level in the hall directly influences the visualization of the mountain panorama. Thus, the depiction of the landscape displayed on multiple screens is modified dynamically.

Event & Show DesignPROJECTS

HOLIDAY FAIR LINZ 2013

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Shadowgram and Holiday DestinationsFrom January the 25th to 27th, Ars Electronica took part in the Ferien Messe Linz 2013 (Holiday Fair Linz, 2013) at the Design Center. Visitors communicated their next holiday destination via the Shadowgram. The social brainstorming tool was used to answer questions such as: Where are you going to spend your holidays this year? Which is your favorite travel destination? Which destination would you recommend?

Event & Show DesignPROJECTS

MARIANNE MADERNA. HUMANIMALS

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3D-AnimationMarianne Maderna’s installation HUMANIMALS at the Dominikanerkirche Krems includes a 3D animation which was realized in cooperation with Ars Electronica Solutions. The 40-minute stereoscopic projection is divided into several scenic sections permitting the audience to experience the mixed creatures of humans and animals (HUMANIMALS).Ars Electronica Solutions was responsible for the video production as well as the stereoscopic processing of Marianne Maderna’s animations.

Event & Show DesignPROJECTS

BACKALDRIN - IBA WALL

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Interactive Presentation ToolTogether with our partner Netural, Ars Electronica Solutions developed an interactive, gesture-controlled wall for backaldrin’s fair stand at the IBA 2012 – the international trade fair for the world market of baking.The installation enabled visitors to view the company from new perspectives and to actively engage with the various contents. The wall reacted to each visitor and encouraged him or her to get to know backaldrin and the company’s employees. As an eye-catcher and interactive information tool, the backaldrin IBA Wall was a very popular IBA fair trade attraction.

Brandlands & ExhibitionsPROJECTS

DONAUSCHIFFAHRT WURM + KÖCK

CRYSTAL SHIP

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LibroVision on the Crystal ShipArs Electronica Solutions equipped the Wurm + Köck fleet’s Crystal Ship with the interactive, virtual book LibroVision. This installation grants the passengers access to information concerning the Crystal Ship’s history and the whole fleet of Wurm + Köck via gesture control.

Shop ExperiencePROJECTS

KAINDL – VIRTUAL APARTMENT

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Virtual Product ExperienceVirtual Environment makes it possible to present Kaindl’s product line in a completely unique way. All products can be depicted in a corresponding environment and modified to conform exactly to the customer’s wishes. Plus, it all appears in 3D and happens in real time. As its interface, Virtual Environment uses real samples, which convey a superb impression of the actual product. Product samples equipped with RFID chips are positioned on an interface pedestal, and thereby trigger the depiction of the product in the corresponding setting. Customers can now move about freely through the virtual environment, modify the ambient lighting, and examine the surface structure from all possible angles and distances.

5252

Ars Electronica Solutions l Ludlgasse 19 (Tabakfabrik Linz) l A-4020 Linz l AustriaTel.: 0043.732.7272.35 l E-Mail: solutions@aec.at l Web: www.aec.at/solutions

Contact

53Credits

PhotocreditsMartin Ackerl (26, 27), backaldrin (46, 47), Bernd Albl (40, 41), Ars Electronica (28, 29, 50, 51), Norbert Artner (16, 17), Michael Badics (18, 19, 20, 21), Audioversum (14, 15), Martina Hechenberger (11), Martin Hieslmair (32, 33, 42, 43), Lois Lammerhuber (26, 27), Ralph Larmann (38, 39), Tom Mesic (12, 13), Dietmar Peter (22, 23), Stephan Pointner (24, 25, 30, 31, 36, 37, 48, 49), Martin Pröll (34, 35), Roland Reiter (10, 11), Florian Voggeneder (33)

54References