Showcase Your Products to Industry Leaders - The Drycleaning and

The authoritative publication of the

Showcase Your Products to Industry Leaders2 0 1 4 P R I N T & W E B S I T E M E D I A K I T

E D I TO R I A L C A L E N DA R / P R I N T & W E B S I T E S P EC S

ADVERTISE

ONLINE

NOW

A PUBLICATION OF THE DRYCLEANING & LAUNDRY INSTITUTE14700 Sweitzer Lane, Laurel, Maryland 20707 Ad Sales: 301-279-0468 / [email protected]

introduction

Dear Advertiser,

Thank you for considering advertising with the Drycleaning &

Laundry Institute's exclusive membership magazine, Fabricare,

or on DLIonline.org. We are very excited about the recent

improvements to our online presence. Our traffic is high but

we are working to increase that traffic by several orders of

magnitude. Your ads will be seen by thousands of visitors each

month. Working together is the best way to succeed.

Onward to success!

Mary Scalco, DLI CEO


Readership Statisticsas of July 2012

Total Circulation: 2,907U.S.: 2,294International: 613

MIDWEST16% WEST

18%

MID-ATLANTIC

23%NORTHEAST

11%

SOUTH32%

U.S. Readership by Region

OWNERS/OPERATORS

81%

MANUFACTURERS18%

OTHER1%

reader profile

Fabricare is the exclusive, bi-monthly award-winning magazine of theDrycleaning & Laundry Institute (DLI), providing essential industry informa-tion unparalleled by any other publication serving the drycleaning and laundering industry.

Fabricare offers in-depth coverage of:• garment manufacturing and care• technical operations• government regulatory and legislative issues• environmental issues• and other topics relevant to drycleaning/laundering businesses.

Fabricare is read by industry leaders who make the purchasing decisions forproducts and services needed to operate their businesses. They include:drycleaning and laundry owners and/or managers (81%); manufacturersand/or distributors of cleaning supplies equipment, and textiles (18%); and industry consultants and institutions including hotels, resorts, hospitals, military bases, and correctional institutions (1%). Over 50% of our readershave been in the drycleaning and laundry industry for more than 15 years.

Our readers love Fabricare and read it.

• Over 75% of those who receive Fabricare thoroughly read each issue.

• 82.8% save their issues for future reference.

• Most read Fabricare to stay current with the needs of the drycleaningand laundry industry.

• Majority say that Fabricare is their primary source of industry information.

Advertisers love Fabricare as well. Companies who have found success adver-tising with us serve all aspects of the drycleaning and laundry industry in-cluding equipment manufacturers, chemical and detergent suppliers, computer and software providers, consultants and business services, and specialty product suppliers just to name a few.

CALL OUR AD SALES OFFICE AT 301-279-0468

NOW TO GET STARTED!

Readership Profile


Each issue includes the industry's top

technical bulletins

JANUARY/FEBRUARY 2014CLOSING DATE: 11/29 MATERIALS DUE: 12/6

Five Website Improvements to Highlight YourOnline PresenceArticle uses DLI's visibility campaign as a model and will include commentary from tech sources

MARCH/APRIL 2014CLOSING DATE: 1/24 MATERIALS DUE: 1/31

Social Media - Seriously, this is Important Explains how to effectively create business through online exposure (for free).

MAY/JUNE 2014CLOSING DATE: 3/28 MATERIALS DUE: 4/4

How to Reduce Turnover for Better Profits How several cleaners keep staff onboard. (Can paying forinsurance actually save money by keeping people longer?)

JULY/AUGUST 2014CLOSING DATE: 5/30 MATERIALS DUE: 6/6

What is the Future of the Industry? Roundtable discussion to include industry notables.Where are we going? What will the industry look like when we get there?

SEPTEMBER/OCTOBER 2014CLOSING DATE: 7/26 MATERIALS DUE: 8/1

Obamacare UpdateNew findings and how it is affecting drycleaning businesses

NOVEMBER/DECEMBER 2014CLOSING DATE: 9/26 MATERIALS DUE: 10/3

Investing In Your BusinessWhat are the best things you can do to improve the value and return on your business investment?

editorial calendar

DLI now offers advertising space in the bulletins section of Fabricare. DLI's technical bulletins are the pages readers turn to first. Full page, color ads only. No ads will be placed on the actual bulletins, only on right-hand pages near them. Space is limited to two ads in this section per issue.

Every issue of Fabricare includes the industry's finest technical bulletins which offer vital information and instructions oncleaning, finishing, and spotting. These bulletins are the pages readers turn to first. No other publication offers this caliber ofinformation. This makes every issue a great issue for promoting your product.

rate card

2014 PRINT ADVERTISING RATES

MEMBERSBW 1 Time 3 Times 6 TimesFull Page $1,025 $925 $8201/2 Page $780 $705 $6251/4 Page $650 $590 $520Spread $1,750 $1,575 $1,400

COLOR 1 Time 3 Times 6 TimesFull Page $1,475 $1,330 $1,1801/2 Page $1,230 $1,100 $9851/4 Page $940 $840 $750Spread $2,200 $1,980 $1,760

NON-MEMBERSBW 1 Time 3 Times 6 TimesFull Page $1,210 $1,115 $1,0051/2 Page $950 $875 $7901/4 Page $775 $715 $645Spread $2,050 $1,890 $1,700

COLOR 1 Time 3 Times 6 TimesFull Page $1,630 $1,500 $1,3501/2 Page $1,385 $1,275 $1,1501/4 Page $1,035 $950 $860Spread $2,500 $2,300 $2,075

ADVERTORIALSOne page $3,260 Two-page spread $5,000 Four-page spread $7,250

COMMISSIONS & DISCOUNTS

Agency commission of 15% on space and

color will be given to bona fide agencies

if the invoice is paid within 30 calendar

days. No agency commission on guar-

anteed position, production, mechanical

charges, or if payment is later than 30

days. There is no cash discount.

RATE PROTECTION CLAUSE

Proper notification will be given of any

rate change. Space orders may be

cancelled at the time a change in rate

becomes effective without incurring a

short-rate adjustment on space already

run, provided the contract has been

earned up to the date of cancellation.


advertising specs

FULL PAGE FULL PAGE

1/2 PAGEHORIZONTAL

1/2 PAGEVERTICAL

1/4 PAGEVERTICAL

AD SIZES AND FORMATS

SPACE SIZE WIDTH DEPTHFull Page 7.5” 10”1/2 page, horizontal 7.5” 5”1/2 page, vertical 4” 10”1/4 page, vertical 2.5” 10”

Trim Size: 8.5” x 11

Bleed Size: 8.75” x 11.25”. For bleeds, please add .125” to all sides oftrim. All text should be at least .375” inside trim.

ACCEPTABLE FILE FORMATS• Files must contain all fonts and graphics to size. A hard (printed)

proof copy must be supplied for comparison.• Application formats:

MAC/Windows: QuarkXpress, Adobe Photoshop, Adobe Illustrator,Adobe InDesign, Adobe Acrobat PDF.

• Fonts must be converted to outlines or embedded.• Files must be a minimum of 300 dpi.• All colors should be set to process CMYK.

SUBMISSIONS• Electronic Submission: Files under 10 MB may be e-mailed to:

[email protected]


PLEASE SEND MATERIALS TO:Drycleaning & Laundry InstituteAttn: Fabricare Advertising Sales14700 Sweitzer LaneLaurel, MD 20707E-mail: [email protected]

Documents

Showcase Your Products to Industry Leaders - The Drycleaning and