Business Case

The need…

I want to let everybody know that I am opening my

new restaurant….

I want to know how many people will support my

initiative… or complaint…

We want to congratulate a family member or friend for an

important achievement…

… TO REACH THE WORLD WITH 1 TWEET

The solution

Create a tweet

Invite people to support it

The tweet will be shouted

(when number of supporter reached or time reached)

YES, WE KNOW, IT’S AWESOME

1 2 3

The technology

(task queue) which allow us to send up to 100 messages per second in a totally elastic way.

The benefits

• Gain collective voice…

• Create awareness…

• Make big noise…

• Encourage community spirit…

• Link same minded individuals together…

• Value added analytics…

Get the World to Notice!

The business model

Customer Segments

Customer Relationships

Channels

Value Proposition

Key Resources

Key Activities

Key Partners

Cost Structure

Revenue Streams

Improve your message awareness and relevance by coordinating your supporters to tweet the same message at the same time. In the process you will increase your number of followers and get all the analytics.GET THE WORLD TO NOTICE!!

Segmented markets:

1. Companies or organizations needing massive marketing.

2. Individuals needing massive spread of their ideas.

3. PR and marketing agencies.Web Sales

Social MediaIndirect (Agency)

Automated ServicesSocial Media

Free up to 100 tweetsTransaction revenues through an usage fee for bigger volumesTransaction revenues for advanced features

App Engine engineersApp Engine serviceUser content generation`Analytic tools

PR and marketing agencies

Twitter tools (Radiant6, Hoot suites)

Google (App Engine)GoDaddy (Hosting)Twitter (Platform

Extreme programing.Listen to customers.Developing strategic relationshipsMonitoring and generating value added information for customers

Variable Cost (app engine)Fix Cost (Engineers)

Milestones

Friday:- Domain name purchased- Code- Alpha Prototype

Saturday:- Beta Prototype- Customer acquisition- Customer validation- Successful shouts

Sunday:- Fine tune programming- Xx campaigns launched

Success stories so far

Shouted 250 tweet

Number of tweets posted

Number of shouts launched

Number of followers supporting

Number of new followers

Direct Impact