45

Short formvideo longtermlearning_041415h

Embed Size (px)

Citation preview

Improve employee performance with the largest

and fastest-growing library of training videos.

?How are you

incorporating video

into your learning

programs?

What’s the longest

video you’ve watched

online in last 30 days,

excluding t.v. shows

and movies?

?

…Agility is demonstrated by the ability to quickly solve day-to-day business

problems, to identify new processes and frameworks for speed of delivery,

to cross global and functional lines without faltering, and to accept, respond,

and initiate change.

Employees who can identify opportunities, adapt,

and thrive in the reality of change have a propensity

to be high performers. Given the right resources and

investment in learning, these traits are achievable

across the entire organization.”John Ambrose, Sr. Vice

President Strategy,

Skillsoft

Employee Development Challenges

IMMEDIATE STRATEGIC

How do we achieve

goals?

How do we prepare the

organization for the

future (or is it the

present)?

Why bite sized learning?

11

minutes

9 out of 10 Americans already

use their smartphones for work.

Cisco BYOD Insights Report 2013

Traditional approaches to

learning were focused on

improving known skills to solve

known problems.

volatility

uncertainty

complexity

ambiguity

it’s a VUCA world…

We are moving from a world of problems, which demand

speed, analysis and elimination of uncertainty to solve –

to a world of dilemmas, which demand patience, sense-

making and an engagement with uncertainty.

SOURCE: Denise Caron,

It’s a VUCA World

THE % OF KNOWLEDGE IN YOUR BRAIN NEEDED

TO DO YOUR JOB

1986 – 75% 1997 – 15-20% 2006 – 8-10%

Source: Robert Kelly, Carnegie-Mellon University

Traditional approaches

won’t work…

No classroom is large enough.

No individual is smart enough.

No response time is fast enough.

No intervention is complete enough.

No program lasts long enough.

No solution is global enough.

1

3

2

CONTEXTUAL:

Role, location

INFORMAL:

Everyday, ad hoc

SOCIAL:

Discussion, recommendations

4

6

5

A Nimble Learning Content Strategy

TIMELY:

Just in time, moment of need

MOBILE:

Anywhere, anytime

CONCISE:

Short videos, quick updates

An information rich world

requires everyone to be

continuous learners.…remember the 6%...

CONTENT

definition curation

delivery

WHAT IS CONTENT?anything that answers a question that we

might be asking in the moment

Delivery looks

familiar to me and

there is video to

watch

Content is

personalized to fit

my needs

Mobile – must

have, it’s not an

option

Social – shareable

with friends and

colleagues and I

can comment

LEARNER EXPECTATIONS

CONTENT CHARACTERISTICS

Short, relevant videoI choose when and

how to access

content

Easy to use -

intuitive

Learning

experience fits to

delivery mode

Content is accessible

no matter what

device I’m using

Easy to find and

easy to share

EngagingContent is

accessible in any

location or work

environment

Why short

video?

50% 70%100

ms

Of the brain is used for visual

processing

Of the sensory receptors are in

the eyes

To get a sense of the visual scene

Visually Wired Brain

ADULT LEARNING SHORT-FORM VIDEO

Adults are internally motivated and

self-directed

Self-directed, access as needed and when

needed

Adults bring life experiences and

knowledge to learning experiences

Interaction with others when a social

component is available

Adults are goal oriented Goals promoted through short, timely bursts

of relevant content

Adults are relevancy oriented Easier to be relevant when content is short

and targeted

Adults are practical Little to no workflow disruption

Adult learners like to be respected Employees manage and control pace and

timing of their own learning

LOWER COSTS

EXTENDED REACH

PRESERVATION OF KNOWLEDGE

SHOWING SOFT SKILLS

EXPLANATION OF COMPLEX CONCEPTS

ADVANTAGES OF VIDEO

Most human behavior is learned observationally through

modeling: from observing others, one forms an idea of

how new behaviors are performed, and on later occasions

this coded information serves as a guide for action.”

SOURCE: Bandura’s Social Learning Theory

CONTENT

definition curation

delivery

CurationThe key first step to making content useful.

Organize and access Searchable and relevantContext

CONTENT

definition curation

delivery

DeliveryEasy and simple access, when and where it’s needed.

Systems and tools User generatedAccess - work and

life

SYSTEMS

ACCESS

WORK & LIFE

USER-GENERATED

TOOLS

MOBILE

Where do I get learning resources?

BUILD BORROW BUY

How Tony Roma

Employees use Video

to Teach Important

Job Skills

“The world is changing.

People are changing. To be

effective, our employee

training is changing to

meet them where they are.”

Jessie Bray, Vice President of

Training and HR, Romacorp.

HOW TO USE OFF-THE-SHELF CONTENT

Stand alone

learning object

Blended with

Instructor-Led

Formal learning

plans or career

development paths

Increase speed to

competency

Challenge: Hard to make

time for training

“Tag Training”

• Development

opportunity

• Maintain work flow and

service standard

• Share and discuss with

co-workers

CASE STUDY: Nationwide

Dental Insurance Provider

In a world of learning and development where

complexity is the enemy, [organizations need a] simple

and nimble approach to delivering high quality learning,

anywhere, anytime.

Michael Rochelle , Chief Strategy Officer,

Brandon-Hall Group

Motivating Your Employees

Reaching New Learners

Creating Your Own Videos

Improve employee performance with the largest

and fastest-growing library of training videos.

FREE 30-DAY TRIAL!no risk and

no obligation

Jessica Petry

Sr. Marketing Specialist

[email protected]

@JessLPetry

@BizLibrary

Chris Osborn

Vice President of Marketing

[email protected]

@chrisosbornstl

#BIZWEBINAR