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The copyright act of 1978 (as amended) prohibits the reproduction of this copy IN ANY FORMAT, (See Clause 5 Terms & Conditions) without prior permission of the original publisher. SHOPPING SA 2016/03/01 Page: 22-23

SHOPPINGSA 2016/03/01 Page:22-23 · picture of a customer's experience. Make sure you truly capture everything that can influence the customer's experience and behaviour. Focus on

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Page 1: SHOPPINGSA 2016/03/01 Page:22-23 · picture of a customer's experience. Make sure you truly capture everything that can influence the customer's experience and behaviour. Focus on

The copyright act of 1978 (as amended) prohibits the reproduction of this copy IN ANY FORMAT, (See Clause 5 Terms & Conditions) without prior permission of the original publisher.

 SHOPPING SA  2016/03/01  Page: 22-23

Page 2: SHOPPINGSA 2016/03/01 Page:22-23 · picture of a customer's experience. Make sure you truly capture everything that can influence the customer's experience and behaviour. Focus on