Shopping & Retail

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Unlocking with Insight

With shops and non-essential retailpermitted to reopen from 12th June,towns and city centres have alreadyseen the return of shoppers.This is coupled with the recent call forthe public to spend their cash in order tohelp business and jobs. Throughoutlockdown reports show that peoplesaved money on normal expendituresuch as petrol, meals out, entertainmentand holidays. We asked our NorthernIreland online community about theirthoughts on shopping in light ofrestrictions easing. Here’s a snapshot ofwhat they told us…

What?Shopping and Retail

When?12th June 2020

We can help…As more lockdown restrictions ease, we’re seeing the outdoor audience return, albeit with a new way of life as they return to our towns and cities. We can help when it comes to your return to the great outdoors too, here are some ideas..

Source: work.shop.play. May 2020

Inform shoppers that you’ve

opened, or if you’re offering a

sale

Reassurecustomers with the safety measures in

place for when they shop with you

Connect with your old and new

customers with a friendly “hello” or “welcome back”

Engage customers who have saved in lockdown and are

ready to treat themselves

Provide a much needed distraction and escapism as a

result of ‘COVID fatigue’

26%couldn’t wait to go shopping on the high street once restrictions were lifted, whilst 28% couldn’t wait to hit the mall for some retail therapy.

15%have actually shopped less online during lockdown than before it.

think ”physical shops will increase in popularity after lockdown as people realise they have taken them for granted and want the experience of shopping again” versus those who think “shopping habits will be changed permanently by people continuing to shop online”.

Said they feel comfortable going shopping for non-food items in malls and high streets.

Over 6in10 More people