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ShopperScape® Snapshot
Spring Spending HeadwindsMay 2013
© Kantar Retail 2013 2
Updating Wardrobe for Myself
Updating Wardrobe for Kids*
Home Improvement Projects
Gardening/Landscaping
Plans for Spending this Spring Compared with Last Year
*Among shoppers with children 18 or younger in the householdArrows indicate significant change from 2012 (95% confidence level).Source: Kantar Retail ShopperScape® March 2013
© Kantar Retail 2013 3
Updating Wardrobe for Myself
Updating Wardrobe for Kids*
Home Improvement Projects
Gardening/Landscaping
Plans for Spending this Spring Compared with Last Year, 2013: Haves vs. Have Nots
*Among shoppers with children 18 or younger in the householdNote: “Have Nots” have an annual household income of less than $60k, “Haves” have an annual household income of $60k+.Boxes indicate significant differences between Haves and Have Nots (95% confidence level)Source: Kantar Retail ShopperScape® March 2013
Home•Have shoppers have strong interest in spring improvement projects.•Gardening/landscaping also may be a spring spending bright spot—more Have shoppers plan to spend more than plan to spend less.
Apparel•Have Not spending intentions outpace Haves—especially for kids’ wardrobes.•For children’s clothes, the proportion of Have Nots who plan to spend more outnumbers those who plan to spend less—one of only two categories with this math across both Haves and Have Nots.
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Mary Brett [email protected] Easton OvalSuite 500Columbus, OH43219
T +1.614.355.4000T +1.614.355.4010F +1.614.355.4059www.kantarretailiq.com
