Shop Report - Reiss 1

7/14/2019 Shop Report - Reiss 1

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SHOP REPORT

CINDY BABIN 1206633


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STORE LOCATION

REISS is at the quieterend of the ground floor

which includes a loungearea with sofas and a

mini champagne bar

outside the store.

The location is in Westfield shopping city in Stratford REISS is located on theground floor towards the rear end of the floor level. The rear end of the ground

floor has been chosen to reflect the mood of the store which is chic and

tranquilizing in contrast to the opposite end, which is crowded and noisy.


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AMBIENCE

There was an employee within everycorner of the store, so it was not hard

to find help.

The store ambience is

inviting and comfortable.

The sale items are clear

and marked with correctpricing which gives the

customer less distress. Thelighting feels as though it is

in sync with the mood andmusic which is laid back

and cool. The lighting in

certain parts of the store

highlights sections with

exclusive merchandise.The music is relaxing and

catchy without being mind

blowing.


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VISUAL MERCHANDISING

Windows arethe eyes of

the storewhich attract

customers

The store is very big and spacious with a good amount of personal room to walkabout. As I walked in I noticed the sale right away to my right which made the

store flow counter. Collections are displayed on low rails which are hanged from

the ceiling and neatly folded on low tables. The store has a chic presence which

matches the store atmosphere which is what the company want to achieve;iconic and design led.

REISS gives the

effect of a luxury

store shopping

experience,

designed to look

like a showroom at

a luxury retailer

as a design-led

store

Best sellers (Hero's) areusually displayed

somewhere obvious to

catch customers attention


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BRANDINGREISS company is simple, clear and basic so that it appeals to

everyones sense of individualism. They want to come across as

modern, sexy and iconic. They are committed to delivering

innovative, quality and original products which attract loyal

customers. This is what they use as a company to make them

different which keeps them distinctive, exciting and trusted.

Logo is sharp andsimple and proves one

of their personalities

MODERN

1971 plays a big partwithin REISS as that

year marks the year the

store was established..


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KEY COLOURS/CONCEPTThe stores palette is very modern, The walls and decor is all neutral so that the

customer isnt overwhelmed but feels calm and relaxed when they first walk in

so it makes it a comfortable environment for them to shop.


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KEY SHAPESEverything in the store seems to be square and

rectangular ,signs are small and square, the dressing room

doors and curtains are all in shape of rectangles, every

poster and frame is also square and rectangular including

the low tables, shelves, lighting and hangers.


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FABRICSREISS use linen, tropical wools, silks, cotton blends, a lot of lamb leather but mostly polyester. Polyester has good

weather stability, lasts long, it is very hard to stain and holds it shape. This delivers one of their promises to give

their customers an uncompromising level of quality clothing for the amount of money they spend.


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TRIMMINGS AND DETAILINGREISS is all about making sure they give their customers

what their money is worth, their price points tend to be

high for a high street brand but when you notice how they

use their fabrics which such carefully done detailing and

trimming, you notice right away how time consuming it is

with use of such delicate material which is why theirprices tend to be so high


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COUNTRIES OF ORIGIN

While some of their clothing and accessories aremade in the UK where the brand has originated

from, a large amount of their merchandise is made

in foreign countries such as Romania and Southern

East Asian countries. Most customers who shop in

high street brands tend to be less concerned withthe origin of their products


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Pricing Architecture

Average pricing for Womanswear tailoring 33 - 495Blazers 49 - 235Shirts 19 - 85Tops 14 - 69Knitwear 20 - 125Coats 49 - 375Trousers 26 - 110BAGS 27 - 295SHOES 39 - 149

Average pricing for Menswear TOPS 25 - 225DRESSES 36 - 189KNITWEAR 34 - 99SUITING 33 - 195COATS&JAC

KETS 58 - 995TROUSERS 33 - 120SKIRTS

28 - 195

BAGS 15 - 175SHOES 38 - 159

Entry and exit pricing on clothing (Sale & Full priced)

REISS have a goodprice range for the

fabrics they use.


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SWOTStrengths, Weaknesses, Opportunities and Threats

StrengthsGood reputation of

combining quality

clothing with trendy

designs. Their

marketing at Westfield

does a good job

because it shows a lot

about the brand

statement which is

design led, iconic and

sexy.

WeaknessesREISS is a very

British brand

that is trying to

come upinternationally

but they have

international

reputation.

OpportunitiesThere is an increase on

middle class which is

REISS target audience. A

lot of people who shop in

Westfield are of middle

class. People are becoming

more style conscious so

it is a great opportunity

to catch them.

ThreatsCompetitors are a

threat because

they already have a

big brand

internationally

which REISS does

not have.

Documents

Shop Report - Reiss 1