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Social Media in Travel and how video plays an important role- by TripTelevision given at ShopAmerica conference by Kulin Strimbu
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Video: A Key Element to Your Social Networking Strategy
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A NEW Social Media Strategy:
Social Business Design instead of simply “Social Networking”
In its purest form, it's a shift in thinking—less about media and more about tapping the benefits of being a
social business in a purposeful way.
Think beyond marketing and building personal brands and think about how participation through social technologies can lead to
emergent outcomes for your organization.
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eMarketer estimates that in the next four years marketers’ spending on online video advertising will reach $4.6 billion, more than seven times the amount spent in 2008.
The reason for the jump in spending – audience. eMarketer projects that more than four out of five Internet users will watch online video ads in 2012, up from the two-thirds of people who did so in 2008.
2009 marketing trends: Online video The Coming Change in Social Media Business Applications”
by Josh Gordon
Distributed by SocialMediaToday and .Biz
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eMarketer estimates that in the next four years marketers’ spending on online video advertising will reach $4.6 billion, more than seven times the amount spent in 2008.
The reason for the jump in spending – audience. eMarketer projects that more than four out of five Internet users will watch online video ads in 2012, up from the two-thirds of people who did so in 2008.
2009 marketing trends: Online videoSocial Networking in Travel
Case Study:
Vail Valley Foundation
Challenge: David Archuleta Concert Ticket Sales
Solution: Combine Multiple SN Options
Post a product video on a FACEBOOK FAN CLUB!!
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eMarketer estimates that in the next four years marketers’ spending on online video advertising will reach $4.6 billion, more than seven times the amount spent in 2008.
The reason for the jump in spending – audience. eMarketer projects that more than four out of five Internet users will watch online video ads in 2012, up from the two-thirds of people who did so in 2008.
2009 marketing trends: Online video
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Analytics and ReportingROI
Targeted audience
Engagement and Attention Span Reporting
Geographic, traffic sources (SEO)
Data site by site including your and viral media channels
Transaction data
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eMarketer estimates that in the next four years marketers’ spending on online video advertising will reach $4.6 billion, more than seven times the amount spent in 2008.
The reason for the jump in spending – audience. eMarketer projects that more than four out of five Internet users will watch online video ads in 2012, up from the two-thirds of people who did so in 2008.
2009 marketing trends: Online video
Video Player Trends
Engagement Reporting
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THANK YOU!
Presenter: Kulin Strimbu, President and CEOTripTelevision