Shock AppealShock Appeal Artist ManagementArtist Management

Ed Morrison

MGT 330

Stephen Mulligan

January 16, 2003

…I can’t remember if I cried when I read about his widowed bride. But something touched me deep in side, the day the music died… February 3, 1959

My MissionMy Mission

…is to manage and agent acts that I also produce shows for.

Shock Appeal is a full-spectrum production house. I

remold their image and career. I cause them to be functional

and contributing again.

Management TraitsManagement Traits

•Desire to see artists succeedDesire to see artists succeed•Not here exclusively to make Not here exclusively to make

moneymoney•Love music industry & music Love music industry & music

peoplepeople•Enjoy creating something Enjoy creating something

(concert) from nothing(concert) from nothing

PlanningPlanning

•Seeking out stable of artistsSeeking out stable of artists•Find groups that can share Find groups that can share

same showsame show•Pre-promotionPre-promotion•Advertising style (baby-Advertising style (baby-

boomer mentality)boomer mentality)

OrganizingOrganizing•Contract with same road crews Contract with same road crews

each showeach show•Contract with bus lines, hotel Contract with bus lines, hotel

chains, shipping methodschains, shipping methods•Delegate legal/contract Delegate legal/contract

negotationsnegotations•Seek out copyright approvals Seek out copyright approvals

from Harry Fox, ASCAP,BMIfrom Harry Fox, ASCAP,BMI

LeadingLeading•Bringing together the basic Bringing together the basic

teams (lights, sound, stage, teams (lights, sound, stage, road manager)road manager)

•Planning next appearances in Planning next appearances in off seasonoff season

•Teaching each group to act and Teaching each group to act and think like a teamthink like a team

•Helping them create their futureHelping them create their future

ControllingControlling•Booking (specializing by Booking (specializing by

venue, city, size of venue)venue, city, size of venue)•Setting up mechanicals to be Setting up mechanicals to be

sold at concertsold at concert•Creating space between play Creating space between play

datesdates•Work deals with record Work deals with record

companiescompanies

ProducingProducing•Create complete road shows Create complete road shows

for 500 to 1000 capacity for 500 to 1000 capacity venuesvenues

•Begin with 5 tours per yearBegin with 5 tours per year•Hire on subordinates as Hire on subordinates as

neededneeded•Set other assistant managers Set other assistant managers

in motion with their own in motion with their own groupsgroups

My FortesMy Fortes•Being able to wear many hatsBeing able to wear many hats•Understanding how artistsUnderstanding how artists

thinkthink

My AbilitiesMy Abilities

•Coordinate many different Coordinate many different aspects of concert promotionaspects of concert promotion

•Take care of the artists as well Take care of the artists as well as the show attendeesas the show attendees

My DesiresMy Desires•Promote quality small scale Promote quality small scale

rock showsrock shows•Produce specialized shows that Produce specialized shows that

fit the artist as well as the fit the artist as well as the customercustomer

ConclusionConclusionA good manager should foster A good manager should foster

growth in and nurture his or her growth in and nurture his or her constituents. He should look constituents. He should look

toward the future while keeping toward the future while keeping himself and his subordinates on himself and his subordinates on

the plan and motivated. the plan and motivated.

Questions?Questions?