Shifting Offline to Online2

Why Shifting To Digital Era is Necessary for Business

Prepared By

Satria Kwa

Gartner Survey of More Than 2,900 CIOs Reveals Shift Toward Platform Thinking (Gartner symphosium/Itxpo 2015, October 4-8

in Orlando)1. Leading businesses must shift to platform thinking in terms of their :

1. Business Models2. Delivery mechanisms,3. Talent and leadership

2. Why do we need to shift ?1. To survive and thrive according to a global implication of DIGITALIZATION play out2. It is becoming clear that HARDCODED BUSINESS and OPERATIONAL MODELS will not suffice and we need a more

ADAPTABLE APPROACH is required.3. According to Gartner symposium :

1. The worldwide survey gathered data from 2,944 CIO respondents representing more than $ 250 billion in CIO IT budgets in 84 countries in BUILDING THE DIGITAL PLATFORM : 2016 CIO AGENDA, represents the most comprehensive examination of digital business opportunities and threats and CIO strategies to address them.

4. CIO expects digital revenue to grow from 16% to 37% of the total revenue in the next five years (start from 2015).5. In Public sectors, CIOs are predicting a rise from 42% to 77% in digital processes/digital revenue and it is expected to be a

significant aspect of achieving competitive advantage and differentiation using Information and technology.6. “We are now in the ERA of digital business, with many companies REIMAGINING (new concepts) their business and operating

models based on digital capabilities” (said Dave Aron, VP and Gartner fellow). “Businesses and government agencies are looking less like fixed “systems” and more like platforms. A Platform provides the business with a foundation where resources can come together – sometimes very quickly and temporarily, sometimes in a relatively fixed way – to create value.”


in Orlando), CONT.Graham Waller, Research VP at Gartner said :1. “Leading economists have noted the increasing prevalence (kelaziman) of PLATFORM business models, where multiple

networks of stakeholders bring value to each other by exploiting network effects”2. “Technologists have long recognized the power of PLATFORM approaches to information and technology architecture.

What is new is that PLATFORM DYNAMICS are being applied to create VALUE in ALL ASPECTS of the BUSINESS”.

Those PLATFORMS are as follows :3. Create a BIMODAL DELIVERY PLATFORM

In 2014, Gartner said that it is essential to have two modes of IT, and ultimately of the entire business, to deal with BOTH PREDICTABLE AND EXPLORATORY WORK. Two years later, the 2016 CIO survey found that almost 40% of CIOs are on the BIMODAL journey, with the majority of the remainder planning to follow in the next three years.1. The evidence is that building a mature bimodal platform results in much better digital strategy performance.2. And, the survey data suggests that one of the worst things a CIO can do is to delay bimodal, that means those who

are planning to move toward bimodal, but have not taken steps yet, came out worst in terms of digital strategy performance.


in Orlando), CONT.Those PLATFORMS are (cont.) :2. Evolve the TALENT PLATFORM

According to the survey, 65% of CIOs believe there is a talent crisis in the world, and yet there is surprisingly little talent innovation. Since virtually all stakeholders recognize the issue of talent as the biggest barrier to success, Gartner believes that talent must also be treated as a platform.1. “it is time to think of talent as a platform and innovate with it. CIOs must look at digital talent beyond the

boundaries of the enterprise”2. “innovative talent management opportunities abound and include getting closer to universities by helping define

and deliver courses and projects, performing reserve mentoring and implementing job rotations. CIOs should also think of their partners as extensions of the talent pool.”

3. Build a LEADERSHIP PLATFORMThe survey found that nearly 40% of CIOs are the leaders of digital transformation in their enterprise, and more than 30% are the innovation leader. The result show that CIOs are being given the opportunity to lead digital transformation, they must adapt :1. Adapt their leadership style to exploit platform effects in leadership,2. Building a network of digital leadership inside and outside the enterprise.


in Orlando), CONT.Summary :

1. “Not all businesses and government agencies are becoming platform businesses in terms of industry dynamics, either today or even in the near future”

2. “however, to remain competitive, all businesses need to understand and exploit platform effects throughout the business. If platform effects are not considered in any aspect of the business – such as LEADERSHIP, TALENT OR DELIVERY – this represents a bottleneck in the enterprise’s ability to deliver, attract and retain talent, and to ultimately be perceived by customers as adding value. CIOs must build a plan to evolve all layers of their business’s digital platform.”

6 Reasons to shift Your Offline to Online Business in Digital Era

Background to Take your business Online

1. You Can Easily Do It Yourself !1. You can use a web publishing platform for

example : WIX to allow you to easily CREATE YOUR OWN WEBSITE and enjoy ALL THE BENEFITS THE INTERNET has to offer SMALL BUSINESSES.

2. Hundred of beautiful WEBSITE TEMPLATES are ready for you to choose from and all of them can be customized to fit your business’s needs.

3. Your own business website CAN BE ON THE WEB TODAY.

2. You Get to Extend Your Reach1. Ongoing success rests on your Capability to constantly bring in

NEW CLIENTS

2. Reaching thousands of people by using traditional marketing methods is VERY EXPENSIVE and UNRELIABLE

3. Going online means you can reach more people than you ever imagined while PAYING LESS for EXPOSURE – and you can even TRACK RESULTS.

3. You Have More Versality (Kepandaian dalam banyak Hal)

1. There is lots of room for experimenting on the internet.

2. Any PROMOTION, BANNER, CALL-TO-ACTION can be measured for EFFECTIVENESS AND IMPACT.

3. A website is a dynamic organism and can you edit, update and readjust your content as you go along

4. You Catch Clients on the Go1. In case you haven’t noticed, mobile internet is gaining more and

more strength as a market.

2. Mobile search of local listings is expected to overtake PC search in 2015.

3. To get a piece of that pie, your site should have a mobile optimized View.

5. You Get More Referrals1. The internet has a magic instrument called LINKS, that can be

shared by ANYONE – with EVERYONE.

2. When people want to recommend your business to a friend, sharing a link is so MUCH EASIER than WRITING DOWN an address on paper.

3. Not to mention the chances of someone clicking on a link are much HIGHER than EXPECTING them to SHOW UP somewhere based on WORD-OF-MOUTH.

6. You Get to Be Social1. Once you start establishing an online presence, you get

to utilize one of the most powerful platforms for business promotion available today : SOCIAL NETWORKS.

2. Facebook, twitter, instagram, linkedIn and Co. are all integrated into people’s daily lives in such a way that they rely on these networks for relevant and useful information.

3. If your business is mingling (berbaur) in the social media world, your are guaranteed to get more exposure (keterbukaan peluang bagi business anda)

Thank You

Documents

Shifting Offline to Online2