102

Shi Yang The “Last Comrads: Legend of VDNKH Expo Center”

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Page 1: Shi Yang The “Last  Comrads: Legend of VDNKH Expo Center”
Page 2: Shi Yang The “Last  Comrads: Legend of VDNKH Expo Center”

CONTENTS:

M Plan

S Pavilion

L Exhibition CentersXL World EXPO

1733

35

4957

65

71

79

85

87

89

Introduction 1

1. Current Situation

1. Central Pavilion

2. Future Plan

2. 1937 Soviet EXPO Pavilion3. 1967 Soviet EXPO Pavilion4. Kirgizstan Representitive5. Chinese Pavilion6. Yakov Casttle

ConclusionHeritage Preservation

95

Page 3: Shi Yang The “Last  Comrads: Legend of VDNKH Expo Center”

VDHKh in 2010

Page 4: Shi Yang The “Last  Comrads: Legend of VDNKH Expo Center”

1

Page 5: Shi Yang The “Last  Comrads: Legend of VDNKH Expo Center”

I am from Bengal. I came to Moscow for 20 years already, but I am still Bengal nationality. Since 15 years ago, I started to do electronics business. At first we were selling desktop, then video camera, now I am doing accessories. All the products are from Singapore where we could found cheaper purchase chan-nels.

The rent is cheaper, and here has became a cluster of digital electronis sell-ing. Lots of my friends also work here, you know, it’s very convenience if you have a network in a foreign country.

I don’t care working with any other nationalities. Because we are doing very specific business, with our own supplying channels. There’s no big competi-tion with anothers. We are happy to share the space together.

This is really becomes a problem. I heared that we need to gradually move out the pavilion from next year. There is a new plan for VDNKh development. Did you see in the east part, we already implement some new projects. I don’tknow about later, probably we will move to another places together, or even I will choose another business, for example, medical. You know I studied medi-cine as my major.

I don’t have a car here, it’s not very affordable for me. I use metro very day, spending 3 hours on the way.

Nothing for me. You know I just run a small business and needn’t big space even. I don’t care the quality or design of the building. Keeping out wind and rain is fine.

Arif

2

Page 6: Shi Yang The “Last  Comrads: Legend of VDNKH Expo Center”

Market economy

Political expression

1991

3

Page 7: Shi Yang The “Last  Comrads: Legend of VDNKH Expo Center”

Market economy

Political expression

2010

4

Page 8: Shi Yang The “Last  Comrads: Legend of VDNKH Expo Center”

VDNKh 1950s’

5

Page 9: Shi Yang The “Last  Comrads: Legend of VDNKH Expo Center”

The VVTs is still much better known by its Soviet-era name, VDNKh - the Exhibition of National Economic Achievements - and it remains a fascinating monument to Russia’s transitional period, a mixture of faded Soviet pomp and unregulated, rapacious capitalism.

It began life in 1939 as the All-Union Agricultural ExhibitionThe exhibition was housed in 250 buildings spread over 136 hectares, and attracted 4.5 million visitors in 1940 alone.

The exhibition had to be closed during the war years, and was only reopened in 1954, with the addition of the magnificent arch that stands at the main entrance and further exhibition pavilions that extended the area of the park to 207 hectares. Two years later, the All-Union Industrial Exhibition was opened on the same site and, in 1958, the Construction Exhibition was moved here, too, and all three were renamed VDNKh. In 1992, the park was given its cur-rent name and opened up to state joint stock enterprise.

The results were instantaneous and extraordinary: temporary kiosks and garish billboards spread like a rash across the park, in stark contrast to the grandiose Stalinist architecture of the original pavilions.

Nowadays the VVTs is a bizarre juxtaposition: part agricultural fair, part trade expo, part shopping centre and part street market, with amusements as di-verse as paint-balling and camel rides. The park itself is an intriguing example of 20th century landscaping and, even if they are a little the worse for wear, the buildings are still preposterously magnificent.

http://www.moscow.infoinfparks/vvts.

6

Page 10: Shi Yang The “Last  Comrads: Legend of VDNKH Expo Center”

map of VDNKh in 1973

7

Page 11: Shi Yang The “Last  Comrads: Legend of VDNKH Expo Center”

map of VDNKh in 2010

8

Page 12: Shi Yang The “Last  Comrads: Legend of VDNKH Expo Center”

VDNKh 1948

9

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Page 14: Shi Yang The “Last  Comrads: Legend of VDNKH Expo Center”

main gate 2010

11

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Page 16: Shi Yang The “Last  Comrads: Legend of VDNKH Expo Center”

Structure of research

13

Page 17: Shi Yang The “Last  Comrads: Legend of VDNKH Expo Center”

COMMERCIALIZATION

DISNEYLANDIZATION

COLONIZATION

POLITICAL CONCERN Thematic m

all Local market orient

ati

Int

erna

tion

al E

XPO center

Medical supplies Flower pavillion Koiks Agricultural m

achinery Open/Flea market Model houses

N

o.70&57 pavillion

Comm

ercial

Cul

ture

Bengal electronics

New

med

ia s

tudi

o

Market econom

y Rebuild great p

ower

ful s

tatu

s

Increase international business

The

city

of n

atio

ns

Amusement park Tourism Public space

Con

sum

eris

m m

us

eum

Children playgroud Temporary performance

Aq

uariu

m

W

axw

ork

But

terfly

collectio

n

850 wheel

Chinese pavillion

Com

mun

ism

her

itage

No.75 exhibition com

plex

Former republics’ representatives

Categorization of the cases

by scale

by theme

14

Page 18: Shi Yang The “Last  Comrads: Legend of VDNKH Expo Center”

park with examples of �owers for exibition

histirical farm „Heritage”

park „Russia” in miniature

wellness centre

recreation area

life quality centreinnovation campuspath of nations

group of o�ces

hotels

hotel

culture forum

experimental centre of �ights and diving simulation

centre of business and training support

centre of mastery artsconference centre

academy of life quality sciences

agricultural business schoolcross media centre

exibition hall B2B

expo catering

exibitions and market pavilions

traid

museum of sounds and video, archives

Irina Viner'scentre of eurhythmics

theme hotel

Developement project phases

theme pavilions

summer stagefruit,landscape objects

green theatre

music theatre(Moscow pavilion)music theatre

parking

o�ces

centre of life quality, o�ces, hotels

traid

entertaining centre

path of Glory

gardens

path of nations,pavilions of CIS contries

house and o�ce of the future

museum of plants and people

agricultural and �ower complex, gardening centre

pavilion Space

green planet museum

grocery world

1939

1954

1956

1959

1992

1997

2002

2009

2010

MA

RK

ET

EC

ON

OM

Y D

RIV

EN

CU

LTU

RE

EX

CH

AN

GE

SO

CIA

L IN

TE

GR

AT

ION

PO

LIT

ICA

L E

XP

RE

SS

ION

VDNKH HAD CELEBRATED SOVIET CITIZENS AS PRODUCERS

COMMERCIALIZATION

DISNEYLANDIZATION

DETERIORATION

SELF-REPRESENTATION

GENTRIFICATION

VVTS EMBRACED RUSSIAN CITIZENS AS CONSUMERS FUTURE?

OP

EN

ING

OF

TH

E E

XH

IBIT

ION

OF

AG

RIC

ULT

UR

E

Its purpose has become wide propaganda of the achievements in agriculture. The architectural image of the Exhibition had radically changed. In result of great construction work, its area was noticeably increased - up to 207 ha.

USSR Council of Ministers adopted a Decree on integration of the agricultural, industrial and construction exhibitions into the All-Union Exhibition of People's Economic Achievements, which reflected all basic benchmarks in the life of the country, such as Yuri Gagarin's first flight into space, construction of the Baikal-Amur railroad.

The federal government owns a 70 percent stake in the All-Russia Exhibition Center, with the remaining 30 percent belonging to City Hall.

The wheel was built for Moscow 850 anniversary. At the time of its construction, Moscow-850 was the tallest extant Ferris wheel in Europe

The new pedestal is not simple, but filled with: a theater, exhibition hall, artgalereey, artistic cafes. Trade will not be allowed here, promised to Yuri Luzhkov, the only objects of cultural significance.

The first area - the zone of monuments to be restored, reconstructed, filled with new content. It is called "Alley of Nations". In their pavilions at the Exhibition Centre will return the former Soviet republics - members of CIS, and will present there our national achievements. Along with this it is planned that rent space at the "Alley of Nations" can, in particular the BRIC countries (India, Brazil, China) and other states. The second trend - the so-called "Innovation Campus", a place of concentration of scientific and business activity. Planned to rebuild and modernize profile pavilions, reflecting the innovation and achievements in various spheres of Russian economy. The third direction - entertainment and commercial - is the code name "Center for Quality of Life." All trade and catering should be civilized and be flexibly linked with the idea of the overall development of VVC, the establishment of modern trade centers in relation to the thematic areas VVC. Need to build a hotel-apartment complex for the needs of participants in events VVTs and tourists. The fourth line - "Recreation Area", which will be formed as an educational, entertainment and recreational complex. It will include gardens, parks and flower gardens may be located next to the Botanical Garden of the Academy of Sciences, a cascade of pools, sports facilities, concert and popular site, catering to the national cuisine, amusement rides. The plans - build a water park, gymnastics academy. Multi-purpose sports complex, summer and winter sports, a network of small hotels.

"I want to draw the attention of colleagues in the proposal, which made the Russian Federation. We offer very com- petitive and maybe even the unusual conditions of use of these pavilions in Moscow: rent for 50 years with a symbolic fee of 1 ruble per year "- said the head of the Russian government.

New complex accommodates also business- and service-centers, restaurants, cafe and lobby-bar, Internet-cafe and Wi-Fi, cloakroom and left luggage offices for visitors and exhibitors, including armoury and bank (jewelry) sections, modern registration system, parking for participants and visitors.

The Russian Government offered beneficial terms for transfer of those pavilions, where the former repub- lics’ expositions had been held, to the respective CIS

demonstration of successes in industry and open areas demonstrating new technology samples.One of the main pavilions of the industrial exhibition became the Machine-building Pavilion

OP

EN

D F

OR

TH

E 1

ST

TIM

E A

FTE

R W

AR

MO

SC

OW

850

CIS

CO

UN

TR

IES

’S R

EP

RE

SE

NTA

TIV

ES

RE

VIV

E

NO

.75

EX

HIB

ITIO

N C

OM

PLE

X C

OM

PLE

TIO

N

PU

TIN

IN

VIT

ED

CIS

CO

UN

TR

IES

RE

TU

RN

BA

CK

TO

VV

T

ALL

-UN

ION

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ITIO

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F P

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PLE

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NO

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HIE

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STA

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XH

IBIT

ION

CO

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LEX

WO

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OLK

HO

Z W

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TU

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AS

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RP

LAN

OP

EN

ING

OF

ALL

-UN

ION

IN

DU

ST

RIA

L E

XH

IBIT

ION

International Exhibition Complex complex total area of 188 000 sq.m

2020

theme hotel

cross media centreagricultural business school

museum of sounds and video

experimental centre of flights and driving simulationhistirical farm ‘heritage’

centre of business and training support

eurhythmics centre

green planet museumofficesmusic theatre

conference centre

entertaining centre

15

Page 19: Shi Yang The “Last  Comrads: Legend of VDNKH Expo Center”

park with examples of �owers for exibition

histirical farm „Heritage”

park „Russia” in miniature

wellness centre

recreation area

life quality centreinnovation campuspath of nations

group of o�ces

hotels

hotel

culture forum

experimental centre of �ights and diving simulation

centre of business and training support

centre of mastery artsconference centre

academy of life quality sciences

agricultural business schoolcross media centre

exibition hall B2B

expo catering

exibitions and market pavilions

traid

museum of sounds and video, archives

Irina Viner'scentre of eurhythmics

theme hotel

Developement project phases

theme pavilions

summer stagefruit,landscape objects

green theatre

music theatre(Moscow pavilion)music theatre

parking

o�ces

centre of life quality, o�ces, hotels

traid

entertaining centre

path of Glory

gardens

path of nations,pavilions of CIS contries

house and o�ce of the future

museum of plants and people

agricultural and �ower complex, gardening centre

pavilion Space

green planet museum

grocery world

1939

1954

1956

1959

1992

1997

2002

2009

2010

MA

RK

ET

EC

ON

OM

Y D

RIV

EN

CU

LTU

RE

EX

CH

AN

GE

SO

CIA

L IN

TE

GR

AT

ION

PO

LIT

ICA

L E

XP

RE

SS

ION

VDNKH HAD CELEBRATED SOVIET CITIZENS AS PRODUCERS

COMMERCIALIZATION

DISNEYLANDIZATION

DETERIORATION

SELF-REPRESENTATION

GENTRIFICATION

VVTS EMBRACED RUSSIAN CITIZENS AS CONSUMERS FUTURE?

OP

EN

ING

OF

TH

E E

XH

IBIT

ION

OF

AG

RIC

ULT

UR

E

Its purpose has become wide propaganda of the achievements in agriculture. The architectural image of the Exhibition had radically changed. In result of great construction work, its area was noticeably increased - up to 207 ha.

USSR Council of Ministers adopted a Decree on integration of the agricultural, industrial and construction exhibitions into the All-Union Exhibition of People's Economic Achievements, which reflected all basic benchmarks in the life of the country, such as Yuri Gagarin's first flight into space, construction of the Baikal-Amur railroad.

The federal government owns a 70 percent stake in the All-Russia Exhibition Center, with the remaining 30 percent belonging to City Hall.

The wheel was built for Moscow 850 anniversary. At the time of its construction, Moscow-850 was the tallest extant Ferris wheel in Europe

The new pedestal is not simple, but filled with: a theater, exhibition hall, artgalereey, artistic cafes. Trade will not be allowed here, promised to Yuri Luzhkov, the only objects of cultural significance.

The first area - the zone of monuments to be restored, reconstructed, filled with new content. It is called "Alley of Nations". In their pavilions at the Exhibition Centre will return the former Soviet republics - members of CIS, and will present there our national achievements. Along with this it is planned that rent space at the "Alley of Nations" can, in particular the BRIC countries (India, Brazil, China) and other states. The second trend - the so-called "Innovation Campus", a place of concentration of scientific and business activity. Planned to rebuild and modernize profile pavilions, reflecting the innovation and achievements in various spheres of Russian economy. The third direction - entertainment and commercial - is the code name "Center for Quality of Life." All trade and catering should be civilized and be flexibly linked with the idea of the overall development of VVC, the establishment of modern trade centers in relation to the thematic areas VVC. Need to build a hotel-apartment complex for the needs of participants in events VVTs and tourists. The fourth line - "Recreation Area", which will be formed as an educational, entertainment and recreational complex. It will include gardens, parks and flower gardens may be located next to the Botanical Garden of the Academy of Sciences, a cascade of pools, sports facilities, concert and popular site, catering to the national cuisine, amusement rides. The plans - build a water park, gymnastics academy. Multi-purpose sports complex, summer and winter sports, a network of small hotels.

"I want to draw the attention of colleagues in the proposal, which made the Russian Federation. We offer very com- petitive and maybe even the unusual conditions of use of these pavilions in Moscow: rent for 50 years with a symbolic fee of 1 ruble per year "- said the head of the Russian government.

New complex accommodates also business- and service-centers, restaurants, cafe and lobby-bar, Internet-cafe and Wi-Fi, cloakroom and left luggage offices for visitors and exhibitors, including armoury and bank (jewelry) sections, modern registration system, parking for participants and visitors.

The Russian Government offered beneficial terms for transfer of those pavilions, where the former repub- lics’ expositions had been held, to the respective CIS

demonstration of successes in industry and open areas demonstrating new technology samples.One of the main pavilions of the industrial exhibition became the Machine-building Pavilion

OP

EN

D F

OR

TH

E 1

ST

TIM

E A

FTE

R W

AR

MO

SC

OW

850

CIS

CO

UN

TR

IES

’S R

EP

RE

SE

NTA

TIV

ES

RE

VIV

E

NO

.75

EX

HIB

ITIO

N C

OM

PLE

X C

OM

PLE

TIO

N

PU

TIN

IN

VIT

ED

CIS

CO

UN

TR

IES

RE

TU

RN

BA

CK

TO

VV

T

ALL

-UN

ION

EX

HIB

ITIO

N O

F P

EO

PLE

’S E

CO

NO

MIC

AC

HIE

VE

ME

NT

S

STA

TE

JO

INT-

STO

CK

CO

MPA

NY

CO

MP

LET

IIO

N

INT

ER

NA

TIO

NA

L E

XH

IBIT

ION

CO

MP

LEX

WO

RK

ER

AN

D K

OLK

HO

Z W

OM

AN

RE

TU

RN

ED

FUT

UR

E M

AS

TE

RP

LAN

OP

EN

ING

OF

ALL

-UN

ION

IN

DU

ST

RIA

L E

XH

IBIT

ION

International Exhibition Complex complex total area of 188 000 sq.m

2020

theme hotel

cross media centreagricultural business school

museum of sounds and video

experimental centre of flights and driving simulationhistirical farm ‘heritage’

centre of business and training support

eurhythmics centre

green planet museumofficesmusic theatre

conference centre

entertaining centre

16

Page 20: Shi Yang The “Last  Comrads: Legend of VDNKH Expo Center”

17

Page 21: Shi Yang The “Last  Comrads: Legend of VDNKH Expo Center”

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12

5

10

8

7

11

14

1518

20

21

23

22

24

25

26

31

32

34

55

57

58

5964

66

6768

71 75

70

1 consumer goods2 consumer goods3 business4 consumer goods5 Kirgizstan representative6 consumer goods7 agricultural product8 agricultural product9 cinema10 Belarus representative11 consumer goods12 consumer goods13 medical pavilion14 consumer goods15 consumer goods16 agricultural product17 empty18 Belarus representative19 consumer goods20 exhibition 21 exhibition 22 business storage23 glasses wholesale (chinese)24 glasses wholesale (chinese)25 empty26 exhibition 28 honey shop29 agricultural product30 agricultural product31 business (Bengal) 32 consumer goods33 empty34 media studio36 business37 business38 business40 empty41 empty42 agricultural product43 horsing45 business46 business47 empty48 empty49 honey shop50 restaurant51 empty52 business54 empty55 exhibition 56 empty57 exhibition 58 exhibition 59 consumer goods60 ice skating61 empty62 music63 agricultural product64 consumer goods66 consumer goods67 consumer goods

71 consumer goods

68 Armenia representative69 exhibition 70 exhibition

75 exhibition 74 administration73 administration

69

73

52

36 3738

54

62

61

63

60

42

29

17

12

13

4

3

69

16

19

30

28

51 48

56

4950

40 41 43

45

46

47

74

33

Plan 2010

Page 25: Shi Yang The “Last  Comrads: Legend of VDNKH Expo Center”

12

5

10

8

7

11

14

1518

20

21

23

22

24

25

26

31

32

34

55

57

58

5964

66

6768

71 75

70

1 consumer goods2 consumer goods3 business4 consumer goods5 Kirgizstan representative6 consumer goods7 agricultural product8 agricultural product9 cinema10 Belarus representative11 consumer goods12 consumer goods13 medical pavilion14 consumer goods15 consumer goods16 agricultural product17 empty18 Belarus representative19 consumer goods20 exhibition 21 exhibition 22 business storage23 glasses wholesale (chinese)24 glasses wholesale (chinese)25 empty26 exhibition 28 honey shop29 agricultural product30 agricultural product31 business (Bengal) 32 consumer goods33 empty34 media studio36 business37 business38 business40 empty41 empty42 agricultural product43 horsing45 business46 business47 empty48 empty49 honey shop50 restaurant51 empty52 business54 empty55 exhibition 56 empty57 exhibition 58 exhibition 59 consumer goods60 ice skating61 empty62 music63 agricultural product64 consumer goods66 consumer goods67 consumer goods

71 consumer goods

68 Armenia representative69 exhibition 70 exhibition

75 exhibition 74 administration73 administration

69

73

52

36 3738

54

62

61

63

60

42

29

17

12

13

4

3

69

16

19

30

28

51 48

56

4950

40 41 43

45

46

47

74

33

Plan 2010 22

Page 26: Shi Yang The “Last  Comrads: Legend of VDNKH Expo Center”

Flooding of Commercial

23

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24

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27

United Nations

Page 31: Shi Yang The “Last  Comrads: Legend of VDNKH Expo Center”

28

Page 32: Shi Yang The “Last  Comrads: Legend of VDNKH Expo Center”

29

source: http://www.vvcentre.ru/

Page 33: Shi Yang The “Last  Comrads: Legend of VDNKH Expo Center”

30

In contrast with official statistic, the visitors to VDNKh are mainly elder people and children, with relatively lower income and education backgroud.

Page 34: Shi Yang The “Last  Comrads: Legend of VDNKH Expo Center”

Visitors’ route

Page 35: Shi Yang The “Last  Comrads: Legend of VDNKH Expo Center”

shopper

exhibition visitortourist

32

Page 36: Shi Yang The “Last  Comrads: Legend of VDNKH Expo Center”

The first area - the zone of monuments to be restored, reconstructed, filled with new content. It is called “Alley of Nations”. In their pavilions at the Exhibition Centre will return the former Soviet republics - members of CIS, and will present there our national achievements. Along with this it is planned that rent space at the “Alley of Nations” can, in particular the BRIC countries (India, Brazil, China) and other states.

The second trend - the so-called “Innovation Campus”, a place of concentration of scientific and business activity. Planned to rebuild and modernize profile pavilions, reflecting the innovation and achievements in various spheres of Russian economy.

The third - entertainment and commercial - is the code name “Center for Quality of Life.” All trade and catering should be civilized and be flexibly linked with the idea of the overall development of VVC, the establishment of modern trade centers in relation to the thematic areas VVC. Need to build a hotel-apartment complex for the needs of participants in events VVTs and tourists.

The fourth line - “Recreation Area”, which will be formed as an educational, entertainment and recreational complex. It will include gardens,sports facilities, concert and popular site, catering to the national cuisine, amusement rides. The plans - build a water park, gymnastics academy. Multi-purpose sports complex, summer and winter sports, a network of small hotels.

33source: http://www.vvcentre.ru/

Page 37: Shi Yang The “Last  Comrads: Legend of VDNKH Expo Center”

34

The International Exhibition Complex modern exhibition center with total area of 188 000 sq.m The first pavilion of the International Exhibition Complex complex accommodates also business- and service-centers, restaurants, cafe and lobby-bar, Internet-cafe and Wi-Fi, cloakroom and left luggage offices for visitors and exhibitors, including armoury and bank (jewelry) sections, modern registration system, parking for participants and visitors.

The federal government owns a 70 percent stake in the All-Russia Exhi-bition Center, with the remaining 30 percent belonging to City Hall.

Require the mobilization of all avail-able funding sources, including the budget of the Russian Federation, regional and departmental budgets, finance, businesses, bank and other loans, investment projects, mixed-financing with the actual VVT.

source: http://www.vvcentre.ru/

Page 38: Shi Yang The “Last  Comrads: Legend of VDNKH Expo Center”

Time passed, and the symbol remained. The same pavilion, which stood on the steps of the leaders of the party and govern-ment. It’s like a metaphor for the whole current of life. The ma-jestic architecture, the tall spire of the outside, but inside as if “Cherkizon” is still alive. Then sell underwear, blouses, Taser, donuts. Dark-skinned people with dificulty speaking in Russian, resale of used photographic and video equipment, not very much interested in its origin..

35

Page 39: Shi Yang The “Last  Comrads: Legend of VDNKH Expo Center”

36

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37

Page 41: Shi Yang The “Last  Comrads: Legend of VDNKH Expo Center”

Interior of central pavilion

38

Page 42: Shi Yang The “Last  Comrads: Legend of VDNKH Expo Center”

1st floor

basement

2nd floor

3rd floor

Bengal electronics

Chinese silk

Russian clothes

Kazakhstan clothes

Bengal office

Administration

Armenia canteen

Russia cinema

Tajikistan handcraft

Russia souvenir

Underground storage of C

hinese goods

39

Occupied by different nations

Page 43: Shi Yang The “Last  Comrads: Legend of VDNKH Expo Center”

How long have you been in this pavilion?Since 2005, I moved in VDNKh from Gorbushka which is another market sell-ing electronics.

Why do you choose here with your business?The rent is cheaper, and here has became a cluster of digital electronis sell-ing. Lots of my friends also work here, you know, it’s very convenience if you have a network in a foreign country.

How do you like working with another migrants?I don’t care working with any other nationalities. Because we are doing very specic business, with our own supplying channels. There’s nobig competition with anothers. We are happy to share the space together.

How is your business here, are your customer from local neighborhood ?Quite good, I have some certain customer. They are from all the places in Moscow, because our products are very competitive. But not very business is good here. About 30% are very oating, but mostly are stable.

If they stop renting the pavilions, what should you do?This is really becomes a problem. I heared that we need to gradually move out the pavilion from next year. There is a new plan for VDNKh development. Did you see in the east part, we alreadimplement some new projects. I don’t know about later, probably we will move to another places together, or even I will choose another business, for example, medical. You know I studied medi-cine as my major.

What is the best part do you think in VDNKh?hehe, not really. I only came to central pavilion and No.22 pavilion where is my storage there.

How do you come to work, by car or metro?I don’t have a car here, it’s not very aordable for me. I use metro very day, spending 3 hours on the way.

What do you think for VDNKh should be improved?Nothing for me. You know I just run a small business and needn’t big space even. I don’t care the quality or design of the building. Keepingout wind and rain is fine.

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I am from Bengal, and stadied architecture in Vladimir. But I only worked as architect for one year in India. Because you can not get so much money than trading. I am living not far from here, that’s why I work here. Foun-tain of Friendship is my favourite place in VDNKh.

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‘Heart in heart’

This is a church. I am not interested with outside and atmosphere of commerce, but I do like the people, they are kind and nice. The ‘church’ is in the heart of central pavilion, and central pavilion is the heart of VDNKh. We started since 10 years ago. This is a Stalinist style building, but now it isn’t Soviet time anymore, so it represts Russia. I don’t know in future if they transform the pa-vilion into exhibition hall, we need to follow the government.In pavilion No.69, No.70, there are monthly religions EXPO, each time about one week.

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I am from Pakistan and came here for 3 years. There was a public point to ask peo-ple come here to operate shops although the rent is not cheaper. The business here is not very good but a bit better than anotherplaces. Our costumers from all of Moscow, they knows my goods quite well. Everything is beautiful in the park but I don’t know this central pavilion is national heritage.

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I am working in VDNKh for 2 years, but exactly in this shop. For this Chinese shop, only started 2 months ago. I need to spend 1 hour by metro to come here everyday.Owner of the shop is Russian, only becauseof Chinese goods are popular here. There are lots of dierent nationalities working here, more than 30% from Bengal and also peo-ple from fomer USSR countries and China. For me it’s ok to work with another nationali-ties, although the language barriers, but we could understand each other. Recent years, less and less poeple come here , business are getting worse.

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The organization of the EXPO had placed the German and the Soviet pavilion direcly across each other. Speer had a clan-destine look at the plans of So-viet pavilion, and designed the German pavilion to represent a bulwark against Communism.

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At the opening day of the EXPO, only German and the Soviet pa-vilions were completed. This as well as the fact that the two pa-vilions faced each other, turned the exhibtion into somewhat of a personal competition between the two great ideological rivals.

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Soviet Union pavil-ion of World’s Fair of 1937 in Paris.to bring a monu-mental composi-tion of socialist realist confidence to the heart of Paris

After the fair Worker and Kolkhoz Woman was relocated to Moscow where it was placed just outside the VDNKh

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The sculpture was removed for restoration in the autumn of 2003 in preparation for Expo 2010. The restored statue uses a new pavilion as its pedestal, increasing its total height from 34.5 meters (the old pedestal was 10 me-ters tall) to 60 meters

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National Symbol Comes Back

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Sketch of Melnikov 1962

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photo by Denis Leontiev

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After 1967 Montreal EXPO, Soviet Union Pavilion also shipped back to Moscow and ressem-bled in VDNKh, just like 1937 Paris EXPO Pavilion, after that the pavilion transformed into a exhibition hall. There is Russian Orthodox Fair happens every month, each time lasted one week.

Churches and monasteries bring their agriculture product, religious icon, books, etc...the pavilion indeed became a ‘Church’.However, it is very interesting to take a insight of future masterplan of VDNKh, the government plan to develop this site into ‘Innovative campus’ which consisted of modern exhibition halls, offices, forum and so on. But the embarrassed situation is that nobody knows where should this pavilion be re-located.

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Orthodox Fair 5.2011

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Krigizstan representative

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Before 1963,each Union Republic had its own pavilion at the VDNKh. This tradition is to be revived – on October 7, 2002 the CIS Council of the Heads of States and Govern-ment resolved to organize permanent exhibitions of the CIS countries.

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The Russian Government offered beneficial terms for trans-fer of those pavilions, where the former republics’ exposi-tions had been held, to the respective CIS countries. Today, the commercial & exhibition centers of Armenia, Belarus and Kyrgyzstan are restored and operate successfully.

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At the Council of Heads of Government of the Common-wealth, he reiterated Russia’s offer to lease for 50 years for a nominal fee to CIS countries of the former republics of the USSR pavilion at the Exhibition Centre.

Vladimir Putin invited the CIS countries to return to their historical pavilions at VVC, 2010

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Vladimir Putin invited the CIS countries to return to their historical pavilions at VVC, 2010

“I want to draw the attention of colleagues in the propos-al. We offer very competitive and maybe even the unusu-al conditions of use of these pavilions in Moscow: rent for 50 years with a symbolic fee of 1 ruble per year ”

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I am from China, Yunnan province. I was living in Russia for 12 years already. All the stuffs were transported by train from China. In the whole VDNH, there is only one Chinese food store. My ccustomers maily are Russian, there are not many Chinese people are living near here. I like this place, many elder Russian house wife like shop-ping here. I don’t have any advertisement about my store, all the people come here are old customers.

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I came to VDNKh for 10 years ago doing trinket business. I belong to first group of Chinese trader after Soviet Union fall. VDNKh is the first market for Chinese trad-ing, even earlier than Cherkizon market. It is a window for Chinese goods in Moscow. 3 years ago, they gradually closed the pavil-ions. Some of them are empty, some turned into representitives. Many people already known this place, known me, know my stuffs, I don’t want to move to a new place. If they have a future plan to kick us off, be a foreigner, I don’ have any choices. But, they said the shops would be shut down many-times already, never happend, who knows the future. I hope tragedy of Cherkizon never happed again.

The pavilions are in very poor condition, only exterior looks ok. Generally, business is dcreasing but rent is increasing...I don’t wanna show in front of camera, it’s dangerous for us in Mosocw.

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I love VDNKh, that’s why I work here more than15 years. I am living in Moscow region and need to spend one hour to get here. In this 15 years, we could get less and less money and less customers. In Soviet time, VDNKh is more interesting, there were lots of exhibitions and no any commercials. It will be better to transform this place back to culture and exhibition place like Soviet time.

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Secret Invasion

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According to Forbes, this palace built in the style Psevdovenet-sianskom from businessman Yakov Yakubov - the owner of nu-merous restaurants, shops and the now-closed casino” Crown “and” Goldan Palace. Mr. Yakov Yakubov built for himself, his numerous children and grandchildren right on the territory of the VDNKh. The three-storey building area of several thousand square meters of beautifully situated on the banks around the pond between the pavilion “Fishing” and the pavilion of Rabbit and fur farming without house number or address. . Structure surrounded by a high fence, guarded by his armed men.

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There are not less than 30 bedrooms, swimming pool, sauna and elegant banquet hall for 150 persons. The abuilding permits was never asked, everything was decided in the high offices of the capital.Earlier this place was a boat station. Three years ago (2004), there was heavy equipment, boat station razed to the ground, and began a grand building. Less than a year later came the miracle of architectural thought. Since then, the man-sion became frequent guests of high-ranking officials, politicians and the “star” singers.

http://compromat.ru/page_20690.htm

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Fight two major ideas. First - to create a modern amusement park with a restored Soviet flavor.

Another idea - to make the exhibition and business platform for investment forums and demonstration areas, corpora-tions, and the former Soviet republics.

VDNKh territory is larger than country of Mo-naco. Truly the golden land. Could bring bil-lions or profit, or work on the country’s image.

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We are from a town which is about 400 km far from Moscow. Every time we came to Moscow we do visit VDNKh, this tradition since 1975. Even we only have several hours in Moscow, we just choose VDNKh to go. In the early of 90’s, this is the only place for the people from cities around Moscow to buy food. There’s a joke about ‘Green Trian’ commuting between the cities and Moscow, because people carried sausages, wine, food everyday.

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Now I came here for 2 main things, one is Gothic stuff, another one is wine, there is some special wine which i like it very much. I also like the fountain, every time i came here i took a picture infront of fountain, which lasted 17 years already. The change of this 30 years are neither good nor bad, but it changed, commercilised.

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Soviet Monuments Preservation and Transformation

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Deterioration of Architectural Quality

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CONSUMER GOODS

AGRICULTURAL PRODUCT

MUSEUM OF SOUNDS AND VIDEO

EURHYTHMIC CENTER

GREE PLANET MUSEUM

MUSEUM OF FARM HERITAGE

CROSS MEDIA CENTER

EXPERIMENTAL CENTER

GLASSES WHOLESALE

BIOLOGY PAVILION

TIMBER INDUSTRIAL

ELECTRICITY ENGINEERING

SHEEP BREEDING

BEE KEEPING

PHYSICS PAVILION

MEDICAL PAVILION

RESTAURANTS

HONEY SHOPSFOMER USSR REPUBLICS’ REPRESENTATIVES

FOMER USSR REPUBLICS’ REPRESENTATIVES

AGRICULTURAL BUSINESS SCHOOL

CENTER OF BUSINESS AND TRAINING SUPPORT

INTERNATIONAL EXHIBITION AND TRAD AFFAIRS

PUBLIC SPCE WITH VAST GREENERY LANDSCAPE

INTERNATIONAL EXHIBITION AND TRAD AFFAIRS

PUBLIC SPACE WITH VAST GREENERY AND AMUSEMENT PARK

BUSINESS

OFFICES

STORAGE

THEME HOTEL

SOUVENIR

MUS

IC THEATER

FARM

ANIMALS

PROPAGANDAIDEOLOGY

1939-1991

1991-2012

2012-203095

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VDNKH HAD CELEBRATED SO-VIET CITIZENS AS PRODUCERS

VVTS EMBRACED RUSSIAN CITIZENS AS CONSUMERS

?

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Chaotic demoncracy

Oligarch system Derzhavnost (holding power)

Freedom without law control Political stability

Managed or guided democracy Western democracy

Searching for the political model

Communist dictatorship

Centralize

National proud

Flea market

CentralizeDecentralize Decentralize?

Defeat of Communism Patriotism

Order OrderFree Free

Mixed useCountry image

Bussiness

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Chaotic demoncracy

Oligarch system Derzhavnost (holding power)

Freedom without law control Political stability

Managed or guided democracy Western democracy

Searching for the political model

Communist dictatorship

Centralize

National proud

Flea market

CentralizeDecentralize Decentralize?

Defeat of Communism Patriotism

Order OrderFree Free

Mixed useCountry image

Bussiness

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FROM EMPIRE TO SHOPPING

An ancient (imperial) dream transformed in a chaotic assemblage of commercial practices

An example of schizophrenia and separation between body and soul

PRESERVATION

In Moscow’s future, will a diffuse and chaotic shopping be the best solution to preserve and conserve the memory of a lost past?

Will commerce become a form of amnesia? And a form of preserva-tion?