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48 Sheet
EC Arts, having successfully transformed public spaces through
artistic
interventions since 2006, presents 48Sheet, a National and
International projectthat will transform the city of Birmingham
throughout April 2012 into a unique urbangallery by utilising up to
100 advertising billboards across the city for visual art.
For the inaugural 48Sheet project, EC Arts have identied various
key partnerscommitted to this project including Jonathan Watkins,
Director of the Ikon Galleryand Dr Jiang Jiehong, Director of
Centre for Chinese Visual Arts, BirminghamInstitute of Art &
Design (BCU) who have identied international artists, Xu
Zhen(Shaghai MadeIn Collective) and Raqs Media Collective (India)
to co curate 60billboards exhibiting new work created for this
project.
EC Arts are now looking for established or emerging artists who
can also developthe remaining 40 billboards to expand upon the
existing National and Internationalconcepts within the overarching
theme for the project of Cultural Curiosity . The48Sheet project
challenges the repetitive rhythm of a traditional
advertisingcampaign by creating a network of unique and distinctive
responses to theoverarching project theme that will raise levels of
consciousness and arousecultural curiosity.
Artists will be invited to explore the concept by utilising
billboards as their mediumwithin this urban context. The sheer
scale of the project and individual statementswill provide an
exciting opportunity to redene the reach of art by giving it
thefootprint and visual impact usually reserved for the consumer
market.
Birmingham is the United Kingdom s industrial powerhouse and is
a diverse andthriving city for digital media, design and
manufacturing. It is at the heart of ametropolis that is informed,
ambitious and innovative. Birmingham will host the rstinternational
project of this kind and scale; bringing international art out of
galleriesand onto the streets of Birmingham throughout April
2012.
48Sheet was devised and will be produced by EC Arts, an
organisation that bringsart into public spaces. 48Sheet is funded
by the Arts Council England andJCDecaux following the success of a
pilot project exploring billboards as a creativemedium in 2010
click here for more information.
The project is in partnership with Birmingham Institute of Art
and Design (BIAD),Ikon Gallery, Glenn Howells Architects,
Innovation Design Birmingham.
Young people and community participation artistic workshops will
be in partnershipwith Fairbridge West Midlands (part of the Princes
Trust), YouthSpace part ofBirmingham Solihull Mental Health
Foundation Trust, The Drum and Handsworth &Lozells CommUNITY
Team.
48Sheet project will start early October 2011 with a dedicated
project websiteincluding information about artist commissions,
images, progress, please keep
