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@Shazzammedia
•Georgina Lewis
• Shazzam Media
•Email: [email protected]
•Website: http://Shazzam-media.com
Keyword Study The Building Blocks of a Keyword Study
for SEO & Social Media
Presenter Georgina Lewis / Shazzam Media
What is a keyword or keyword phrase and how does it Influence your SEO & Social Media?
Presenter Georgina Lewis / Shazzam Media
Google’s Search Engine Optimization Starter Guide
Presenter Georgina Lewis / Shazzam Media
Keywords tell google the Purpose of the content on a website page. They are the building blocks to your digital branding!
Presenter Georgina Lewis / Shazzam Media
Keywords will attract many visitors Organicallyand entice webmasters to link to your site.
Presenter Georgina Lewis / Shazzam Media
Building Keyword List
Where do you start?
Presenter Georgina Lewis / Shazzam Media
Google Search Console says
“ Think about the words users would type to find your pages and include those words on your site.”
Presenter Georgina Lewis / Shazzam Media
Google Search Console -Think about the words users would type to find your pages and include those words on your site.
Presenter Georgina Lewis / Shazzam Media
HACK./hæk/ noun - a person, as an artist or writer, who exploits, for money, his or her creative ability or training in the production of dull, unimaginative, and trite work; one who produces mediocre work in the hope of gaining commercial success.
Presenter Georgina Lewis / Shazzam Media
Correct Keyword lists are Comprehensive. They are the direct result of research; beginning with competitors and industry studies.
Presenter Georgina Lewis / Shazzam Media
Valuable Keyword Studies
Discover the best business practices
for building keyword studies in your client’s industry.
Presenter Georgina Lewis / Shazzam Media
Keyword Checklist
Make a list of key phrases that you
‘think’ your prospects will enter
Make a list of competitor websites
Research and find industry leaders
Chart the results in excel
Presenter Georgina Lewis / Shazzam Media
Presenter Georgina Lewis / Shazzam Media
Presenter Georgina Lewis / Shazzam Media
Presenter Georgina Lewis / Shazzam Media
Presenter Georgina Lewis / Shazzam Media
Presenter Georgina Lewis / Shazzam Media
Presenter Georgina Lewis / Shazzam Media
@Shazzammedia
•Georgina Lewis
• Shazzam Media
•Email: [email protected]
•Website: http://Shazzam-media.com
Presenter Georgina Lewis / Shazzam Media