Shayla Davis

PortfolioShayla Davis

ContactShayla Davis702-430-094210017 Village Walk AveLas Vegas, NV [email protected]

table of contents

BrochureBusiness CardLetterheadMontageFlierEvent AdLogosImaging Web Page

BrochureDescription:Two sided (gate fold) advertising brochure

Date:12/5/15

Course/ Instructor:Comm 130 Section 3Brother Pingel

Program(s)/ Tools:Adobe InDesign, Adobe Photoshop

Objectives:Create a brochure for a new clothing company that makes winter clothing for those in the area.

Process:I used InDesign for my gate fold brochure. I set up two pages back to back and set up lines that were measured previously to know how far over each fold will be. I then used Photoshop to use the center cut out picture of the guy to get him and not the background by using the selection tool. I got him then back into InDesign and put him over the background picture. I also put a text wrap on the picture so that the text would go around the snowboarder smoothly. The text was blending into the background before so I put transparrent boxes behind it so you could read the text better. I used the feathering tool as well for each box so it woul blend better with the picture in the background.

Business CardDiscription:Business Card for new company with new logo.

Date:11/7/15

Course/ Instructor:Comm 130 Section 3Brother Pingel

Program(s)/ Tools:Adobe Illustrator

Objectives:Design a new logo for company and create business cards for them.

Process:I designed the Logo in Adobe Illustrator. I decided to just use the name of the company as their logo. I just emphasised the “X” in both words in the title of the company. I really wanted to add a little bit of color but not too much because I liked the black font I used. I decided to use the color red because it really popped in the design of the logo. I liked the “X” so much that I used it for the business card instead of using the name of the company on the front and back so that way it could show a little more contrast in the design of the business card. I used a few text boxes to make the “X” appear to connect both words of the company’s name. I wanted the word products to be a little bit different so I changed the font style on that.

LetterheadDescription:A letterhead for a business with a new logo.

Date:11/7/15

Course/ Instructor:Comm 130 Section 3 Brother Pingel


Objectives:To design a letterhead for a new company with new logo to use.

Process:I designed the Logo in Adobe Illustrator. I decided to just use the name of the company as their logo. I just emphasised the “X” in both words in the title of the company. I really wanted to add a little bit of color but not too much because I liked the black font I used. I decided to use the color red because it really popped in the design of the logo. I also decided to use the “X” in a really light gray color in the background of the letterhead so that it could kind of resemble the company name. I wanted the word products to be a little bit different so I changed the font style on that.

MontageDescription:A spiritual montage that was made by blending two images together and using a quote and working with typography.

Date:10/24/15


Program(s)/ Tools:Adobe Photoshop

Objectives:Design a spiritual message about the sacrifice the military does for our country.

Process:I first pulled an image of an American flag and the military picture online. I then first placed the flag on the bottom and then the military one on top. I used the masking tool to put one on top of the other and then used the brush tool to make the behind image appear with only 30% opacity to make it look very soft and well blended so you could see both images together. I added a quote from a scripture to show a spiritual take to the picture. I used different fonts to make it look more appealing to the eye. I used a different font for the word I wanted to emphisize more.

FlierDescription:A black and white flier to advertise that there is a graduate leadership conference for graduates.

Date:10/3/15


Program(s)/ Tools:Adobe InDesign

Objectives:Design a flier to inform graduates about an upcoming conference.

Process:I created this design first by sketching out my ideas and brainstorming on what design I wanted to go with. I ended up chooseing this design because I really liked the split look with the body copy and the picture. I designed it in Adobe InDesign and used the triangle look for the repetition and rhythm on my page. I also used the same font from the title with the date, time, and place to show a form of repetition. I wanted to emphasize more on the Leadership Conference so I made that my focal point on the title. I also wanted a good flow with my flier so I made the picture big so that it would draw the audience to that and then the way it was set up is that they would look to the title next and then follow it around to get to the body copy. I also worked with the white space and made sure I didn’t have too much and didn’t use up all the space given for the body copy.

Event AdDescription:An event ad made from using Microsoft Word on a full bleed page.

Date:10/10/15


Program(s)/ Tools:Microsoft Word

Objectives:Creating an event ad to let the community know about the coat drive and how they can donate to the homeless shelters.

Process:I first scanned my image onto the computer opening in Microsoft Word. I made a color box on the opposite side. I pulled the color from the hat on the person in the image and then pulled up the color wheel to grab contrasting colors. I left some space next to the title to show my negative space.

LogosDescription:A new logo for a new company to use.

Date:10/31/15



Objectives:To create and design a new logo for a new company.

Process:I first chose a company that I know is fairly new so that I could possibly help design the logo. I made sketches of what I really wanted it to look like and what kind of things I wanted to add into the design. I really liked the lightning bolt for the design so I tried to incorporate the bolt into the company name. I used the pen tool in Illustrator and designed a few bolts until I found one I liked. I made that into the “O” of the name of the company. I also messed with some fonts and I really liked the font I used as well.

ImagingDescription:Showing good photography and editing skills.Using different colors from photo and incorporated into a poster design.

Date:10/17/15


Program(s)/ Tools:Adobe Photoshop

Objectives:To show my creative side with photography with an inspiring quote about how photography affects our lives.

Process:I first looked for a good color scheme that I liked from the color wheel and decided to use the split complimentary colors. I then went out and tooka picture of one of my friends who had the color I wanted to use and then used the background colors to go along with my subject. I then edited it in photoshop to bring the colors more to life in the picture. Pulling out the colors from the main photo, I used them for the background of my poster and incorporated them into the design. I used the color from my photo to also make the color swatches. I really loved puling out the colors from the photo and using them to fill the shapes I used for the design.

Web PageDescription:A web page to show a company business logo and the product picture.

Date:11/21/15


Program(s)/ Tools:Adobe Photoshop and Notepad++

Objectives:A resource to know more about the company and those who want to purchase tools for building.

Process:I was able to create this web page through Notepad++. It was very easy to work with but just trying to understand how to code everything and put it all in the right place was a little harder than I thought it would be. I used a pre-made CSS file from an activity before, and attatched it to my html file. I took my logo and used the colors from there by opening Photoshop and getting the color number with the eyedropper tool. I incorporated the color from the logo on the color of the border. I also used a photo of the product and used that as the background to show a picture sample of what kind of products this company has to offer. I also used a “Div” to help center my logo and it turned out well.

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Shayla Davis