Shasta Product Redesign - Final

7/30/2019 Shasta Product Redesign - Final

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Shasta Product

Redesign

Designed by: Todd Aucoin

It’sfantastic!



2

Table of Contents

Redesign Plan....................................pg 3

Style Guide A ...................................pg 4

Style Guide B.....................................pg 5

Package Design.................................pg 6

Product Photos..................................pg 7

Magazine Ad......................................pg 8



3

Redesign PlanProduct Name:

Shasta

Target Group:

Teens and Adults

Brief History:The comany was founded in 1889 and is inspired by a mountain in Cascades near

the California/Oregon border. The mountain is named Shasta which means white

and pure in an indian language. A group of businessman saw an opportunity of carbonating the natural spring water from that mountain. 1928, the brand became

under new management renaming the company, Shasta Water Company, making

flavored cabonated water. Throughout the 50s and 60s, big changes occured with

packaging into cans, making low calorie drinks, and shipping to grocers using

wholesaler channels. 1960, the company was renamed Shasta Beverages. in

1985, the company was bought by the National Beverage Corp., and the company

continued to innovate with new flavors and designs.

Big Idea:The Shasta label has never been appealing to me and it always rubbed off as being

a store brand. It is not a store brand, it is just a low-end soda brand. I think that

if they were to redesign their label and brand image, the company could have more

success.

The brand has always seemed old to me, somewhat of a vintage feel. I decided to

redesign the product into a vintage style using an old masters color scheme and

vintage type artwork. If it is done in a new fashion meaning, making it feel new andexciting with a vintage label, it could do well. The vintage scene is coming back,

and has been for a couple years, so I think it could be a hit. It would definitely be a

hit with those who like vintage things, hipsters, and teens looking for somthing fun

and exciting.



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Style GuideColors: Pale Kiwi

CMYK: 40 0 81 0

RGB: 163 213 95

Pantone: 367 C

Hex: #a3d55f

Dark KiwiCMYK: 71 30 100 14

RGB: 84 127 35

Pantone: 364 C

Hex: # 547f23

Strawberry

CMYK: 16 98 99 5

RGB: 198 65 40

Pantone: 7598 C

Hex: # c64128

Dark Strawberry CMYK: 22 96 100 15

RGB: 173 39 13

Pantone: 7626 C

Hex: # cb3725

Fonts:

Title Font: ARB 85 Poster Script

The font size should be quite large, approximately 72 pt on the product label.

Body Font:BellaroseBellarose BoldBellarose italicized

The font size should be approximately 28 pt on the body of the product

label.



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Style Guide

Logo:This is the original Shasta logo. This will not be used anymore due to the new

logo design.

The logo is as pictured below is the newly designed logo. This logo should be

used on all products. The size on te product in 2 liter form should be 5 inches

long. It should be placed on the front of the product near the top of the label.

In print, variations in color may be applied as solid colors.



6

Package Design

Primary Packaging:

N u t r i t i o n F a c t s

S e r v i n g S i z e : 8 o z ( 2 4 0 m l )

S e r v i n g P e r C o n t a i n e r : 8

A m o u n t P e r S e r v i n g

C a l o r i e s : 9 0

% D

a i l y V a l u e *

T o t a l F a t 0 g

S a t u r a t e d F a t 0 g

T r a n s F a t 0 g

C h o l e s t e r o l 0 m g

S o d i u m 2

5 m g

T o t a l C a r b 0 g

S u g a r s 2 0 g

D i e t a r y F i b e r 0 g

P r o t e i n 0 g

V i t a m i n A 0 % •

V i t a m i n C 0 %

C a l c i u m 0

%

•

I r o n 0 %

* P e r c e n t D a i l y V a l u e s a r e b a s e d o n a

2 , 0

0 0 c a l o r i e d i e t .

0 %

0 %

0 %

0 %

0 %

0 %

0 %

V E R Y L O W

S O D I U M

I N G R E D I E N T S : C A R B O N A T E D W A T E R ,

H I G H F R U C T O S E C O R N S Y R U P ,

C I T R I C

A C I D ,

N A T U R A L A N D A R T I F I C I A L

F L A V O R S ,

P O T A S S I U M

B E N Z O A T E ,

( P R E S E R V A T I V E ) , S U C R A L O A S E L A C T I C

A C I D ,

R E D 4 0 .

D I S T R I B U T E D B Y S H A S T A B E V E R A G E S ,

I N C ,

A

N A T I O N A L B E V E R A G E C O M P A N Y

H A Y W A R D ,

C A 9 4 5 4 5

C

2 0 1 0

S H A S T A .

C T .

L L C

# 2 4 9

W W W . S

H A S T A P O P . C

O M

1 . 8 0 0 . 8

3 4 . 9

9 8 0

S t r a w b e r r

y

K i w i

c a f f e i n e f r e e

S t r a w b e r r y

K i w i

c a f f e i n e f r e e



7

Product Photos



8

Magazine Ad



Documents

Shasta Product Redesign - Final