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Engage & InspireYour Patients Like Never Before

Motivating and engaging patients is challenging

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Patients engage in unhealthy behaviors every day

• Nearly 80% of premature deaths were attributed to three unhealthy behaviors: • tobacco use• dietary pattern• lack of physical activity

• In a study of 23,000 adults, these behaviors accounted for a 78% variance in apparent risk of a chronic disease

• Patient education created and exists today to

support comprehension of diagnosis, conditionsand or explanation of treatment plans

www.ncbi.nlm.nih.gov/pmc/articles/PMC3270921/

Need to Go Beyond Traditional Patient Education

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Providing educational handouts support patient education goals; however, as a standalone education method they may not support the patient’s emotional needs and or self-efficacy

• Patients are passive and don’t ask questions• Distinct need to educate both Patients as well as

Caregivers • Confusion on how to support patient’s need

when at home• Barriers of health literacy and how content

communicated and consumed by patients• Lack of engagement from both patient and

caregiver after released from hospital and or after doctor visit

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Traditional Patient EducationNot Fully Effective

Failure to engage patients emotionallyEducates on condition and treatment options

Doesn’t set expectations or discuss goal-setting for managing health

Doesn’t address self-efficacy, which is patient’s belief that he/she can achieve his/her health goals

Failure to engage caregivers emotionallyEducates on care instructions

Doesn’t set expectations about patient’s progress or role of caregiver

Doesn’t demonstrate opportunities to seek support as a caregiver

Changing preferences for educationVideo is the primary method of content consumption in the US

Patients and caregivers prefer video to written education

Comprehension rates increase by 38% when education is presented via video

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Why Storytelling is Powerful?Primary means of communicating and educating across history• Visual display of storytelling videos can directly improve outcomes

by helping patients:• Relate to story being told• Be more engaged and reinforce education• Increase patient’s satisfaction, participation and motivation in

treatment plans

Growing Body of Research Finds Benefitsof Storytelling for both Patients & Physicians• All care delivered on the level of each

individual• Leads physicians to humanize patients• Paradigm switch in Healthcare to

Consumerism • Patients to feel engaged and heard – and

once heard, understood

Storytelling Improves Patient Self-EfficacyStudies show storytelling can

directly improve patient outcomes• In a study of 300 patients with known

hypertension, 100% of those who watched personal stories were able to improve their blood pressure

• Those patients who started with uncontrolled hypertension were able to achieve and maintain a drop as significant as patients who received additional medication in other studies

• Improving patient self-efficacy improves patients’ coping skills, sense of social support and overall satisfaction with care– From a study published by the Annals of Internal Medicine

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Storytelling Provides Caregivers MuchNeeded Support

• Helps them to feel less isolated• Helps them to know what to expect

and how to handle upcoming challenges

• Caregivers get valuable information and support, don’t need to call with questions as often

• Over 90% of family caregivers become more proactive about seeking the resources and skills they need once they recognize themselves as a “caregiver”

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Can increase knowledge and

understanding by as much

and

Can shorten consultation

time by as much asKakinuma A, Nagatani H, Otake H, Mizuno J, Nakata Y. The effects of short interactive animation video information on preanesthetic anxiety, knowledge, and interview time: a randomized controlled trial. Anesth Analg. 2011 Jun;112(6):1314-8. doi: 10.1213/ANE.0b013e31820f8c18. Epub 2011 Feb 23.

Video Storytelling Improves Comprehension

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38%

34%

• Turns patients attention to important health-related issues

• Provides information to help them make crucial health-related decisions

• Encourages adherence to accepted guidelines (especially preventive health)

• Gives patients information to bring to their doctor

Video Storytelling Starts an Important Conversation

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Study: Half of patients discussed the educational content they saw in the waiting room with their doctor

ShareWIK Provides Options to Enhance Engagement

“What I Know” Library

Patient, caregiver and expert perspectives

Flyer Library

Short, easily watched and funFocused on health and wellness

Custom Video ProductionComplement your patient education portfolioTell stories from your patients, clinicians and community

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“What I Know” Videos are Real and Powerful

• Real stories from real people (not actors)

• The videos are powerful and dramatic, and they connect with patients on deeply emotional levels

• Offered from patient, caregiver and expert perspectives

• Expert perspectives deliver important information to patients and caregivers

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We didn’t feel alone while facing

my daughter’s diagnosis. I knew that others had

walked down this difficult road and

their courage helped us to feel comforted in our greatest time of

need.

- Laura

WIK Videos Can Drive Better Patient Outcomes

Patients watch stories, become more positive and engagedAfter watching videos, patients and their caregivers have a better understanding of their condition and improved compliance to instructions

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"Telling and listening to stories is the way we make sense of our lives," said Dr. Thomas K. Houston, lead author of the study and a researcher at the University of Massachusetts Medical School in Worcester and the VA Medical Center in Bedford, Mass. "That natural tendency may have potential to alter behavior and improve health."

The Flyer Videos

• Short, easily watched health and wellness videos

• Focused on fun, current, and relevant topics• Encourage people to take a greater interest in

their health• Help people make smarter health decisions• Ideal for waiting rooms, online viewing or social

media

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• Augment WIK and The Flyer library with custom video to fit your needs

• Support your current patient education tools with powerful video

• Can be branded to market your organization more effectively

• Custom video can position your organization as a leader in the field

• Provide affordable and professional production and consultation services to develop and maximize the impact of your video project

Our Custom Video Production & Consultation Services Deliver Smart & Cost-Effective Solutions

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Our Unique Approach

• Uses storytelling to engage, educate and inspire patients in a powerful new way

• Goes beyond traditional patient education and entertainment value

• Connects with patients on a deeply emotional level

• Provides caregivers additional support from those experiencing similar challenges

• Uses real people, real stories – not actors with scripts

• Is told by journalists and media experts who know how to get the best of your story on camera

• Works across multiple points of patient contact – from awareness and education to diagnosis, treatment, and maintenance

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ShareWIK Videos Engage Patients Wherever They Are• Waiting room TVs• Exam room tablets• Smart phones or tablets• Physicians websites• Email newsletter• Social media feed

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ShareWIK Videos Complement Krames Videos

• Physicians and clinicians utilize Krames Videos to provide high-definition, richly illustrated technical education to their patients

• ShareWIK Videos help engage and inspire patients, preparing them for their treatment and making them more receptive to the Krames Videos

• QR codes and weblinks allow the patient to

view the videos on any tablet, computer or smart phone

QR codes and weblinks allow thepatient to view the videos on any computer, tablet or smartphone

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Learn More About ShareWIK Videos and Custom Video Solutions

• Integrate ShareWIK videos into your patient education strategy• Drive better health outcomes and keep patients and their caregivers

engaged and more active with their care plans• Explore how ShareWIK custom video content and production services

help support your messaging and brand

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Thank You!

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Boost patient outcomes with the power of ShareWIK Visual Storytelling

Visit www.staywell.com/sharewik for a demo Call 336.547.8970 ext 3361 or

email jnance@staywell.com to learn more