SHARED SERVICES PROGRAM - Research Parkresearchpark.illinois.edu/sites/default/.../Shared_Services_Program... · University of Illinois Talent Can Help ... MARKETING ASSISTANT SHARED

SHARED SERVICES PROGRAM

• It is a shared services program designed to utilize student skills to help entrepreneurs in the Research Park with project needs (i.e. We will share our team with you)

• EnterpriseWorks has hired a diverse team of student specialists who are equipped to assist with a variety of project types

• Up to 50% of their time will be available for client projects

• Background skills include graphic design, marketing, computer science, business, and microbiology

• Additional part-time staff is also available for some projects

WHAT IS THE NEW PROGRAM?


EXAMPLES OF PROJECTS OUR TEAM CAN COMPLETE:

• Logo design development• Marketing tool designs (e.g. flyers, brochures, pamphlets, etc)• Assistance with press release writing (EnterpriseWorks will pay

50% of business wire cost for press releases)• Creation of WebTools surveys for market research, etc.• Video recording and/or photography• Laboratory setup for new startups, equipment training


MORE EXAMPLES:• Assistance with employee handbook development• Visual presentations (e.g. PowerPoints)• Social Media Consulting & Training• Initial Company Website development• Website marketing strategy, including implementation of

Google AdWords campaigns and examining Google Analytics• Discrete IT projects (e.g. server set-up, technical consulting,

website development, limited-scope programming)


PROJECT EXAMPLE 1New company would like a logo and beginning website to create marketing presence

PHASE 1:

a) Logo creation based on company

product, branding/personality, and

other factors

b) Letterhead template development

c) Business card design & printing

PHASE 2:

a) Basic website created

b) Intuit program used to develop site

c) Site will feature new logo,

company description, technology,

staff bios, contact information, etc.

PROJECT EXAMPLE 2New company would like to develop a new employee handbook


Our staff has created a generic employee

handbook that can be used by small

businesses in the Research Park.

Customize sections for individual

employers based on their desired policies.

• Vacation, holiday and sick leave

• Expense reimbursement policy

• Non-discrimination policies

• Performance review procedures

• Conflicts of Interest and outside employment

• Confidentiality of work

PROJECT EXAMPLE 3New company would like to implement Google AdwordsCampaigns and use Google Analytics

Strategy and Implementation

• Define "Campaigns" - including: geographic reach, ad placement, landing page, budget, set of keywords & max cost per click (CPC) for each adgroup

• Create Ad Copies with "call to action" for each ad group

• Implement Google Analytics on all website pages, and connect Adwords and Analytics accounts for reporting

• Launch Google Adwords Campaigns!

• Monitor Adwords Analytics, and modify campaigns accordingly

• Monitor and track ROI on all campaigns

Analysis

• Analysis of present site traffic & competitor's site traffic

• Analysis of industry keywords and phrases, and sites' ranking with those keywords on major search engines

• Analysis of competitors' positions with same keywords

• Analysis of sites' organic keywords and organic keywords used by competitors

Seeking Student Help?

University of Illinois Talent Can Help

Support Your Tech Operations!

www.researchpark.illinois.edu

http://www.researchpark.illinois.edu/

http://www.researchpark.illinois.edu/

PROJECT EXAMPLE 4

Server Setup


Based on hardware the tenant

supplies, or surplus hardware from the

University, the team can setup a server

operating system and software servers

for backup, web serving, or other

specialized servers.

Now the Shared Services team will introduce themselves and talk about their experience and the types of projects they will be able to assist you with.

GETTING TO KNOW THE TEAM…


Melissa OgdenINTERN: EVENTS MANAGEMENT & MARKETING

Carterville, IL

MBA & MASTER OF ARCHITECTURE, 2013

B.S. ARCHITECTURAL STUDIES, 2010

EXPERIENCE

• UIUC Structures Department Research Assistant• Marketing Coordinator & Leasing Agent• Event Planning Assistant• Design Intern, White & Borgognoni Architects

ACTIVITIES

• Women in Architecture [President]• Society for Business & Management in Architecture• Architecture Student Advisory Council• Piano, softball, cooking/baking


SPECIALIZATIONS

• Event Planning• Marketing• Graphic Design• Brand Imaging Strategy• Logo Design• Proofreading/Editing• Visual Presentation

Melissa OgdenINTERN: EVENTS MANAGEMENT & MARKETING


Louis KliegerINTERN: GRAPHICS, WEBSITE CLIENT PROJECTS

Wilmette, IL

B.A. ADVERTISING, 2013Minor in Informatics

EXPERIENCE & ACTIVITIES

• Computer Background • Startup Experience, Ambient Inc.• Sales Associate, Banana Republic• Alpha Epsilon Pi


Louis KliegerINTERN: GRAPHICS, WEBSITE CLIENT PROJECTS

SPECIALIZATIONS

• Web Development & Design

• Advertising/PR- press releases- social media

• Graphic Design- logos- flyers- posters


Jiawei (David) ZhaoINTERN: I.T. PROJECTS

Glen Cove, NY

B.S. COMPUTER ENGINEERING, 2014


• Sales Associate/Technician, Staples• Website Design, Rose Crown• Consultant, OTCR Consulting• Cars, planes, and sailing


Jiawei (David) ZhaoINTERN: I.T. PROJECTS

SPECIALIZATIONS

• Technical Consulting• Computer Hardware• HTML/CSS• Technology Marketing and Sales• Market Research• Expansion• JAVA


Steve MarciniakINTERN: ENTREPRENEUR BUSINESS

DEVELOPMENT & WEBSITE MAINTENANCE

Shorewood, IL

B.A. MANAGEMENT-ENTREPRENEURSHIP

EXPERIENCE

• Founder of Fiducia and ratethiscampus.com• Sales Manager for Vector Marketing, NorthStar

Alarm, Core MicroNetworks, & Amway Global

ACTIVITIES

• Illini Entrepreneurship Network [Vice President]• Innovation Teams Competition – Pallet House• Waterskiing, soccer, working out


Steve MarciniakINTERN: ENTREPRENEUR BUSINESS

DEVELOPMENT & WEBSITE MAINTENANCE

SPECIALIZATIONS

• Pitch Presentation Review• Lead Generation/Sales Strategy• Planning/Pricing a Product• Market Assessment• Business Plan Assistance• Business Development Strategy• Marketing/Branding


Ali Thompson

St Louis, MO

MBA & MASTER OF URBAN PLANNINGB.A. GERMAN

EXPERIENCE

• Finance and supply chain consulting for global firms• Telecommunications supply chain and finance analysis• Small business consulting

ACTIVITIES

• UIUC Student Planning Organization [Secretary]• Volunteer within the community• Swimming, music and biking

INTERN: GRANTS, ECONOMIC IMPACT ANALYSIS,

MASTER PLANNING


Ali ThompsonINTERN: GRANTS, ECONOMIC IMPACT ANALYSIS,

MASTER PLANNING

SPECIALIZATIONS

• Presentation Development• Process Documentation• Data Analysis and Reporting• Strategic Planning, Budgeting and

Forecasting


RON LUIINTERN: I.T. PROJECTS

Born in Manila, PhilippinesRaised in Vernon Hills, IL

B.S. COMPUTER ENGINEERING


• Webmaster for the program in Arms Control, Disarmament, and International Security (ACDIS)

• CITES OnSite Consultant• Peer Computing Consultant• Watching and playing basketball (Go Bulls!)


RON LUIINTERN: I.T. PROJECTS

SPECIALIZATIONS

Software Development• MODx CMS, Java, C/C++• Javascript/Jquery• PHP, MySQL, HTML, CSS

IT Assistance• Network Configuration• Hardware Replacement• Software Installation• Malware Removal• General Troubleshooting


CARLISLE WALLACEINTERN: HUMAN RESOURCES

Raised in Heyworth, IL

B.S. AEROSPACE ENGINEERINGMBA, Human Resources, May 2012


• Currently interning at Cisco Systems, San Jose CA• Cessna Aircraft Company, Engineer Associate, Fast

Engineering, Received Leading Edge Award, 2007-2009• Honeywell Inc, Engineering Reliability Intern, Quality, Six

Sigma Green Belt Training• Illinois Business Consulting

Flying: Illini Flight Crew Member


MEGAN ATCHLEYPART-TIME STAFF: WEBSITE & SOCIAL MEDIA

MARKETING ASSISTANT


Urbana, IL

B.S. Business & Marketing, 2010

RESPONSIBILITIES WITH ENTERPRISEWORKS:• Project manage new Research Park website• Launch Google Adwords campaigns & interpret Adwords

Analytics• Manage Social Media Platforms

EXPERIENCE & ACTIVITIES:• Marketing Intern at Carbondale Chamber of Commerce• Marketing Intern at Arthur Agency LINX College of Business• Student Ambassador ESL Teacher in Costa Rica with AFS• Intercultural Programs (biking, soccer, guitar)

SPECIALIZATIONS:Website Marketing• Web Competition Analysis• Google Analytics Tracking & Interpreting• Google Adwords Campaigns

METIN BILGINPART-TIME STAFF: LAB MANAGER


Urbana, IL

B.S. BiologyM.S. in Genetic ToxicologyM.S. in Plant GeneticsPh.D. Molecular BiologyCertificate in “Entrepreneurship &

Life Sciences Management

EXPERIENCE & ACTIVITIES:• Research Scientist at John Innes Center UK• Research Scientist at Yale University• Research Scientist at University of Illinois• Established genomics facility (DNA sequencing,

genotyping and microarray at Sabanci University, Turkey

SPECIALIZATIONS:• Bioanalytical Techniques• Bioanalytical Instrumentation

RESPONSIBILITIES WITH ENTERPRISEWORKS:• Acquisition, installation, operation, and maintenance of

new equipment in accordance with tenant needs and shared facility regulations

• Assist tenants in implementing safe laboratory practices

In order to take advantage of the program, entrepreneurs must fulfill certain requirements:

• An application must be completed• Projects must have a defined beginning and end• Projects should require no more than 1 month to complete• A single contact from the company must be assigned

SO HOW DOES THE PROGRAMWORK?


Once the application has been completed and the project adheres to the guidelines and availability/skills of staff:

• EnterpriseWorks will approve the application within one week of submittal

• One or more student interns will be assigned to the project• The scope of the project will be defined and agreed upon in advance• Three meetings will be planned:

- Initial Debriefing- Midway Check-In- Final Deliverable Appointment

AFTER THESE REQUIREMENTS HAVE BEEN MET…


REVIEW OF PROCESS:1) Brainstorm your project. It should have a discrete beginning

and end, and it should require no more than 1 month to complete.2) Complete an application and submit to Laura. [Laura will review

your application and respond within a week]3) If the application is approved, you will be assigned one or more

interns for the project, with one intern assigned lead.4) A scope of the project must be agreed upon prior to beginning

project.5) Once the scope has been defined, an initial debriefing meeting will

take place.6) A midway check-in meeting will allow the team to review progress

with the designated contact.7) The deliverables will be presented at the final project

meeting.


Thanks for joining us today!

We encourage you to take advantage of the shared services program.

Please pick up a copy of the application when you leave.


Documents

SHARED SERVICES PROGRAM - Research Parkresearchpark.illinois.edu/sites/default/.../Shared_Services_Program... · University of Illinois Talent Can Help ... MARKETING ASSISTANT SHARED