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Shanghai electric vehicle demonstration promotion and data analysis ——EVI Workshop· Korea Goyang
04-May 2015
Catalogue
Introduction of China EV Demonstration Popularization
Situation of Shanghai EV Demonstration Popularization
EV Data Analysis Research Achievements
2
2011
Technol
ogy
develop
ment
planning
in “12th
five year
plan”
2012
State Council
issued Planning
for the
Development of
the Energy-
Saving and New
Energy
Automobile
Industry
2013
Phase II of “Ten Cities-
Thousand Vehicles”
01.28,2014
Notice on Better Promotion
and Application of New
Energy Vehicle
02.09, 2014
New energy vehicle
purchase tax exempted
on executive meeting of
State Council
05.05, 2014
Establishment
of China EV 100
05.24, 2014
President Xi Jinping
stressed developing new
energy vehicles is a must
to become an auto power
in his inspection of new
energy vehicle
07.13, 2014
Implementati
on Plan for
Government
Agencies
and Public
Institutions to
Purchase
New Energy
Vehicles
03.18, 2015
Ministry of Transport encouraged the use
of new energy vehicles in transportation
industry 07.30, 2014
Notice on Relevant
Issues Concerning
Policy of Power
Price for Electric
Vehicles
2014
2010
State Council
listed “new
energy
vehicle”
among seven
strategic
emerging
industries
2009
Launched
new energy
vehicle pilot
project of
“10 Cities
&1000
Vehicles” by
four
ministries
Stronger support by state and local policies,
and better environment for industry
development
07.21, 2014
Guiding
Opinions of
the General
Office of State
Council on
Accelerating
the Promotion
and
Application of
New Energy
Vehicles
Nov. 2014
State
Council
issued
Energy
Developme
nt Strategy
Action Plan
A total number of 119,000 new energy
vehicles of all sorts were made by the
end of 2014 among which output in
2014 alone was 84,900 ; output in
2015 is expected to hit 200,000.
03, 2015
“Made in
China
2025”
energy
saving
and new
energy
vehicles
1. Introduction of China EV Demonstration
Popularization
3
1、 Introduction of China EV Demonstration Popularization
China policy——enlarges the using scale,Improve the using environment
Administrative measures
Economic measures
Improve the using environment
Increase actual operating vehicles
Purchasing subsidies
No purchasing tax、no consumption tax
Basic facility subsidy
Break local protections
Increases EV BUS/decreases Oil bus operation subsidies
Good facility construction rewards
OEM
No limitation of action and purchase
Fleet
Infortracture Enterprises
Improve average fuel standard
Public/ Public affairs update 30%
Battery enter/OEM Company enter
Private
Guarantee the power network Provide capacity service
Confirm the electric price/ control the service price
grid Enterprises
Local Government
Charging facilities bring into city planning
Large application scales rewards Easy to use
Reduce the cost
2016-2020,Central government subsidy will Stable expect
Ⅰ Ⅱ
Ⅰ Means the combination of increasing EV operation subsidy and reduce the subsidy of fuel transit operation Ⅱ Purchasing tax: 10% of the vehicle price, consumption tax: 1.0L, 1% of the vehicle price
4
1. Introduction of China EV Demonstration Popularization
2011-2014 China EV Annual Sales trend
5579 11375 14604
45048
2580 1416
3038
29715
0
10000
20000
30000
40000
50000
60000
70000
80000
2011年 2012年 2013年 2014年
插电式混合动力
纯电动
PHEV
BEV
5
Data Origin: China Automobile Industry Association. In 2014 China's new energy vehicles sold 74763 vehicles, an increase of 3.2 times.The pure electric car sales to 45048 vehicles, an increase of 2.1 times;Plug-in hybrid car sales to 29715 vehicles, an increase of 8.8 times.
2. Introduction of China EV Demonstration
Popularization
EVZONE statistics
Name of policy Issuing organization Content
1
Scheme on the Implementation of Promotion
and Application of New Energy Vehicle in
Shanghai Municipality (2013-2015)
Municipal government Specifying the implementation scheme for
130,000 new energy vehicles
2
Implementation Opinions on Promotion and
Application of Environmentally Friendly Buses
Including Energy-saving and New Energy
Buses
Transportation Commission, Development and
Reform Commission, Finance Bureau and
Construction Committee of the municipality
Issuing subsidy to public transportation
enterprises for their purchase and use of
vehicles.
3
Interim Measures of Shanghai Municipality for
Encouraging Purchase and Use of New Energy
Vehicles
Municipal Development and Reform Commission
Full support to promotion and application of
new energy vehicles in Shanghai in
consumers, operation limits and priority pass,
etc.
4
Administrative Regulations on Construction of
Charging Facilities for Electric Vehicles in
Shanghai
Transportation Commission, Development and
Reform Commission, Economy and Information
Technology Commission, Housing Administration
Bureau, Bureau of Planning and Land Resource
and Fire Department of the municipality
Promoting installation of charging facilities in
residential communities
5 Financial Incentive Policies at District level Jiading District, Minhang District and Pudong New
District
Facilitating the general promotion of new
energy vehicles at district level
Policies in Shanghai in 2014 to promote all kinds of new energy vehicles
6
2. About EV promotion and demonstration in
Shanghai
Subsidy policies for EV purchase in Shanghai in 2014
Model BEV PHEV
Range 80≤R<150 150≤R<250 R≥250 R≥50
Subsidy from the
central government 3.325 4.75 5.7 3.325
Subsidy from
Shanghai
municipality 4 3
Subsidy for imported
vehicle 3000 license plates for free
EVZONE subsidy 15,000 RMB usage subsidy (consumers living and working in
Jiading district)
Other privileges Free Shanghai license plate, no vehicle purchase tax from
September 1, 2013 to the end of December, 2017
EVZONE statistic
Number of registered EVs in Shanghai in Q1 from 2-13 to 2015
Analyzing features of EV promotion and demonstration in Shanghai by Feb.
2015 (2013-2015)
Shanghai TOP3 Passenger Car Enterprise Market Share in 2013-2014
2013 2014
Percentage of
Shanghai
in the country
Percentage of
private users Percentage of
PHEV
Percentage of
passenger cars
2014 witnessed an explosive growth in EV sales in Shanghai, featuring and highlighting private customers and plug-in hybrid models.
7
2. About Shanghai New Energy Vehicle Data
Center
Shanghai New Energy Vehicle Data Collection and Monitoring Center
Nature “Data Center” for short, a private NPO approved by Shanghai Municipal
Commission of Economy and Informatization in 2014,
Major functions
1). Collecting primary data of all new energy vehicles and charging facilities in
Shanghai municipality
2). EV consumer behavior analysis and study
3). Evaluation after the enforcement of EV policy
Available data and study results
1). Data from 8912 new energy vehicles and more than 300 public charging
poles has been collected.
2). Research report on potential EV consumers in Shanghai from 2011-2014
3). Analysis report on actual EV user behavior in Shanghai in 2014
4). Study on EV sales prediction in Jiading District
5). Study on charging infrastructure scale and spatial distribution in Jiading
District
6). “Cheyichong(Easy Charging)”, an application software about charging
infrastructure in Shanghai, has been developed. 8
3. Results from EV data analysis and study
Latest research results on cognition of potential consumers
Latest research results on actual consumer use
9
26%
15%
12% 11%
14%
34%
24%
20%
10%
26% 27%
22%
33%
25% 26%
21%
17%
0%
11%
27%
2011 2012 2013 2014
60-80公里
81-120公里
121-160公里
161-200公里
200 公里以上
In 2014, the concern over driving range reduced slightly and gradually, yet there was a dramatic increase in
the number of consumers expecting a more than 200 km driving range in the same year.
It’s probably because plug-in hybrid vehicles ease people’s concern on the driving range of pure EV and thus drive
up the expectation for range among potential consumers.
84%
72% 73% 70%
2011 2012 2013 2014
续航里程短
基础设施
购车价格高
安全性
售后维修
Concerns of potential consumers to make
purchase from 2011 to 2014 Expectation of potential consumers for the range of EVs from 2011 to 2014
Data source: EVZONE statistics
Latest research results on cognition of potential consumers
10
3. Results from EV data analysis and study
Short range
Infrastructure
High price
Safety
After-sales
maintenance
60 -80 km
81 - 120 km
121 – 160 km
161 – 200 km
More than 200 km
84%
72% 73% 70%
49%
22%
51% 50%
37%
32%
37%
26% 23%
13%
29% 28% 28%
16%
26% 23%
2011 2012 2013 2014
续航里程短
基础设施
购车价格高
安全性
售后维修
Short range
Concern over charging infrastructure in 2014 changes little. The need to charge in residence area is similar to that in 2011 and
2013. And the reason is that difficulty in installing charging facilities in communities and crippled public charging facilities were not resolved.
Thus in 2015, the government and the market should focus on addressing the challenge of infrastructure being unable to meet consumption
needs.
Both residence area and workplace could be the start of resolving the challenge of EV charging, while the latter could be an easier
solution.
Concerns of potential consumers to make
purchase from 2011 to 2014
Expectation of potential consumers for charging mode of EVs
from 2011 to 2014
72%
55% 55% 52%
64%
51%
63% 64%
34%
9%
17% 17% 13%
11% 15% 15%
2011 2012 2013 2014
白天在单位或公共停
车位充电
在小区充电
到充电站充电
到换电站更换电池
Latest research results on cognition of potential consumers
11
3. Results from EV data analysis and study
Infrastructure
High price
Safety
After-sales
maintenance
Charging at workplace
or public parking space
at daytime
Charging at the
community area
Charging at
charging stations
Replacing battery at
battery replacement
stations
Data source: EVZONE statistics
84%
72% 73% 70%
49%
22%
51% 50%
37% 32%
37%
26% 23%
13%
29% 28% 28%
16%
26% 23%
2011 2012 2013 2014
续航里程短
基础设施
购车价格高
安全性
售后维修
64%
35% 39%
43%
19%
24% 24% 22%
9%
23% 21% 20%
6%
13% 11% 10%
3% 6% 5% 5%
2011 2012 2013 2014
相当
高10%以内
高10%-20%
高21%-30%
高30%以上
In 2014, the concern over price after government subsidy has sharply reduced, but there has still been a large increase in
the number of people expecting post-subsidy price being the same with the conventional vehicle price.
It may be because of the difficulty of getting license plate in Shanghai. If the cost of license plate is included, the price on
consumers’ mind tends to be similar to the price of conventional vehicles of the same segment under the same brand.
When subsidies from the central and local government are deducted, the major buying group would be the potential consumers
who can accept EV price being 20% higher than price of conventional vehicles of the same kind
Expectation of potential consumers from 2011 to 2014 for EV price after
government subsidy being deducted
Latest research results on cognition of potential consumers
12
Data source: EVZONE statistics
3. Results from EV data analysis and study
Concerns of potential consumers to make
purchase from 2011 to 2014
Short range
Infrastructure
High price
Safety
After-sales
maintenance
Same
Less than 10%
higher
10%-20% higher
21%-30% higher
More than 30%
higher
Latest research results on cognition of potential consumers
- 3 demographic features of potential EV consumers
1. 31 to 40 years old, above undergraduate level, annual personal income is above high-level in Shanghai (160,000 per person per year to
200,000 per person per year before tax), single or married.
2. More than 1 sedan in the household, above undergraduate level, owning independent or semi-independent housing
3. 21 to 30 years old, above college degree, annual personal income is between medium level to medium-to-high level (80,000 per person
per year to 100,000 per person per year before tax), single or married
Data source: EVZONE statistics
Data source: calculated according to per capita disposable income of
households in 2012 by Shanghai Municipal Statistics Bureau
Annual personal income distribution of
people planning to buy EV within 2 years Vehicle ownership of families
planning to buy EV in 2013
14%
43%
31%
7% 6%
13%
37%
33%
10% 7%
10%
37%
33%
11% 9% 9%
34% 35%
13%
9%
低于5万 5-10万 11-20万 21-30万 31万以上
2011 2012
2013 2014
13
3. Results from EV data analysis and study
Less
than
50,000
-50,000-
100,000
-110,000-
200,000
210,000-
300,000
More than
300,000
Latest research results on actual consumer use - Usage behavior study of BYD Qin users
Data source: users data from 1329 Qin vehicles in 2014 collected by “Data Center”
13.7 km of driving range per time
31 km of driving range per day
Driving duration per time is 35 min
Driving duration per day is 80 min
14
3. Results from EV data analysis and study
Duration for each drive (min)
Pro
po
rtio
n o
f a
ccu
mu
late
d
tim
es o
f d
rivin
g (%
)
accu
mu
late
d P
rop
ort
ion
(%
)
accu
mu
late
d P
rop
ort
ion
(%
)
accu
mu
late
d P
rop
ort
ion
(%
) Mileage (km)
Mileage (km)
Duration (min)
Latest research results on actual consumer use - Usage behavior study of BYD Qin users
Outgoing peak hours are (from 7 -9) and (from 17 to 19) SOC distribution at the beginning of trip
SOC distribution at the end of trip
About 18% has a
SOC<20% at the
beginning of trip
About 22% has a
SOC<20% at the
end of trip Do not worry about running out of
electricity
Rely on fuel oil
15
3. Results from EV data analysis and study
Data source: users data from 1329 Qin vehicles in 2014 collected by “Data Center”
Pro
po
rtio
n o
f o
utg
oin
g t
imes
(%
)
0-23 o’clock every day
Pro
po
rtio
n (
%)
Pro
po
rtio
n (
%)
Tim
es o
f d
rive
(n
um
be
r)
Tim
es o
f d
rive
(n
um
be
r)
Times of
drive
proportion
proportion Times of
drive
Among BYD Qin users in Shanghai, 37% in every hundred kilometers of mileage is powered by fuel oil while 63% by electricity.
Latest research results on actual consumer use - Usage behavior study of BYD Qin users
0.36 times of charging per day in average, or charging
every 3 days in average.
8%
11% 11%
8% 9%
11% 12%
10% 8%
13%
0% 2% 4% 6% 8%
10% 12% 14%
Pro
po
rtio
n o
f o
utg
oin
g
tim
es (
%)
SOC distribution of first trip every day (%)
Probably only 21% of users who bought Qin in 2014 in
Shanghai are able to charge at home.
16
3. Results from EV data analysis and study
0.483
0.696 0.624
0.306 0.154
0.439
0.080
黄埔
徐汇
长宁
静安
普陀
闸北
虹口
杨浦
闵行
宝山
嘉定
浦东
金山
松江
青浦
奉贤
崇明
常住人口千人拥有量
1 2 3
O-D hotspot distribution of Qin users in Shanghai in 2014 Number of EVs owned by permanent residents in each
administrative district in Shanghai in 2014
O-D hotspot distribution of Qin users in
central downtown of Shanghai in 2014
O-D hotspot distribution of Qin users in
Shanghai Pudong New Area in 2014
O-D hotspot distribution of Qin users in
Shanghai Jiading District (EVZONE)in 2014
17
3. Results from EV data analysis and study
Number EVs per thousand
permanent residents
Hu
an
gp
u
Xu
hu
i
Ch
an
gn
ing
J
ing
’
an
Pu
tuo
Z
ha
b ei
Ho
ng
ko
u
Ya
ng
pu
Min
h
an
g
Bao
s
ha
n
Jia
din
g
Pu
do
ng
Jin
sh
an
So
ng
jia
ng
Qin
gp
u
Fe
ng
xia
n
Ch
on
g
min
g
Ding Xiaohua
Deputy Director
Shanghai Electric Vehicle Public Data Collecting Monitoring
and Research Center
E-mail: [email protected]
Mobile: 13901879662
Thank you 18