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Shanghai 9 November 2012 CPM 1

Shanghai 9 November 2012 CPM 1. Project Plan Ideation & Concept Screening Concept Development Marketing Market Research OctoberNovember December January

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Page 1: Shanghai 9 November 2012 CPM 1. Project Plan Ideation & Concept Screening Concept Development Marketing Market Research OctoberNovember December January

Shanghai 9 November 2012

CPM 1

Page 2: Shanghai 9 November 2012 CPM 1. Project Plan Ideation & Concept Screening Concept Development Marketing Market Research OctoberNovember December January

Project Plan

Ideation & Concept Screening

Concept Development

Marketing

Market Research

OctoberNovemb

erDecember January

Page 3: Shanghai 9 November 2012 CPM 1. Project Plan Ideation & Concept Screening Concept Development Marketing Market Research OctoberNovember December January

Budget

Marketing material

Posters

Brochures

BusinessCards

Roll-ups

Total

800rmb

800rmb

800rmb

800rmb

3200rmb

Traveling

Site visits

Marketresearch

Total

2000rmb

2000rmb

4000rmb

Other

Prototyping

ChinaNet

VPN

Total

2000rmb

1700rmb

500rmb

4200rmb

Total

11400rmb

Page 4: Shanghai 9 November 2012 CPM 1. Project Plan Ideation & Concept Screening Concept Development Marketing Market Research OctoberNovember December January

Mission Statement

Product Description

• A Noise Barrier for the Winder, a part of the dry end of a paper machine

Benefit Proposition

• Safer, healthier and more comfortable for the PM operators, less health and accident related costs for the company

Key Business Goals

• To have the barrier in place in all new Metso paper machines in 2014

Stakeholders

• Metso, Metso customers, PDP course staff members, the project team in Aalto University and Tongji University

Assumption and

Constraints• Material and

manufacturers should be found in China

• Compatible with OptiM Concept

Page 5: Shanghai 9 November 2012 CPM 1. Project Plan Ideation & Concept Screening Concept Development Marketing Market Research OctoberNovember December January

Things we have done

Website Poster

Visit PMPD6Technical Survey

Page 6: Shanghai 9 November 2012 CPM 1. Project Plan Ideation & Concept Screening Concept Development Marketing Market Research OctoberNovember December January

Visit Metso Workshop & UPM

• Getting familiar with Metso and the work environment around a PM

• Winder noise statistics– Not running 83dB– Running 91dB

Page 7: Shanghai 9 November 2012 CPM 1. Project Plan Ideation & Concept Screening Concept Development Marketing Market Research OctoberNovember December January

ToDo next

• Arrange and visit more factories • Start China-specific market research• Concept development with team Finland• Learn more about active noise cancelling• Flyer, Business Cards

Page 8: Shanghai 9 November 2012 CPM 1. Project Plan Ideation & Concept Screening Concept Development Marketing Market Research OctoberNovember December January