SHALL A SCHOOL DISTRICT HAVE A PRESENCE IN SOCIAL MEDIA?

June 26, 2013

Step-by-step guide for establishing a Facebook page

http://nextcommunications.blogspot.com/2010/08/facebook-for-school-districts-set-up.htmlStep-by-step guide to establish a facebook page including :• See steps for editing your page for

considerations• Facebook page rules-set your guidelines• Discussion boards, links, events, posting

updates to the page for the district, not personally

• Excellent information

Closing a Facebook Page

http://nextcommunications.blogspot.com/2011/05/closing-school-districts-facebook-page.html• After 20 months, the facebook page

turned out to be too labor intensive, so it was deleted

• The liabilities of a facebook page outweighed the benefits

• This is an excellent article on pros and cons of a district facebook page

Kirkwood School

https://www.facebook.com/KirkwoodSchoolDistrict• Likes every page directly associated with

the district (elementary, middle school, high school, sports boosters)

• Pics of teachers being trained during the summer

• Reminder notes like pictures for seniors• Visits to classrooms, field trips, special

projects• Links back to special areas of the official

school webpage• Academic awards• Positive PR only!

Richland Schools

https://www.facebook.com/richlandschools• Info summarizing points of

Board meetings• Recognitions• Recap of state budget issues• Recap legislative issues 

Philadelphia Facebook Page

https://www.facebook.com/PhillyEducation

Not as tightly supervised as this District permits all sorts of comments

Twitter

http://www.oregonlive.com/education/index.ssf/2009/09/schools_turn_to_facebook_twitt.html• Considerations of using

twitter for a school district• Tweets and comments must

be closely monitored

Shall North Mac CUSD #34 have a presence in

social media? So long as there is social media there will

be a way to communicate positive and negative comments regarding the District

The major factor to consider is how much time do you want to devote to your social media account

Do the benefits outweigh the headaches?