Branding Yourself OnlinePresent Your Best Self and Stand Out

Agenda

Your Online Reputation

Engage Online

Get Connected

Your Online ReputationKeep Track, Protect and Optimize

Basics

56%of online adults don’t actively

think about the consequences

of their online activities.

There are things you want

everyone to see.

There may be things that you

wouldn’t want anyone to see.

There are things you only want

some people to see.There are things that others

post about you.

BasicsWHAT YOU DO

+

WHAT OTHERS SAY ABOUT YOU

=

YOUR ONLINE REPUTATION

A BAD OR NON-EXISTENT REPUTATION

can influence people and change their opinions

(for the worse) about you.

A GOOD REPUTATION

can win you business, new jobs,

promotions, and respect.

Why it Matters

YOUR ONLINE

REPUTATION

AFFECTS YOUR

PROFESSIONAL LIFE

90%of recruiters check

search engines and social

media sites

69%of recruiters have rejected a

candidate because of a

bad online reputation

8%of companies have fired

someone for abusing social

media

85%of IT decision makers use

social networks for business

Set Your Own ReputationGET ONLINE AND ESTABLISH A STRONG AND POSITIVE PRESENCE

Profiles on professional networks

(LinkedIn, Xing,…)

Your own website (including a portfolio, contact information, maybe a blog,…)

Profiles on othersocial networks

(Facebook, Twitter,…)

Look at Sample Bios & Profiles

Include your photo

SEO: incorporate a few searchable keywords in bio

Focus on your professional experience

Yet…infuse your bio with a little personality

Proofread – and then proofread again AND again

Make your bio consistent across social channels

Include URLs to your Website, blog, or another social channel

Keep your bio/profile current!

Create a Polished Package

Stay on Top of Things

STAY VIGILANT AND EVALUATE YOUR ONLINE REPUTATION REGULARLY

Google your namefrequently and check the results.

Don’t forget Google’s image search!

Check your privacy settings and don’t reveal full birth

dates, addresses, or other personal information.

Educate your family and friends (they’re maybe not as tech-savvy) and monitor postings and tags of you.

Damage Control

Ask others to remove photos or unflattering mentions of you from

social sites.

Make sure that you are the first and best source of information

about yourself. Push down other sources in the search rank.

?

Harness the Power of SEO

1. (Key)Words matter

2. Title matters

3. Links matter

4. Words in links matter

Improve Your Google Results

Engage OnlineFrom Listening to Publishing

Getting StartedEVERY GOOD CONVERSATION STARTS WITH GOOD LISTENING

Find relevant blogs and conversations.

Tools: Alltop.com, Technorati.com, Twitter Search, LinkedIn Search

Monitor keywords to find new channels.

Tools: Hootsuite, Google Alerts

Consistently read and monitor your favorite channels.

Tools: RSS reader, Netvibes.com

SHOW WHO YOU ARE AND ENGAGE IN RELEVANT CHANNELS

Getting Started

Understand topics and try to add something relevant and interesting.

Ready? Start commenting, ask questions, retweet.

Make all this a daily routine.

Getting StartedCREATE YOUR OWN CONTENT AND PUBLISH IT

Start a blog or contribute guest posts to an already existing blog.

Share interesting content from you and/or others.

Create byline articles and share them in your networks.

Where to GoFIND OUT WHICH PLATFORMS ARE RIGHT

FOR TARGETING YOUR MAIN DEMOGRAPHIC

Where to Go

• Best for: interacting on a

more personal level• Share blog posts, videos,

photos, infographics,

questions + answers• Follow friends, co-workers,

interesting companies

• Best for: short, to-the-

point updates; monitoring

conversations; interacting

one-on-one • Share links to relevant

content; comment on

topics; use hashtags• Follow friends, thought

leaders, co-workers,

interesting companies

• Best for: showing off your

professional

accomplishments • Share relevant content

with all followers/join or

create groups• Connect with co-workers,

customers, thought

leaders, interesting

companies

• Best for: improving your

search results• Very specific audience so

far: engineers, web

designers, software

developers, marketing

professionals• Create a profile (appears

when someone googles

your name)

Get ConnectedNetworking Made Easy

Be Efficient.

You need to be efficient with your time and even more

effective with whom you choose to connect with.

1 BILLIONUSERS ON FACEBOOK

200 MILLIONUSERS ON LINKEDIN

500 MILLIONUSERS ON TWITTER

Building a BasisWHICH CAME FIRST, THE LEADER OR THE FOLLOWER?

Start with following people

you know in real life: family,

friends, co-workers.

Use search functions and browse

your followers’ connections to

find new interesting people or

companies.

The best way to gain new followers

or fans is to engage, follow other

interesting people and be an

active part of the community.

High-Level NetworkersFOLLOW DECISION MAKERS, EXECUTIVES,

PEOPLE YOU KNOW AS THE MOVERS AND SHAKERS IN YOUR INDUSTRY

Send them an invite to

connect, even if you don’t

know the person.

Make sure your invite is about

how you can help them, not

only how they can help you.

Personalize your request:

Offer help, send a resource,

or introduce them to one of

your connections.

Maintain Your Connections3 SIMPLE RULES TO KEEP YOUR FOLLOWERS HAPPY

Don’t spam! Think about

the value of your posts or

tweets.

One of your connections

really helped you in some

way? Reward him or her

with a public ‘Thank you’!

Sharing valuable content

is the most reliable way to

keep your followers and

gain new ones!

Start now!It’s Easy as Pie

3 Steps for a Start

Google your name

Create and/or

polish your

profiles

Connect with

other SAS

Global Forum

attendees!