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Chairmans Note

The mobile market is moving from a device battle to a platform battle.

According to my opinion consumers wont just pick a phone. They will be

selecting a platform that ensures better connectivity, reliability, and

simplicity.

Considering the ever increasing commercial activities in our country,

where better connectivity can be the key to success; desires to make the

communication process more simple, reliable and affordable. A smart

technology accompanied by outstanding sales support will often make

your life simple and easy.

As a group we have always adopted a customer friendly policy built on

Quick Service and Rapid Response Systems as well as a judicious mix of

technological perfection with Cost and Quality.

We would continue to invest into the latest in Technology and

Innovations and continue to serve our esteemed customers with pride.

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Our Guiding lines

Achieve Quality in everything we do, Attain

perfection in every product we launch

To become a global player with a range of

brands and products that would be known for

their Quality and Service.

Our Vision

Our Mission

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How we began

Established in 2011, the Bangla China Telecom will be a name to reckon with through its diverse products range

from Consumer Electronics and a Retail Chain that meets every need.

A broad brand width

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Led by a professional leadership and

assisted by a dedicated team of talented

employees, an extensive dealer and

distributor network.

Team driven

Rapid expansion

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Our Service

BCT has its own 9 ServiceCenters.

BCT has more than 50service collection points

Dealer Points 64

Retailer Points- 5000+

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Bangla China Telecom is a venture from Middle East and Bangladesh cooperation

Financial strength:

Sl. No. Item US$

1 Working Capital

2 Fixed Assets

3 Yearly Turnover

Who we are

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Bangladesh Market

Segments FeaturesPrice Range

(Tk.)

Market Share in

Quantity (%)

Ultra Basic Duel SIM, Color Display, FM, Torch 1,000 1,250 10%

Basic Duel SIM, Color Display, FM, MP3, MP4 Playing, Torch, MMC 1,250 1,550 15%

Low MultimediaDuel SIM, Color Display, VGA Camera, FM, MP3, MP4 Playing,

Bluetooth, MMC1,550 1,950 40%

High MultimediaDuel SIM, Color Display, Mega Pixel Camera, FM, MP3, MP4

Recording & Playing, Bluetooth, MMC1,950 3,500 20%

Fashion QWERTY, Touch Screen, WiFi & Others 3,500 andAbove

15%

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Market Leaders

Present and Future Leaders(projected) Saturday, March 10, 2012 Sunday, March 10, 2013Company Brand Sale (units) Share (%) Sale (units) Share (%)

SB Tel Enterprise Symphony 450,000 32% 550,000 32%

Bangla China Telecom SFONE 0 0% 350,000 20%

Quartel Infotech Ltd. Maximus 110,000 8% 100,000 6%

Smart Telecom Smart & JXD 65,000 5% 50,000 3%

Reach Distribution Ltd. Micromax 40,000 3% 20,000 1%

Niloy Telecom My Phone 35,000 2% 25,000 1%

Integra Communication Sprint 30,000 2% 15,000 1%

Bright Distribution Ltd. Green 15,000 1% 20,000 1%

Maple International Ltd. Itel & CellOne 8,000 1% 15,000 1%Other Warrantied 200,000 14% 175,000 10%

International BrandsNokia, Samsung, LG, Sony

Ericsson, Motorolla etc.300,000 21% 250,000 15%

GRAY 150,000 11% 150,000 9%

TOTAL 1,403,000 100% 1,720,000 100%

Monthly Sales

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Sex/Age /Income

- Male & female

- 18 to 55

- BDT 5000-50000

CUSTOMER PROFILE

MEDIA PLAN

Print Advertisements Television presence

Aggressive presence on Radio

Visibility through Ground events ATN BanglaATN News

Somoy News

Channel I

BTV

Radio Furti

Radio TodayUNIVERSITY EVENTS

COMMUNITY EVENTS

MUSICALS

BENGALI GETTOGETHER

SOCIAL AWARNESS EVENTSNATIONAL COMPETITION

Prothom AloDaily Star

NewAge

Observer

Bangladesh protidin

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CONCEPT ROUTE & CREATIVE RATIONALE

What we set out for

- A brand that would be owned by the customer

- A set of phones that would grab the bottom half of the market

- A positioning that a NOKIA wouldnt come down or a new

brand would come up to.

What the blue print said

- A mindshare grab of the customer segment

- Leveraging on the existing image in the market

- Start with the Bangladeshi segment which would SFONE customers- Create a customer friendly equity while brushing shoulders with the best.

CONCEPT ROUTE & CREATIVE RATIONALE